Tag Archives: ecommerce

5 Mistakes Many Smart People Keep Making in SEO

5 SEO Mistakes many Smart People Keep Making_YWF-01

Before starting this article, I would like to remind you that everyone makes mistakes, so whether you have been in this industry for years or a new player, you will likely make mistakes and the only way to minimalize the mistakes is to learn about your mistakes. There will be many SEO mistakes to talk about, but primarily, we want to share some of them with you, so that you can identify and avoid them and then hopefully, it can gain you success faster and more efficiently. If you are a business owner, don’t forget to share this knowledge to your SEO services agency too.

  1. Serving Bots Before Humans

If your SEO efforts are still all about chasing algorithms, or trying to trick search engines, you’d better leave it all behind, since now what it takes to rank well today is exactly the same as what it takes to satisfy visitors.

Unfortunately, many people still think about putting bots above actual humans which can result in ineffective tactics like keyword stuffing, specific content length, and manipulative linking schemes. I understand that this kind of thinking works in the olden days, but in today’s SEO environment, you really need to change your paradigm.

This is because the main priority in SEO is to always focus on your human visitors, since they are the people that will buy and use your products or services. For example, the main idea of creating a mobile-friendly website is to satisfy mobile users with lots of useful, original, and well-written content that can load quickly.

  1. Thinking about Tactics Instead of Strategies

Many people still mislead between tactics and strategies. In fact, this confusion has become a big problem which causes people to be inefficient and aimless. Therefore, it is important to achieve significant long-term success by having a clear understanding of the difference between the two; here are the simple ways to differentiate them:

  • Strategy: A big picture objective that will give you a significant competitive advantage.
  • Tactics: The actions you have to take to achieve that strategy.

For example, when you want to sell things online, you will use social media selling as your strategy, but providing lots of content per day to make people aware of your products is the tactic.

  1. Failing to Accurately Track Performance

It is important to know exactly how you’re performing, so that you can see whether you’re making sufficient progress or not. Furthermore, instead of relying on your gut instinct, you can try to track your performance through so many powerful tools available that can range from Google Analytics and Search Console to paid tools like Raven, SEMrush, and Moz.

With those tools, you can increase what is working and fix or eliminate what isn’t working well in your campaigns. Besides, you can detect any problem early and it will also allow you to correct it early.

  1. Taking Advice from Questionable Sources

With internet, you can easily find a lot of information, but you need to be careful as information that you get from the internet may have been out-dated, or they can be hoax too. On the other hand, SEO has changed dramatically over the last 20 years. This surely makes it is easy for you to find information that is flat-out false. Therefore, you need to stay on top of SEO by reading the top publication from the trustworthy sources. Furthermore, since SEO is a constantly and rapidly evolving industry, you need to keep learning from many reputable sources.

  1. Not identifying Worthwhile Key Performance Indicators

In SEO, there are many things that you can use as your key performance indicator. However, not all things can be used as a good KPI; it depends on the context. For example, if you determine the number of new links on your website as a KPI, then you will call it a win if there are a lot of links coming from one website, and this is not true, as the links can also come from comment spam.

Therefore, your KPI must be objectively measurable and tied to a specific business goal, such as getting in front of ideal prospects, generating positive PR, or generating revenue, such as a link within content that’s relevant to what you do.

By knowing the 5 mistakes that even smartest people often do, you can prevent yourself from doing the same mistakes. Hopefully, after performing good SEO strategies, you can easily run a good SEO performance for growing and improving your business.

5 Recommended Tips to Optimize Your Product Pages for More Sales

How to Optimize Your Product Pages for More Sales_YWF

When you have many visitors, yet you still haven’t seen any significant sales from your page, you might ask yourself;” what’s wrong?”, but don’t worry, here we have some recommended tips that can be beneficial for you to optimize your product pages for more sales. If you are business owners, SEO services agents, web developers, or web designers, this is a must-read article. So, let’s discover what they are.

  1. Knowing What Makes a Great Product Page

In general, product page is made to serve visitors with the right amount of information. It will help them understand the product whilst convince them that buying this product will work out for them.

As stated by Rosara Joseph, Content Strategist at VentureWeb,“The paramount goal for your product pages should build user confidence by providing all the information necessary for a purchasing decision and making the process as intuitive and as straightforward as possible.”

  • Even though it sounds simple, actually there are four things that everyone should keep in mind if they want to create a truly great product page:Your Product
  • Of course product is the main actor. That is why, it is important to know how it should be presented and what questions that come to your customers’ mind before they commit to buy your product.Your Brand
  • Branding is also another thing that is important, especially when selling products online. Without having a good branding on your homepage, it is almost impossible for someone to discover your site if they have never bought a product from you before.Your Copywriting
  • Another element that also plays an important role is your copywriting skill; because it’s how you combine the written information your customers need, then serve it with your brand’s unique voice and tone.Your Page Design and Your User Experience

Believe it or not, but how things are arranged on the page, and what’s included can really have a big impact on your conversions. Therefore, make sure you place things right on your website; this will help visitors feel convenient when buying your product.

By knowing these four elements, you can focus on things that really matter to the success of your sales.

  1. Having a Clear Call-to-Action (CTA)

It is clear that the goal on a product page is to make visitors have a deal with what you offer without doubt. According to Maria Bonello, Director of Strategy at SMAKK studios, in order to have a successful CTA button, one should make sure that the area around the button should be uncluttered, so that there are no distractions or obstacles that can block the user. Therefore, make sure that there is nothing that can draw visitors’ attention away from the CTA button. You can also have a bit of extra advice on the copywriting side, but don’t try to be clever with the CTAs, instead, you can use simple phrases such as “add to cart” or “submit order”.

  1. Adding Social Proof

Nothing works best than having social proof on your website, as it can help you build credibility and definitively boost conversion. Some of social proofs that work well are reviews, photos from Instagram, and first-person testimonials.

  1. Having a Good Understanding about Your Customers

In order to make people buy from you, you need to really understand who your customers are and what they want from you. The best way is to learn who they are, what their motivations, and what matters to them by digging into their customer profile.

  1. Presenting Great Product Photography

Product photography plays such a major role on product pages as photos are the only thing that visitors can actually see before they decide to buy things. So, why don’t you invest on photos? In fact, as it is said by Maria Bonello of SMAKK studios, “ it’s your opportunity to design an experience that casts your product in the best light, so do the best to get what you want, such as show multiple angles, allow users to zoom, call out unique features, and many more”.

After all making a great product cannot happen in one night, it requires lots of efforts and creativity. If you want to leverage your sales, you can take the tips above and see how it can take your sales to the next level.

How Google Considers Webpages as ‘Low Quality’

How Google Classifies Webpages as 'Low Quality'-ywf

When talking about producing best websites with best value, one cannot deny that they have to pass Google quality assessment. To classify sites, Google usually issues their quality update monthly and as a web developer, you surely wish your site will be qualified as a high quality, right? Therefore, you have to know how Google classifies Webpages as ‘Low Quality’. Knowing what makes webpage  considered as low quality is as important as knowing what makes it considered as high quality, so to prevent your sites from getting low rank, you can read the following information.

Excessive & Unnatural Internal Structural Links

Since early of 2012, Google has been talking about its low-quality criteria list when they filed a patent that directly targets websites repeating internal links across sidebars and footers. This was actually a part of SEO technique, but now it has become an unnatural form of SERP manipulation.

You can see some obvious signs when a website is untrustworthy, like it’s been hacked or it’s full of spam comments and spam pages. There are some less obvious factors that Google considers it as low quality signals.

Phantom 2

As Google keeps updating its algorithm, we began to see a change in Google’s algorithm in the end of April 2015 where in May 2015 was dubbed the Phantom 2 update. Many webmasters speculate that Phantom 2 is made to examine the newly patented low-quality criteria list, a lot of websites with poor quality content saw upwards of a 10 percent decrease in organic search traffic.

Over-Monetization of Content

Google considers most websites to be designed to trick users, search engines, or both. If Google determine your web as a part of this kind of websites, then they will record your web as the lowest quality. In fact, Google has taken greater steps to cater for high volume search queries that don’t have a single dominant interpretation.

Ads & Affiliate Links

Regarding to ads and affiliate links, you should make sure that the main focus of the page is its main content, so users shouldn’t have to scroll past affiliate links and ads or interact with intrusive overlays. For example, Taboola and Outbrand which blend in with the page, this design makes them look like they belong to the page and increase’s users trust. However, the bad side is, it will affect your quality ranking.

E-commerce Trust Factors

Another issue that you have put to underline is the lack of attention to detail e-commerce hygiene pages and hygiene content. Below are some pages that you should consider the most.

Financial Transaction Pages

Good transaction pages do not only have to contain cart/checkout and subsequent stages on the website, but these pages should also contain prominent links to standard e-commerce hygiene pages or any page that allows a user to “purchase’ or add a product to their cart/basket. Furthermore, as this page can be considered as the most important user pages, you should develop it with the best effort possible.

Financial Information Pages

Don’t forget to create a high quality content for your finance content, financing product purchases on your own site, or content and information that can insure products or services. High quality content should contain keywords and understand the relationship between keywords and content.

The bottom line of this article is, in order to get your SEO basics right, make sure that your pages and internal linking structures serve users very well, so that it doesn’t pass link equity to the money pages, especially for e-commerce and brochure service websites.