Category Archives: Article

How to Make Designs that Work for Social Media Content

Love at the First Look: What Kind of Designs that Make the Best Social Media Content?

I used to think that posting a photo on social media is just like posting a status update on a daily basis; you just post without having to think of what people would think. While it may be partially true if you are using social media for personal purpose, it’s not the case when it comes to posting social media content for business. Only in this part, would what people think matter. For that reason, graphic design does not only apply to website anymore – social media uses design too. As a part of Melbourne web designer team (though I’m not technically a designer since I’m a writer), I have had what I call some productive conversation with a web designer who is also my friend. In the conversation, she described what kind of designs that make the best social media content for business and in this article, I have summed up what I learned from her so you can learn from this article too. Keep reading to learn more.

The kind of content that has relevant colours

Colours have meanings and we cannot deny the fact that colours can somehow influence people and even in business, colours can encourage people to make purchase decision. Yes, it is that powerful… only if you choose the right one for your business. If you follow this blog, you might notice in my previous posts that I have always said this to all my clients; colour is one of the most important aspects of any design. It helps to set a mood, create an atmosphere, and can even invoke a memory. However, if you can’t read any content because of the wrong colour combinations, I’m sure your audience will not be comfortable too. For example, let’s visualize a bright purple background with the text coloured in bright green. Would you be able to read that? Can you even see how the green against the purple strains your eyes a bit? Yes, choose your colours wisely.

The kind of content with consistent colours

Now that you have your color scheme picked, make sure you are using the same colours throughout your posts. I’m not saying you have to choose the same plain colours for your posts. There are sets of colours with the same nuance as your company’s main colour. Play it right and you will get it right.

The kind of content that is useful

People follow your company’s social media account for a strong reason; to get to know what your business offers and whether what you offer will benefit them or not. Therefore, a brief but clear explanation is strongly suggested for your content. However, since some people are not born a natural reader (a.k.a. some people just don’t like reading), make sure you provide enough information that can make them understand without boring them and wasting their time. A nicely designed picture should have good explanation without having to write long text about it. Instead of saying “Centella asiatica, commonly known as Gotu Kola, Indian pennywort, Asiatic pennywort or Mandookparni, is a herbaceous, frost-tender perennial plant in the flowering plant family Apiaceae. It is native to the wetlands in Asia. Centella asiatica itself also has been shown to have potent antioxidant properties and to be a rich source of amino acids, and there’s additional research showing that it’s a good hydrating ingredient to soothe upset or compromised skin,” try this; “Centella asiatica is an Indian frost-tender perennial plant that is believed to have potent antioxidant properties to soothe upset or sensitive skin.” This explanation may be short but it gives clear understanding of the main point of your product ingredient and what it can do for your potential buyers.

A well-designed content for social media is not only about good design, but it is also about the content. The perfect combination of good design and good content can help your potential buyers get a better understanding of your products and see you as more reliable business. After all, a business that is easy to understand is a business of high quality.

how to start a small business in a small town through social media

Starting a Business in a Small Town? Here’s How Social Media can Help You Get the Buzz

Growing up in a suburban area makes it kind of difficult for me to buy things because the place has limited resources and stocks of items. Also, it is far from everywhere and if I use Uber to go to the city, it would be very expensive (since it is far). However, looking at this from business perspective, you can actually find both advantages and disadvantages when it comes to opening a business in a small town like this. You may be familiar with the disadvantages, right, difficult networking process, difficult reach to audience and many more. That being said, you can make use of this one advantage; the fact that the suburban area may lack resources is the problem for the people living there is enough for you to provide them with solutions. After all, a business exists to become a solution to a problem. If you give this a thought, you can create something helpful for the people living there with your business. I know what you’re thinking; it is not easy building a business in a small town where you seldom find prospects. However, even though you are living in a small town, you can still use technology, right? Yes, there is one strategy you can use for building your business in this digital era even though you are in a small town; social media. No matter where you are living and where you are going, if you have access to social media, you can make great efforts for your business marketing strategy. As a person who provides social media services for clients, I have met people from small towns looking to start their own company. Trust me; you don’t know how much influence social media can bring to businesses. With the right steps I’m going to share with you in this article, you can build your small business in your small town with social media. Keep reading to learn more!

Know what you need and who to target in your business

First, before you start with social media, you need to know what you need for your business and who you want to target for your products. For this, you need to conduct a thorough research on your market and write down what you need to plan in the future as your marketing strategy. However, you need to be careful when researching for this. For example, there are no Boba drinks in your area, but most people who live in your area are older people who have no interest in drinking this kind of drink. Therefore, you can’t expect to grow your business if you are selling Boba drinks. For that reason, you need to make sure to conduct a well-planned research that is in accordance with your target and your products.

Choose what kind of business you want to start

So, with your knowledge of your surroundings, you put two and two together and start choosing what type of business that works with the situation in your area. For example, if your area doesn’t have complete grocery store, maybe you can provide more well-resourced grocery stores in your area because you know the people in your surroundings need your business. When you have finally chosen your business type, create a plan.

After finding your target and setting up a careful plan, start your social media strategy

Okay, so you know your business type, your target and your plan. Now what? Of course, it’s social media time! And yes, before you dive deep into social media, I will not get tired of reminding you to do some research first. You have to choose which social media platform that will work best for your business. Instagram is the most chosen social media platform for business because it provides wider audience than other social media platforms.

Do the first thing to do on social media

Yes, you want to promote your business on social media, but what’s the first thing to do? Hold your horses! Never underestimate the power of social media buzz, but also never underestimate the process you have to do in order to reach your target audience – it is not that simple. You don’t just post random content; it has to be done properly. You need to create engaging content on social media especially if your business is new to social media. The first kind of content for your social media should be a sneak peek for your audience to see what kind of product to offer and tell them (literally) that you are coming soon.

Consider ads and influencers for your business

I know starting out a business alone is already difficult, let alone investing your money in other parts of your business, but this is business we are talking about. If you are not willing to take risks and invest money for your business, you are not ready for business. Going for ads on social media is important because social media ads have features that allow you to reach the right audience that is more interested in your products rather than random people you find from hashtags because social media will then show your ads to the people who often search for related content. Aside from ads, you can opt for hiring social media influencers to get some buzz so that you can increase your brand awareness. Keep in mind that it is advisable to hire social media influencers that have the similar niche to your business. For example, if you start a beauty brand, you can hire a social media influencer who is a make-up artist or a beauty vlogger. This will be a good start for your business.

Yes, that’s how you grow your business through social media. It doesn’t matter where your business is, small town or big town, you can still find your target customers! However, keep in mind that you may have to invest more money for social media marketing strategy and it is okay as long as you choose the right strategy for that.

how to build high-converting website

Business Mindset 101: Build a High-Converting Website for Your Business with These Key Points

There are many things in life that I have always overlooked and even underestimated. As a person who is so practical while being perfectionist at the same time, I tend to look for random solutions without seeing the big picture. For example, when I went to the grocery store, I found a sign in front of the store noting that the grocery offered a 20% discount for cooking oil but they limited the purchase up to 3 packs. My practical thinking decided to let it be and just buy 3 packs. Then my perfectionist mother suddenly grabbed my wrist before I entered the store, and said, “You go first, buy 3 packs of cooking oil and a half of our shopping list. When you’re done, I’ll go inside to buy another 3 and the rest of the shopping list.” When I heard my mother’s simple solution, I was like, “Wow, why didn’t I ever think about that?” To think that something so simple like that could actually make a big difference. When I think about it that way, it kind of reminds me of business owners who think they don’t need a website. Being practical is important when it comes to having a business, but being smart about it is more important. Making a website for business may take time and it is not that simple, I know, but you can’t grow your business by simply staying in the same spot. Having a website is crucial for businesses nowadays. In Melbourne, many businesses like yours have a website because they know the impact a website can bring for their business. A website can improve your business credibility, enhance your online presence, build a strong relationship with your target audience, as well as promote your business with more efficient ways. So, what kind of high-converting website that can help you grow your business? I spoke to web developers Melbourne and here’s what they say. Keep reading to learn more!

Create a website that is easily accessible

There is one important rule that every business owner has to know when it comes to building a high-converting website; make the website easy for visitors to access. Treat your website as if it was your offline store. Imagine if your visitors came to your offline store but you built a labyrinth-like way to your door that made it difficult for your potential customers to even open the door to your store, what would they do? Well, I would leave immediately if I were them. So, how do you make your website accessible? If you want to make it easier for your website visitors to reach your website easily, first, you have to…

Discuss about important aspects of a website with your web developers and web designers                                                                                                                                     

Even though you know you are creating a website, you should know that at this point, you are not just creating a website – you are creating your store, in a form of online presence. Discussing about important aspects of a website with the developer and designer team is important because you are talking about your brand. The only one who knows the identity of your brand is you so you have to communicate with your team about what you want for the design and how you want your website to work. When you communicate with them, they will tell you exactly how it should be done and what should not be done when it comes to creating a website as well as what works and what won’t work. From this, you can then brainstorm some ideas to find solutions to make everything work without impacting your website functionality. So, what did I mean by ‘what works’ and ‘what won’t work’? Well, you should know that…

A website should be friendly with both search engine and user

You can create a very stunning website with marvelous design but if it is not search engine friendly and even hurts visitors’ eyes, it is not a website at all – it is just a junk. There are things you need to pay attention to when you are building a website with your team:

  • The size of the image or video content on your website (large size content can make your website difficult to load properly)
  • The text content should be legible and easy to understand (Too much text content or too many grammatical errors on your website can make visitors leave and skip the important part of your business)
  • A website should be able to load in no more than two seconds (That’s a fact!)

Building a website may be a pain in the neck at first, but when you get things straight with your website, it will be easier next. Understand your brand and always be well-informed about your website progress and condition. That way, you can make sure your website is safe and running optimally.