Tag Archives: designer

5 Crucial Web Design Tips for a Professional Site

Design requires a good taste of art; therefore, in order to succeed, one cannot compel their styles to users. In fact, a website designer needs to know what kind of styles that can fit to any website’s user experience and functionality at their first glance. This is where the challenge comes as how will we understand each person style. There are at least 5 crucial design tips that you can follow in order to create a professional site that may fit to general users.  Here they are.

Keep your Homepage Minimalistic and Free of Clutter

Have you ever noticed that instead of reading every word on a website, we quickly scan pages, picking out keywords and sentences? Concerningthis behavior, it’s better to approach users through their emotion than word count. Therefore, when users are less likely to look at your site, that means, you have provided a good explanation about what is able to process and evaluate. Even though text in calls to action is still necessary, to make users  feel easier in understanding what you want them to do, you’d better break them up with larger subheadings and legible paragraphs. Besides, you can also use images or icons as another way to communicate your point without the need of having too many words.

Design with Visual Hierarchy in Mind

As a designer, your job is not only creating a beautiful design, but you also have to arrange content in a clear manner. This is because we have lesser time to grab someone’s attention and explain them about your site. By establishing a clear hierarchy to your information, readers will automatically follow the plot you have created for them. For Further accentuation, you can apply color, contrast, size and spacing. These elements will also highlight the drawing attention on your page and making sure that it’s always intentional.

Furthermore, you can also use strips as one of the best designs for creating a strong visual hierarchy. In addition, strips will also help organize your website into clear, digestible pieces of content.

Create Easily Readable Website Content

One of the main characteristics of website users is that they don’t want to put much effort in understanding what you want to convey. Therefore, it is important to assess your content “readability” as it will measure how easy people will recognize words, sentences, and phrases. If your content readability is good, users will be able to efficiently scan your site and take in the information in the text without much effort.

If you want to improve your website readability, you can follow these steps:

  • A good Contrast

To have a good readability, your text and its background should have sufficient contrast so that it will be clear to see. The main idea is never sacrifice readability for creativity.

  • Be wise in choosing a font

In the early times, websites used small fonts, but over time, many people realize that it is difficult for people to read 12pt fonts when a screen is 24 inches from someone’s face. Now many designers prefer to use 16pt as a font standard. However, the number might be different, depending on which font you’re using, as some fonts have so many details that make it more difficult to read. In fact, there are some fonts that are actually suitable for online readers, such as Times New Roman, and many others. Avoid using script fonts that have so many cool fancy curves and stuff, but this font will hurt your visitors’ eyes.

  • Be Careful with Using too Many Fonts

It is better to use three or less fonts rather than use more than three different typefaces throughout a single website, as using too many fonts will risk the overall effects look cluttered. So, make sure you make the fonts look harmonious instead of cluttered.

Create an Easy to Navigate Site

Bear in mind that a designer should create a design that helps visitors. Therefore, do not send your visitors into a wild forest where they don’t have anywhere to go. A site which is equipped with a solid navigation helps search engines index your content while improving the viewers’ experience.

Here are some tips for creating good navigations’ experience:

  • Link your logo to your homepage; it is a traditional way to save your visitors some precious clicks.
  • Place your menu on the top or in the header of your website and structured according to the importance of each section.
  • You can apply some vertical navigation, such as anchor menu; this will work best on your site, especially if your site is of the long scrolling variety.
  • Don’t ignore your footer even though it is probably the last thing to be seen on your site since you can put so many information on it, such as placing links, a shortened version of your menu, social icons and additional important links that your visitors may need.

Stay Mobile Friendly

Since everybody is going mobile, it is important to design a website which is mobile friendly. A mobile friendly design should enable visitors to access your website on the go. Furthermore, the main key to design for mobile users is to put your position in the position of the user, and test out every page of user action and button.

By carefully applying the tips above, you can produce website designs that are not only beautiful but also functional. So, make sure you remember the tips above when designing for a website. However, if you find any difficulties while designing for your website, you can ask web designers to help you build a better design.

How to Create a Design that Satisfies

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Believe it or not, working as a designer or web designer will require you to know your users and motivate them. You might think that designers sound like phycology, but this is actually important for designers to acknowledge a little knowledge of phycology, especially about motivation and how to apply a good motivation in their design, since by utilizing good motivation on your design, you will provide strong reasons for users to take an action for buying your product. Take a look further on how motivation can really affect your design, such as follows.

What is Motivation?

Motivation is famously known as something that can encourage people. It gives motives, needs or wants that drive behavior and explain why people do something. In design, motivation is also needed; it could help designers see the direct way to make the product correspondent to users’ expectations and solve user’s problems. However, before your product can help users, first you have to create a product that can motivate users to try it.

There are two types of motivation that we know, extrinsic motivation and intrinsic motivation:

Extrinsic motivation

These motives come from outer sources, such as family, professional environment, competitions, contests, etc. In most cases, people who have extrinsic motivation are usually seeking of reward, such as money, prizes, diplomas, certificates, trophies, medals, praise, support, recognition, or the desire to compete with others. As a designer, we can discover users’ extrinsic motives through research for UX designers. Once we know their extrinsic motivation, we can create a design that can stimulate them.

Intrinsic motivation

Oppositely, intrinsic motivations come from inner sources, such as the need of self-improvement. This type of motivation is stronger than extrinsic motivation. If you can nail this motivation from a user, it will become a significant factor for retaining users. Therefore, it is important to get to know more about target audience at the stage of user research; in this way, designers can discover what their motives are and what kind of designs that will work for the specific users.

Knowing the types of motivation will surely help designers in creating a design that will attract and serve users best. In fact, this knowledge is necessary for UI/UX designers for several reasons, such as follows:

  • Building navigation and call-to-action elements that can truly engage to users and motivate them to take action.
  • Designing better layouts that can demonstrate key benefits or rewards.
  • Creating a process that can motivate users to try the product and test its functions.
  • Presenting aesthetic satisfaction so that users feel comfortable with your product.
  • Providing the copy that can stimulate users through describing the benefits and achievements of your product.
  • Encourage users to share their experience via various social networks; this can be a powerful extrinsic motive for other people nowadays.

Now that you know motivation is terribly important in design, by understanding users’ motivation, you can build the right design that can reach many users. So, don’t forget to analyze your users’ motivation before designing for them.

 

How to Create a Big Impact with Minimalism Design

web design

Today, minimalism has become popular among web designers as it is known as one of powerful techniques in modern web design, especially when many designs become more complex.  Besides, many studies have revealed that a clean design may result in lower bounce rate since it produces more benefits to websites, such as faster-loading times and better compatibility between screen sizes. One of the most well-known sites that utilize minimalist web design is Google search.

Visual Characteristics

You can assume that a page is a minimalist when they leave these significant details:

  • Flat Texture

Minimalist interfaces often have flat textures, icons and graphic elements. Flat interfaces don’t make use of any of the obvious highlights, shadows, gradients or other textures that would make UI elements look glossy or 3D.

  • Vivid Photography and Illustration

Image is one of the most important elements in minimalist design. Through images, your user can experience emotional connection and set an atmosphere. However, not all photos are considered good for minimalism design. In fact, many photos negate the benefits of the surrounding minimalist interface and ruin the integrity of the layout. Therefore, you need to learn how to select or capture a photo that follows the principles of minimalism.

  • Limited Color Scheme

Color also plays a very important role in minimalism design; it is good to set both informative and emotional connections between the product and the user. Besides, a color can add a visual interest or a direct attention without needing any additional design elements or actual graphics. If the designers understand how to aim for minimalism, they will tend to squeeze the maximum from just a few selected colors, and it’s not that rare to use just a single color.

  • Dramatic Typography

Another important element that has a big impact to your design is typography, if you wish to have an immediate focus to the words and contents, while helping to craft a much larger intriguing visual.

  • Contrast

Not many elements you can use in minimalism design, that’s why applying high-contrast copy or graphic elements can be a good choice. With high contrast, you can direct the user’s attention to the important elements and make the text more readable.

Best Practices

Minimalism focuses on clarity and functionality; therefore, for some designers, minimalism design is truly a challenge since with fewer elements, you have to be able to explain more. If you are wondering  how to put minimalism design into practice, you can learn from the following points.

  • Have a single focal point per screen

In a minimalist design, content is king and the visual layout salutes the king. The aim is to put away distractions from the message and keep focusing on what’s important. This is why a strong focal area is important as minimalism involves stripping away elements that are unnecessary.

  • Set great expectations with the top area of the screen

To encourage users to explore the website, make sure that you provide contents that keep them interested. You can place high-level contents with ample negative space at the top of the screen, and then increase the content density as the scroll deepens.

  • Make Crisp Copy

Since you are working to create a minimalism design; therefore, you have to omit needless words in your copy to include only the bare minimum needed words. This technique will help you explain your message adequately.

  • Simplify but don’t hide the navigation

Minimalism design should make users easily accomplish tasks without distraction. Therefore, you need to have intuitive navigation as the biggest contributing factor to this kind of simplicity. However, navigation in a minimalist interface brings a significant challenge. Many designers even choose to hide some or all of the navigation to remove all the unnecessary elements and streamline the content which can result in lower discoverability of navigation items. Therefore, the best way is to design minimalist websites that ensure visitors to find what they need easily.

  • Incorporate Functional Animation

Don’t forget your animation; it should also follow the principles of minimalism. It should be meaningful and functional. For example, you could use animation to save screen space. Aside from its functionality, animation also makes your site look a bit more fun.

  • Use minimalism for landing pages and portfolios

Remember that not every page is suitable with a minimalist aesthetic. Generally, minimalism is appropriate for portfolio websites and landing pages which usually have fairly simple goals and relatively little content. Furthermore, you may also find difficulties when applying minimalism effectively to a content-rich website.

The bottom line is, if you choose minimalism design as your choice, you have to consider many things before applying it on your design. At the end, what makes a good website is always the good combination of usability and great aesthetics.