website

A Path Led to Success: Undeniable Reasons Why Your Website is Not Generating Leads

Posted on by Mario

As a part of Melbourne web development team, I get asked a lot about why a website is not generating leads or that a website doesn’t work the way we want it to. I am not a web developer but I am a part of their team, so I asked one of my friends from the team about this. He gave me a very detailed explanation but I have summed it up into several parts in this article. His explanation may be detailed, but it is actually very simple to understand. Need to understand why your website is not generating leads? Keep reading this article to find out!

So you’ve built a cool website with all the bells and whistles, you work hard to build traffic and get people to look at your offers but all they do is bounce off and buy from your competitor? Don’t worry; you will know the reasons and factors once you finish reading this article.

You have probably created confusing call-to-actions

When we investigate pages with low conversion rates, our first port of call is analyzing calls to action (CTA). One common thing we have found when analyzing those pages is that there are too many CTAs on a single landing page. The general rule for making great website with high conversion rate is that there is only one CTA necessary per page. If you want a visitor to make a purchase, your CTA is “buy now.” Therefore, stick to the single CTA rule and you’ll see that the landing page starts generating leads.

Your CTAs are too weak or vague

One of the popular reasons your website is not generating leads is that you use weak or vague CTAs. How many times have you seen an important B2B landing page where the lead capture form has an uninspiring grey action button reading “Submit”? Not only does this word has a subconsciously negative connotation, it is also very passive and unexciting. Like, submit what? What can your visitors gain from submitting something that is not clear? It should be simple but clear like this; the button should be active and tell the visitor exactly what he needs to do. If it’s a purchase, it should read “buy now”. If it’s an ebook, it should read “download your free copy” and so on.

Your website has poor design and content

Content and web design have a big role in generating more leads. Why? Put yourself in your visitors’ shoes; if you are visiting a website that has confusing content that is not even answering your questions as to why you should buy their products (Well, that’s the main reason why we are visiting a business website; to find the information about their products and their business), would you even consider buying their products? No, right? On the other hand, if you are visiting a website and you can’t even read the content because of poor or difficult designs, would you even continue trying so hard to read what is inside the website? Would you even continue browsing the page if you cannot click on the right button because of unclear navigation? No, right? That’s why the website fails and you don’t want that to happen to your website as well.

Also, one of the most important parts to remember when building a website is to focus on and prioritize responsiveness on mobile devices. In this day and age, people use mobile devices more often to browse a website than their personal computer because it is easier that way and it can be done on the go. The competition in most niches are so strong; and a visitor who hasn’t been happy with his user experience on a mobile device will not make the effort of revisiting the site on a desktop device. Instead, they will check a competitor’s website. Therefore, keep in mind that in order for your website to generate more leads, you need to pay attention to every details of your website including its functionality and responsiveness when accessed through mobile devices. When you have this mindset, your business is on the right path.

The Answer to Everything: Does A Home-Based Business Really Need A Website?

Posted on by Mario

Have you ever thought about starting a home-based business where you can be flexible with time and schedules? Yes, unless you are meeting with clients, I think you don’t even need to take a bath to start your day with your work. Unlike me who provides Melbourne SEO services where I have to meet clients and go to office, you are very flexible working at home. With the simplicity of having a home-based business, you might think you don’t need a website, right? But that’s where you are wrong. Why? Keep reading this article to find out!

You may be building a home-based business, but the fact still remains; a home-based business is also a business. While basic business principles remain relatively constant, a lot has changed over the last few years. It’s no longer enough just to hang a shingle outside your storefront and expect new customers to start rolling in. In this day and age where almost everything is digital, doing business from the comfort of your own living room is not a problem anymore. Why? That’s because nowadays, people can do almost everything online. Whatever your business is about, home-based or not, a website is crucial to your success because it reaches more people online.

The internet has changed the way we shop, the way we sell, and the way that potential customers may find (or never find) your business. It is estimated that a staggering 201.7 million Americans shopped online in 2019. That number will continue to grow as technology improves and consumers become more comfortable with online shopping. Also, a website often holds crucial points in building the first impression. In fact, a home-based business really needs a website to create that first impression. Why? Since your business is a home-based business, people don’t see your offline store or office. Where do they see your first impression if not from your website, then?

Aside from making a first impression, having a website can help you build credibility, widen your potential customer base, and create a forum over which you have complete control to present and showcase your best work. Furthermore, using a website, it is a great way to build relationships with your customers and keep them informed of current promotional information or company changes. Aside from that, a website is always “open” so they can check out your business anytime, even at a time that is convenient for them. Simply put, you can’t afford not to have a website especially if you are a home-based business without an offline office or store!

If the thought of computers makes your stomach churn, don’t worry. You don’t need to be a programmer or spend thousands of dollars to create a website. You can get help from professional companies who can build a website for you. However, if you hire a web developer to build your website, make sure you are involved in every project so you can watch the progress and get a website that sells. Need a web developer to build your business but don’t know how to find them? Feel free to contact us now and let our team help you.

Selling on Social Media: How to Improve Your Reselling Business on Instagram

Posted on by Mario

As a person who provides social media services every day, I know the hardest part of marketing your business on social media is gaining audience. We can post things on social media easily, but getting more people to actually interact with us is another story. In the business world, if you start from zero with your own name, at least you got a name for yourself when you achieve success. However, if you are a reselling business, I’m not going to lie, it is going to be hard promoting your business on social media because you are a reseller, not the original owner of the brand of which products you are reselling. This means that you need to find audience and gain their trust as well. Don’t worry; I have written special tips for your reselling business in this article. Keep reading to learn more!

Plan it first!

Just because you are a reseller, doesn’t mean you can’t plan bigger. Every business, small or big, needs a careful plan! You still need to conduct some research on your target audience, what your target audience needs and your competitors. You also need to come up with a good business name that has never been used before and of course not a common word used for the name. Make sure you are very well-prepared for your business.

Be transparent

People don’t buy products from someone they don’t trust for very obvious reasons like scams, fraud, and even fake products. Since you are a reselling business, you need to make them believe that you are not a fraud, a scammer nor you sell fake products. How? It’s by being transparent. Being transparent means that you tell your target audience your name, your real social media account and…yourself. If you are selling on Instagram, start by making an introduction video about yourself, who you are, how you started your business and why you started it in the first place. Also, insert your personal Instagram account in your business bio so that your target audience knows you are a real trusted person, not a robot, not a scammer.

Avoid excessively posting the brand’s testimonies on your feeds

Sure, you want to prove that the brand’s products that you are reselling are good in quality and many people use them, but when you randomly post the brand’s testimonies on your timeline or feeds without style, your business profile would end up looking like junks. If you are using Instagram, I would recommend posting customer reviews on Instagram Stories feature and putting them on highlights without ruining your Instagram feeds. Your Instagram feeds should be beautifully crafted into consistent patterns and colors. If you insist on putting customer reviews on your feeds, make sure it is uniquely designed so that your feeds won’t look messy.

Showcase the products and build interaction by using live content

One of the best real-life examples I can give you for this part is my friend who builds her own reselling business with so many brands. She resells many beauty brands focusing on facial mask products. With so much investment in digital marketing, she delivers her strategy through showcasing the products through live content such as Instagram stories and live streaming. Through her Instagram stories, she is giving tutorials for her followers about how to use the facial mask products. This will not only build strong engagement with her followers but this will also convince people to trust her more because she is using original products on her own face. Get it? It is all about authenticity and honesty.

When it comes to reselling businesses, the first thing you should gain aside from audience is their trust. Trust is the main important thing in reselling business because you don’t have a name for yourself, only your shop’s name, but not the brand. Therefore, be active to communicate with your followers and be honest with them. When they trust you, they will keep buying from you.