Tag Archives: marketing

Make More Sales with Social Selling

How to Use Content Marketing to Generate Social Sales_YWF

Generating sales is the ultimate goal of all marketing. So, marketers should put their best effort. One of the ways is by promoting content marketing that can help you increase revenue. But, don’t you know that you can also leverage your content for social selling? Besides, one study found that social selling report a year-over-year sales growth. If you are interested to know more detail information about social selling, you can continue to read this article.

What is Social Selling?
Social selling is interpreted as using social media the way it was supposed to be used: being social. This technique is usually used by many SEO services to leverage the amount of real buyer. For instance, you provide useful content, answer questions, and have conversations with prospects. Furthermore, you should have one main goal: getting your potential customers to respond to your efforts. You can start your social selling by getting them to comment on a status update or reply to a post. Over the long run, this act will turn into getting them to respond to an email or schedule a call.

How to Use Content Marketing to Generate Social Sales
There’s no better example of the selling power of blogging than great content. The main idea is to answer the most common question in your social media customer service responses. Remember that you should provide solutions to their problems, not just push those articles out on social media.

What Kind of Content Helps with Social Selling?
Not every content can generate sales, but there are some content that can generate sales, such as:

  • How-to guides for common problems in your industry
  • Useful FAQ pages
  • Explainer content about how to use your product or service
  • Video content
  • Webinars
  • Shocking or surprising information that gets people to take action.

What to Do After You Generate Traffic
You understand how to use content and social media to generate traffic. Now it’s time to turn these leads into sales. It starts by understanding more about your leads. Google Analytics is great. But, it doesn’t reveal enough information about your individual prospects to help you nurture a relationship with them.

Enhance Your Analytics for Easier Outreach
You can install Lead feeder to enhance your social selling. It works on top of Google’s tools to reveal data related to your site’s anonymous visitors. Lead feeder will actually show you which companies your website visitors work for. To determine what offices they’re browsing from, it uses their IP addresses. You’ll get a lot more info about the company, including a list of LinkedIn connections you have that are associated with that company.

Moreover, it tracks which pages your anonymous audience members look at, which can help you segment them. Then, it automatically pushes this data to your CRM, where you can sort them by quality, regency, and other factors. As a result, you’ll get better insight into the traffic you’re already getting. So, you can follow with targeted outreach messaging via your social channels and land more clients.

Get Maximum Conversions by Setting Up your Content
Our main goal is not only driving traffic, but also to get more info about your visitors. Then, make sure that they will come back. That’s why it’s important to have strong, highly-relevant calls to action within your content. Using a simple “subscribe to get our updates” won’t cut it. You need to offer something better.

Email Outreach to Enhance Your Social Selling
When you get your visitor’s contact info, it’s time to make a deal. And the best way to reach them is via email or social media. This can be a good way to interact with them. Also, get them on the phone, or even lead them directly to a sales page on your website.

Summary
Both social selling and content marketing are the epitome of digital marketing. So, if  you can combine the two, you can drive traffic like crazy and turn them into prospective buyers.

How to Retain your Brand Message from Being Hijacked by Surrounding Content

How to Retain your Brand Message from Being Hijacked by Surrounding Content

Whether you are offline or online marketer, the term of “brand safety” is still in the top of mind for all marketers and advertisers.  In fact, brand safety should also be understood by people who work in SEO service as it relates with the way you convey your content. There are several questions that you can ask before providing brand in your content. These questions relate to how they protect their brands and still keeping their brands point of view.

  1. What measures are being taken to ensure safe contexts?

Your agencies who make decision about the brands should understand that slavish adherence to a singular metric like CPC or CPA will cause long-term brand damage.

In this case, your brands should be able to communicate very well with the agencies. This will make sure that the ads are and will be placed into safe contexts. Moreover, “contexts” here will consider where the ad will be placed and what else appears on that page. To deliver a sound strategy and game plan, you can put it directly on the agency. Then, push them to create some kind of crisis plan in the event something bad arises.

  1. Employ a Context Marketing Strategy

Creating a context doesn’t mean that you create a whole bunch of text. But, a good brand should ensure that they are clear on their ideal behaviors. In the other words, they should seek to manage all aspects of their communication. This is why all brands should have a context marketing strategy. For instances, even though, your brand may attract lots of consumers, but sometimes this is not the context you want your message to be received in.

  1. Is the Brand’s Message Truly at the Right Outlet?

In marketing 101, you are dictated that you should always know your target audience and the media that they consume. Sometimes it will require you to repeat this simple logic; however different environments will suit different brands. For example, you cannot sell your obesity product on Mc Donald’s.

Therefore, it is important to match the creativity with the sense and tone of the outlet you’re advertising on. For example, if you put your ads next to ISIS propaganda on YouTube, people would think that the brands are funding terrorism. Therefore, it is better to put away politics in your brand campaign as it will cause big moral dilemmas. In fact, change in political climate will cause consumers to watch brand behavior ever more carefully.

5 Strong Reasons Why You Need to Improve Your Organic CTR Rate Right Now

5-strong-reasons-why-you-need-to-improve-your-organic-ctr-rate-right-now

 

 

 

 

 

Many SEO services acknowledge that links and content are two of the most essential things in SEO. In fact, this is no longer a secret as your competitor may pursue the same things. They also know that they have to build an amazing link profile and create the greatest content that they can make.

So, what makes your SEO effort stands out from the rest? The answer is your organic click-through rate (CTR). Below are 5 reasons that will explain why improving your organic CTR can make your SEO result gets better. Check this out!

  1. CTR Impacts Ranking

According to Paul Haahr at SMX West, Google is constantly conducting A/B experiments on search results, looking for changes in click patterns. This is because Google wants to provide the best answer to users. One of the most important element that Google uses as its measurement as its success is clicks.

For example, both of you and your competitor answer the query and neither page has an advantage in links. But your competitor’s page ranks #1 and your page ranks #2. What makes the difference? And what’s the easiest way to beat your competitor page ranks.

Can longer content win? Or building more links help? The answer is by getting more people click on your result. This is how Google will consider your page as the best result for searchers, because more people are clicking on it and engaging with it.

  1. Beat the Competition with Engagement Metrics

To assess whether your page has a good quality, Google will see your page through three key elements: expertise, authoritativeness, and trustworthiness. This means Google is looking at the content of your entire website, not just individual pages. To obtain higher engagement metrics, you need to work hard to have higher than expected engagement metrics.

Moreover, Google will also asses the users’ behavior on your site. For example, if your visitors’ bounce back is high, that’s a huge signal that your page doesn’t provide what searchers are looking for. So, having high task completion rates is also one of the biggest considerations that determine your success. As a result, Google will reward your higher task completion rates with expertise, authority, and trust.

  1. Users Click on Awesome Headlines

What makes an awesome headline? According to BuzzSumo, there are five common elements present in all viral headlines: format, emotion, content type, promise and topic.

What would a super clickable headline look like? Well, BuzzFeed is a master of these. One of their most shared posts in the past was “27 Amazing Charts That Will Turn You Into A Baking Whiz”. Let’s break it down:

  1. Pages with Low CTR are Website Cancer

Your content cannot be considered as great if nobody clicks on it. Actually, this is what Panda is aimed for. The update is made to assess your website’s content as creating content for the sake of search engine can be dangerous. Moreover, in the long run, it will lead to a death spiral of lost rankings and traffic if there are so many people are bouncing off your site.

  1. You can Influence Search Volume and CTR

Targeting people who have never known about your brand will be more difficult than targeting the same keywords to people who have never heard of you. Therefore, to increase your organic CTRs, you can use social media, such as Facebook and Twitter ads to promote your brand. Besides that it is efficient, the ads are also inexpensive.

Remember that people who know your business will have bigger tendency to click on an organic result from you when they see your brand name in the organic search results. The importance thing is that people know who you are and that you do, only by this you can drive more traffic and see higher CTRs.