Tag Archives: website

Creating a More Accessible Website

In general, website accessibility is known as an attempt of removing online barriers faced by people with disabilities. The goal is to provide everyone with equal access to online information and functionality.

This website accessibility issue has been broken down by the W3C or World Wide Web Compliance organization into 12 points and the accessibility requirements will continue to evolve. But, don’t worry, as you can improve the accessibility of your website by following the best practices below for web design, development, and content management to improve the user experience on your website for all visitors. If you are a web developer, this article will suit you best, so keep on reading and learn how to create an accessible web today!

How to Design for all Users?

Below are ways that you can apply to make your user interface design and visual design more accessible. These tips can be applied both to a new website and to an existing site.

Applying the Right Color Contrast Ratio

Color contrast helps people see the text clearly as it gives sufficient contrast between the text color and background color. Therefore, it is important for you to provide a good color contrast ratio. As a best practice, your foreground text should have sufficient contrast from the background colors. A contrast ratio of 5:1 for normal text and 3:1 for large text are good standards to follow and also meet the minimum requirements for WCAG 2.0 Level AA.

Avoiding Sliders and Animations

Some studies reveal that user experiences and visitor engagement are not good for conversions and can cause low engagement. Therefore, it is better to avoid using any rotating slides and carousels on web pages because some website visitors may require more time to view and read a slide, besides, rotating and moving content will only create frustration for visitors.

Utilizing WordPress for Accessibility

Since February 2016, WordPress has released WordPress Accessibility Coding Standards which provide a compliant based on which custom themes can be built, most major themes and frameworks on WordPress, like Genesis or Avada.  Furthermore, all new or updated code released in WordPress must conform to the WCAG 2.0 guidelines.

Form Labels and Errors

Instead of using placeholder text, make sure all forms on your website have proper form labels. For example, the form pictured below has placeholder text for username and password, but once the form field is clicked, the user can no longer see what information should be entered into the field. This kind of form will create a hindrance for users that need extra time filling out a form.

Web Page Navigation

Another thing that you should bring to your attention is the accessibility in creating a website that can be navigated using a keyboard. This is because some website users with mobility impairments can’t use a mouse to navigate your website and rely on a keyword or keyboard-like device.

In fact, the better your page’s structure and semantics are, the more navigable and understandable it is for all users. Therefore, make sure that your WordPress developer is following the best practices in page structures by using proper heading hierarchies, enabling skip links, and using accurate semantic HTML.

How to Manage Content for All Users?

Don’t forget about content, because having an accessible website requires an adjustment in how you handle all website content going forward, so here are some of the ways that you can do.

Adding Alternative Text to Images

To describe the appearance of an image on a web page, alt text is used within an HTML. Visually impaired users rely on alt text to understand an image on a website. With WordPress interface, website administrators can easily update website content and add alternative text to images. In this case, alternative text is helpful for SEO, as search engines look for alternative text to identify and properly index an image.

Video & Audio Captions

Just like having captions on images, you should also put captions and transcripts on any video or audio. By giving captions, to multi-media, the visitors can easily enjoy and access the knowledge offered in the media. Furthermore, with captions, visitors can conveniently watch videos with the sound off. Today, it is easy to find numerous free tools available for adding and editing captions to your video and audio files.

So, whether you are creating a new website or upgrading it, it is important to protect all that work by ensuring the website is secure from hackers and security breaches. In fact, you may need to have a daily backup, not only for security, but also for breaking a component related to accessibility.

In summary, major online businesses are realizing on the importance of accessibility that is able to encourage closed captions on videos for users who are deaf and hard of hearing, so are you ready to start creating a more accessible website today? Remember that it is important to create a website that can be accessed by anyone, anytime, and anywhere.

Simple Tips for Designing a Browserless Web

browserless_ywf

Browserless web is best known as communication over the World Wide Web between programs rather than between people and the server programs at Web sites. Many people believe that in the future, program-to-program communication will be more popular, as it will generate more traffic than browser-to-Web site communication. Even though browser-to-Web site communication is program-to-program – the browser is a client program and the Web server is a server program on behalf of a Web site – this new program-to-program communication does not involve an interactive user. Application that orders fulfillment is likely candidates for the browser less Web.

Of course, there are also some pros and contras on the topic of native versus web experiences. Many are comparing its reliability and speed with the native app experience. Therefore, in this article, we will explain how to design and develop progressive web applications (PWAs) in brief, so that many can experience a browserless web. Hopefully, this article would be beneficial for web developers or web designers who want to create a more engaging web.

  • Instant Page Transitions

It’s an open secret that users do not want to wait. Therefore, you have to be able to get in and around an app quickly without making them wait for your content to load in each interaction.

Solved with PWA

In order to pass the Lighthouse checklist for a PWA, one must follow certain performance-enhancing guidelines. Then, the content will be cached behind the scenes and to make you feel like there is no loading event, content should be cached behind the scenes.

  • Perceived Performance

You might be surprised by knowing that the level of stress caused by mobile delays is pretty much the same as watching a horror movie. Therefore, a good app should not let their users wait for their content. Other thing like elements appearing asynchronously as the app loads should also be avoided.

Solved with PWA

With the “Add to Homescreen” PWA launch transition, you can have a visual bridge between loading and loaded content. This shows how “preloaded states” can increase the perception of speed and seamlessness. Through a well-designed PWA, you can mimic the end state of the page and by using lazy-loading to deprioritize elements that are out of view; you can make the initial loading seem faster.

  • Works Offline

People, who prefer to download native apps, mostly want to use the apps without constantly relying on an Internet connection in order for the apps to function properly.

Solved with PWA

To solve this problem, the page content will be cached behind the scenes, allowing it to be accessed where there would, otherwise be a lag  in the browsing experience, such as when entering a tunnel while driving.

  • Back Button

Android provides a back button through the device which makes some people think there is no need to replace the browser’s back functionality. In fact, most apps choose to offer a back button in the header as an “up” action that navigates within the hierarchical relationship between pages.

Solution

The only possible solution for this problem is to place the menu button in the top left with a back button once the user progresses past the initial page. It will be validated once we put this pattern in front of users. Once participants had progressed through the initial home page, you can ask them to navigate to a new section.

 Can We Use it in the Real World?

Of course you will need “Add to Homescreen” to develop into an accepted group of patterns. To get some best practices about browserless web, you can read the following practices:

Sticky Headers, Persistent Actions

With this sticker, visitors can understand about the importance of learning ability when introducing new patterns.  In fact, the main purpose of this sticker is to ensure that users can easily find crucial global actions.

Prompt Intelligently

As it is said that PWA’s will get full control when they want to prompt users, this makes “Add to Homescreen” installation increase.

Stress and Test

One of the most important validation processes is to do the stress test in multiple applications. This is because, in most cases, the pattern stood up well to the latest brand. For example, the Lancome’s PWA contains many calls to action, which, as a result, can help in identifying overflow menu as a great opportunity to simplify its user interface, while offering exclusives program.

Conclusion

Many believe that “Add to Homescreen” will offer users to a next level experience, which is more engaging and converting user. This is because, a more modern, app-like web can have more positive effects on engagements, as it meets user expectations of performance and design.

The only way to meet those expectations is by combining PWA performance enhancements with intuitive design patterns in navigation and app-like user experience.

5 Recommended Tips to Optimize Your Product Pages for More Sales

How to Optimize Your Product Pages for More Sales_YWF

When you have many visitors, yet you still haven’t seen any significant sales from your page, you might ask yourself;” what’s wrong?”, but don’t worry, here we have some recommended tips that can be beneficial for you to optimize your product pages for more sales. If you are business owners, SEO services agents, web developers, or web designers, this is a must-read article. So, let’s discover what they are.

  1. Knowing What Makes a Great Product Page

In general, product page is made to serve visitors with the right amount of information. It will help them understand the product whilst convince them that buying this product will work out for them.

As stated by Rosara Joseph, Content Strategist at VentureWeb,“The paramount goal for your product pages should build user confidence by providing all the information necessary for a purchasing decision and making the process as intuitive and as straightforward as possible.”

  • Even though it sounds simple, actually there are four things that everyone should keep in mind if they want to create a truly great product page:Your Product
  • Of course product is the main actor. That is why, it is important to know how it should be presented and what questions that come to your customers’ mind before they commit to buy your product.Your Brand
  • Branding is also another thing that is important, especially when selling products online. Without having a good branding on your homepage, it is almost impossible for someone to discover your site if they have never bought a product from you before.Your Copywriting
  • Another element that also plays an important role is your copywriting skill; because it’s how you combine the written information your customers need, then serve it with your brand’s unique voice and tone.Your Page Design and Your User Experience

Believe it or not, but how things are arranged on the page, and what’s included can really have a big impact on your conversions. Therefore, make sure you place things right on your website; this will help visitors feel convenient when buying your product.

By knowing these four elements, you can focus on things that really matter to the success of your sales.

  1. Having a Clear Call-to-Action (CTA)

It is clear that the goal on a product page is to make visitors have a deal with what you offer without doubt. According to Maria Bonello, Director of Strategy at SMAKK studios, in order to have a successful CTA button, one should make sure that the area around the button should be uncluttered, so that there are no distractions or obstacles that can block the user. Therefore, make sure that there is nothing that can draw visitors’ attention away from the CTA button. You can also have a bit of extra advice on the copywriting side, but don’t try to be clever with the CTAs, instead, you can use simple phrases such as “add to cart” or “submit order”.

  1. Adding Social Proof

Nothing works best than having social proof on your website, as it can help you build credibility and definitively boost conversion. Some of social proofs that work well are reviews, photos from Instagram, and first-person testimonials.

  1. Having a Good Understanding about Your Customers

In order to make people buy from you, you need to really understand who your customers are and what they want from you. The best way is to learn who they are, what their motivations, and what matters to them by digging into their customer profile.

  1. Presenting Great Product Photography

Product photography plays such a major role on product pages as photos are the only thing that visitors can actually see before they decide to buy things. So, why don’t you invest on photos? In fact, as it is said by Maria Bonello of SMAKK studios, “ it’s your opportunity to design an experience that casts your product in the best light, so do the best to get what you want, such as show multiple angles, allow users to zoom, call out unique features, and many more”.

After all making a great product cannot happen in one night, it requires lots of efforts and creativity. If you want to leverage your sales, you can take the tips above and see how it can take your sales to the next level.