Tag Archives: designer

Connected Ideas: This is How (and Why) Collaboration Will Make You Be More Creative and Successful

business tips

We all want to excel at almost everything in this world to make life easier for us. I mean, if we were good at everything, we could get the job we want easily, get salary raise fast and basically do anything we wanted because we just could. However, what we often forget is the fact that we are not perfect. There is always something lacking in us, but the best way to put it is; we can’t do everything… alone. For that reason, there comes the saying “everything will be fine when we are together.” Yes, humans are born social beings, which means we can’t do or live alone. I may work as a content writer, but to be honest, I do my work best when I collaborate with the web design team. When I think about this, I can’t help thinking about you as well. This time, I’m going to share my experience working together with the web design team in my office despite being in different teams to build high quality website together. Keep reading this article to learn more!

If you are a business owner looking to improve your business website, there are several aspects that you need to understand in order to achieve the high quality website that you desire, especially in the design and content area. These are what you need to do first:

  • Gather your employees from different teams together
  • Create a new project that connects your employees together
  • Make sure everyone has their own part but there is a part where everyone works together
  • Help them discuss and share ideas with each other
  • When everyone has done their part, start to collaborate
  • Don’t forget to celebrate your achievement and well-built friendship

Well, that’s when we are talking about collaborating with people within our company. We know that collaborating doesn’t always have to be with people inside the company, right? Yes, I’m also talking about collaborating with other companies. A while ago, I saw a skincare-focused company collaborating with a makeup-only company in an event. Let’s say the skincare company is called Ellie and the makeup company is called Lily (both are not real names, though). Both companies agreed to collaborate with each other and create a project together for an upcoming event called Beauty and the Feast where beauty products open their booths in that event alongside with food booths. They also named their project “Ellie x Lily in Beauty and the Feast”. The project went really smooth and it gained so much attention from Ellie and Lily royal customers. How did they achieve this? Almost using the same method as the points I have mentioned above, this is how you collaborate with other companies:

  • Gather your employees and ask for their opinions and suggestions for this kind of collaboration
  • Collect names of the companies and what industry they are from
  • Select one up to three companies that you think will be beneficial for the project
  • Learn more about the companies’ values and how they work
  • After reviewing thoroughly, choose only one of them that suits your company’s values
  • Contact them and meet them personally
  • Communicate ideas with them and see if they agree to collaborate with you
  • If they decline your invitation for collaboration, try the second or the third company you have chosen before, but always come with plan B
  • If they accept your invitation to collaborate, make sure to gather your employees and they also gather theirs
  • Interact, discuss, have meetings arranged and socialise if you want to
  • Make sure you and your employees use polite and friendly language and manners when communicating with the other company

So, why is collaboration advisable for us? These are why:

  • You and your company will get the opportunities to grow
  • You will learn more new stuff
  • You will value friendship more
  • You will strengthen your relationship with other companies without unhealthy competition
  • It will boost and improve your brand awareness
  • It will boost customers’ interest in your products

…and guess what? You don’t have to be a designer to make this happen. You can do this anytime as long as you have plans for the future. When you can incorporate insights from a wide range of individuals, including non-design team members and prospective customers, you will be better positioned to create a usable, innovative interface that helps your company stand out.

That’s Why It’s There: The Role of Web Development for Your Business

The importance of web development

Website is no longer an option when it comes to having business. It is a compulsory asset for a business. When you have a business, having a website is one of the best ways to boost your marketing efforts. Let me make it easier for you to understand. Supposing you were just starting out a small business providing light meals or snacks in your area and the only people who knew about your business were your family and close friends – they were your first buyers. At the first two months, your neighbours knew about your business and decided to give it a try. However, unless your neighbours, family and close friends (and each of them) told their acquaintances and friends about your products, you couldn’t expand your business and increase your brand awareness any more than that. For that reason, online marketing is needed. In this day and age, you don’t come to your target audience door-to-door anymore – you reach them through online marketing efforts. Yes, that’s where website comes in. A website is one of your business assets that can help you increase your brand awareness and improve your online visibility so that your target audience, a.k.a the people who need your products can find your business and buy from you. However, creating and building a website is not that simple. You need web development for that. Why is web development so important? What’s the role of web development for your business? Keep reading to find out!

Web development allows your business to be 24/7 at service

You may have your own marketing staff or marketing manager or others with their own roles in your company both online and offline, but at night time, it’s time to sleep, fellas, even you too. However, with your website and its good web development, it can act as your 24/7 marketing staff. People are absorbed in online activities that they will just surf the internet for more information or looking for answers or something they want. If you have a skincare business and you have an active blog on your website, you can still ‘persuade’ your potential buyers even without having to meet them in person. If they are curious with your products in the middle of the night where you and your employees are still sleeping, your website can do your work by providing information and details about your products and your business as a website can be accessed 24/7.

Worldwide marketing

Well, it is not just about being viewed by your local target audience – the world can know too if your website is doing well in other aspects like web design, web development and SEO. With an online website, you can link up to social forums and market your product/service to a massive audience all around the globe. You can regularly advertise and share your work on social forums to gain more than actually targeted audience.

Easy and convenient for your target audience

A well-developed website can not only help you gain more prospects, but it can also help your target audience too. Having a physical location of your business is nice, but not all people can be willing to go there, let alone have time to go there, especially those living in other countries or cities. After all, who needs to go all the way down to an offline store when they can get it all online?

Seen as credible

Your website can also act as your ‘office’. This is where it can provide as much information as needed for your target audience. If your target audience is having a hard time finding your offline store, your website is your online store. Promoting your products or services by a few clicks can grab the attention of consumers from various parts of the world. The website of a company can prove remarkable to gain business not only in a shorter time but also with a much bigger audience. If your website is well-developed, then your website can be considered as a credible source that can be helpful for your target audience.

Yes, that’s why is there. Web development helps your website be accessible anytime and if you put the right content in it, your website can serve as your business ‘customer service’ and even your ‘marketing staff’ for 24/7. If you need more information about website development, feel free to contact us and let our team help you grow your business.

Simplifying Choices: How to Take Advantage of Hick’s Law in Web Development

web development tips

The only thing worse than making a decision for people dealing with anxiety is making a decision where there are more than a dozen options available. While thankfully not all of us have to deal with severe anxiety issues all the time, I’m pretty sure there was at least one point in our lives where we were overwhelmed by the choices that are presented to us. I’ve been there plenty of times when trying to book a hotel for the holidays, when trying to pick up a new pair of jeans and when digging through the thousands of video games that are on sale during Steam’s annual summer and Christmas sale events.

Variety is indeed the spice of life but just as how things are when you’re cooking, it is actually possible to overseason your dishes. Everything should always be in moderation and sometimes, putting a limit on the options that are available to customers might actually be a good idea. Too much of everything can lead to anxiety, indecision and eventually, to lost sales. Obviously, this is something that every business would very much like to avoid, resulting in the application of Hick’s Law in the world of web development.

Simplifying the decision-making process

Also commonly referred to as Hick-Hyman Law and first theorized by psychologists William Edmund Hick and Ray Hyman, Hick’s law posits that the time it takes for a person to make a decision depends on the amount of available options and increasing the number of choices will increase the decision time on a logarithmic basis. There’s actually a mathematical formula that details this law in greater detail but in this piece, I’m just going to focus on the big picture. Hick’s Law sounds maddeningly obvious but in the pursuit of offering the most comprehensive list of features, this law tends to get overlooked by web designers and developers.

As a business owner, you’re regularly advised to cater to everybody’s needs and at its most basic interpretation, it does seem that Hick’s Law explicitly argues against that idea. On the surface, that might be true but in practice, there’s more to Hick’s Law than just simply reducing the number of available choices. The ultimate goal of Hick’s Law is to simplify the decision-making process so that even the most complex of decisions and/or actions can still be executed without laboring of what this or that will do.

In interface design, this idea manifests as the acronym K.I.S.S. or “Keep It Simple Stupid”, pardon the language. In certain cases, there would be no simply avoiding complexity but the challenge lies in making that complexity accessible. Manual controls in any kind of camera is comprehensive by design and removing that level of comprehensiveness would defeat the point of manual controls entirely so you’re going to have to figure out a way to ease users into the process. In the world of web development, the gentle hands of Hick’s Law could be used in several different ways.

Introduce everything in bite-sized chunks

In an e-commerce platform for example, instead of just simply adopting a free-for-all approach, you’re going to want to use proper categorization for your products so as not to overwhelm your customers. First, you start with category A, B and C. One users picked category A, they’re presented with category AA, AB and AC and this continues until said user would be able to find exactly what they’re looking for. Using this categorization approach, you could have thousands of available items but users would have the option of viewing only a dozen of them at any given moment, which makes it that much more manageable.

Another way of adopting this bite-sized approach is to introduce everything in a series of steps. This is very important in a checkout or a registration process where instead of presenting every forms and boxes a user have to check, you divide them into a series of steps and left out the unnecessary information for later. If there’s anything the human race have in common, it’s our disdain for bureaucracy, standing in lines and filling forms and anything you can do to make them as painless as possible would definitely be appreciated.

Hide the complexity of your interface

Just as how we’re advised to not find out how sausages are made, businesses should endeavor to keep the complexity of their system hidden from view unless the user specifically requests to see them. For example, manual controls in mirrorless cameras are typically hidden from view unless the user specifically chooses to enable manual controls. Just as with cameras, you want to keep unnecessary customization options hidden from view, at least at the beginning, to keep users from getting overwhelmed.

Make it so that each option is clearly distinct from each other

It’s pretty common for businesses that in the interest of covering their bases, they end up offering several options to users that are too similar to each other. This isn’t practical in two different ways since it could lead to your products cannibalizing each other’s sales and could very well end up confusing your users. To alleviate this issue, offer users with several pre-packaged selections and then provide extra customization options inside the product page using the approach described in the previous section. This way, you could satisfy users that are looking for something simple while still satisfying those that are looking for more granular options.