Trends always come and go. So, preparing your business goals in the beginning of the year is a must thing to do. Especially, if you are a social media marketer or a SEO analyst, as SEO service needs social media to support their SEO campaign. Below are several tips of social media strategy that you could follow in 2017.
- Start by Establishing Your Goals
First thing is to set your goals. Your goals might be the same or different with last year, they’ve depend on how good you have accomplished your last year goals. Good goals should be specific, measureable, attainable, relevant, and time-bound.
- Conduct Social Media Audit
By conducting a social media audit, you can figure out what worked and what fell flat. This means you need to look up on the success of the social media campaigns you launched. For example, the activity, engagement on all of platforms and kind of content that suits your audience most.
Look upon your previous year’s data reports and change your post time to obtain more target audience and engagement. Moreover, you can switch up to other apps to get more consistent return on investment (ROI). For example, you can change your focus on Facebook instead of Instagram.
- Consider Current Trends and How You Might Integrate them into Your Plan
New Year always comes up with new trends, especially for social media where everything moves quickly. In 2017, there are several media trends that will appear, such as follows:
- Paid social media
- Employee advocacy
- Social media training
- CEOs on social
- Social selling
Be careful in choosing the right trend as not all trends will fit your business goals or brand. For example, social selling is good for financial industry where advisors need to build long-term relationships with clients.
- Look for Inspiration from Unconventional Places
Social media is a creative industry. So, keep moving and coming up with new ideas is the best way to keep your channels looking fresh. You can take a look to others for inspiration. For instance, Hootsuite’s social marketing team likes to look at retailers for innovation.
- Don’t Get Overwhelmed
Never prepare your social media plan for the whole year in one ago. The best way is to tackle different chunks of your plan and optimize your strategy as you go along. Keep setting up your plan in the beginning of the year, yet knowing that your strategy is flexible. By this way you can switch your goals whenever you feel it is not working anymore.