Tag Archives: web designer

5 Crucial Web Design Tips for a Professional Site

Design requires a good taste of art; therefore, in order to succeed, one cannot compel their styles to users. In fact, a website designer needs to know what kind of styles that can fit to any website’s user experience and functionality at their first glance. This is where the challenge comes as how will we understand each person style. There are at least 5 crucial design tips that you can follow in order to create a professional site that may fit to general users.  Here they are.

Keep your Homepage Minimalistic and Free of Clutter

Have you ever noticed that instead of reading every word on a website, we quickly scan pages, picking out keywords and sentences? Concerningthis behavior, it’s better to approach users through their emotion than word count. Therefore, when users are less likely to look at your site, that means, you have provided a good explanation about what is able to process and evaluate. Even though text in calls to action is still necessary, to make users  feel easier in understanding what you want them to do, you’d better break them up with larger subheadings and legible paragraphs. Besides, you can also use images or icons as another way to communicate your point without the need of having too many words.

Design with Visual Hierarchy in Mind

As a designer, your job is not only creating a beautiful design, but you also have to arrange content in a clear manner. This is because we have lesser time to grab someone’s attention and explain them about your site. By establishing a clear hierarchy to your information, readers will automatically follow the plot you have created for them. For Further accentuation, you can apply color, contrast, size and spacing. These elements will also highlight the drawing attention on your page and making sure that it’s always intentional.

Furthermore, you can also use strips as one of the best designs for creating a strong visual hierarchy. In addition, strips will also help organize your website into clear, digestible pieces of content.

Create Easily Readable Website Content

One of the main characteristics of website users is that they don’t want to put much effort in understanding what you want to convey. Therefore, it is important to assess your content “readability” as it will measure how easy people will recognize words, sentences, and phrases. If your content readability is good, users will be able to efficiently scan your site and take in the information in the text without much effort.

If you want to improve your website readability, you can follow these steps:

  • A good Contrast

To have a good readability, your text and its background should have sufficient contrast so that it will be clear to see. The main idea is never sacrifice readability for creativity.

  • Be wise in choosing a font

In the early times, websites used small fonts, but over time, many people realize that it is difficult for people to read 12pt fonts when a screen is 24 inches from someone’s face. Now many designers prefer to use 16pt as a font standard. However, the number might be different, depending on which font you’re using, as some fonts have so many details that make it more difficult to read. In fact, there are some fonts that are actually suitable for online readers, such as Times New Roman, and many others. Avoid using script fonts that have so many cool fancy curves and stuff, but this font will hurt your visitors’ eyes.

  • Be Careful with Using too Many Fonts

It is better to use three or less fonts rather than use more than three different typefaces throughout a single website, as using too many fonts will risk the overall effects look cluttered. So, make sure you make the fonts look harmonious instead of cluttered.

Create an Easy to Navigate Site

Bear in mind that a designer should create a design that helps visitors. Therefore, do not send your visitors into a wild forest where they don’t have anywhere to go. A site which is equipped with a solid navigation helps search engines index your content while improving the viewers’ experience.

Here are some tips for creating good navigations’ experience:

  • Link your logo to your homepage; it is a traditional way to save your visitors some precious clicks.
  • Place your menu on the top or in the header of your website and structured according to the importance of each section.
  • You can apply some vertical navigation, such as anchor menu; this will work best on your site, especially if your site is of the long scrolling variety.
  • Don’t ignore your footer even though it is probably the last thing to be seen on your site since you can put so many information on it, such as placing links, a shortened version of your menu, social icons and additional important links that your visitors may need.

Stay Mobile Friendly

Since everybody is going mobile, it is important to design a website which is mobile friendly. A mobile friendly design should enable visitors to access your website on the go. Furthermore, the main key to design for mobile users is to put your position in the position of the user, and test out every page of user action and button.

By carefully applying the tips above, you can produce website designs that are not only beautiful but also functional. So, make sure you remember the tips above when designing for a website. However, if you find any difficulties while designing for your website, you can ask web designers to help you build a better design.

How to Create a Design that Satisfies

Two-Types-of-User-Motivation--Design-to-Satisfy-ywf

Believe it or not, working as a designer or web designer will require you to know your users and motivate them. You might think that designers sound like phycology, but this is actually important for designers to acknowledge a little knowledge of phycology, especially about motivation and how to apply a good motivation in their design, since by utilizing good motivation on your design, you will provide strong reasons for users to take an action for buying your product. Take a look further on how motivation can really affect your design, such as follows.

What is Motivation?

Motivation is famously known as something that can encourage people. It gives motives, needs or wants that drive behavior and explain why people do something. In design, motivation is also needed; it could help designers see the direct way to make the product correspondent to users’ expectations and solve user’s problems. However, before your product can help users, first you have to create a product that can motivate users to try it.

There are two types of motivation that we know, extrinsic motivation and intrinsic motivation:

Extrinsic motivation

These motives come from outer sources, such as family, professional environment, competitions, contests, etc. In most cases, people who have extrinsic motivation are usually seeking of reward, such as money, prizes, diplomas, certificates, trophies, medals, praise, support, recognition, or the desire to compete with others. As a designer, we can discover users’ extrinsic motives through research for UX designers. Once we know their extrinsic motivation, we can create a design that can stimulate them.

Intrinsic motivation

Oppositely, intrinsic motivations come from inner sources, such as the need of self-improvement. This type of motivation is stronger than extrinsic motivation. If you can nail this motivation from a user, it will become a significant factor for retaining users. Therefore, it is important to get to know more about target audience at the stage of user research; in this way, designers can discover what their motives are and what kind of designs that will work for the specific users.

Knowing the types of motivation will surely help designers in creating a design that will attract and serve users best. In fact, this knowledge is necessary for UI/UX designers for several reasons, such as follows:

  • Building navigation and call-to-action elements that can truly engage to users and motivate them to take action.
  • Designing better layouts that can demonstrate key benefits or rewards.
  • Creating a process that can motivate users to try the product and test its functions.
  • Presenting aesthetic satisfaction so that users feel comfortable with your product.
  • Providing the copy that can stimulate users through describing the benefits and achievements of your product.
  • Encourage users to share their experience via various social networks; this can be a powerful extrinsic motive for other people nowadays.

Now that you know motivation is terribly important in design, by understanding users’ motivation, you can build the right design that can reach many users. So, don’t forget to analyze your users’ motivation before designing for them.

 

Practical Guidelines for Using Background Videos on Your Website

When to use background videos on your websites

Nowadays, as a web developer you can use background videos as a great way to improve your website’s look. Moreover, it will also make your videos more enjoyable for visitors. Why? Because good videos can tell the story of a business which each business will surely have their own story that can be told better. So, now you are interested in making background videos, but don’t know how to start? Let us guide you! All you have to do is just keep scrolling and reading.

Best Practices for Adding Background Video

The best reason why you use a background video is because when you use it, your website will look better. Therefore, it is tempting to use any video that looks shiny and interesting without considering its impact. Even though those shiny things may contribute you a lack of minimal advantage, in most cases, they are also the biggest factors that contribute you a slower site. Therefore, trading a static image for video must be worth it.

Below are some things to consider:

  • Select a short length video that loads quickly.
  • Don’t use sound. Sound adds the file size and gives little value.
  • Use a placeholder. This is used to anticipate if the video is stopped or can’t be played.
  • Replace the video with an image for the mobile experience. You can hide the background video element at mobile breakpoints to reveal the background image. Besides, it will give the best experience for the mobile visitor.

When You Shouldn’t Use a Background Video

For some reasons, a background video is good at grabbing attention. However, instead of focusing on your copy, a background video might take up all the attention on them.

On the other hand, if you are too aggressive with your background video, it will overpower the important content. When you want to present complex ideas, like sales-related content to read, videos can be distracting. In terms of explaining, words are still the best. So, don’t run the risk of distracting or losing visitors with a video.

Choose Useful Over Complex

When we are deciding whether or not to add an element, you have to think about the mistakes that it might cause. For instance, it’s easy to make the mistake of thinking you’ll enhance an experience by sprinkling in some fun animations or by hiding and revealing elements, but you might actually be adding an obstacle.

So, the simplest way to keep thing simple is to make it as simple as possible. Your background video should reinforce the content message, eliminate barriers, and complement the rest of your site’s content. In other words, it should bring out the aesthetic element of the website, not stand alone or get in the way.

The Smarts behind Adding a Background Video

A best-case scenario is when background videos supplement or enhance the CTA.

  • Make It Personal

Generally, people want to see other people. It will be easier for users to decide whether they have to take an action, like signing up, making a purchase, or getting in touch once they see a person. Therefore, adding a short video will allow people to visualize themselves working with you.

  • Make it Pop

Most of the case, people want to have text layered on top of the background video, so make sure it’s easy to read throughout the entire video loop. Furthermore, you can aim for a strong light/dark contrast between the background video on the copy.

You can also apply a solid, monochromatic filter on top of the video to ensure full, legible contrast. This technique will not only make this look super professional, but the color contrast also makes the text, form, and landing page CTA look impressive. Other method that you can also try is by including a text shadow, or a semi-opaque color block behind the text.

  • Keep It Short

It is important to keep the video short. Therefore, it is better to make a video with the length no longer than 10 seconds, but make sure that this short, looping video should be enough to get the point across without impacting the load time.

Sometimes, creating a loop can be challenging, the loop will appear out of place or incomplete if the video is too short. On the other hand, if the video is too long, your visitors can easily click away from the site or to another page before the video’s had a chance to do a great thing.

If you can’t produce your own video, you can search for other places to get stock video clip. Double check the copyrights associated with any video before you use it. However, we would recommend you to always produce your own video to make it more personal.

  • Make It Unstoppable

Be confident, as long as you give a good quality and on brand video content, your visitors will likely press play or pause. The best way that you can offer is to play the background videos automatically. This will surely grab the visitor’s attention and keep them interested, as soon as they see the video element.

Don’t Forget the Analytics

It’s important to run a test, such as an A/B test to compare how your page performs with a background video compared with a static image. Just to be safe, you can start by pushing a small portion of your traffic towards the page. However, most usability specialists lean on experience, gut, and personal opinion when deciding what design brings customers satisfaction. This method is, of course, not right as you can use data as a great way to know what your customers actually think, as opposed to what they say they think.

So, have you tried background video in your website? It’s worth trying the method that will surely make your site look more sophisticated and smart. Good Luck!