Tag Archives: business

5 Mistakes Many Smart People Keep Making in SEO

5 SEO Mistakes many Smart People Keep Making_YWF-01

Before starting this article, I would like to remind you that everyone makes mistakes, so whether you have been in this industry for years or a new player, you will likely make mistakes and the only way to minimalize the mistakes is to learn about your mistakes. There will be many SEO mistakes to talk about, but primarily, we want to share some of them with you, so that you can identify and avoid them and then hopefully, it can gain you success faster and more efficiently. If you are a business owner, don’t forget to share this knowledge to your SEO services agency too.

  1. Serving Bots Before Humans

If your SEO efforts are still all about chasing algorithms, or trying to trick search engines, you’d better leave it all behind, since now what it takes to rank well today is exactly the same as what it takes to satisfy visitors.

Unfortunately, many people still think about putting bots above actual humans which can result in ineffective tactics like keyword stuffing, specific content length, and manipulative linking schemes. I understand that this kind of thinking works in the olden days, but in today’s SEO environment, you really need to change your paradigm.

This is because the main priority in SEO is to always focus on your human visitors, since they are the people that will buy and use your products or services. For example, the main idea of creating a mobile-friendly website is to satisfy mobile users with lots of useful, original, and well-written content that can load quickly.

  1. Thinking about Tactics Instead of Strategies

Many people still mislead between tactics and strategies. In fact, this confusion has become a big problem which causes people to be inefficient and aimless. Therefore, it is important to achieve significant long-term success by having a clear understanding of the difference between the two; here are the simple ways to differentiate them:

  • Strategy: A big picture objective that will give you a significant competitive advantage.
  • Tactics: The actions you have to take to achieve that strategy.

For example, when you want to sell things online, you will use social media selling as your strategy, but providing lots of content per day to make people aware of your products is the tactic.

  1. Failing to Accurately Track Performance

It is important to know exactly how you’re performing, so that you can see whether you’re making sufficient progress or not. Furthermore, instead of relying on your gut instinct, you can try to track your performance through so many powerful tools available that can range from Google Analytics and Search Console to paid tools like Raven, SEMrush, and Moz.

With those tools, you can increase what is working and fix or eliminate what isn’t working well in your campaigns. Besides, you can detect any problem early and it will also allow you to correct it early.

  1. Taking Advice from Questionable Sources

With internet, you can easily find a lot of information, but you need to be careful as information that you get from the internet may have been out-dated, or they can be hoax too. On the other hand, SEO has changed dramatically over the last 20 years. This surely makes it is easy for you to find information that is flat-out false. Therefore, you need to stay on top of SEO by reading the top publication from the trustworthy sources. Furthermore, since SEO is a constantly and rapidly evolving industry, you need to keep learning from many reputable sources.

  1. Not identifying Worthwhile Key Performance Indicators

In SEO, there are many things that you can use as your key performance indicator. However, not all things can be used as a good KPI; it depends on the context. For example, if you determine the number of new links on your website as a KPI, then you will call it a win if there are a lot of links coming from one website, and this is not true, as the links can also come from comment spam.

Therefore, your KPI must be objectively measurable and tied to a specific business goal, such as getting in front of ideal prospects, generating positive PR, or generating revenue, such as a link within content that’s relevant to what you do.

By knowing the 5 mistakes that even smartest people often do, you can prevent yourself from doing the same mistakes. Hopefully, after performing good SEO strategies, you can easily run a good SEO performance for growing and improving your business.

Simple Methods of Adding SSL to Your WordPress Website


People choose SSL mostly because it provides more secure information and gives more benefits, especially from a user’s perspective, as any information they share with your site via a form, shopping cart, etc. is encrypted – it is safe from the third party. However, few web developers that know the very same principles also apply to site administrators.

In fact, running the WordPress admin in https also brings huge benefit, since you can secure all the sensitive information you input daily inside of WordPress. All of this information needs protection; therefore, it is essential for every WordPress website out there to renew the certificate in every three months.

If you are in a tight budget, you can opt on the market for low-cost certificates that do the job nicely in most cases. Remember that ecommerce sites might be better off with higher level certificates that offer features like identity validation which allows customer to know you better.

This makes us have no reason for not giving a little time and money to understand and apply an SSL certificate. So, if you are committed to integrating SSL with a WordPress installation, now it’s time to discover the ways.

HTTPS Your WordPress

Before, we setup WordPress to utilize an HTTPS connection; you have to make sure that you already have an SSL certificate installed on your server. Actually, it is quite simple to setup WordPress to utilize an https connection, as follows:

  • Back up the site
  • Change the Site URL
  • Ensure all internal links and attachments use https
  • Run the WordPress admin in https
  • Automatically forward http requests to https

Change the Site URL

First, navigate over to settings > General inside the WordPress administration area since you’ll want to change the WordPress Address (URL) and Site Address (URL) from ‘http://www.yourdomain.com’ to ‘https://www.yourdomain.com’. Scroll down to the bottom and save the changes when you’re done and then, WordPress will automatically log you out. If you want to log back, you can use the newly-secured URL.

Make Sure All Internal Links/Attachments Use HTTPS

Even though you change the URL, image or attachment URL throughout WordPress, it will not suddenly switch your website into HTTPS. In order to discover ways to change the URL site, you can conduct a search and replace area of your database. One thing for sure, you need to back up your site to prevent anything from going wrong.

Nowadays, you can find many searches and replace plugins available for WordPress, but you can give a try to Velvet Blues Update URLs, as it can be an effective solution. Furthermore, this plugin only touches the areas of the database that need changes, so you will not mistakenly change the right thing. In fact, you can update URLs to get started once you’ve installed and activated the plugin, head over to tools > Update URLs to get started.

Don’t worry as using plugin is as simple as adding the old and new URLs for your site. All you need to do is make sure that all the settings look are correct then click “Update URLs Now” when you’re ready and let the plugin take care of the rest. You’ll see a report on the screen that says how many URLs are changed and where the plugin found them, once the URLs have been replaced.

Run the WordPress Admin in HTTPS

In order to ensure that there will be HTTPS in the WordPress back end, you should grab the latest version of your site’s wp-config.php file and add the following line just above “/* That’s all, stop editing! Happy blogging. */”:

Now, you can save and upload the file to your server.

Automatically Forward http Requests to Https

The last step is to make sure that you only use https URLs for your site. First, you need to download the latest copy of your site’s .htaccess file and add the following just underneath the line “RewriteEngine On”:

Then save and upload the file to your server. You can try and enter an http URL for your site in a browser to test it. If you do it right, it should automatically forward you to the https version. Bear in mind that every server has been set up differently, so you should find other ways to make this work. Feel free to contact your web host for suggestions.

Troubleshooting a ‘Broken’ Lock

Discover if there are any broken padlock icons in your browser’s address bar and/or mixed content warnings. If you find any, then something is trying to load in from an http address. Usually, it is caused by a script or other outside resource being called from your site’s theme or CSS. As a solution, you can refresh the page and see if that clears up the issue.

If the problem is still going on, you can visit “Why No Padlock?” and input your URL that you want to analyze. The site will scan and analyze it for you.


Keeping user’s information private is an important thing, especially if you are doing a business in digital world. By seeing the green padlock in your site’s address, users will think that your business takes their personal information seriously. This will surely increase their trust and interest to buy something from you or even fill out a simple contact form.

5 Recommended Tips to Optimize Your Product Pages for More Sales

How to Optimize Your Product Pages for More Sales_YWF

When you have many visitors, yet you still haven’t seen any significant sales from your page, you might ask yourself;” what’s wrong?”, but don’t worry, here we have some recommended tips that can be beneficial for you to optimize your product pages for more sales. If you are business owners, SEO services agents, web developers, or web designers, this is a must-read article. So, let’s discover what they are.

  1. Knowing What Makes a Great Product Page

In general, product page is made to serve visitors with the right amount of information. It will help them understand the product whilst convince them that buying this product will work out for them.

As stated by Rosara Joseph, Content Strategist at VentureWeb,“The paramount goal for your product pages should build user confidence by providing all the information necessary for a purchasing decision and making the process as intuitive and as straightforward as possible.”

  • Even though it sounds simple, actually there are four things that everyone should keep in mind if they want to create a truly great product page:Your Product
  • Of course product is the main actor. That is why, it is important to know how it should be presented and what questions that come to your customers’ mind before they commit to buy your product.Your Brand
  • Branding is also another thing that is important, especially when selling products online. Without having a good branding on your homepage, it is almost impossible for someone to discover your site if they have never bought a product from you before.Your Copywriting
  • Another element that also plays an important role is your copywriting skill; because it’s how you combine the written information your customers need, then serve it with your brand’s unique voice and tone.Your Page Design and Your User Experience

Believe it or not, but how things are arranged on the page, and what’s included can really have a big impact on your conversions. Therefore, make sure you place things right on your website; this will help visitors feel convenient when buying your product.

By knowing these four elements, you can focus on things that really matter to the success of your sales.

  1. Having a Clear Call-to-Action (CTA)

It is clear that the goal on a product page is to make visitors have a deal with what you offer without doubt. According to Maria Bonello, Director of Strategy at SMAKK studios, in order to have a successful CTA button, one should make sure that the area around the button should be uncluttered, so that there are no distractions or obstacles that can block the user. Therefore, make sure that there is nothing that can draw visitors’ attention away from the CTA button. You can also have a bit of extra advice on the copywriting side, but don’t try to be clever with the CTAs, instead, you can use simple phrases such as “add to cart” or “submit order”.

  1. Adding Social Proof

Nothing works best than having social proof on your website, as it can help you build credibility and definitively boost conversion. Some of social proofs that work well are reviews, photos from Instagram, and first-person testimonials.

  1. Having a Good Understanding about Your Customers

In order to make people buy from you, you need to really understand who your customers are and what they want from you. The best way is to learn who they are, what their motivations, and what matters to them by digging into their customer profile.

  1. Presenting Great Product Photography

Product photography plays such a major role on product pages as photos are the only thing that visitors can actually see before they decide to buy things. So, why don’t you invest on photos? In fact, as it is said by Maria Bonello of SMAKK studios, “ it’s your opportunity to design an experience that casts your product in the best light, so do the best to get what you want, such as show multiple angles, allow users to zoom, call out unique features, and many more”.

After all making a great product cannot happen in one night, it requires lots of efforts and creativity. If you want to leverage your sales, you can take the tips above and see how it can take your sales to the next level.