Tag Archives: designer

When Web Designers Working with Business Owners: The Ultimate Combination of Success

web design

When you have a business, you might be familiar with the use of website for business. Yes, a website can help you grow your business. There are things that you need in building a website and one of them is web design. Many business owners hire a web designer to help them with their website; however, not many know how to work well with a web designer, which can be a deal breaker someday sooner or later. In this article, we are going to tell you how to work well with web designers as a small business owner, so that it will be efficient in terms of time and results. Keep reading to find out!

Do your own part

Yes, it is true that you have paid your web designers to work their magic on your website; however, that does not mean that you don’t have any part in it. A design work will be more efficient and effective if you know what you want and what you don’t want in a design. If you tell your designer about it, they will find a way to design a better version of what you want and avoid adding things you don’t like. That will certainly save a lot of time for both you and your designers. Therefore, the first thing you need to do before assigning a web designer to design your website, is to conduct your own research on colours, layouts, examples, and even your competitors’ website or whatever it is that can become a source of inspirations for you. After that, create an outline of what you need and what you want in a website, what colour you may need to express that speaks “your business” uniquely, and what kind of design that can differentiate your business from your competitors. That way, you are helping your web designers in a way that can save time and energy.

Collaborate with your web designers

Your input matters; in fact, it is the key to a successfully designed website. You have ideas, your web designers have ideas – why don’t you collaborate? As a business owner, you already know your business and its characteristics, so helping your web designer with that will make things a lot easier in terms of the process of designing and building your website. When you give input to your web designer, they can combine your ideas with theirs and create a better version of it. Also, when you feel that something is missing and you tell your designers about it, both of you can work it out and find a solution together. Therefore, it will save you a lot of time, energy and of course, money.

Get connected

While your relationship is purely business, getting comfortable with your web designers is also important. Personalities and compatibility matter too. How do you know if you are a good match? The simplest way is through phone call. Do this before you make a deal with a designer.  The first 30 minutes of your first call with your web designer will determine whether or not you can work well in the future. This phone call is really important to set a tone for your project. Web designers with good reputation is usually selective in whom they work with, because a good match is really important for them in every work progress of a project.

Understand your web designers and do not rush them

I’ve heard a lot of clients rushing their web designers, saying something like, “Please make me a website and show me the design in one week,” without planning to get involved in the whole project. That’s where it goes wrong. Clients demanding designers to work fast without giving them any input as to how the design should look like and what kind of company that they have are the kinds that cannot work well with any web designers. When you hire a web designer, your job as a business owner who hires them is to understand their need of time and input. Give them your part of ideas, research and input. Listen to their advice and combine ideas from both sides. Give them reasonable time to adjust to your business.

That’s how you can be a good client that is supporting a good web designer – a great match that will work well in the future. Patience and tolerance are the key points in working with any kinds of collaborations. If you do it that way, your web designer can achieve better design results for your website effectively and efficiently.

Work Wonders: A Day in the Life of a Digital Marketer that Business Owners Should Know

Digital marketers life

In this era, the role of a digital marketer is important for any business, because with the more growing and developing technology, businesses are required to provide better performances and marketing strategies to keep their business running smoothly. One of the ways to do that is through SEO. Many business owners hire an SEO company to do SEO services for them. With SEO, businesses can increase their opportunity to be found by their target audience. But, did you know that behind SEO process, there is someone who plays a big role in producing high quality content and plan for digital marketing – for the SEO? Yes, they are the digital marketers. If you are a business owner thinking about wanting to hire an SEO company but still in doubt, maybe you will need to see what a digital marketer is about and what they do to improve and help you grow your business. Rest assured! In this article, I am going to share with you a day in the life of a digital marketer in our team, so that you trust that their daily activity is supporting their effort in improving clients’ business. Keep reading to find out!

6 a.m.

Get up and start the day!

7 a.m.

  • Never skip breakfast
  • Check the news and headlines
  • Read relevant things and share it on business accounts

7:30 a.m.

Go to the office

8 a.m.

Plan out the day while drinking a cup of coffee

8:15 a.m.

Check emails and deal with anything that takes less than two minutes to solve. Then, move the remaining emails to the daily “actions” list

8:45 a.m.

Have a morning briefing with the team. Discuss about the daily KPIs (key performance indicators)

9 a.m.

Attend meetings with the group or individual to discuss about latest project and the progress

9:30 a.m.

Communicate with clients on current progress and any outstanding ideas regarding the daily “actions” list

10:30 a.m. – 12:30 p.m.

Write a digital marketing plan, blog post or press release

12:30 p.m.

Do things all at once – eat and catch up on news, articles, blogs, social media and talk with other professionals in the industry

1-3 p.m.

Analyse and take a note of client activities through looking at analytics reports and check the key metrics. See what content has the most attention and if any users have inquiries that need answering. Find anything peculiar, different or unexpected and when it is found, search for any insights that might be there

3-4 p.m.

Start taking action on “actions” list items as well as answering emails

4-6 p.m.

Go back to writing digital marketing plans or any other writing, such as articles, content or progress reports that need to be given to clients

6 p.m.

Head home before the family is heading for bed. Spending time with the loved ones is the most important part of the day for a digital marketer too. Have a long conversation with the precious family and catch up with their activities as well. For that reason, every digital marketer usually heads home before the family goes to rest for the night

9 p.m.

Before going to bed, catch up on blogging, research and posts on social media (Twitter, LinkedIn, Facebook, Instagram, etc.) but never stay up too late, because it is not good for a healthy lifestyle. Our digital marketer usually goes to sleep no later than 10 p.m.

That’s how our digital marketer gets through the day in order to help grow and improve our clients’ business. Every day, a digital marketer is required to not only provide ideas and solutions, but also analyse reports and maintain the progress. Are you interested in involving your business with our digital marketer’s activity? Contact us now and get the results!

Getting in Shape: Using Geometry in Web Design

web design tips

Raise your hands if you recognize any of these notations; 2d10, 20d6, 2d20, 3d6. If you do, then I salute you gamemaster, but if you don’t, here’s a crash course on the beautiful world of tabletop role-playing game. These notations, referred to as the AdX, refer to dice notations. A 2d10 for example would mean that the players are required to roll a 10-sided dice twice, most usually used to calculate damage.

The reason I brought this up is because when I was rummaging through my desk looking for my nail clipper, I’ve lost at least 3 nail clippers this year alone so this was a pretty big deal, I stumbled across a pair of 10-sided dice that I haven’t seen in years. My affection for 10-sided dice doesn’t just stem from the fact that I love RPGs in general but also because I love the shape of a decahedron. Obviously, a decahedron doesn’t translate well to web design, not until VR is widespread anyway, but other geometric shapes still has a place in web design.

Geometry in web design

To sum up, geometry is the visual study of shapes and patterns. Shapes and patterns occur in pretty much all walks of life, not the least in the field of design. Architecture, art and design are all mingled with geometry and even Mother Nature itself is filled with geometric shapes. A honeycomb for example is simply an array of beautiful hexagonal wax cells arranged in a cluster by honey bees as their nest.

The beauty of geometric shapes is that they can be used both aesthetically and functionally. They can be used simply to inject some visual pizzaz on your website or used as visual cues to guide reader’s attention on to certain elements. It’s this exact versatility that makes them so attractive to use in web design and other user interfaces in general. The thing that people need to keep in mind when it comes to geometry is that it’s not just about the shape itself.

Geometry also deals with how those shapes are related to each other and how those shapes relate to the space around and between them. If that description strikes you as familiar, it’s because that is what functional design mostly concerns itself with. The screen the webpage is being displayed on has limited space and deciding what to communicate and how to communicate them best is pretty much the question every web designer should ask themselves.

Geometric shapes in web design

Quite possibly the most simplest shape there is, dots or a circle when it’s bigger in scope, is the most common shape you’re probably going to see. Circles are most commonly seen as standalone icons, such as on your phone for example, due to their shapes, which is an indicator of fullness. Circles are also widely used when dealing with a gauge of some sorts or when you wanted to display some statistics using a chart, especially of the pie kind.

The second common shape we’re dealing with is rectangles. Rectangles as a shape are foundational because they are used as the basis for the grid layout that is widespread in a lot of websites. Check out the homepage of the tech blog The Verge for an example. Headline contents are arranged on a rectangular grid at the top with other most recent articles spread out on a list below them. This grid layout is also quite commonly seen on booking websites such as Airbnb and Booking.com.

The third shape we’re dealing with is a collection of shapes referred to as polygon, which is any 2-dimensional shape formed from a collection of straight lines. Yes, rectangles technically fall under this definition but we’re focusing on less common polygons such as triangles and hexagons. Because of their sharpness, triangles are commonly used as navigational cues, guiding viewer’s attention into an element on the webpage.

How geometry is used

If you’ve ever used an Android device in the past 3 years or so, you should be familiar with the words Material Design. For those unaware (read: an Apple devotee), Material Design is the design language Google has been using on their mobile interfaces since the release of Android 5.0, Lollipop in Android parlance. Geometric shapes, the grid-based layout and the use of shadows to create an illusion of depth are the hallmarks of Material Design, creating simple, consistent yet attractive user interface across all of their devices and services.

I’ve stated before that geometric shapes is notable for their versatility, which is why they’re perfect for Material Design. Whether stuck in on the upper-right corner of a desktop screen or sitting right there on your phone screen, geometric shapes are universally relatable and customizable to a degree than you can use them for any goal you could think of. Recently, Google has updated this design language with softer colors and gentle curves in place of hard angles but I won’t be surprised to see this style to be used for many years to come.

One other use of geometric shapes I’m particularly fond of is isometric projection. For those of you who grew up with video games back at the dawn of the 21st century, you should no doubt be aware of isometric video games. Back then, 3D graphics was still very rough so video game developers played around with 2D video games to give players the illusion of depth using isometric projection.

Think back to classic strategy games such as Command & Conquer: Red Alert 2 or the first game in the Age of Empires series. By displaying elements in such an angle, you can create illusory depth even though the images are still flat. For something contemporary, check out the game Monument Valley and its Escher-like aesthetic. The isometric viewpoint isn’t just a stylistic choice in that game; they also form the basis for optical illusions central to the game puzzles.

The simplicity and versatility of geometry

Good design is simple, yet understandable. In a way, designing using geometry is no different than the approach taken by companies like Muji and Uniqlo with their products, taking a simple, minimalist approach that is borderline industrial but still pleasing to the eyes. In good design, form and functions lives in harmony and using that standard, there is no way to describe geometric shapes as anything other than good design.