Tag Archives: search engine

6 Important Elements to Put in Your Design Guide Right Now

6 Important Elements to Put in Your Design Guide Right Now

In order to produce a good design team output and for ensuring a consistent brand identity, a web designer should create smart design guides. This is because a good design guide is such a work of art that has practical application in everyday design work. With design guide, you can showcase what your project is and aspire to be. It should include elements of design, voice and even code in a way that’s manageable, usable and easy to understand.

Above all, you need to know the six design guide elements that should be included in your documentation. Here they are.

  1. Brand Identity Examples

A good design guide should emphasize your brand identity in a visual format that represents your design material look. In other words, it should show than tell. However, the best example should display real-case uses that look exactly the same as the design standard and what you want to portray. Furthermore, discover when the design is at its best, whether it is on your website homepage, mobile homepage, app or any other place, then screen shoot to capture the image.

By using real images, you don’t need to create extra work to showcase visual elements, since you already have them in hand. Then, with visual proof, the team members can easily understand the actual practice of the written guideline work.

  1. Design Guidelines

Don’t forget to outline the use of design elements clearly; everything from color swatches to typography palettes and shapes, since explaining these things can help users apply the design style more accurately and consistently across medium. Furthermore, it is a good idea to include elements that might be different from print branding counterparts and how they relate when it comes to website design. So, if this is a part of your design strategy, you need to know which typefaces is substitution.

Remember to be specific when outlining design guidelines, for example H1 tags are always 88 points or thumbnail images are always 200 by 200 pixels, but be careful with too over-communicating unnecessary details, since it may make your team members get confused to find something in a sea of specifications.

  1. Voice and Personality

Believe it or not, but a descriptive writing style for copy can also impact the visuals type of imagery you choose, for example, the type of imagery you choose to use and even elements such as colour and type. All of these elements will produce an overall personality for your brand. Other factor, such as a strong voice and personality can also become a part of the visual identity.

  1. SEO Keywords

In search engine optimization, you will need to use keywords in your content, in fact, you need to involve keywords in the way you speak about the brand, in descriptive language about the design and put a list of the top keywords in the design guide itself.

With a keyword list, you can bring the words you want to say to top of mind, every time you see them. In other words, SEO keyword list attempt to make the words get stuck in reader’s head. Therefore, a good website design should be able to correlate to these keywords at all time to the content.

  1. Pattern and Element Styles

Make sure to have guides for all possible uses, such as on your still and animated versions of logos, colour palettes, patterns and even design elements such as form fields and navigation. If you want to give extra convenient to your team, you can create a pattern and element style guide in an online location so that users can just copy and paste elements for quick usage.

  1. Code Snippets

Web design and code are two things that you need to know in every website design guide since you will find codes from buttons to small animations to slider effects. Of course, these codes might consume your hours to your daily workflow as it eliminates the need to manually enter specs with every new element.

With Firefox, you can include design component information in its design guide for the recently revised branding and logo usage. All you need is to remember to include some base information such as where to use H1 through H4 on pages within the website design and how to style buttons and images, even if you don’t provide a full library of code snippets.

All the points above show that a design guide doesn’t always have to be a static document. In fact, you can present it in a way that can leverage your brand and visual identity. You can also use online versions of a design guide so that you can quickly and easily make changes, such as grabbing code and colour snippets.

5 Mistakes Many Smart People Keep Making in SEO

5 SEO Mistakes many Smart People Keep Making_YWF-01

Before starting this article, I would like to remind you that everyone makes mistakes, so whether you have been in this industry for years or a new player, you will likely make mistakes and the only way to minimalize the mistakes is to learn about your mistakes. There will be many SEO mistakes to talk about, but primarily, we want to share some of them with you, so that you can identify and avoid them and then hopefully, it can gain you success faster and more efficiently. If you are a business owner, don’t forget to share this knowledge to your SEO services agency too.

  1. Serving Bots Before Humans

If your SEO efforts are still all about chasing algorithms, or trying to trick search engines, you’d better leave it all behind, since now what it takes to rank well today is exactly the same as what it takes to satisfy visitors.

Unfortunately, many people still think about putting bots above actual humans which can result in ineffective tactics like keyword stuffing, specific content length, and manipulative linking schemes. I understand that this kind of thinking works in the olden days, but in today’s SEO environment, you really need to change your paradigm.

This is because the main priority in SEO is to always focus on your human visitors, since they are the people that will buy and use your products or services. For example, the main idea of creating a mobile-friendly website is to satisfy mobile users with lots of useful, original, and well-written content that can load quickly.

  1. Thinking about Tactics Instead of Strategies

Many people still mislead between tactics and strategies. In fact, this confusion has become a big problem which causes people to be inefficient and aimless. Therefore, it is important to achieve significant long-term success by having a clear understanding of the difference between the two; here are the simple ways to differentiate them:

  • Strategy: A big picture objective that will give you a significant competitive advantage.
  • Tactics: The actions you have to take to achieve that strategy.

For example, when you want to sell things online, you will use social media selling as your strategy, but providing lots of content per day to make people aware of your products is the tactic.

  1. Failing to Accurately Track Performance

It is important to know exactly how you’re performing, so that you can see whether you’re making sufficient progress or not. Furthermore, instead of relying on your gut instinct, you can try to track your performance through so many powerful tools available that can range from Google Analytics and Search Console to paid tools like Raven, SEMrush, and Moz.

With those tools, you can increase what is working and fix or eliminate what isn’t working well in your campaigns. Besides, you can detect any problem early and it will also allow you to correct it early.

  1. Taking Advice from Questionable Sources

With internet, you can easily find a lot of information, but you need to be careful as information that you get from the internet may have been out-dated, or they can be hoax too. On the other hand, SEO has changed dramatically over the last 20 years. This surely makes it is easy for you to find information that is flat-out false. Therefore, you need to stay on top of SEO by reading the top publication from the trustworthy sources. Furthermore, since SEO is a constantly and rapidly evolving industry, you need to keep learning from many reputable sources.

  1. Not identifying Worthwhile Key Performance Indicators

In SEO, there are many things that you can use as your key performance indicator. However, not all things can be used as a good KPI; it depends on the context. For example, if you determine the number of new links on your website as a KPI, then you will call it a win if there are a lot of links coming from one website, and this is not true, as the links can also come from comment spam.

Therefore, your KPI must be objectively measurable and tied to a specific business goal, such as getting in front of ideal prospects, generating positive PR, or generating revenue, such as a link within content that’s relevant to what you do.

By knowing the 5 mistakes that even smartest people often do, you can prevent yourself from doing the same mistakes. Hopefully, after performing good SEO strategies, you can easily run a good SEO performance for growing and improving your business.

How Google Considers Webpages as ‘Low Quality’

How Google Classifies Webpages as 'Low Quality'-ywf

When talking about producing best websites with best value, one cannot deny that they have to pass Google quality assessment. To classify sites, Google usually issues their quality update monthly and as a web developer, you surely wish your site will be qualified as a high quality, right? Therefore, you have to know how Google classifies Webpages as ‘Low Quality’. Knowing what makes webpage  considered as low quality is as important as knowing what makes it considered as high quality, so to prevent your sites from getting low rank, you can read the following information.

Excessive & Unnatural Internal Structural Links

Since early of 2012, Google has been talking about its low-quality criteria list when they filed a patent that directly targets websites repeating internal links across sidebars and footers. This was actually a part of SEO technique, but now it has become an unnatural form of SERP manipulation.

You can see some obvious signs when a website is untrustworthy, like it’s been hacked or it’s full of spam comments and spam pages. There are some less obvious factors that Google considers it as low quality signals.

Phantom 2

As Google keeps updating its algorithm, we began to see a change in Google’s algorithm in the end of April 2015 where in May 2015 was dubbed the Phantom 2 update. Many webmasters speculate that Phantom 2 is made to examine the newly patented low-quality criteria list, a lot of websites with poor quality content saw upwards of a 10 percent decrease in organic search traffic.

Over-Monetization of Content

Google considers most websites to be designed to trick users, search engines, or both. If Google determine your web as a part of this kind of websites, then they will record your web as the lowest quality. In fact, Google has taken greater steps to cater for high volume search queries that don’t have a single dominant interpretation.

Ads & Affiliate Links

Regarding to ads and affiliate links, you should make sure that the main focus of the page is its main content, so users shouldn’t have to scroll past affiliate links and ads or interact with intrusive overlays. For example, Taboola and Outbrand which blend in with the page, this design makes them look like they belong to the page and increase’s users trust. However, the bad side is, it will affect your quality ranking.

E-commerce Trust Factors

Another issue that you have put to underline is the lack of attention to detail e-commerce hygiene pages and hygiene content. Below are some pages that you should consider the most.

Financial Transaction Pages

Good transaction pages do not only have to contain cart/checkout and subsequent stages on the website, but these pages should also contain prominent links to standard e-commerce hygiene pages or any page that allows a user to “purchase’ or add a product to their cart/basket. Furthermore, as this page can be considered as the most important user pages, you should develop it with the best effort possible.

Financial Information Pages

Don’t forget to create a high quality content for your finance content, financing product purchases on your own site, or content and information that can insure products or services. High quality content should contain keywords and understand the relationship between keywords and content.

The bottom line of this article is, in order to get your SEO basics right, make sure that your pages and internal linking structures serve users very well, so that it doesn’t pass link equity to the money pages, especially for e-commerce and brochure service websites.