Tag Archives: search engine optimization

These Are Why Using Flash Might Not Work for Your SEO

These Are Why Using Flash Might Not Work for Your SEO

When it comes to business, people in the business world are aware that having a website is now more important than it looks. Not only will it drive more new potential customers, but also real paying customers as well. With a website, a business can be more recognised and easily found by the target market. In order to reach to the target market, many business owners are now aware of SEO’s influence in the world of business, because a business cannot be separated from SEO. Therefore, business people are inclined to use SEO services to reach to their target market and get more real paying customers. However, there are some websites that cannot work well with SEO because of its design and components. The most common one that cannot “get along well” with SEO is the use of flash in a website.

A website that uses flash might be the one that looks beautiful and once you find that kind of website, you will find yourself attached to it, because, who doesn’t love animation? After all, almost all of us prefer visuals, right? However, some of us might not know that flash doesn’t really work well with SEO. Why? Well, if you are a business owner who has a website that uses flash, this article will make you think twice. Keep reading to find out why!

Search engines don’t get along with flash

Websites that use flash are difficult to be crawled and indexed by search engines, because a website fully implemented in Flash is seen as a single file. Search engines just wouldn’t be able to direct visitors to the proper page within that file.

Flash doesn’t care about users’ needs

While the ground rules of marketing focus on users’ needs, Flash websites ignore the basic principle of that. For example, a website using automatic sound that appears without users’ consent will make them uncomfortable, especially if they are in a work environment when browsing the internet.

Flash doesn’t work on mobiles

Flash will be useless when you use a mobile phone. This would cause confusion to users, especially the important part of your website’s information requires them to work on flash in order to see that. Well, you should reconsider the fact that over 3.5 billion people use mobile phone for the internet use.

Poor usability

Even though your website’s appearance might be appealing and attractive to some people, in terms of usability, it simply won’t help users. They can’t identify links that they can click, it can’t be searched, so it’s difficult for them to hit a back button within Flash content, and it’s hard for them to bookmark anything beyond the home screen; moreover, it’s impossible to navigate on a touch screen.

That’s why Flash is not good for your website, especially for your SEO. If your website is not SEO friendly, not only is it hard for Google to read your website, it is also hard for users to stay on your website for long. This will hinder you from gaining more traffic and more real customers in the future. Do you have a website that needs to be polished beautifully without any bad impact to your website? Feel free to contact us now.

Down and Down We Go to the Rabbit Hole of Scrolling

Down and Down We Go to the Rabbit Hole of Scrolling

When it comes to web design, the seemingly never ending trends will always come up with new, “razzle-dazzle” things all rolled into one website. Well, we are all competing against the world, and in the business world, it is either go all-in, or not at all. Most business owners, following up with the trends, now realise the importance of having a website for their business. Now, “realising” alone is not enough. Just like the phrase “go all-in”, once someone has decided to have a website, they should pay attention to all the details that the website has got, especially the web design.

Now in the modern era, people in the business world are tripping to look for “the absolute” but “fresh and brand new” design for their website, hoping that their website could entice the visitors so that they could stay longer. One of the trends that have become the “it” stuff even until now is called scrolling. Back then we used to see “above the fold” when we didn’t have to go down to see all the content of a website, but now we scroll down and see more content below in a different way. Some people don’t know the real reason why scrolling became the trend, well, let us tell you why: Chartbeat, a content intelligence platform for publishers, analysed data from 2 billion visits, and found that 66% of user attention is spent below the fold. Now, don’t go into a serious case of sticker shock yet, because there’s more! It is also discovered that moving the call-to-action underneath the fold contributed to considerably higher conversion rates. Wow.

Well, since then, parallax scroll websites have been the “it”, providing User Experience (UX) and User Interface (UI) designers with some thrilling opportunities to absorb into story-telling, produce powerful visuals, and create a more interactive experience. With that in mind, in this article, we are going to elaborate more about scrolling in a web design; the long and the short of it.

Creativity made in visual

There’s more visual flexibility in parallax website design. Instead of focusing on block style information architecture, you can create refreshing and engaging visuals, such as animations or beautiful photography, that act as a continuum, that can excellently inspire users to scroll further down the page.

Story-telling opportunities          

If you want to tell a story with your product or service, long-scrolling serves its purpose well to a narrative and encourages meaningful interaction from users.

Simple interface for smart device users

Mobiles and tablets have evolved the way we engage in websites. It’s now more about scrolling, swiping and tapping, but less about clicking. Long-scrolling websites remove the barrier of complex navigation, providing a responsive, user-friendly experience for mobile users.

Direct messaging

Parallax website design is a great solution for us the not-so-time-efficient website browsers, as it makes businesses convey their message and vision evolved into one dynamic web design page.

Easier for users to realise their goal

Scrolling is so easy that it’s become an natural action, whereas clicking through to another page needs thought and motivation. A single page website enables users to find their purpose on the website quicker and without so much hassle.

With that in mind, now let’s go on to another section; the weaknesses.

You need to be search engine savvy

One of the biggest problems that parallax websites face is that they are not SEO friendly. Why? When you limit the number of pages on your website, Google has fewer pages to index and that can negatively impact your position on the search engine results page (SERP).

Slow loading time

50% of website users immediately leave the page if it hasn’t loaded in 3–5 seconds. Therefore, the higher the resolution imagery and animations you include on your website, the longer it takes to load the page.

Awkward navigation

With scrolling, users can’t hit the “back” button; therefore, they must scroll back up the page which can be frustrating for users who want to refer back to a certain element. An easy way to tackle this problem is to include top navigation and have each element anchored to a category or section.

That’s all you need to know about scrolling in web design. It is important for you to understand the first things about it because later if you need a web designer, you will already know what you need for your website and that won’t slow down the process when you consult to a web designer. If you haven’t found the right web designer yet, you can consult to us now.

Winning the Internet: A Primer on How-to Contents

Winning the Internet A Primer on How-to Contents

27 years after the first web browser was released to the public in 1991, debates on whether the Internet does more harm than good still rages on across all corners of the internet. The Cambridge Analytica scandal that is currently engulfing Facebook, quite possibly the biggest name in the digital world that isn’t Google, and the United States administration seems to shine a spotlight to proponents of that argument. Adding fuel to the fire, the more relatable case of the recent release of the mobile version of the popular online game Fortnite taking over students’ attention has brought the argument much closer to the homefront, with schools sometime taking drastic measures to confiscate students’ mobile phones. As with every debate though, there are always two sides of the argument and Google’s year-end report on Youtube highlights on why that video platform is so much more than just Logan Paul and cat videos. Spoiler alert, YouTube is also a valuable learning tool.

The report says that “how-to videos earn the most attention of any content category on YouTube, even more than music clips or gaming”. So yeah, before you go on a tirade on how millenials are wasting their youth on watching absurd sketch comedies on YouTube instead of reading Anne Frank’s diary, keep in mind that they might be spending their time learning how to fix that classic Monaro GTS sitting in your barn. Anyway, this also tells us that if you’re looking to increase the audience for whatever it is you do, it might be prudent to engage them with how-to contents of your own.

One of the tactics SEO specialists offering SEO services would tell you to increase organic traffic, whether it’s for your website or YouTube channel, is to offer quality content. Of course, quality here is relative, as it highly depends on your intended audience and sometimes, contents that are considered good aren’t necessarily the ones your audience is looking for, but given how almost everyone have and will encounter some problems in their life, dabbing in how-to contents are as close as you can get to a surefire bet in the crowded world of digital marketing. Now, there is no definitive step process you could take in making quality how-to contents but there are definitely some general pointers to get you started, so without further ado, these are some of my how-tos in making how-to contents.

  • Know Your Subject

Pretty much a given but the sheer importance of this part means that it still bears mentioning. How-to contents establish your authority in your field so making sure that you possess the necessary knowledge and expertise and knowing how to express it to your audience is pertinent. Trust is the world’s strongest currency and this is the first step in building that.

  • Be Specific

Don’t be like IKEA. Simple, universal design like their instruction manuals might work for mass, ready-to-assemble furniture but if you’re looking to establish trust with your audience, make sure to provide detailed steps in your article and/or video.

  • Be Concise

Sounds contradictory to the point above but keep in mind the attention span of your audience. You don’t want to intimidate people by presenting them with something that makes them feel as if they’re being told to read War & Peace. It’s a balancing act and one that would surely come with repetition.

  • Be Relatable

Used as a way to build intimacy. Remember, you’re writing for people and bland robotic statements are a big no-no, even Alexa and Siri knows how to make jokes. Personal anecdotes and popular references are my go-tos when it comes to this.

  • Do a Trial Run

The litmus test for what you just wrote or shot. Either get someone else to do it or try to do it yourself if it’s the only available option. If the results aren’t as intended or the step they’re taking isn’t consistent with what you had in mind, then there are changes waiting to be made. A good how-to should work for everyone, or at the very least, the majority of your audience.

Now as I’ve said before, this wasn’t intended to be an example of a how-to article but the hope is that this could at least provide you with a solid base in making how-to contents of your own. Blatant marketing and in-your-face sales pitch aren’t always welcomed but displaying your expertise and providing your audience with the added value of an actual education, no matter how small, could go a long way in establishing a relationship with your audience, not to mention the traffic it could generate as more and more people pop how-to queries each day.