Tag Archives: business

5 Recommended Tips to Optimize Your Product Pages for More Sales

How to Optimize Your Product Pages for More Sales_YWF

When you have many visitors, yet you still haven’t seen any significant sales from your page, you might ask yourself;” what’s wrong?”, but don’t worry, here we have some recommended tips that can be beneficial for you to optimize your product pages for more sales. If you are business owners, SEO services agents, web developers, or web designers, this is a must-read article. So, let’s discover what they are.

  1. Knowing What Makes a Great Product Page

In general, product page is made to serve visitors with the right amount of information. It will help them understand the product whilst convince them that buying this product will work out for them.

As stated by Rosara Joseph, Content Strategist at VentureWeb,“The paramount goal for your product pages should build user confidence by providing all the information necessary for a purchasing decision and making the process as intuitive and as straightforward as possible.”

  • Even though it sounds simple, actually there are four things that everyone should keep in mind if they want to create a truly great product page:Your Product
  • Of course product is the main actor. That is why, it is important to know how it should be presented and what questions that come to your customers’ mind before they commit to buy your product.Your Brand
  • Branding is also another thing that is important, especially when selling products online. Without having a good branding on your homepage, it is almost impossible for someone to discover your site if they have never bought a product from you before.Your Copywriting
  • Another element that also plays an important role is your copywriting skill; because it’s how you combine the written information your customers need, then serve it with your brand’s unique voice and tone.Your Page Design and Your User Experience

Believe it or not, but how things are arranged on the page, and what’s included can really have a big impact on your conversions. Therefore, make sure you place things right on your website; this will help visitors feel convenient when buying your product.

By knowing these four elements, you can focus on things that really matter to the success of your sales.

  1. Having a Clear Call-to-Action (CTA)

It is clear that the goal on a product page is to make visitors have a deal with what you offer without doubt. According to Maria Bonello, Director of Strategy at SMAKK studios, in order to have a successful CTA button, one should make sure that the area around the button should be uncluttered, so that there are no distractions or obstacles that can block the user. Therefore, make sure that there is nothing that can draw visitors’ attention away from the CTA button. You can also have a bit of extra advice on the copywriting side, but don’t try to be clever with the CTAs, instead, you can use simple phrases such as “add to cart” or “submit order”.

  1. Adding Social Proof

Nothing works best than having social proof on your website, as it can help you build credibility and definitively boost conversion. Some of social proofs that work well are reviews, photos from Instagram, and first-person testimonials.

  1. Having a Good Understanding about Your Customers

In order to make people buy from you, you need to really understand who your customers are and what they want from you. The best way is to learn who they are, what their motivations, and what matters to them by digging into their customer profile.

  1. Presenting Great Product Photography

Product photography plays such a major role on product pages as photos are the only thing that visitors can actually see before they decide to buy things. So, why don’t you invest on photos? In fact, as it is said by Maria Bonello of SMAKK studios, “ it’s your opportunity to design an experience that casts your product in the best light, so do the best to get what you want, such as show multiple angles, allow users to zoom, call out unique features, and many more”.

After all making a great product cannot happen in one night, it requires lots of efforts and creativity. If you want to leverage your sales, you can take the tips above and see how it can take your sales to the next level.

The SEO Checklist to Look Out for in 2018

How-to-Rank-in-2018--The-SEO-Checklist---Whiteboard-Friday_ywf

We all know that being placed in the first page of Google can’t be done in one night; in fact, one must burn in the midnight oil if they wish to achieve that result in a short period of time. Besides, there are a wide variety of detailed subjects that any SEO services should handle. Therefore, in order to make it easier to remember things that you’ve got to cross off to rank in the year, we have collected 8 hints that any SEO analyst should take a look of.

  1. Crawl-able, Accessible URL in which content Google can easily crawl and parse.

When we use SEO services, we surely want the Googlebot spiders to visit our pages and understand the content that’s in there, whether it is a text, images, video, or embeds or anything else. In fact, this is actually one of the crucial things that matters.

  1. Keyword Research

Another element that is as important as the previous one is keyword research. Most business owners want to know what kind of words and phrases that searchers are actually using. By knowing the primary keyword and a set of related secondary keywords, business owners can discover the searcher’s intention while the SEO engineer can discover and apply the right optimization efforts.

  1. Investigate the SERP

The next thing to do is SERP investigation, in which you will perform a search query in Google and see what comes back to you. Then, analyze what Google believes to be relevant to the keywords searches. Some of SEO specialists think that content will answer this searcher’s query. In fact, you can easily take over that ranking position when you find questions but no one is serving this and many people are actually looking for the answer.

  1. Have the most credible, amplifiable person to Create Content that’s going to serve the searcher’s goal and solve their task better than anyone else on page one

By having a credible person to create the content, you will make amplification, link building, as well as social sharing way more likely to happen. As a result, your content becomes more credible, both in the eyes of searchers and visitors as well as in Google’s eyes too.

After that, you have to try to serve the searcher’s goal and solve their tasks way better than anyone else does  on page one. This will show how you have optimized a lot of these other things and reduce the possibility of visitors to rank on those other people higher.

  1. Craft a compelling title, meta description

Some of us think that Google does not use the Meta description quite often, if you think the same, you are in the same boat. However, the fact is, there’s a high percent of the time when an actual Meta description from the page is used even higher than the title is actually used. In fact, the snippet is something that is crucial to your SEO efforts as it determines how your business is displayed in search result. It will determine whether people want to click on your listing or they prefer to click on someone else’s site. Actually, it is your opportunity to promote your page and generate clicks. Therefore, in order to win, you have to know the kind of words and phrases  people want.

  1. Employ those primary secondary, and Related Keywords

Even though now people prefer to see visuals content, such as video or some other embeddable format, Google can’t necessarily and easily parse out, so they might not count it as content on the page. As a solution, you have to prove to Google that you have the relevant keywords on the page.

  1. Use Rich Snippets and Schema Mark up to Enhance the Visibility

You don’t always need rich snippets and schema mark up, but if you want to get into Google news or you have a featured snippet opportunity and you can get the visual for that featured snippet along with that credit, or in the case where you can get rich snippets around travel or around flights, other verticals that schema is supporting right now, you actually need rich snippets and schema mark up.

  1. Make Sure the Page Load Fast and Look Great

The last but not the least, you also have to pay attention on your website look as your website look is still important, so make sure it looks great from a visual, UI perspective and UX perspective, such as, does your page accomplish their tasks in an easy, fulfilling way on every device, at every speed, and make it secure? You can try many ways to ensure the safety of your web-pages, but HTTPS is one of the things that will continue to be a focus for Google in 2018.

Have you checked the  list above? Make sure you keep them as a part of your efforts. We are sure if you perform all the efforts above, you can achieve a better result in this year!

5 Crucial Web Design Tips for a Professional Site

Design requires a good taste of art; therefore, in order to succeed, one cannot compel their styles to users. In fact, a website designer needs to know what kind of styles that can fit to any website’s user experience and functionality at their first glance. This is where the challenge comes as how will we understand each person style. There are at least 5 crucial design tips that you can follow in order to create a professional site that may fit to general users.  Here they are.

Keep your Homepage Minimalistic and Free of Clutter

Have you ever noticed that instead of reading every word on a website, we quickly scan pages, picking out keywords and sentences? Concerningthis behavior, it’s better to approach users through their emotion than word count. Therefore, when users are less likely to look at your site, that means, you have provided a good explanation about what is able to process and evaluate. Even though text in calls to action is still necessary, to make users  feel easier in understanding what you want them to do, you’d better break them up with larger subheadings and legible paragraphs. Besides, you can also use images or icons as another way to communicate your point without the need of having too many words.

Design with Visual Hierarchy in Mind

As a designer, your job is not only creating a beautiful design, but you also have to arrange content in a clear manner. This is because we have lesser time to grab someone’s attention and explain them about your site. By establishing a clear hierarchy to your information, readers will automatically follow the plot you have created for them. For Further accentuation, you can apply color, contrast, size and spacing. These elements will also highlight the drawing attention on your page and making sure that it’s always intentional.

Furthermore, you can also use strips as one of the best designs for creating a strong visual hierarchy. In addition, strips will also help organize your website into clear, digestible pieces of content.

Create Easily Readable Website Content

One of the main characteristics of website users is that they don’t want to put much effort in understanding what you want to convey. Therefore, it is important to assess your content “readability” as it will measure how easy people will recognize words, sentences, and phrases. If your content readability is good, users will be able to efficiently scan your site and take in the information in the text without much effort.

If you want to improve your website readability, you can follow these steps:

  • A good Contrast

To have a good readability, your text and its background should have sufficient contrast so that it will be clear to see. The main idea is never sacrifice readability for creativity.

  • Be wise in choosing a font

In the early times, websites used small fonts, but over time, many people realize that it is difficult for people to read 12pt fonts when a screen is 24 inches from someone’s face. Now many designers prefer to use 16pt as a font standard. However, the number might be different, depending on which font you’re using, as some fonts have so many details that make it more difficult to read. In fact, there are some fonts that are actually suitable for online readers, such as Times New Roman, and many others. Avoid using script fonts that have so many cool fancy curves and stuff, but this font will hurt your visitors’ eyes.

  • Be Careful with Using too Many Fonts

It is better to use three or less fonts rather than use more than three different typefaces throughout a single website, as using too many fonts will risk the overall effects look cluttered. So, make sure you make the fonts look harmonious instead of cluttered.

Create an Easy to Navigate Site

Bear in mind that a designer should create a design that helps visitors. Therefore, do not send your visitors into a wild forest where they don’t have anywhere to go. A site which is equipped with a solid navigation helps search engines index your content while improving the viewers’ experience.

Here are some tips for creating good navigations’ experience:

  • Link your logo to your homepage; it is a traditional way to save your visitors some precious clicks.
  • Place your menu on the top or in the header of your website and structured according to the importance of each section.
  • You can apply some vertical navigation, such as anchor menu; this will work best on your site, especially if your site is of the long scrolling variety.
  • Don’t ignore your footer even though it is probably the last thing to be seen on your site since you can put so many information on it, such as placing links, a shortened version of your menu, social icons and additional important links that your visitors may need.

Stay Mobile Friendly

Since everybody is going mobile, it is important to design a website which is mobile friendly. A mobile friendly design should enable visitors to access your website on the go. Furthermore, the main key to design for mobile users is to put your position in the position of the user, and test out every page of user action and button.

By carefully applying the tips above, you can produce website designs that are not only beautiful but also functional. So, make sure you remember the tips above when designing for a website. However, if you find any difficulties while designing for your website, you can ask web designers to help you build a better design.