Tag Archives: online

5 Recommended Tips to Optimize Your Product Pages for More Sales

How to Optimize Your Product Pages for More Sales_YWF

When you have many visitors, yet you still haven’t seen any significant sales from your page, you might ask yourself;” what’s wrong?”, but don’t worry, here we have some recommended tips that can be beneficial for you to optimize your product pages for more sales. If you are business owners, SEO services agents, web developers, or web designers, this is a must-read article. So, let’s discover what they are.

  1. Knowing What Makes a Great Product Page

In general, product page is made to serve visitors with the right amount of information. It will help them understand the product whilst convince them that buying this product will work out for them.

As stated by Rosara Joseph, Content Strategist at VentureWeb,“The paramount goal for your product pages should build user confidence by providing all the information necessary for a purchasing decision and making the process as intuitive and as straightforward as possible.”

  • Even though it sounds simple, actually there are four things that everyone should keep in mind if they want to create a truly great product page:Your Product
  • Of course product is the main actor. That is why, it is important to know how it should be presented and what questions that come to your customers’ mind before they commit to buy your product.Your Brand
  • Branding is also another thing that is important, especially when selling products online. Without having a good branding on your homepage, it is almost impossible for someone to discover your site if they have never bought a product from you before.Your Copywriting
  • Another element that also plays an important role is your copywriting skill; because it’s how you combine the written information your customers need, then serve it with your brand’s unique voice and tone.Your Page Design and Your User Experience

Believe it or not, but how things are arranged on the page, and what’s included can really have a big impact on your conversions. Therefore, make sure you place things right on your website; this will help visitors feel convenient when buying your product.

By knowing these four elements, you can focus on things that really matter to the success of your sales.

  1. Having a Clear Call-to-Action (CTA)

It is clear that the goal on a product page is to make visitors have a deal with what you offer without doubt. According to Maria Bonello, Director of Strategy at SMAKK studios, in order to have a successful CTA button, one should make sure that the area around the button should be uncluttered, so that there are no distractions or obstacles that can block the user. Therefore, make sure that there is nothing that can draw visitors’ attention away from the CTA button. You can also have a bit of extra advice on the copywriting side, but don’t try to be clever with the CTAs, instead, you can use simple phrases such as “add to cart” or “submit order”.

  1. Adding Social Proof

Nothing works best than having social proof on your website, as it can help you build credibility and definitively boost conversion. Some of social proofs that work well are reviews, photos from Instagram, and first-person testimonials.

  1. Having a Good Understanding about Your Customers

In order to make people buy from you, you need to really understand who your customers are and what they want from you. The best way is to learn who they are, what their motivations, and what matters to them by digging into their customer profile.

  1. Presenting Great Product Photography

Product photography plays such a major role on product pages as photos are the only thing that visitors can actually see before they decide to buy things. So, why don’t you invest on photos? In fact, as it is said by Maria Bonello of SMAKK studios, “ it’s your opportunity to design an experience that casts your product in the best light, so do the best to get what you want, such as show multiple angles, allow users to zoom, call out unique features, and many more”.

After all making a great product cannot happen in one night, it requires lots of efforts and creativity. If you want to leverage your sales, you can take the tips above and see how it can take your sales to the next level.

8 Brilliant Tips for Developing the Applications for Internet of Things

Important Tips for Developing the Application for the Internet of Things_YWF

Before we go deeper with IoT, it is imperative to understand what Internet of Things (IoT) actually is. Basically, a platform enables the network, the smart device and user to get connected with the internet via a definite identifier. In general, IoT works on an embedded technology to communicate with all external environments. No wonder this thing has been seen as one of the revolutionary mobile app development trends in this generation, as it can manage everything right from an array of cohesive events to number of interconnected devices.

In fact, many have predicted that 2 billion devices will get connected to IOT by 2020, whereas the next five years $6 trillion is expected to be invested in IoT. This shows that Internet of Things have influenced a diverse set of industries to speak of, including the healthcare sector, the entertainment and gaming, automotive, home automation, and logistics. This is why IoT has a great potential in the future.

The Three Pillars of IoT

There are three major pillars which are important to note, regarding to the entire structure of the Internet of Things, such as:

  • Network: Generally network will perform similar function like router does in connecting the network to device. In this case, the devices are linked to the cloud. The infrastructure stationed at data centers will receive information. The things provide the data stream and also manage it. On the other hand, software helps to organize the things.
  • The things in themselves: it acts as Internet Gateway which is regarded as an Internet Gateway that helps other device communication through a single or many protocols. In fact, you won’t see a screen once the device gets connected to the network.
  • The cloud: it is a server that primarily aims for securing users confidential data. So, when users meet a critical juncture, the data will still get processed whereas the processing of a program usually happens during the concluding stages.

Tips for Developing Applications for IoT

Now, you have a better understanding about IoT and you may have lots of apps for the Internet of Things in mind. However, before you create one, you may want to know some factors that you can use as consideration, such as:

  1. Choose an Appropriate and Convenient Platform

The first step that every developer should do is to select the appropriate platform for the development process. One thing for sure, the platform should support the IoT applications and its components. Some platforms that are IoT proven and offer the scope to design the best in class apps are Ubidots, Xively or Thingworx. With the help of these platforms, you don’t have to start anything from the beginning.

  1. Consider the Industry for IoT Application

As stated above that Internet of Things has much widened and extended services, but there are still some fields that aren’t connected with Internet of Things. Therefore, you have to discover set of industries that can optimally connected such as healthcare, transportation, energy resources, sports, manufacturing etc. For instance, with IoT application, people can easily find transportation such as connecting buses or trains.

  1. Segregate Services from API Interface

Bear in mind that you need to separate the services from API interface while you are developing the apps for IoT. This will ensure you to have an app that runs smoothly on mobile and web desktop. You will surely get better opportunity once you manage your IoT applications well.

  1. IoT Data must be Secured Strongly

Every application developer knows about how important a strong secured environment is, especially to IoT data from the physical attacks. In fact, the security becomes more important when it comes to building GPS networks or banking apps.

  1. The Different Levels of IoT Apps

In order to understand the system and function of IoT applications, you have to know the various levels of IoT applications. Basically, there are four different layers; the devices, the ingestion tier, the analytics area and the end-user.

First of all, you have to consider the devices that you will be connecting. Then, you will see the infrastructure or the software receives data or organizes it. The next layer is all about data which actually is mainly processed with the help of analytics area. The last layer is about the end users for whom the app is getting developed.

  1. Keep an Eye on IoT Device Firmware Security

The difference between the Internet of Things from the traditional web and mobile apps is its hardware which is always apprehended to have security based issues in the firmware this is why it is essential to stay authenticated and signed before the update.

  1. Do not Neglect with Speed and Quality

You cannot comprise with the speed and quality at any cost when creating application for the IoT. Therefore, you have to focus on transforming the ideas into practice and provide stable working prototype.

  1. Ensure Scalability to the Application

It is important to build scalable applications since IoT is still a new concept. However, many believe that IoT is going to get bigger than ever with the time to arrive. In fact, having a good scalability will allow your app to remain in light for a long period of time.

In conclusion

Internet of Things is still considered as new comer in the technological area, but we will immediately see it is expanding and reached to a different height. This will surely help people access information easily and get connected one to each other at a  low price. On the other hand, it is also a challenge for the developers as it is different from other conventional methods.

Google Lighthouse for Measuring Mobile Site Speed

Lighthouse is a tool created by Google and was originally meant to audit Progressive Web Apps (PWA). In general, this tool will do four audits for accessibility, performance, progressive web apps and an extended list of best practices. With a flaky 3G connection on a slightly underpowered device, Google Lighthouse stimulates your mobile site visitors. The main purpose of Google Lighthouse is to increase a site speed through measuring page speed from a different, more realistic angle. This surely makes Lighthouse very recommended to any web developers and SEO services who aims for a faster loading Mobile site speed.  However, some people are more familiar with PageSpeed instead of Google Lighthouse, so what’s the difference between Page Speed Insights and Google Lighthouse?

PageSpeed Insights vs.Google Lighthouse

Right now, PageSpeed Insights is still the most popular analysis tool which can provide you with a nice score and a list of possible improvements. However, it hardly gives you an idea of the perceived loading speed of your site. Moreover, it also states that your site doesn’t follow the rules and therefore, it is slow for everyone. Here are the two most important things PageSpeed Insights looks at:

  • Time to above-the-fold load: This is the time that it takes to fully render the above-the-fold content of a page from the moment a user requests your page.
  • Time to full page load: This is the time that it takes to fully render the complete content of a page from the moment a user requests your page.

On the other hand, Lighthouse focuses on practical approach where it puts user experience front and center. Since it visits your site over a throttled 3G connection, it can predict what a real visitor would experience. Moreover, Lighthouse will check how and when it responds to input while PageSpeed Insights will just load your site. No wonder Lighthouse can easily find the exact moment when your content is ready to use.

What to Look for in Lighthouse Results?

The important point that users want to see and feel is that your site must be fast and must feel fast. In other words, users should be able to interact with your content as soon as possible. This is absolutely important for your SEO; therefore, you need to fix these issues. There are several metrics that Lighthouse uses such as follows:

  • First meaningful paint: This metric will determine how long content should appear on screen. The lower the score, the faster the page appears.
  • First interactive: it will also measure if a page is minimally interactive.
  • Consistently interactive: This measures when a page is fully interactive.
  • Perceptual Speed Index: This shows how quickly the contents of a page are visibly populated which also comes with a target loading time of <1,250 ms.
  • Estimated latency input: This measures how long your page will respond to user input.
  • Critical requests chain: It shows what resources are needed to initially render this page.

Even though Lighthouse is not as popular as PageSpeed, its functionality cannot be ignored. In fact, this is a worth to try tool for those who want to analyze their site speed. In fact, it is more fine-grained and gives you immediate feedback based on real-world usage.