Tag Archives: search engine optimization

7 Common On-Site Search Mistakes and How to Fix Them

Common-On-Site-Search-Mistakes-and-How-to-Fix-Them_ywf

Search function is necessary in any website; therefore, you need to be more careful as search function could be damaging your conversion rates. However, when it is well optimized, you can enhance the search function, the usability and enjoyment of your site. As a web developer, you surely want more users enjoy your site, right? Learn how to optimize on-site search and avoid the common mistake that may occur.

It isn’t Visible
First, make sure that your search form isn’t invisible. Creating a search form that is hard to find will frustrate your users. So, ideally your search bar should be located near to the top and left side, the closer, the better. While the search box might not be the first thing that users will see, but you need to be smart to know where you can place it. The right location should be within normal reading patterns.

It isn’t Easy
Anything that places an obstacle between your user and completing their search detracts from its accessibility. So, make sure that any text would disappear once the user starts typing. On the other hand, it is important to increase the accessibility of your search bar include cosmetic changes like color use and text readability. Then, make sure they are sharp and contrasting.

Auto-Suggestions Aren’t Provided
With auto-suggestions, you can speed up the search process significantly for the user, especially if you offer multiple models or versions of a core product. In fact, the less time users must spend typing in their query, the longer they can spend engaging with the content they’re trying to find.

The 404 Isn’t Helpful
You can maximize the usage of 404 pages. It can be useful and beneficial for your users. For instance, you can place links to main directories, offer suggestions for reworking the search query, or direct them to your contact page. The point is to offer solution or answer to your users.

Results Aren’t Straightforward
It is important to create familiar and dressed down search result pages. Hide the bells and whistles of your engine under an advanced search link and, if possible, have the search menu expand without leaving the page. Make sure that the search results landing page is easy to read on first pass, providing legible, plain fonts, and clean composition so that results can be assessed individually.

Filters and Sorting Methods are separated
Since users don’t want to perform any additional work, ensure that sorting options, such as date, popularity, and etc. can be accessed from the same page. Place the options on the top left corner at the start of the search results to increase visibility.

No Search Variation
Always provide your users with variation search results. For example, when a user types “black dress”, you can offer them with alternative search query options and results (such as “black” and “dress”) in separate sections.

By this way, Google can provide closest equivalent, even if you don’t have the product or information they’re looking for. Providing something close, even if not exactly what they searched is more beneficial than an empty results page.

 

7 Pop Ups Tricks to Avoid Hurting Your SEO Efforts

Blog5June-01

Using pop-ups add in your website can be a confusing task. Especially since, Google’s mobile has just released its new update, Google’s mobile interstitial penalty. Many web developers are still arguing whether to use or not to use pop ups. In this article, we reveal 7 simple tricks to minimize the risk for using pop-ups without harming your SEO.

  1. Understand Which Interstitials are No-goes

Lately Google’s mobile interstitial penalty has become one of the most popular updates. “Interstitial” is a broad term that refers to most pop-ups, overlays, and modals. However, not all interstitials are considered equally intrusive.

As a general rule of thumb, your mobile page may be devalued if your interstitials are spammy, difficult to dismiss, or diminish your users’ experience. In addition of mobile indexing, this will hurt your positions in the SERPs.

Below are examples of interstitials that make your content less accessible:

  • Content-covering pop-ups which users are forced to close it before they can continue reading.
  • Standalone interstitials that appear before users can access your content.
  • Deceptive page layouts whose above-the-fold portion looks like an interstitial.

Moreover, there are some ads that Google’s known to dislike and has penalized in the past, including:

  • Classic interstitial ads and splash ads that interrupt users since they navigate between pages or before they reach your homepage.
  • Annoying window pop-ups that appear as soon as a user clicks on your page.
  • Welcome mats, new window pop-ups, and other intrusive ads.
  • Confusing overlay modals or easily redirects visitors who accidentally click on them.
  • Intrusive lightbox ads and pop-ups.

These don’t mean that all interstitials are forbidden for interstitials triggered by exit intent are still permitted.

  1. Continue Using Non-Intrusive Interstitials

If Intrusive interstitials are bad, non-intrusive interstitials are oppositely good for your SEO. Non-intrusive interstitials are information such as age verification interstitials, and cookie use notifications. It also includes other pop-ups, such as banner ads; slide ins, in lines and tabs. This is because they take up only 15 percent or less portion of the screen than it is recommended.

The important thing is to avoid covering all of your screen with full-screen overlays, welcome mats, and ad modals. Instead of using them, you can use other options, such as top banners and slide-in boxes.

  1. Switch to Timed Pop Ups

If you have to continue to use pop-ups and overlays, you can try to redesign and change the timing of your interstitials. For instance, you get used to place a pop-up right after a user lands on your page. Now you can display the pop-up before your users leaving your blog post.

Another idea is to limit how long pop-ups are displayed. A pop up that can automatically close after several seconds is way better than one that should be closed.

  1. Watch Out for “Gray Area” Interstitials

You might be surprised that some interstitials might be devalued as Google consider them as intrusive interstitials. They are sticky sidebars, related posts, share button, live chat boxes, and coupon pop-ups. Even though, they may not produce big negative impact on your SEO, but you better avoid them than sorry.

  1. Use Permitted (but Intrusive) Pop-ups cautiously

There are some ads that are definitely interruptive but aren’t penalized yet. This is because Google will inspect them later.

  • Page-to-page interstitials: We all know that Google values good UX, but page to page interstitials are not good UX.
  • Interstitials triggered by exit intent: Pop-ups triggered by exit intent aren’t penalized by the new update. To avoid landing on the wrong side of the interstitial penalty, you can place a no index tag in your code.
  1. Intrusive Ads on Desktop is still Allowed

The easiest way to solve this problem is by hiding pop-ups on mobile devices. However, you can keep using them for desktop visitors. In fact, you can find some pop-up plugins that allow you to display your ads on any particular platforms. However, this is not a permanent solution as intrusive pop ups would diminish your UX. Therefore, it could be penalized under a future update.

  1. Restrict Pop-Ups to Sources Other Than Google Organic Search

Another way to avoid the interstitials penalty is by finding your websites from other sources outside Google organic search results. In addition, don’t feel too pressured to switch, if organic search drives a lot of your traffic and it generates leads. Bear in mind that useful content is above the other things, so one or two interstitial ad won’t lose a website.

5 Ways to Build Better Online Reputation through SEO

 

How-SEO-can-help-shape-your-online-reputation

The main purpose of SEO service is to optimize any strategy to boost your website rank in the search results. One of the strategies that you can rely on is to show your “human” side of your business. This strategy will make your business seems more relatable and real. But, how can you show your human side through SEO? The answer is simply by collecting and displaying reviews. In fact, positive and negative reviews are used as a ranking factor. Negative reviews cause bad rank to your site while positive reviews will elevate your rank.

How Do I Take Advantage of Online Reviews and Improve my SEO?
Nowadays, customers wish to get better “transparency” from sellers. Transparency as a business means to open up to criticism and feedback. In detail, the action includes as:

  • Allowing employees to talk about your products and services publicly such as through an employee advocacy program.
  • Establishing 1-to-1 communication channel
  • Asking for feedback
  • Not hiding from criticism
  • Addressing criticism publicly

There will be some reviews that may destroy your reputation. Although, you can remove all the bad reviews but it is not a wise move. The best way is to turn the negative reviews to positive reviews through better customer service experience. Here are 7 tips that you can use to uplift your online reputation management:

  1. Monitor Your Reviews
    Apply social keywords when responding to social media messages directed at your brand. Set a Google Alert to notify you of any news posted about your brand. Therefore, by monitoring people’s reviews, you know what people really want and you can improve your product better.
  1. Friendly and Quick Respond
    Read your reviews daily. If you have more time, you can login to view and respond to social media messages multiple times a day. Make these daily routines as your habit, just like checking your email. In short, try to respond any reviews in less than 24 hours.
  1. Have Personality
    You can learn from many famous online businesses. Amazon is a good example. It always comes with a positive attitude and a willingness to help. Besides, it opens up a conversation in a witty style no matter what you have to say.
  1. Think of SEO as your Digital Business Card
    As it is stated above, good SEO strategies will help you boost your business. It works better than any business cards or flyers. In fact, business directory and profile sites help you accurately list your company online and monitor your reviews. Here are lists of business profile sites, that you can get started:
  • Amazon
  • Angie’s List
  • Better Business Bureau (BBB)
  • Bing Places
  • Citysearch
  • Consumer Reports
  • Demand Force (newer review site)
  • Dex Knows
  • com
  • com
  • Google+ Local/Google Places
  • Home Advisor
  • Insider Pages
  • Judy’s Book
  • MerchantCircle
  • Trip Advisor
  • Yahoo! Local
  • Yellow Pages
  • Yelp!

To gain and monitor your reviews, you can list your business on these sites.

  1. Pay Attention to Reviews on Social Media
    Remember that social media profiles are also part of digital reputation management. Therefore, sites like LinkedIn, Google+ and Facebook are best for business as it has important information and people can post their reviews in these social media.