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6 Important Elements to Put in Your Design Guide Right Now

6 Important Elements to Put in Your Design Guide Right Now

In order to produce a good design team output and for ensuring a consistent brand identity, a web designer should create smart design guides. This is because a good design guide is such a work of art that has practical application in everyday design work. With design guide, you can showcase what your project is and aspire to be. It should include elements of design, voice and even code in a way that’s manageable, usable and easy to understand.

Above all, you need to know the six design guide elements that should be included in your documentation. Here they are.

  1. Brand Identity Examples

A good design guide should emphasize your brand identity in a visual format that represents your design material look. In other words, it should show than tell. However, the best example should display real-case uses that look exactly the same as the design standard and what you want to portray. Furthermore, discover when the design is at its best, whether it is on your website homepage, mobile homepage, app or any other place, then screen shoot to capture the image.

By using real images, you don’t need to create extra work to showcase visual elements, since you already have them in hand. Then, with visual proof, the team members can easily understand the actual practice of the written guideline work.

  1. Design Guidelines

Don’t forget to outline the use of design elements clearly; everything from color swatches to typography palettes and shapes, since explaining these things can help users apply the design style more accurately and consistently across medium. Furthermore, it is a good idea to include elements that might be different from print branding counterparts and how they relate when it comes to website design. So, if this is a part of your design strategy, you need to know which typefaces is substitution.

Remember to be specific when outlining design guidelines, for example H1 tags are always 88 points or thumbnail images are always 200 by 200 pixels, but be careful with too over-communicating unnecessary details, since it may make your team members get confused to find something in a sea of specifications.

  1. Voice and Personality

Believe it or not, but a descriptive writing style for copy can also impact the visuals type of imagery you choose, for example, the type of imagery you choose to use and even elements such as colour and type. All of these elements will produce an overall personality for your brand. Other factor, such as a strong voice and personality can also become a part of the visual identity.

  1. SEO Keywords

In search engine optimization, you will need to use keywords in your content, in fact, you need to involve keywords in the way you speak about the brand, in descriptive language about the design and put a list of the top keywords in the design guide itself.

With a keyword list, you can bring the words you want to say to top of mind, every time you see them. In other words, SEO keyword list attempt to make the words get stuck in reader’s head. Therefore, a good website design should be able to correlate to these keywords at all time to the content.

  1. Pattern and Element Styles

Make sure to have guides for all possible uses, such as on your still and animated versions of logos, colour palettes, patterns and even design elements such as form fields and navigation. If you want to give extra convenient to your team, you can create a pattern and element style guide in an online location so that users can just copy and paste elements for quick usage.

  1. Code Snippets

Web design and code are two things that you need to know in every website design guide since you will find codes from buttons to small animations to slider effects. Of course, these codes might consume your hours to your daily workflow as it eliminates the need to manually enter specs with every new element.

With Firefox, you can include design component information in its design guide for the recently revised branding and logo usage. All you need is to remember to include some base information such as where to use H1 through H4 on pages within the website design and how to style buttons and images, even if you don’t provide a full library of code snippets.

All the points above show that a design guide doesn’t always have to be a static document. In fact, you can present it in a way that can leverage your brand and visual identity. You can also use online versions of a design guide so that you can quickly and easily make changes, such as grabbing code and colour snippets.

5 Crucial Web Design Tips for a Professional Site

Design requires a good taste of art; therefore, in order to succeed, one cannot compel their styles to users. In fact, a website designer needs to know what kind of styles that can fit to any website’s user experience and functionality at their first glance. This is where the challenge comes as how will we understand each person style. There are at least 5 crucial design tips that you can follow in order to create a professional site that may fit to general users.  Here they are.

Keep your Homepage Minimalistic and Free of Clutter

Have you ever noticed that instead of reading every word on a website, we quickly scan pages, picking out keywords and sentences? Concerningthis behavior, it’s better to approach users through their emotion than word count. Therefore, when users are less likely to look at your site, that means, you have provided a good explanation about what is able to process and evaluate. Even though text in calls to action is still necessary, to make users  feel easier in understanding what you want them to do, you’d better break them up with larger subheadings and legible paragraphs. Besides, you can also use images or icons as another way to communicate your point without the need of having too many words.

Design with Visual Hierarchy in Mind

As a designer, your job is not only creating a beautiful design, but you also have to arrange content in a clear manner. This is because we have lesser time to grab someone’s attention and explain them about your site. By establishing a clear hierarchy to your information, readers will automatically follow the plot you have created for them. For Further accentuation, you can apply color, contrast, size and spacing. These elements will also highlight the drawing attention on your page and making sure that it’s always intentional.

Furthermore, you can also use strips as one of the best designs for creating a strong visual hierarchy. In addition, strips will also help organize your website into clear, digestible pieces of content.

Create Easily Readable Website Content

One of the main characteristics of website users is that they don’t want to put much effort in understanding what you want to convey. Therefore, it is important to assess your content “readability” as it will measure how easy people will recognize words, sentences, and phrases. If your content readability is good, users will be able to efficiently scan your site and take in the information in the text without much effort.

If you want to improve your website readability, you can follow these steps:

  • A good Contrast

To have a good readability, your text and its background should have sufficient contrast so that it will be clear to see. The main idea is never sacrifice readability for creativity.

  • Be wise in choosing a font

In the early times, websites used small fonts, but over time, many people realize that it is difficult for people to read 12pt fonts when a screen is 24 inches from someone’s face. Now many designers prefer to use 16pt as a font standard. However, the number might be different, depending on which font you’re using, as some fonts have so many details that make it more difficult to read. In fact, there are some fonts that are actually suitable for online readers, such as Times New Roman, and many others. Avoid using script fonts that have so many cool fancy curves and stuff, but this font will hurt your visitors’ eyes.

  • Be Careful with Using too Many Fonts

It is better to use three or less fonts rather than use more than three different typefaces throughout a single website, as using too many fonts will risk the overall effects look cluttered. So, make sure you make the fonts look harmonious instead of cluttered.

Create an Easy to Navigate Site

Bear in mind that a designer should create a design that helps visitors. Therefore, do not send your visitors into a wild forest where they don’t have anywhere to go. A site which is equipped with a solid navigation helps search engines index your content while improving the viewers’ experience.

Here are some tips for creating good navigations’ experience:

  • Link your logo to your homepage; it is a traditional way to save your visitors some precious clicks.
  • Place your menu on the top or in the header of your website and structured according to the importance of each section.
  • You can apply some vertical navigation, such as anchor menu; this will work best on your site, especially if your site is of the long scrolling variety.
  • Don’t ignore your footer even though it is probably the last thing to be seen on your site since you can put so many information on it, such as placing links, a shortened version of your menu, social icons and additional important links that your visitors may need.

Stay Mobile Friendly

Since everybody is going mobile, it is important to design a website which is mobile friendly. A mobile friendly design should enable visitors to access your website on the go. Furthermore, the main key to design for mobile users is to put your position in the position of the user, and test out every page of user action and button.

By carefully applying the tips above, you can produce website designs that are not only beautiful but also functional. So, make sure you remember the tips above when designing for a website. However, if you find any difficulties while designing for your website, you can ask web designers to help you build a better design.

How to Create a Design that Satisfies


Believe it or not, working as a designer or web designer will require you to know your users and motivate them. You might think that designers sound like phycology, but this is actually important for designers to acknowledge a little knowledge of phycology, especially about motivation and how to apply a good motivation in their design, since by utilizing good motivation on your design, you will provide strong reasons for users to take an action for buying your product. Take a look further on how motivation can really affect your design, such as follows.

What is Motivation?

Motivation is famously known as something that can encourage people. It gives motives, needs or wants that drive behavior and explain why people do something. In design, motivation is also needed; it could help designers see the direct way to make the product correspondent to users’ expectations and solve user’s problems. However, before your product can help users, first you have to create a product that can motivate users to try it.

There are two types of motivation that we know, extrinsic motivation and intrinsic motivation:

Extrinsic motivation

These motives come from outer sources, such as family, professional environment, competitions, contests, etc. In most cases, people who have extrinsic motivation are usually seeking of reward, such as money, prizes, diplomas, certificates, trophies, medals, praise, support, recognition, or the desire to compete with others. As a designer, we can discover users’ extrinsic motives through research for UX designers. Once we know their extrinsic motivation, we can create a design that can stimulate them.

Intrinsic motivation

Oppositely, intrinsic motivations come from inner sources, such as the need of self-improvement. This type of motivation is stronger than extrinsic motivation. If you can nail this motivation from a user, it will become a significant factor for retaining users. Therefore, it is important to get to know more about target audience at the stage of user research; in this way, designers can discover what their motives are and what kind of designs that will work for the specific users.

Knowing the types of motivation will surely help designers in creating a design that will attract and serve users best. In fact, this knowledge is necessary for UI/UX designers for several reasons, such as follows:

  • Building navigation and call-to-action elements that can truly engage to users and motivate them to take action.
  • Designing better layouts that can demonstrate key benefits or rewards.
  • Creating a process that can motivate users to try the product and test its functions.
  • Presenting aesthetic satisfaction so that users feel comfortable with your product.
  • Providing the copy that can stimulate users through describing the benefits and achievements of your product.
  • Encourage users to share their experience via various social networks; this can be a powerful extrinsic motive for other people nowadays.

Now that you know motivation is terribly important in design, by understanding users’ motivation, you can build the right design that can reach many users. So, don’t forget to analyze your users’ motivation before designing for them.