Guidelines to Avoiding Google’s Penalty Caused by Intrusive Interstitials

Intrusive interstitials guidelines to avoiding google's penalty

This year, Google has made one recent change known as the intrusive interstitial update. This update aims to penalize intrusive popup ads which affect the mobile user experience. No wonder that some websites have experienced lowered mobile rankings. If you are working in SEO service field, this thing may become one of your concerns. But, don’t worry as you can avoid Google’s penalty caused by intrusive interstitials. Figure out the solutions in the passages below.

Decrypting the Intrusive Interstitial Update
First of all, it’s a mobile popup penalty.  Secondly, it’s an intrusive popup penalty. In light of this, Google wants to make sure that ads and popups do not interfere with the user experience. By devaluing pages with popups and overlays on the screen, Google can help users access the content they’ve requested in the first place.

What is the Impact of this Latest Update?
Pages with intrusive interstitials will no longer consider as being mobile-friendly. This is because obstructing content on mobile with ads or other popups is against Google’s guidelines. Ads or popups on screen causes the content inaccessible for a few seconds. In fact, Ads displayed over content are no longer acceptable on mobile. This includes popups that appear when you load the page from Google or when you scroll down.

What Constitutes an Intrusive Interstitial?
Intrusive interstitials will lead to a frustrating experience for desktop and mobile users alike. In fact, it tends to block most or all of a page. This will hinder visitors from experiencing your site as they block the content that visitors seek unexpectedly. In light of this, intrusive interstitials has become the biggest enemy as on desktop they are annoying at best and can ruin the entire experience on mobile.

What is still Permitted and not?
Even though, you have to deal with pop ups ads, but this doesn’t mean that all pop ups are forbidden. In fact, some popups are still permitted, such as:

  • Intrusive popups are still ok on desktop
  • Interstitials triggered by exit intent are still allowed
  • Page to page interstitials will not be penalized

Types of intrusive interstitials that will be forbidden are:

  • a popup or modal window that blocks most or all of the content on a page (this is basically a full-screen interstitial above the header);
  • a standalone interstitial that’s not responsive and that blocks the content;
  • a layout in which the content above the fold has the look and feel of an interstitial and requires dismissal or scrolling in order for the user to reach the main content beneath the fold.

Workarounds
Popups is frustrating indeed, but companies use them as at some points they are effective. So, if interstitials still become the best options to convert users for your websites. You can consider keeping them on the website by a no-index tag in your code. However, this will cut off organic traffic from Google to that page.

Therefore, designers, developers and marketers must create another ways to generate revenue. A sound strategy would be to leverage content marketing to educate audiences and guide them through the buying process. In the other words, you should move away from interruption marketing towards permission marketing.

So, the solutions that you can do related to this situation are; audit your popups, cookie notifications, overlays and big banners. This is to make sure that they comply with Google’s new guidelines. Furthermore, make sure that don’t take up space more than 15% from the screen to avoid penalty.

Understanding Web Acceleration

web acceleration

Usually, a high traffic website must support hundreds of thousands or millions of users. Not to mention the demand of user for a fast and reliable website. Therefore, to meet such high volumes, some web developers prefer to add more server hardware.

However, this method can be expensive. So, in order to reduce your operational cost, you can use web acceleration as another option. Web acceleration produces better speed delivery of both static and dynamic content. Furthermore, it will enable your web servers to handle more client request without the need for more hardware.

In general, web acceleration is a content delivery network. It aims to speed up the transfer of content between web servers and client browsers by utilizing a variety of techniques such as caching and compression.

HTTP Optimization
Load balancer or reverse proxy server is one of the primary ways to accelerate web traffic as it flows between clients and backend servers. However, this can create inefficiencies in server utilization and cause poor performance for other users as well.

In HTTP optimization techniques, the load balancer is in between clients and servers. It forwards requests for content to backend servers in a streamlined and efficient way. Therefore, this method maximizes speed and server utilization.

Caching and Prefetching
Rather than fetching it over and over from back end servers, web acceleration server cache or locally store commonly requested information. This will avoid any wasted server resources and increase the speed of content delivery. In fact, to prevent serving content that is out of date, the web accelerator will refresh cached content at a specified interval.

Furthermore, the web accelerator is also able to prefetch and cache content that the user is likely to ask for, such as the next page of a document. This method will enable web accelerator to deliver the content immediately after the user requests it.

Compression
To reduce transfer times, a web accelerator will compress large files, such as image or video files.

SSL/TLS Processing
In order to serve content faster, some advanced web accelerators can offload computationally intensive processing from backend servers. For example, encryption and decryption of documents during transmissions secured with Secure Sockets Layer (SSL) or Transport Layer Security (TLS).

 

5 Ways to Choose a Perfect Domain Name

domain name

Domain name is the key element of your site, especially if you are working in SEO service area. But, why this short line of words can be that important? There are 3 main reasons why you should put more effort on your domain name. First, it is because it’s your site’s first impression, it affects SEO, and it defines your brand. So, you know why it is important to have a perfect domain name. Now, it’s your turn to create one. Here are some tips that you can do to produce a perfect domain name.

  1. Brand-able Over Generic

Your domain name is terribly important as it is where visitors will find, remember, and share your company name. Therefore, a good domain name should not only easy to remember but also engage good meaning. This way, it will increase people’s trust on your site. For example, “UnitedHealthCareOnline.com” and “Anthem.com” emphasizes better meaning rather than Newhealthinsurance.com or Healthinsurancesort.com. This is because those names stand for something. Furthermore, those names provide trust factor for those who hear it.

  1. Easy to type and Easy to Pronounce

Avoid creating too complicated domain name. Consider to use easy to spell name, such as Google, Facebook, Twitter, Instagram, yahoo, CNN and many others. You can ask 10 people to spell or pronounce your domain name. If more than a few people struggle to pronounce it, you need to simplify it.

Therefore, you should also avoid any hyphens and numbers usage as this will make things more difficult. So, only use letters on your domain name.

  1. Consider Using Keywords

In order to improve your SEO, using keywords on your domain name is such a good move. However, you need to consider it carefully. Sometimes, using keywords can cause your domain name sounded and looked awkward. Then it can be end up as generic. Therefore, you better put your keywords at the beginning of your domain. It will work on your ranking powerfully.

  1. Use the Right Domain Name Extension

When it comes to choosing your domain name “.com” is still the best. However, if you would like to have other options, you can go with second option, “.net” and third option, “.org”. Remember to always avoid using weird extension, such as “.club”, “.space”, “.pizza” and so on.

  1. Use a Domain Name Generator to Gather Ideas

At this point, you have all you need to create a good domain name. However, what if you don’t have time to think about a perfect name for your domain? or your perfect name has been taken already? Don’t worry you can use domain name generators. These generators can find fresh and available name for your domains. For example, you can try Wordoid, Lean Domain Search, or DomainHole.