Tag Archives: website development

The reasons why your website is not generating more leads

A Path Led to Success: Undeniable Reasons Why Your Website is Not Generating Leads

As a part of Melbourne web development team, I get asked a lot about why a website is not generating leads or that a website doesn’t work the way we want it to. I am not a web developer but I am a part of their team, so I asked one of my friends from the team about this. He gave me a very detailed explanation but I have summed it up into several parts in this article. His explanation may be detailed, but it is actually very simple to understand. Need to understand why your website is not generating leads? Keep reading this article to find out!

So you’ve built a cool website with all the bells and whistles, you work hard to build traffic and get people to look at your offers but all they do is bounce off and buy from your competitor? Don’t worry; you will know the reasons and factors once you finish reading this article.

You have probably created confusing call-to-actions

When we investigate pages with low conversion rates, our first port of call is analyzing calls to action (CTA). One common thing we have found when analyzing those pages is that there are too many CTAs on a single landing page. The general rule for making great website with high conversion rate is that there is only one CTA necessary per page. If you want a visitor to make a purchase, your CTA is “buy now.” Therefore, stick to the single CTA rule and you’ll see that the landing page starts generating leads.

Your CTAs are too weak or vague

One of the popular reasons your website is not generating leads is that you use weak or vague CTAs. How many times have you seen an important B2B landing page where the lead capture form has an uninspiring grey action button reading “Submit”? Not only does this word has a subconsciously negative connotation, it is also very passive and unexciting. Like, submit what? What can your visitors gain from submitting something that is not clear? It should be simple but clear like this; the button should be active and tell the visitor exactly what he needs to do. If it’s a purchase, it should read “buy now”. If it’s an ebook, it should read “download your free copy” and so on.

Your website has poor design and content

Content and web design have a big role in generating more leads. Why? Put yourself in your visitors’ shoes; if you are visiting a website that has confusing content that is not even answering your questions as to why you should buy their products (Well, that’s the main reason why we are visiting a business website; to find the information about their products and their business), would you even consider buying their products? No, right? On the other hand, if you are visiting a website and you can’t even read the content because of poor or difficult designs, would you even continue trying so hard to read what is inside the website? Would you even continue browsing the page if you cannot click on the right button because of unclear navigation? No, right? That’s why the website fails and you don’t want that to happen to your website as well.

Also, one of the most important parts to remember when building a website is to focus on and prioritize responsiveness on mobile devices. In this day and age, people use mobile devices more often to browse a website than their personal computer because it is easier that way and it can be done on the go. The competition in most niches are so strong; and a visitor who hasn’t been happy with his user experience on a mobile device will not make the effort of revisiting the site on a desktop device. Instead, they will check a competitor’s website. Therefore, keep in mind that in order for your website to generate more leads, you need to pay attention to every details of your website including its functionality and responsiveness when accessed through mobile devices. When you have this mindset, your business is on the right path.

The reason why a home-based business still needs a website

The Answer to Everything: Does A Home-Based Business Really Need A Website?

Have you ever thought about starting a home-based business where you can be flexible with time and schedules? Yes, unless you are meeting with clients, I think you don’t even need to take a bath to start your day with your work. Unlike me who provides Melbourne SEO services where I have to meet clients and go to office, you are very flexible working at home. With the simplicity of having a home-based business, you might think you don’t need a website, right? But that’s where you are wrong. Why? Keep reading this article to find out!

You may be building a home-based business, but the fact still remains; a home-based business is also a business. While basic business principles remain relatively constant, a lot has changed over the last few years. It’s no longer enough just to hang a shingle outside your storefront and expect new customers to start rolling in. In this day and age where almost everything is digital, doing business from the comfort of your own living room is not a problem anymore. Why? That’s because nowadays, people can do almost everything online. Whatever your business is about, home-based or not, a website is crucial to your success because it reaches more people online.

The internet has changed the way we shop, the way we sell, and the way that potential customers may find (or never find) your business. It is estimated that a staggering 201.7 million Americans shopped online in 2019. That number will continue to grow as technology improves and consumers become more comfortable with online shopping. Also, a website often holds crucial points in building the first impression. In fact, a home-based business really needs a website to create that first impression. Why? Since your business is a home-based business, people don’t see your offline store or office. Where do they see your first impression if not from your website, then?

Aside from making a first impression, having a website can help you build credibility, widen your potential customer base, and create a forum over which you have complete control to present and showcase your best work. Furthermore, using a website, it is a great way to build relationships with your customers and keep them informed of current promotional information or company changes. Aside from that, a website is always “open” so they can check out your business anytime, even at a time that is convenient for them. Simply put, you can’t afford not to have a website especially if you are a home-based business without an offline office or store!

If the thought of computers makes your stomach churn, don’t worry. You don’t need to be a programmer or spend thousands of dollars to create a website. You can get help from professional companies who can build a website for you. However, if you hire a web developer to build your website, make sure you are involved in every project so you can watch the progress and get a website that sells. Need a web developer to build your business but don’t know how to find them? Feel free to contact us now and let our team help you.

how to build high-converting website

Business Mindset 101: Build a High-Converting Website for Your Business with These Key Points

There are many things in life that I have always overlooked and even underestimated. As a person who is so practical while being perfectionist at the same time, I tend to look for random solutions without seeing the big picture. For example, when I went to the grocery store, I found a sign in front of the store noting that the grocery offered a 20% discount for cooking oil but they limited the purchase up to 3 packs. My practical thinking decided to let it be and just buy 3 packs. Then my perfectionist mother suddenly grabbed my wrist before I entered the store, and said, “You go first, buy 3 packs of cooking oil and a half of our shopping list. When you’re done, I’ll go inside to buy another 3 and the rest of the shopping list.” When I heard my mother’s simple solution, I was like, “Wow, why didn’t I ever think about that?” To think that something so simple like that could actually make a big difference. When I think about it that way, it kind of reminds me of business owners who think they don’t need a website. Being practical is important when it comes to having a business, but being smart about it is more important. Making a website for business may take time and it is not that simple, I know, but you can’t grow your business by simply staying in the same spot. Having a website is crucial for businesses nowadays. In Melbourne, many businesses like yours have a website because they know the impact a website can bring for their business. A website can improve your business credibility, enhance your online presence, build a strong relationship with your target audience, as well as promote your business with more efficient ways. So, what kind of high-converting website that can help you grow your business? I spoke to web developers Melbourne and here’s what they say. Keep reading to learn more!

Create a website that is easily accessible

There is one important rule that every business owner has to know when it comes to building a high-converting website; make the website easy for visitors to access. Treat your website as if it was your offline store. Imagine if your visitors came to your offline store but you built a labyrinth-like way to your door that made it difficult for your potential customers to even open the door to your store, what would they do? Well, I would leave immediately if I were them. So, how do you make your website accessible? If you want to make it easier for your website visitors to reach your website easily, first, you have to…

Discuss about important aspects of a website with your web developers and web designers                                                                                                                                     

Even though you know you are creating a website, you should know that at this point, you are not just creating a website – you are creating your store, in a form of online presence. Discussing about important aspects of a website with the developer and designer team is important because you are talking about your brand. The only one who knows the identity of your brand is you so you have to communicate with your team about what you want for the design and how you want your website to work. When you communicate with them, they will tell you exactly how it should be done and what should not be done when it comes to creating a website as well as what works and what won’t work. From this, you can then brainstorm some ideas to find solutions to make everything work without impacting your website functionality. So, what did I mean by ‘what works’ and ‘what won’t work’? Well, you should know that…

A website should be friendly with both search engine and user

You can create a very stunning website with marvelous design but if it is not search engine friendly and even hurts visitors’ eyes, it is not a website at all – it is just a junk. There are things you need to pay attention to when you are building a website with your team:

  • The size of the image or video content on your website (large size content can make your website difficult to load properly)
  • The text content should be legible and easy to understand (Too much text content or too many grammatical errors on your website can make visitors leave and skip the important part of your business)
  • A website should be able to load in no more than two seconds (That’s a fact!)

Building a website may be a pain in the neck at first, but when you get things straight with your website, it will be easier next. Understand your brand and always be well-informed about your website progress and condition. That way, you can make sure your website is safe and running optimally.