Tag Archives: google

3 Techniques on How to Optimize Your Website for Multiple Keywords

How-to-Optimize-Your-Website-for-Multiple-Keywords

With so many updates, nowadays SEO puts more priority on context. This makes context is above keywords. But, this doesn’t mean that you will neglect keywords relevancy and authority. Therefore, as a SEO engineer who works for SEO service, you have to understand and combine what Google wants and what users want.

If you assume that Google will understand the context of your content while you build a strong brand and positive user experience, you will still have to consider about the hierarchy of your content, how to organize it, and how to build context that can rank for multiple keywords, so that it will meet your conversion goals. Below are several tips on how to optimize and focus on keywords.

  1. Know Your Current Content

After determining your conversion goals, you may need to set your analytics house, and conducted keyword research, then you’re ready to organize your keyword data into meaningful topics. Instead of stemming or use all of the literal variations of the terms and its plural or singular versions, you can find sets of terms on the same topic and group them together.

Usually we often fall into the most general topics of the niche or industry when running an e-commerce site. Most B2B sites follow a pattern as well with top-level business industry terms, product or service categories and the products or service themselves.

As keywords grouped into topics, so it is possible to take the important next step of mapping your keywords to existing pages of content or conducting a content audit. As the first step you can run a crawl of the existing site structure with screaming Frog, download the HTML page results into Excel, and then get to work putting topics and terms out to the side of specific pages.

When you know you have content gaps and need to create more, that’s when you can turn around and quickly search to see which websites own the top of the SERPs for those topics and draw inspiration (without copying them) for ways to fill the gaps with your own content and draw inspiration for ways to fill the gaps with your own content and make decisions based on priority.

  1. Optimize Site Architecture

Even though, you can start once you know where you stand with content, then having a plan for filling gaps but first you need to figure out how to organize the content. This means balancing user experience, with product/service offerings and topical keyword search volume. Moreover, build out your site hierarchy working top to bottom going from most general to most specific. Even though, mostly sites are already built this way. However, site navigation and structure is often dictated by an internal or organizational view when SEO isn’t involved.

Besides, you are able to cast a wider net in terms of rankings and visibility, by taking an approach that looks at essentially any page at any level on the site as an entrance point and landing page for one or more topical keywords. In fact, all of your efforts will destruct your message, when you try to rank for too many terms with a single page or section of the site.

  1. Do Your On-Page Optimization

It is surprising that there are so many SEO campaigns that neglected the basics of on-page optimization. In fact, these SEO basics still apply. However, you need to look at it deeper than just trying to merely produce content and organize it well top to bottom in the site. Besides, you need to ensure proper categorization, when you’re building context for the user and Google. Another power in the on-page variables is having all factors working together with architecture and on-page optimization.

The Most Effective Ways to Respond to Negative Reviews

The most effective ways to respond to negative reviews - YWF

Online review is one of the most important factors that can help your online business reach more trust or vice versa. This is because 84% of consumers trust an online review as much as they would a personal referral. This makes good reviews are welcome and bad reviews are feared by the business owners. Actually, bad reviews do not always have to be bad; in fact, it can be good things if you know how to utilize it. Below are some of the tips that can guide you to turn bad reviews into good opportunity. If you are online entrepreneur or web developer, you might need these tips.

Stay Positive
No one wants to get attacked by a customer, but no one can avoid themselves from negative review. So, what is the best way to cope with this negative review? First of all, do not attack your reviewer. In fact, approach all of the negative reviews with a calm, positive attitude. By performing this behavior, you let customer know that you’ve heard their concerns, without even pointing fingers on them.

The point is not to make your customers feel like the victim, even if you’re not wrong. Furthermore, don’t ignore the review as it will show that your business cares about its customers.

Offer a Solution
When something bad happens, simply offering an apology to your customer won’t do. Your customers want a solution to their problem. Therefore, you need to explain through your respond how you will fix the problem.

Reiterate Your Company’s Policies
Ordinary people will worry a lot on negative comments and they will try their best to avoid that kind of comment. But, wise people know that it is impossible to make everyone happy. So, the only way to conquer negative comments is by turn the bad comments into the positive ones. For example, you can respond by saying, “We’re sorry you had a poor experience. We’ve been doing business for several years and most of our customers leave happy. We’re sorry we didn’t meet your expectations this time around.”

Take the Conversation Offline
Since your negative reviews will be read by many people, so you need to respond immediately on the same platform. However, some things can’t be addressed online; for example, your customer’s personal information should be discussed in private or over the phone. Therefore, you need to provide a direct contact for your customers when addressing these types of negative reviews.

Ask for an Update
Don’t hesitate to ask for an updated review after you solved the problem. So, once you’ve solved the customer’s issue, politely ask them if they’ll update the review online. You can ask them politely, such as “we appreciate your feedback, and would like other customers to know how we’ve solved your issue. Would you mind updating your review to reflect this?” Then, make sure that you thank them for their feedback.

How to Scale your business on search engines internationally

How-to-Scale-your-business-internationally-on-search-engines

At some stages, mostly many online sites have a desired to expand. The only way to do it is by creating and offering more products to an international market.  This is not an easy or simple task by any means. Therefore, as a SEO services, web developer or online entrepreneur, you need to learn more about its risks, research and steps involved in expanding your business into an international market.

Considerations and Research
The first thing that you need to know is whether it is the right time to go international. This relates closely to the future and the current needs of the business. The only sign that you are ready to start implementing an international SEO strategy is when you see visitors increment from international locations. Besides looking for international visitors’ increment, you can take some questions below as part of your consideration:

  • Are you able to implement ALL technical fixes?
  • If targeting a different language, do you have somebody to translate?
  • Is the business ready to carry out international orders and process transactions?
  • Do you have the resources to carry out the work and manage each variation in the future?

After asking yourself some basic questions above, now you can move on to further research. As with any new website idea or build, it’s all about making sure it’s a worthwhile venture.

Moreover, conduct a keyword research will be one of the biggest researches to know if there is demand in the locations.

Website Structure
There are many types of different implementations of international, each having different pros and cons. One of them is by leaning towards using subdirectories, but it will depend on the type of targeting you will be using.

These are the main structure types:

  • ccTLD – Domain variations such as example. Fr, example.au
  • subdomain – fr.example.com, au.example.com
  • subcategory – example.com/au/, example.com/fr/

Below is an example of the set up for a website with the subcategory URL structure for the UK and France.  Place your main website on a .com as this tends to be the norm now, but this work the same with .co.uk.

You’ll see variations that include both language and location, but this can be done with just language or just location.


This would mean that we add the following code to our website:

<link rel=”alternate” href=”http://example.com” hreflang=”en-gb” />

<link rel=”alternate” href=”http://example.com/fr-en/” hreflang=”fr-gb” />

<link rel=”alternate” href=”http://example.com/fr-fr/” hreflang=”fr-fr” />

<link rel=”alternate” href=”http://example.com/en-fr/” hreflang=”en-fr” />

We can also add an X-default tag to this piece of code to be safe. This will tell search engines that if there is a URL that is not using this structure that it should default to the URL specified. This would change our code snippet to:

<link rel=”alternate” href=”http://example.com” hreflang=”en-gb” />

<link rel=”alternate” href=”http://example.com/fr-en/” hreflang=”fr-gb” />

<link rel=”alternate” href=”http://example.com/fr-fr/” hreflang=”fr-fr” />

<link rel=”alternate” href=”http://example.com/en-fr/” hreflang=”en-fr” />

<link rel=”alternate” href=”http://example.com” hreflang=”x-default” />

The above links are for our example website. Internal links reference the specific URL rather than the homepage, they use this code with the URLs changed. In fact, example.com should pass through a redirect if you were to change example.com to example.com/en-gb/.

Sitemap Implementation
They tend to be referring to implementing localization through the use of sitemaps, when people talk about using sitemaps and international SEO. In fact, this is another possible solution for different language and countries despite of hreflang. It works the same with hreflang, but sits within a sitemap rather than in the website’s source code.

Metadata & Content
Based on different languages, you can figure out where the demand is by conducting keyword research. This causes metadata needs to be used for each language variation. Moreover, targeting the right variation of the word is used is also important. For example, if the hreflang is aimed to say the page in Japanese, it should be written in Japanese. This is a basic thing that everyone must know, but still many people get it wrong. In-house resource or outside help are also other important factors to help you complete this all before launch.

Above all, do not translate directly from English; this will sound awkward and probably not understandable in another language. In fact, you need to take considerations on some cultural differences when writing new content or trying to sell a product in a different market.

International Google Local
This section will be very important if you have a physical location in the new countries. Moreover, you can create a listing giving full details of their company along with the location through Google My Business. This will be important in building up an organic search presence in a new location. Below are the main steps of local SEO that you can follow:

  • create the location here https://www.google.co.uk/business/
  • add as many details as possible
  • add the address to the most relevant page on your website
  • mark the address up with local schema
  • obtain links from relevant websites in the area or region

Summary
In the end, good preparation is the key to success before scaling a business to target an international market. Without good preparation, it will be impossible to achieve what you initially set out to do.