Tag Archives: ecommerce

How Google Considers Webpages as ‘Low Quality’

How Google Classifies Webpages as 'Low Quality'-ywf

When talking about producing best websites with best value, one cannot deny that they have to pass Google quality assessment. To classify sites, Google usually issues their quality update monthly and as a web developer, you surely wish your site will be qualified as a high quality, right? Therefore, you have to know how Google classifies Webpages as ‘Low Quality’. Knowing what makes webpage  considered as low quality is as important as knowing what makes it considered as high quality, so to prevent your sites from getting low rank, you can read the following information.

Excessive & Unnatural Internal Structural Links

Since early of 2012, Google has been talking about its low-quality criteria list when they filed a patent that directly targets websites repeating internal links across sidebars and footers. This was actually a part of SEO technique, but now it has become an unnatural form of SERP manipulation.

You can see some obvious signs when a website is untrustworthy, like it’s been hacked or it’s full of spam comments and spam pages. There are some less obvious factors that Google considers it as low quality signals.

Phantom 2

As Google keeps updating its algorithm, we began to see a change in Google’s algorithm in the end of April 2015 where in May 2015 was dubbed the Phantom 2 update. Many webmasters speculate that Phantom 2 is made to examine the newly patented low-quality criteria list, a lot of websites with poor quality content saw upwards of a 10 percent decrease in organic search traffic.

Over-Monetization of Content

Google considers most websites to be designed to trick users, search engines, or both. If Google determine your web as a part of this kind of websites, then they will record your web as the lowest quality. In fact, Google has taken greater steps to cater for high volume search queries that don’t have a single dominant interpretation.

Ads & Affiliate Links

Regarding to ads and affiliate links, you should make sure that the main focus of the page is its main content, so users shouldn’t have to scroll past affiliate links and ads or interact with intrusive overlays. For example, Taboola and Outbrand which blend in with the page, this design makes them look like they belong to the page and increase’s users trust. However, the bad side is, it will affect your quality ranking.

E-commerce Trust Factors

Another issue that you have put to underline is the lack of attention to detail e-commerce hygiene pages and hygiene content. Below are some pages that you should consider the most.

Financial Transaction Pages

Good transaction pages do not only have to contain cart/checkout and subsequent stages on the website, but these pages should also contain prominent links to standard e-commerce hygiene pages or any page that allows a user to “purchase’ or add a product to their cart/basket. Furthermore, as this page can be considered as the most important user pages, you should develop it with the best effort possible.

Financial Information Pages

Don’t forget to create a high quality content for your finance content, financing product purchases on your own site, or content and information that can insure products or services. High quality content should contain keywords and understand the relationship between keywords and content.

The bottom line of this article is, in order to get your SEO basics right, make sure that your pages and internal linking structures serve users very well, so that it doesn’t pass link equity to the money pages, especially for e-commerce and brochure service websites.

 

Tutorial on How to Create the Ultimate UX Design of the Credit Card Payment

Today, credit card is the most efficient method that many people can use. Therefore, it is important for any web developers and web designers to develop and design a payment page that will make users feel comfortable to interact with. However, first, you need to know how good payment page can successfully reduce the risk of losing money.

How Good Payment Page Design Can Help You?

It will be terribly sad to lose a customer at the very last step, right? Therefore, you need to make sure that your last step will contribute you money by designing payment page that contains qualities, such as below:

Help People Succeed

When your customers have reached till this point, the good news is that they really want to pay, so, it will depend on your design whether they can help users succeed in their purchase or not. A good page design is one of the important elements that will determine their decision, whether you help your users succeed in their purchase or rather make it really hard for them.

Do the Job for them

Not only can you reduce the number of form fields, but you can also extend your help by doing part of the job for your customers. Apple in their Credit Card Payment Form detects the type of credit card you’re using and makes it a little bit easier as you don’t need to choose your type from a traditional list. The responsiveness of the form is also important as it helps people focus.

Even though it is rather simple, Credit card Numbers are created in a significant ways.  American Express cards start with either 34 or 37. Mastercard numbers begin with 51–55. Visa cards start with 4. This card can also be used to detect what type of credit card someone is using.

Make Them Feel Safe

Knowing that your customers feel safe is important, as your credit card payment form will be a disaster if you fail to provide a safe-looking environment. Therefore, we tell customers that we’ve invested in the 128-bit SSL encrypted protocol to secure their sensitive data. This is aimed to ensure that we put safety first.

Step-by-Step Tutorial

Now that you know  the reasons, you may get encouraged to create good payment page, right? If you are interested in creating one, you follow the steps below:

  1. Basic Structure

Basic structure of the interface in mind is the best form to start from. Bare boxes represent general content pieces and space that will be filled with UI elements. This will make you stay focused.

  1. Headline and Call-to-Action

The next step is to form two important elements; a headline and a call-to-action. In the headline, we’re  looking for something emotional, but not too catchy. Since we want our users to go forward smoothly, we can design a headline that is quite emotional but not too catchy.

Remember to give a statement that can support your customers in the sub-headline. For example, you can write, “we accept Visa, Mastercard, and American Express. If your card is not on the list, let us know.”

On the other hand, a call-to-action should be precise. Avoid using general things like “Continue”, “OK”, ”Done”-These kinds of words give nothing to the context for the whole process and may confuse your customers. Besides, these words have a lack of sense of urgency. Therefore, it is just seen as a call-to-action.

  1. Safety Indicators

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In the paragraphs above, we were discussing the importance of safety and price in the credit card form. Let’s try!

Moreover, it is important to make sure that the payment process will go smoothly, take a look at some tips below:

  • At the top, we describe about the technical safety provided by the SSL protocol. That’s causing a positive frame around the whole form.
  • Second, we not only inform them about the price, but also we tell them that a refund is possible.
  1. Form Fields

In this part, we design important form fields. This kind of form will let you proceed with the payment without knowing our customer’s name due to a backend transactional mechanism, but you may need the CVV code.

Moreover, to indicate that all data is safe, we’ve decided to place an additional “lock” icon in the form field. Most credit cards in the world will put “/” between two selects of the Expiration Date, we’re I’m addressing the mental model created by credit cards.

  1. Labels and Prompts

At the last stage, we place labels and all the important prompts. We’ve applied the mechanism of the auto-detection of a credit card number. However, since we want my form to respond faster to user input, we designed a place for a credit card icon at the right of the Credit Card Number field.

Since the Security Code is always a tricky field, we’ve secured it with a textual prompt “Last 3 digits on the back. Amex: 4 on the front”, as well as icons showing where to find the code.

In conclusion, all of the attempts above are made to help you close the sales and gain money from your selling; therefore, you need to work together with your developers and designers to produce a payment page that support customers and make them feel comfortable with the ultimate UX design tips above.

How to Fix the Common Magento SEO Issues

In a mobile and SEO service world, site speed becomes one of the most important elements. However, Magento is a slow platform, which, in some cases, can negatively give impact on organic search performance because of its slow load speed.

Not only do users hate slow website, but a slow website will also impact on the crawlability of the website. Therefore, speeding up your Magento installation becomes necessary. There are several common fixes that can be applied prior to, and after setup:

  • Use a server with sufficient RAM and configure it correctly.
  • Disable Magento logs(default) and enable log cleaning in the back-end
  • Utilize a content delivery network like Cloudflare, and if you have a high-traffic website it could be worthwhile to use their Argo product.
  • Compress front-end assets and images using a compression service. Even though it won’t compromise on quality, to make a big difference, especially on mobile devices, you can reduce the weight of assets to load it.

Aside from the points above, you can find more site speed, and we would recommend that you work toward making your store load as quickly as possible on all devices.

Product SEO Issues

Simple and Configurable Products: Canonical Fixes

Mostly, e-commerce vendors prefer to use simple products alongside configurable products. Since a lot of products are configurable, Magento users will create the same sweater as a simple product to show the different variations on the product listing page.  By taking this approach, you won’t need to rewrite the content on each of these pages.

Therefore, to resolve this duplication issue, you can use the canonical tag – linking back to the core configurable canonical tag-linking back to the core configurable product to keep your product listing pages looking full and to indicate to Google that they are duplicate variants of one item.

Product Title Tags and Headers

By default, Magento tends to create under-optimized title tags and misuses page header tags, while Magento title tag is just the product name that can be both ambiguous and unhelpful. Besides, using title tag will help you manage all of your products. However, if there are hundreds of product’s names, then using tags won’t be an effective use of their time. Therefore, you may need to set a convention which includes product variables such as product type, color, and gender or even brand. Then, manually optimize their little tags for key products within the range.

Moreover, you can also use header tags to make sure that you follow the correct hierarchy for your product-listing pages.

Product URLs

There is a duplication issue that will appear when you use the hierarchical URLs, since you will have multiple variations of the product on individual URLs. Moreover, this issue isn’t only faced by Magento, but by many e-commerce platforms. Furthermore, this approach also helps reduce indexation bloat and allows you to have a single version of a product that can be nested under different categories.

Make sure that you’re using canonicals to identify the main version of each product, if you’re already utilizing category paths in your URL strings.

Moreover, you also need to ensure that you update all internal links and have your developer write the necessary rules of redirecting and that they are implemented when the switchover happens.

Faceted Navigations & Parameter URLs

Regardless of the platform, faceted navigations are notorious for creating duplicate content issues and indexation bloat. Magento is no different, so the parameter URls generated by the faceted navigation are often indexed. As Google only crawls into a portion of your website at a time and you want it to focus on the core pages that provide user value, so Indexation bloat is an issue. You aren’t optimized for crawling if there are hundreds or thousands of URL parameters for it to contend with.

Handling Parameters in Google Search Console

Amending how Google handles the URL within Google search console is a quick win to resolve indexation bloat caused by the URL parameters.

Hence, you can prevent the issue by declaring how the parameter changes the content for the user and by telling Google bot not to crawl into any of the content. Another way is to block the parameter in the robots.txt file but this can cause issues with PPC and other programmatic campaigns, so you’d better check before doing so.

Nofollow Faceted Navigation Links

Nofollow the links behind the faceted navigation might be one of the good strategies. Google won’t crawl into your links if you’re adding a no follow to these links. However, the URLs can still be discovered and can still appear in Google’s index, if they are linked to from the sitemap or from other areas of the website.

AJAX Navigation

Make sure you have an experienced Magento developer on call to avoid you from a nightmare. With AJAX navigation, you can allow users to change the content on the category/product listing page without changing the URL. Besides, you can find many technical issues caused by AJAX, such as creating excess JavaScript, as well as impacting the site speed.

Magento URL Rewrites

A common problem is that Magento can produce category or product URLs that revert back to the original/catalog/path, and duplicate the URLs produced based on the title of the page. Since some URLs can revert back without reason and no 3xx redirect will be applied, these URLs should be blocked and monitored.

Number Appendages

Platform’s habit to add a number to the end of the URL is another common issue with Magento’s rewrites. However, this can happen when the URL is already being used and the rewrites are replacing the old URL without changing it. If these happen, it can cause a number of duplicate URLs and can, in some cases, be a big issue if undetected and unresolved.

Pagination

Product listing pages broken up into pages; this is good for the user but can lead to duplicate blocks of text. To allow webmasters to indicate paginated pages, Google introduced the rel=”next” and rel=”prev” tags in 2011. To add your knowledge, we also introduce robots=”noindex,follow” tag to the paginated pages.

In conclusion, remember that every Magento implementation is different. Then, custom templates will cause new SEO challenges, but don’t worry as it can be identified on a case by case basis. To make sure that every aspect of the Magento site is optimized, a technical SEO should be included at the earliest stage of the site build process and remain involved throughout the development and post launch.