Tag Archives: google

Google Lighthouse for Measuring Mobile Site Speed

Lighthouse is a tool created by Google and was originally meant to audit Progressive Web Apps (PWA). In general, this tool will do four audits for accessibility, performance, progressive web apps and an extended list of best practices. With a flaky 3G connection on a slightly underpowered device, Google Lighthouse stimulates your mobile site visitors. The main purpose of Google Lighthouse is to increase a site speed through measuring page speed from a different, more realistic angle. This surely makes Lighthouse very recommended to any web developers and SEO services who aims for a faster loading Mobile site speed.  However, some people are more familiar with PageSpeed instead of Google Lighthouse, so what’s the difference between Page Speed Insights and Google Lighthouse?

PageSpeed Insights vs.Google Lighthouse

Right now, PageSpeed Insights is still the most popular analysis tool which can provide you with a nice score and a list of possible improvements. However, it hardly gives you an idea of the perceived loading speed of your site. Moreover, it also states that your site doesn’t follow the rules and therefore, it is slow for everyone. Here are the two most important things PageSpeed Insights looks at:

  • Time to above-the-fold load: This is the time that it takes to fully render the above-the-fold content of a page from the moment a user requests your page.
  • Time to full page load: This is the time that it takes to fully render the complete content of a page from the moment a user requests your page.

On the other hand, Lighthouse focuses on practical approach where it puts user experience front and center. Since it visits your site over a throttled 3G connection, it can predict what a real visitor would experience. Moreover, Lighthouse will check how and when it responds to input while PageSpeed Insights will just load your site. No wonder Lighthouse can easily find the exact moment when your content is ready to use.

What to Look for in Lighthouse Results?

The important point that users want to see and feel is that your site must be fast and must feel fast. In other words, users should be able to interact with your content as soon as possible. This is absolutely important for your SEO; therefore, you need to fix these issues. There are several metrics that Lighthouse uses such as follows:

  • First meaningful paint: This metric will determine how long content should appear on screen. The lower the score, the faster the page appears.
  • First interactive: it will also measure if a page is minimally interactive.
  • Consistently interactive: This measures when a page is fully interactive.
  • Perceptual Speed Index: This shows how quickly the contents of a page are visibly populated which also comes with a target loading time of <1,250 ms.
  • Estimated latency input: This measures how long your page will respond to user input.
  • Critical requests chain: It shows what resources are needed to initially render this page.

Even though Lighthouse is not as popular as PageSpeed, its functionality cannot be ignored. In fact, this is a worth to try tool for those who want to analyze their site speed. In fact, it is more fine-grained and gives you immediate feedback based on real-world usage.

The Latest Research Reveals Only 7% of People Actually Trust Google’s Featured Snippets

Only 7% of People Actually Trust Google's Featured Snippets_YWF

The word “snippet” surely carries a number of meanings, according to the Merriam-Webster Dictionary, the definition you’ll find is, “a small part, piece or thing; especially: a brief quotable passage.” So, what does that mean in the context of marketing?

In marketing, it could be an excerpt from a larger piece of content in the form of a blog post. Moreover, it could also be a fragment from an e-book used as marketing copy or it could pertain to search engine results. Regarding the search result, you surely want to have a featured snippet that works well in search engine results. In the following explanation, we are going to discuss about what people think of the featured snippet; what is it, and can it be trusted? If you are working in an SEO service agency or if you are one of the people who are curious to find out more about featured snippet, you can keep reading this article.

What Is a Featured Snippet?

In general, a featured snippet is a summarized response to a search engine query that appears on top of results. The text is taken from a page’s content that Google believes will be the best answer to your question, and is displayed with the page title and URL.

For example, you are looking for an answer on Google; you will see the page  used for the featured snippet usually shows up as the top-ranked one in the search engine result page (SERP) for this query. However, in some cases, that isn’t always the case; in fact, Search Engine Land recently reported that Google is testing the option to remove featured snippet pages from the following results altogether.

So, it will be possible to get an answer from the featured snippet, which is in the #2 position. This shows that a featured snippet does not always equal a top rank in the SERP.

Do People Trust the Featured Snippet?

If you are planning to snippetize your content, you should keep in mind that the featured snippet isn’t perfect. In fact, a research which is conducted in Australia, the UK, and the U.S. shows that only 7% of respondents truly trust featured snippet results. This study compares that with the 21% who never trust them, and the 36% which are neutral about them.


Why Is this the Case?

To find out, let’s take an example, such as writing for a question on Google, “why are dogs so great?”

As the answer, Google will show you the results above, in which the featured snippet will serve you with some nice information about the history of dogs becoming domestication, but unfortunately it doesn’t explain anything, such as about what specifically makes them such great little creatures.

This thing also happens to other queries, for example, you are searching for, “How long does it take to make caramelized onion?”


In the featured snippet, it clearly reads, “about 5 minutes”. The text was actually pulled from an article, in which the writers indicate the time it takes to make caramelized onions. Unfortunately, the text quoted in the featured snippet was quoted from an unreliable source where a recipe pointed out for its incorrect cooking times.

Even though it is a low risk query since no adverse condition will happen once you undercook onions, it will surely upset the readers who try it out.

What if the inaccurate featured snippet results carry greater consequences, such as when a featured snippet explains totally wrong information about the history and the current events? It will surely cause a risk of widespread information, right? However, most of the examples featured in it have been corrected.

In other words, you still have a good reason why you need a featured snippet, especially as a marketer, you could invest some time into optimizing your pages for the snippet. Of course, a featured snippet that is meant here is a featured snippet that comes from the accurate and truthful information, since they’ve shown to beat out even the #1 ranking results in the SERP below them.

That’s what you need to know about featured snippets! Just like the other algorithms, Google will also improve many things related to the featured snippet front for a better performance in the future.

How Google Considers Webpages as ‘Low Quality’

How Google Classifies Webpages as 'Low Quality'-ywf

When talking about producing best websites with best value, one cannot deny that they have to pass Google quality assessment. To classify sites, Google usually issues their quality update monthly and as a web developer, you surely wish your site will be qualified as a high quality, right? Therefore, you have to know how Google classifies Webpages as ‘Low Quality’. Knowing what makes webpage  considered as low quality is as important as knowing what makes it considered as high quality, so to prevent your sites from getting low rank, you can read the following information.

Excessive & Unnatural Internal Structural Links

Since early of 2012, Google has been talking about its low-quality criteria list when they filed a patent that directly targets websites repeating internal links across sidebars and footers. This was actually a part of SEO technique, but now it has become an unnatural form of SERP manipulation.

You can see some obvious signs when a website is untrustworthy, like it’s been hacked or it’s full of spam comments and spam pages. There are some less obvious factors that Google considers it as low quality signals.

Phantom 2

As Google keeps updating its algorithm, we began to see a change in Google’s algorithm in the end of April 2015 where in May 2015 was dubbed the Phantom 2 update. Many webmasters speculate that Phantom 2 is made to examine the newly patented low-quality criteria list, a lot of websites with poor quality content saw upwards of a 10 percent decrease in organic search traffic.

Over-Monetization of Content

Google considers most websites to be designed to trick users, search engines, or both. If Google determine your web as a part of this kind of websites, then they will record your web as the lowest quality. In fact, Google has taken greater steps to cater for high volume search queries that don’t have a single dominant interpretation.

Ads & Affiliate Links

Regarding to ads and affiliate links, you should make sure that the main focus of the page is its main content, so users shouldn’t have to scroll past affiliate links and ads or interact with intrusive overlays. For example, Taboola and Outbrand which blend in with the page, this design makes them look like they belong to the page and increase’s users trust. However, the bad side is, it will affect your quality ranking.

E-commerce Trust Factors

Another issue that you have put to underline is the lack of attention to detail e-commerce hygiene pages and hygiene content. Below are some pages that you should consider the most.

Financial Transaction Pages

Good transaction pages do not only have to contain cart/checkout and subsequent stages on the website, but these pages should also contain prominent links to standard e-commerce hygiene pages or any page that allows a user to “purchase’ or add a product to their cart/basket. Furthermore, as this page can be considered as the most important user pages, you should develop it with the best effort possible.

Financial Information Pages

Don’t forget to create a high quality content for your finance content, financing product purchases on your own site, or content and information that can insure products or services. High quality content should contain keywords and understand the relationship between keywords and content.

The bottom line of this article is, in order to get your SEO basics right, make sure that your pages and internal linking structures serve users very well, so that it doesn’t pass link equity to the money pages, especially for e-commerce and brochure service websites.