Tag Archives: business

The Heroes Within: Why Hero Banners can Save Your Target Audience from Boredom

The Heroes Within_Why Hero Banners can Save Your Target Audience from Boredom

Having a business is a commitment made long before we created our own brand. Why? That’s because before creating the brand itself, we must plan everything from the start; what steps do we need to take? What are the important elements that can help in running a business? How do we keep the business running smoothly? Yes, keeping a business is like guarding kids so that they won’t disappear on us. For that reason, many business owners take those important elements in developing a business very seriously. One of them is having a website. Nowadays, the majority of businesses use websites to increase their credibility and work performance. Are you a business owner? Or are you someone who works for a business? Keep reading if you need to know more about this in this article!

The use of a website is not a common thing anymore when it comes to business, because a website is important in many ways, as using it can help with so many things as well. First, with a website, people can see how reliable your business is, and with a website, it can also help with SEO process which can let you be more visible on the internet so that your target audience can find you. That being said, having a website alone doesn’t mean the task is miraculously done. There are also essential elements that can create functional and good quality website that can boost its performance. One of them that will be discussed today in this article is web design. Web design will basically determine how your website looks like and how it can impact your sales. With trends increasing, one more trend can save the day; hero banner.

What is hero banner and why does it become the “it”?

When you visit a website and you see a large centred image right below the navigation bar, it is most likely that the website you are visiting is using a hero banner. Hero banner is basically a large image with high quality resolution that is placed right at the centre of the webpage intended for “centre of attention” purposes. When users are visiting your website, it is common for them to get bored after some time, for that reason, the large image can somehow generate at least the feelings of wanting to stay longer browsing your website. Here are the reasons why hero banners can become the hero of your website.

Hero banners can give a sense of validity and reliability

Using a hero banner that includes real people photos or visual content with high quality can give a sense of legitimacy and reliability. However, don’t use stock photos that will likely give you completely opposite results. Something like this can become a good example for that.

web design tips

Or you can also go with this.

web design tips 2

Hero banners can evoke emotion

If your website is about charity event, using the right image as the hero banner with the right content writing can also evoke emotions from your visitors. Below is the example of the positive impact of a donation expressed in one single high quality image.

hero banner tips

Hero banners can build trust

You can boost your business credibility by building trust with a message included in a large image of a hero banner. That message would be nothing if not followed by a hero banner that will boost the value of the message. See the examples below.

hero banner tips 2

web design idea

Hero banners are great for increasing conversion

Simply put, hero banners are more engaging than its predecessors. It is because most people are highly visual. That’s why having high quality imagery at the top of your page can help create a positive first impression. If you do it well by directing visitors with the right message, you can:

  • Help a visitor intuitively find the desired content on a website
  • Give a visitor more control over what is being viewed
  • Provide complete content so that visitors can find it easily

The bottom line, hero banners are highly captivating.

Being the first thing to be seen by visitors when they are accessing your website, hero banner has chances of enhancing everything on the website just by one look at it, making it almost impossible for visitors to leave your page right away. If you are a business owner thinking about making a website for your business, it is highly recommended for you to include hero banner for your website design. Not only will it entertain people who visit your website, but it also gives you the positive impact on your business, as it can increase your popularity as well as build trust between your business and your potential customers. If you need more information about web design, feel free to contact us and our team will be ready to help you.

5 Mistakes Many Smart People Keep Making in SEO

5 SEO Mistakes many Smart People Keep Making_YWF-01

Before starting this article, I would like to remind you that everyone makes mistakes, so whether you have been in this industry for years or a new player, you will likely make mistakes and the only way to minimalize the mistakes is to learn about your mistakes. There will be many SEO mistakes to talk about, but primarily, we want to share some of them with you, so that you can identify and avoid them and then hopefully, it can gain you success faster and more efficiently. If you are a business owner, don’t forget to share this knowledge to your SEO services agency too.

  1. Serving Bots Before Humans

If your SEO efforts are still all about chasing algorithms, or trying to trick search engines, you’d better leave it all behind, since now what it takes to rank well today is exactly the same as what it takes to satisfy visitors.

Unfortunately, many people still think about putting bots above actual humans which can result in ineffective tactics like keyword stuffing, specific content length, and manipulative linking schemes. I understand that this kind of thinking works in the olden days, but in today’s SEO environment, you really need to change your paradigm.

This is because the main priority in SEO is to always focus on your human visitors, since they are the people that will buy and use your products or services. For example, the main idea of creating a mobile-friendly website is to satisfy mobile users with lots of useful, original, and well-written content that can load quickly.

  1. Thinking about Tactics Instead of Strategies

Many people still mislead between tactics and strategies. In fact, this confusion has become a big problem which causes people to be inefficient and aimless. Therefore, it is important to achieve significant long-term success by having a clear understanding of the difference between the two; here are the simple ways to differentiate them:

  • Strategy: A big picture objective that will give you a significant competitive advantage.
  • Tactics: The actions you have to take to achieve that strategy.

For example, when you want to sell things online, you will use social media selling as your strategy, but providing lots of content per day to make people aware of your products is the tactic.

  1. Failing to Accurately Track Performance

It is important to know exactly how you’re performing, so that you can see whether you’re making sufficient progress or not. Furthermore, instead of relying on your gut instinct, you can try to track your performance through so many powerful tools available that can range from Google Analytics and Search Console to paid tools like Raven, SEMrush, and Moz.

With those tools, you can increase what is working and fix or eliminate what isn’t working well in your campaigns. Besides, you can detect any problem early and it will also allow you to correct it early.

  1. Taking Advice from Questionable Sources

With internet, you can easily find a lot of information, but you need to be careful as information that you get from the internet may have been out-dated, or they can be hoax too. On the other hand, SEO has changed dramatically over the last 20 years. This surely makes it is easy for you to find information that is flat-out false. Therefore, you need to stay on top of SEO by reading the top publication from the trustworthy sources. Furthermore, since SEO is a constantly and rapidly evolving industry, you need to keep learning from many reputable sources.

  1. Not identifying Worthwhile Key Performance Indicators

In SEO, there are many things that you can use as your key performance indicator. However, not all things can be used as a good KPI; it depends on the context. For example, if you determine the number of new links on your website as a KPI, then you will call it a win if there are a lot of links coming from one website, and this is not true, as the links can also come from comment spam.

Therefore, your KPI must be objectively measurable and tied to a specific business goal, such as getting in front of ideal prospects, generating positive PR, or generating revenue, such as a link within content that’s relevant to what you do.

By knowing the 5 mistakes that even smartest people often do, you can prevent yourself from doing the same mistakes. Hopefully, after performing good SEO strategies, you can easily run a good SEO performance for growing and improving your business.

Simple Methods of Adding SSL to Your WordPress Website

SSL WORDPRESS

People choose SSL mostly because it provides more secure information and gives more benefits, especially from a user’s perspective, as any information they share with your site via a form, shopping cart, etc. is encrypted – it is safe from the third party. However, few web developers that know the very same principles also apply to site administrators.

In fact, running the WordPress admin in https also brings huge benefit, since you can secure all the sensitive information you input daily inside of WordPress. All of this information needs protection; therefore, it is essential for every WordPress website out there to renew the certificate in every three months.

If you are in a tight budget, you can opt on the market for low-cost certificates that do the job nicely in most cases. Remember that ecommerce sites might be better off with higher level certificates that offer features like identity validation which allows customer to know you better.

This makes us have no reason for not giving a little time and money to understand and apply an SSL certificate. So, if you are committed to integrating SSL with a WordPress installation, now it’s time to discover the ways.

HTTPS Your WordPress

Before, we setup WordPress to utilize an HTTPS connection; you have to make sure that you already have an SSL certificate installed on your server. Actually, it is quite simple to setup WordPress to utilize an https connection, as follows:

  • Back up the site
  • Change the Site URL
  • Ensure all internal links and attachments use https
  • Run the WordPress admin in https
  • Automatically forward http requests to https

Change the Site URL

First, navigate over to settings > General inside the WordPress administration area since you’ll want to change the WordPress Address (URL) and Site Address (URL) from ‘http://www.yourdomain.com’ to ‘https://www.yourdomain.com’. Scroll down to the bottom and save the changes when you’re done and then, WordPress will automatically log you out. If you want to log back, you can use the newly-secured URL.

Make Sure All Internal Links/Attachments Use HTTPS

Even though you change the URL, image or attachment URL throughout WordPress, it will not suddenly switch your website into HTTPS. In order to discover ways to change the URL site, you can conduct a search and replace area of your database. One thing for sure, you need to back up your site to prevent anything from going wrong.

Nowadays, you can find many searches and replace plugins available for WordPress, but you can give a try to Velvet Blues Update URLs, as it can be an effective solution. Furthermore, this plugin only touches the areas of the database that need changes, so you will not mistakenly change the right thing. In fact, you can update URLs to get started once you’ve installed and activated the plugin, head over to tools > Update URLs to get started.

Don’t worry as using plugin is as simple as adding the old and new URLs for your site. All you need to do is make sure that all the settings look are correct then click “Update URLs Now” when you’re ready and let the plugin take care of the rest. You’ll see a report on the screen that says how many URLs are changed and where the plugin found them, once the URLs have been replaced.

Run the WordPress Admin in HTTPS

In order to ensure that there will be HTTPS in the WordPress back end, you should grab the latest version of your site’s wp-config.php file and add the following line just above “/* That’s all, stop editing! Happy blogging. */”:


Now, you can save and upload the file to your server.

Automatically Forward http Requests to Https

The last step is to make sure that you only use https URLs for your site. First, you need to download the latest copy of your site’s .htaccess file and add the following just underneath the line “RewriteEngine On”:

Then save and upload the file to your server. You can try and enter an http URL for your site in a browser to test it. If you do it right, it should automatically forward you to the https version. Bear in mind that every server has been set up differently, so you should find other ways to make this work. Feel free to contact your web host for suggestions.

Troubleshooting a ‘Broken’ Lock

Discover if there are any broken padlock icons in your browser’s address bar and/or mixed content warnings. If you find any, then something is trying to load in from an http address. Usually, it is caused by a script or other outside resource being called from your site’s theme or CSS. As a solution, you can refresh the page and see if that clears up the issue.

If the problem is still going on, you can visit “Why No Padlock?” and input your URL that you want to analyze. The site will scan and analyze it for you.

Conclusion

Keeping user’s information private is an important thing, especially if you are doing a business in digital world. By seeing the green padlock in your site’s address, users will think that your business takes their personal information seriously. This will surely increase their trust and interest to buy something from you or even fill out a simple contact form.