Tag Archives: agency

The SEO Checklist to Look Out for in 2018

How-to-Rank-in-2018--The-SEO-Checklist---Whiteboard-Friday_ywf

We all know that being placed in the first page of Google can’t be done in one night; in fact, one must burn in the midnight oil if they wish to achieve that result in a short period of time. Besides, there are a wide variety of detailed subjects that any SEO services should handle. Therefore, in order to make it easier to remember things that you’ve got to cross off to rank in the year, we have collected 8 hints that any SEO analyst should take a look of.

  1. Crawl-able, Accessible URL in which content Google can easily crawl and parse.

When we use SEO services, we surely want the Googlebot spiders to visit our pages and understand the content that’s in there, whether it is a text, images, video, or embeds or anything else. In fact, this is actually one of the crucial things that matters.

  1. Keyword Research

Another element that is as important as the previous one is keyword research. Most business owners want to know what kind of words and phrases that searchers are actually using. By knowing the primary keyword and a set of related secondary keywords, business owners can discover the searcher’s intention while the SEO engineer can discover and apply the right optimization efforts.

  1. Investigate the SERP

The next thing to do is SERP investigation, in which you will perform a search query in Google and see what comes back to you. Then, analyze what Google believes to be relevant to the keywords searches. Some of SEO specialists think that content will answer this searcher’s query. In fact, you can easily take over that ranking position when you find questions but no one is serving this and many people are actually looking for the answer.

  1. Have the most credible, amplifiable person to Create Content that’s going to serve the searcher’s goal and solve their task better than anyone else on page one

By having a credible person to create the content, you will make amplification, link building, as well as social sharing way more likely to happen. As a result, your content becomes more credible, both in the eyes of searchers and visitors as well as in Google’s eyes too.

After that, you have to try to serve the searcher’s goal and solve their tasks way better than anyone else does  on page one. This will show how you have optimized a lot of these other things and reduce the possibility of visitors to rank on those other people higher.

  1. Craft a compelling title, meta description

Some of us think that Google does not use the Meta description quite often, if you think the same, you are in the same boat. However, the fact is, there’s a high percent of the time when an actual Meta description from the page is used even higher than the title is actually used. In fact, the snippet is something that is crucial to your SEO efforts as it determines how your business is displayed in search result. It will determine whether people want to click on your listing or they prefer to click on someone else’s site. Actually, it is your opportunity to promote your page and generate clicks. Therefore, in order to win, you have to know the kind of words and phrases  people want.

  1. Employ those primary secondary, and Related Keywords

Even though now people prefer to see visuals content, such as video or some other embeddable format, Google can’t necessarily and easily parse out, so they might not count it as content on the page. As a solution, you have to prove to Google that you have the relevant keywords on the page.

  1. Use Rich Snippets and Schema Mark up to Enhance the Visibility

You don’t always need rich snippets and schema mark up, but if you want to get into Google news or you have a featured snippet opportunity and you can get the visual for that featured snippet along with that credit, or in the case where you can get rich snippets around travel or around flights, other verticals that schema is supporting right now, you actually need rich snippets and schema mark up.

  1. Make Sure the Page Load Fast and Look Great

The last but not the least, you also have to pay attention on your website look as your website look is still important, so make sure it looks great from a visual, UI perspective and UX perspective, such as, does your page accomplish their tasks in an easy, fulfilling way on every device, at every speed, and make it secure? You can try many ways to ensure the safety of your web-pages, but HTTPS is one of the things that will continue to be a focus for Google in 2018.

Have you checked the  list above? Make sure you keep them as a part of your efforts. We are sure if you perform all the efforts above, you can achieve a better result in this year!

5 Crucial Web Design Tips for a Professional Site

Design requires a good taste of art; therefore, in order to succeed, one cannot compel their styles to users. In fact, a website designer needs to know what kind of styles that can fit to any website’s user experience and functionality at their first glance. This is where the challenge comes as how will we understand each person style. There are at least 5 crucial design tips that you can follow in order to create a professional site that may fit to general users.  Here they are.

Keep your Homepage Minimalistic and Free of Clutter

Have you ever noticed that instead of reading every word on a website, we quickly scan pages, picking out keywords and sentences? Concerningthis behavior, it’s better to approach users through their emotion than word count. Therefore, when users are less likely to look at your site, that means, you have provided a good explanation about what is able to process and evaluate. Even though text in calls to action is still necessary, to make users  feel easier in understanding what you want them to do, you’d better break them up with larger subheadings and legible paragraphs. Besides, you can also use images or icons as another way to communicate your point without the need of having too many words.

Design with Visual Hierarchy in Mind

As a designer, your job is not only creating a beautiful design, but you also have to arrange content in a clear manner. This is because we have lesser time to grab someone’s attention and explain them about your site. By establishing a clear hierarchy to your information, readers will automatically follow the plot you have created for them. For Further accentuation, you can apply color, contrast, size and spacing. These elements will also highlight the drawing attention on your page and making sure that it’s always intentional.

Furthermore, you can also use strips as one of the best designs for creating a strong visual hierarchy. In addition, strips will also help organize your website into clear, digestible pieces of content.

Create Easily Readable Website Content

One of the main characteristics of website users is that they don’t want to put much effort in understanding what you want to convey. Therefore, it is important to assess your content “readability” as it will measure how easy people will recognize words, sentences, and phrases. If your content readability is good, users will be able to efficiently scan your site and take in the information in the text without much effort.

If you want to improve your website readability, you can follow these steps:

  • A good Contrast

To have a good readability, your text and its background should have sufficient contrast so that it will be clear to see. The main idea is never sacrifice readability for creativity.

  • Be wise in choosing a font

In the early times, websites used small fonts, but over time, many people realize that it is difficult for people to read 12pt fonts when a screen is 24 inches from someone’s face. Now many designers prefer to use 16pt as a font standard. However, the number might be different, depending on which font you’re using, as some fonts have so many details that make it more difficult to read. In fact, there are some fonts that are actually suitable for online readers, such as Times New Roman, and many others. Avoid using script fonts that have so many cool fancy curves and stuff, but this font will hurt your visitors’ eyes.

  • Be Careful with Using too Many Fonts

It is better to use three or less fonts rather than use more than three different typefaces throughout a single website, as using too many fonts will risk the overall effects look cluttered. So, make sure you make the fonts look harmonious instead of cluttered.

Create an Easy to Navigate Site

Bear in mind that a designer should create a design that helps visitors. Therefore, do not send your visitors into a wild forest where they don’t have anywhere to go. A site which is equipped with a solid navigation helps search engines index your content while improving the viewers’ experience.

Here are some tips for creating good navigations’ experience:

  • Link your logo to your homepage; it is a traditional way to save your visitors some precious clicks.
  • Place your menu on the top or in the header of your website and structured according to the importance of each section.
  • You can apply some vertical navigation, such as anchor menu; this will work best on your site, especially if your site is of the long scrolling variety.
  • Don’t ignore your footer even though it is probably the last thing to be seen on your site since you can put so many information on it, such as placing links, a shortened version of your menu, social icons and additional important links that your visitors may need.

Stay Mobile Friendly

Since everybody is going mobile, it is important to design a website which is mobile friendly. A mobile friendly design should enable visitors to access your website on the go. Furthermore, the main key to design for mobile users is to put your position in the position of the user, and test out every page of user action and button.

By carefully applying the tips above, you can produce website designs that are not only beautiful but also functional. So, make sure you remember the tips above when designing for a website. However, if you find any difficulties while designing for your website, you can ask web designers to help you build a better design.

8 Brilliant Tips for Developing the Applications for Internet of Things

Important Tips for Developing the Application for the Internet of Things_YWF

Before we go deeper with IoT, it is imperative to understand what Internet of Things (IoT) actually is. Basically, a platform enables the network, the smart device and user to get connected with the internet via a definite identifier. In general, IoT works on an embedded technology to communicate with all external environments. No wonder this thing has been seen as one of the revolutionary mobile app development trends in this generation, as it can manage everything right from an array of cohesive events to number of interconnected devices.

In fact, many have predicted that 2 billion devices will get connected to IOT by 2020, whereas the next five years $6 trillion is expected to be invested in IoT. This shows that Internet of Things have influenced a diverse set of industries to speak of, including the healthcare sector, the entertainment and gaming, automotive, home automation, and logistics. This is why IoT has a great potential in the future.

The Three Pillars of IoT

There are three major pillars which are important to note, regarding to the entire structure of the Internet of Things, such as:

  • Network: Generally network will perform similar function like router does in connecting the network to device. In this case, the devices are linked to the cloud. The infrastructure stationed at data centers will receive information. The things provide the data stream and also manage it. On the other hand, software helps to organize the things.
  • The things in themselves: it acts as Internet Gateway which is regarded as an Internet Gateway that helps other device communication through a single or many protocols. In fact, you won’t see a screen once the device gets connected to the network.
  • The cloud: it is a server that primarily aims for securing users confidential data. So, when users meet a critical juncture, the data will still get processed whereas the processing of a program usually happens during the concluding stages.

Tips for Developing Applications for IoT

Now, you have a better understanding about IoT and you may have lots of apps for the Internet of Things in mind. However, before you create one, you may want to know some factors that you can use as consideration, such as:

  1. Choose an Appropriate and Convenient Platform

The first step that every developer should do is to select the appropriate platform for the development process. One thing for sure, the platform should support the IoT applications and its components. Some platforms that are IoT proven and offer the scope to design the best in class apps are Ubidots, Xively or Thingworx. With the help of these platforms, you don’t have to start anything from the beginning.

  1. Consider the Industry for IoT Application

As stated above that Internet of Things has much widened and extended services, but there are still some fields that aren’t connected with Internet of Things. Therefore, you have to discover set of industries that can optimally connected such as healthcare, transportation, energy resources, sports, manufacturing etc. For instance, with IoT application, people can easily find transportation such as connecting buses or trains.

  1. Segregate Services from API Interface

Bear in mind that you need to separate the services from API interface while you are developing the apps for IoT. This will ensure you to have an app that runs smoothly on mobile and web desktop. You will surely get better opportunity once you manage your IoT applications well.

  1. IoT Data must be Secured Strongly

Every application developer knows about how important a strong secured environment is, especially to IoT data from the physical attacks. In fact, the security becomes more important when it comes to building GPS networks or banking apps.

  1. The Different Levels of IoT Apps

In order to understand the system and function of IoT applications, you have to know the various levels of IoT applications. Basically, there are four different layers; the devices, the ingestion tier, the analytics area and the end-user.

First of all, you have to consider the devices that you will be connecting. Then, you will see the infrastructure or the software receives data or organizes it. The next layer is all about data which actually is mainly processed with the help of analytics area. The last layer is about the end users for whom the app is getting developed.

  1. Keep an Eye on IoT Device Firmware Security

The difference between the Internet of Things from the traditional web and mobile apps is its hardware which is always apprehended to have security based issues in the firmware this is why it is essential to stay authenticated and signed before the update.

  1. Do not Neglect with Speed and Quality

You cannot comprise with the speed and quality at any cost when creating application for the IoT. Therefore, you have to focus on transforming the ideas into practice and provide stable working prototype.

  1. Ensure Scalability to the Application

It is important to build scalable applications since IoT is still a new concept. However, many believe that IoT is going to get bigger than ever with the time to arrive. In fact, having a good scalability will allow your app to remain in light for a long period of time.

In conclusion

Internet of Things is still considered as new comer in the technological area, but we will immediately see it is expanding and reached to a different height. This will surely help people access information easily and get connected one to each other at a  low price. On the other hand, it is also a challenge for the developers as it is different from other conventional methods.