Tag Archives: SEO

5 Recommended Tips to Optimize Your Product Pages for More Sales

How to Optimize Your Product Pages for More Sales_YWF

When you have many visitors, yet you still haven’t seen any significant sales from your page, you might ask yourself;” what’s wrong?”, but don’t worry, here we have some recommended tips that can be beneficial for you to optimize your product pages for more sales. If you are business owners, SEO services agents, web developers, or web designers, this is a must-read article. So, let’s discover what they are.

  1. Knowing What Makes a Great Product Page

In general, product page is made to serve visitors with the right amount of information. It will help them understand the product whilst convince them that buying this product will work out for them.

As stated by Rosara Joseph, Content Strategist at VentureWeb,“The paramount goal for your product pages should build user confidence by providing all the information necessary for a purchasing decision and making the process as intuitive and as straightforward as possible.”

  • Even though it sounds simple, actually there are four things that everyone should keep in mind if they want to create a truly great product page:Your Product
  • Of course product is the main actor. That is why, it is important to know how it should be presented and what questions that come to your customers’ mind before they commit to buy your product.Your Brand
  • Branding is also another thing that is important, especially when selling products online. Without having a good branding on your homepage, it is almost impossible for someone to discover your site if they have never bought a product from you before.Your Copywriting
  • Another element that also plays an important role is your copywriting skill; because it’s how you combine the written information your customers need, then serve it with your brand’s unique voice and tone.Your Page Design and Your User Experience

Believe it or not, but how things are arranged on the page, and what’s included can really have a big impact on your conversions. Therefore, make sure you place things right on your website; this will help visitors feel convenient when buying your product.

By knowing these four elements, you can focus on things that really matter to the success of your sales.

  1. Having a Clear Call-to-Action (CTA)

It is clear that the goal on a product page is to make visitors have a deal with what you offer without doubt. According to Maria Bonello, Director of Strategy at SMAKK studios, in order to have a successful CTA button, one should make sure that the area around the button should be uncluttered, so that there are no distractions or obstacles that can block the user. Therefore, make sure that there is nothing that can draw visitors’ attention away from the CTA button. You can also have a bit of extra advice on the copywriting side, but don’t try to be clever with the CTAs, instead, you can use simple phrases such as “add to cart” or “submit order”.

  1. Adding Social Proof

Nothing works best than having social proof on your website, as it can help you build credibility and definitively boost conversion. Some of social proofs that work well are reviews, photos from Instagram, and first-person testimonials.

  1. Having a Good Understanding about Your Customers

In order to make people buy from you, you need to really understand who your customers are and what they want from you. The best way is to learn who they are, what their motivations, and what matters to them by digging into their customer profile.

  1. Presenting Great Product Photography

Product photography plays such a major role on product pages as photos are the only thing that visitors can actually see before they decide to buy things. So, why don’t you invest on photos? In fact, as it is said by Maria Bonello of SMAKK studios, “ it’s your opportunity to design an experience that casts your product in the best light, so do the best to get what you want, such as show multiple angles, allow users to zoom, call out unique features, and many more”.

After all making a great product cannot happen in one night, it requires lots of efforts and creativity. If you want to leverage your sales, you can take the tips above and see how it can take your sales to the next level.

The SEO Checklist to Look Out for in 2018

How-to-Rank-in-2018--The-SEO-Checklist---Whiteboard-Friday_ywf

We all know that being placed in the first page of Google can’t be done in one night; in fact, one must burn in the midnight oil if they wish to achieve that result in a short period of time. Besides, there are a wide variety of detailed subjects that any SEO services should handle. Therefore, in order to make it easier to remember things that you’ve got to cross off to rank in the year, we have collected 8 hints that any SEO analyst should take a look of.

  1. Crawl-able, Accessible URL in which content Google can easily crawl and parse.

When we use SEO services, we surely want the Googlebot spiders to visit our pages and understand the content that’s in there, whether it is a text, images, video, or embeds or anything else. In fact, this is actually one of the crucial things that matters.

  1. Keyword Research

Another element that is as important as the previous one is keyword research. Most business owners want to know what kind of words and phrases that searchers are actually using. By knowing the primary keyword and a set of related secondary keywords, business owners can discover the searcher’s intention while the SEO engineer can discover and apply the right optimization efforts.

  1. Investigate the SERP

The next thing to do is SERP investigation, in which you will perform a search query in Google and see what comes back to you. Then, analyze what Google believes to be relevant to the keywords searches. Some of SEO specialists think that content will answer this searcher’s query. In fact, you can easily take over that ranking position when you find questions but no one is serving this and many people are actually looking for the answer.

  1. Have the most credible, amplifiable person to Create Content that’s going to serve the searcher’s goal and solve their task better than anyone else on page one

By having a credible person to create the content, you will make amplification, link building, as well as social sharing way more likely to happen. As a result, your content becomes more credible, both in the eyes of searchers and visitors as well as in Google’s eyes too.

After that, you have to try to serve the searcher’s goal and solve their tasks way better than anyone else does  on page one. This will show how you have optimized a lot of these other things and reduce the possibility of visitors to rank on those other people higher.

  1. Craft a compelling title, meta description

Some of us think that Google does not use the Meta description quite often, if you think the same, you are in the same boat. However, the fact is, there’s a high percent of the time when an actual Meta description from the page is used even higher than the title is actually used. In fact, the snippet is something that is crucial to your SEO efforts as it determines how your business is displayed in search result. It will determine whether people want to click on your listing or they prefer to click on someone else’s site. Actually, it is your opportunity to promote your page and generate clicks. Therefore, in order to win, you have to know the kind of words and phrases  people want.

  1. Employ those primary secondary, and Related Keywords

Even though now people prefer to see visuals content, such as video or some other embeddable format, Google can’t necessarily and easily parse out, so they might not count it as content on the page. As a solution, you have to prove to Google that you have the relevant keywords on the page.

  1. Use Rich Snippets and Schema Mark up to Enhance the Visibility

You don’t always need rich snippets and schema mark up, but if you want to get into Google news or you have a featured snippet opportunity and you can get the visual for that featured snippet along with that credit, or in the case where you can get rich snippets around travel or around flights, other verticals that schema is supporting right now, you actually need rich snippets and schema mark up.

  1. Make Sure the Page Load Fast and Look Great

The last but not the least, you also have to pay attention on your website look as your website look is still important, so make sure it looks great from a visual, UI perspective and UX perspective, such as, does your page accomplish their tasks in an easy, fulfilling way on every device, at every speed, and make it secure? You can try many ways to ensure the safety of your web-pages, but HTTPS is one of the things that will continue to be a focus for Google in 2018.

Have you checked the  list above? Make sure you keep them as a part of your efforts. We are sure if you perform all the efforts above, you can achieve a better result in this year!

Google Lighthouse for Measuring Mobile Site Speed

Lighthouse is a tool created by Google and was originally meant to audit Progressive Web Apps (PWA). In general, this tool will do four audits for accessibility, performance, progressive web apps and an extended list of best practices. With a flaky 3G connection on a slightly underpowered device, Google Lighthouse stimulates your mobile site visitors. The main purpose of Google Lighthouse is to increase a site speed through measuring page speed from a different, more realistic angle. This surely makes Lighthouse very recommended to any web developers and SEO services who aims for a faster loading Mobile site speed.  However, some people are more familiar with PageSpeed instead of Google Lighthouse, so what’s the difference between Page Speed Insights and Google Lighthouse?

PageSpeed Insights vs.Google Lighthouse

Right now, PageSpeed Insights is still the most popular analysis tool which can provide you with a nice score and a list of possible improvements. However, it hardly gives you an idea of the perceived loading speed of your site. Moreover, it also states that your site doesn’t follow the rules and therefore, it is slow for everyone. Here are the two most important things PageSpeed Insights looks at:

  • Time to above-the-fold load: This is the time that it takes to fully render the above-the-fold content of a page from the moment a user requests your page.
  • Time to full page load: This is the time that it takes to fully render the complete content of a page from the moment a user requests your page.

On the other hand, Lighthouse focuses on practical approach where it puts user experience front and center. Since it visits your site over a throttled 3G connection, it can predict what a real visitor would experience. Moreover, Lighthouse will check how and when it responds to input while PageSpeed Insights will just load your site. No wonder Lighthouse can easily find the exact moment when your content is ready to use.

What to Look for in Lighthouse Results?

The important point that users want to see and feel is that your site must be fast and must feel fast. In other words, users should be able to interact with your content as soon as possible. This is absolutely important for your SEO; therefore, you need to fix these issues. There are several metrics that Lighthouse uses such as follows:

  • First meaningful paint: This metric will determine how long content should appear on screen. The lower the score, the faster the page appears.
  • First interactive: it will also measure if a page is minimally interactive.
  • Consistently interactive: This measures when a page is fully interactive.
  • Perceptual Speed Index: This shows how quickly the contents of a page are visibly populated which also comes with a target loading time of <1,250 ms.
  • Estimated latency input: This measures how long your page will respond to user input.
  • Critical requests chain: It shows what resources are needed to initially render this page.

Even though Lighthouse is not as popular as PageSpeed, its functionality cannot be ignored. In fact, this is a worth to try tool for those who want to analyze their site speed. In fact, it is more fine-grained and gives you immediate feedback based on real-world usage.