7 Common On-Site Search Mistakes and How to Fix Them

Common-On-Site-Search-Mistakes-and-How-to-Fix-Them_ywf

Search function is necessary in any website; therefore, you need to be more careful as search function could be damaging your conversion rates. However, when it is well optimized, you can enhance the search function, the usability and enjoyment of your site. As a web developer, you surely want more users enjoy your site, right? Learn how to optimize on-site search and avoid the common mistake that may occur.

It isn’t Visible
First, make sure that your search form isn’t invisible. Creating a search form that is hard to find will frustrate your users. So, ideally your search bar should be located near to the top and left side, the closer, the better. While the search box might not be the first thing that users will see, but you need to be smart to know where you can place it. The right location should be within normal reading patterns.

It isn’t Easy
Anything that places an obstacle between your user and completing their search detracts from its accessibility. So, make sure that any text would disappear once the user starts typing. On the other hand, it is important to increase the accessibility of your search bar include cosmetic changes like color use and text readability. Then, make sure they are sharp and contrasting.

Auto-Suggestions Aren’t Provided
With auto-suggestions, you can speed up the search process significantly for the user, especially if you offer multiple models or versions of a core product. In fact, the less time users must spend typing in their query, the longer they can spend engaging with the content they’re trying to find.

The 404 Isn’t Helpful
You can maximize the usage of 404 pages. It can be useful and beneficial for your users. For instance, you can place links to main directories, offer suggestions for reworking the search query, or direct them to your contact page. The point is to offer solution or answer to your users.

Results Aren’t Straightforward
It is important to create familiar and dressed down search result pages. Hide the bells and whistles of your engine under an advanced search link and, if possible, have the search menu expand without leaving the page. Make sure that the search results landing page is easy to read on first pass, providing legible, plain fonts, and clean composition so that results can be assessed individually.

Filters and Sorting Methods are separated
Since users don’t want to perform any additional work, ensure that sorting options, such as date, popularity, and etc. can be accessed from the same page. Place the options on the top left corner at the start of the search results to increase visibility.

No Search Variation
Always provide your users with variation search results. For example, when a user types “black dress”, you can offer them with alternative search query options and results (such as “black” and “dress”) in separate sections.

By this way, Google can provide closest equivalent, even if you don’t have the product or information they’re looking for. Providing something close, even if not exactly what they searched is more beneficial than an empty results page.

 

The 4 Most Used Programming Languages

The-4-Most-Used-programming-languages_ywf

Nowadays, software developers are in high demand. This makes good developers are hard to find, yet they have the luxury of choosing from more than one job offer. So, what makes a ‘good developer’? A good developer should at least know some of the following skills. If you wish to become a good web developer, make sure you have mastered below skills.

  1. C#

C# is designed to be relatively easy and straightforward which makes it incredibly popular among developers and employers alike. C# is primarily used to develop web, mobile and enterprise applications while supporting imperative, functional and object-oriented paradigms.

Above all, there are two reasons why C# developers are terribly needed. First, it is because of its flexibility and usability. Second, it is firstly developed by Microsoft to build apps on the Microsoft platform.  So, it surely will fit in most common Microsoft IT infrastructure, which many companies have set in their system.

  1. PHP

PHP is another popular option; it’s an open source, server-side scripting language. In fact, PHP have powered millions of websites across the world, including high-profile sites such as Facebook and Wikipedia. Moreover, PHP is a language that is so popular that is used extensively in WordPress.

Over the years, PHP’s popularity has increased and there are no signs that this demand will slow down. That is why many companies will offer high salary for getting a good PHP talent.

  1. Java

Java is one of the oldest language programs that are favorable among developers. Because it is relatively easy and versatile, Java has become an attractive proposition for corporations and developers. Besides, it has many users, many existing applications and such a vast ecosystem.

Furthermore, Java is a stable language which makes the job market shows sustained hunger for developers in this field.

  1. JavaScript

Another language program that has gained everlasting popularity is JavaScript. It’s a versatile, object-orientated programming language that is built into most major browsers, including Firefox and Safari. Even though, JavaScript has been around for years but it can manage to hold its own against the existence of so many new languages. In fact, many regard it as one of the need –to-know language to help further a career. With so many developers have acquired this language, you need to double your work to stand out from the crowd.

The Most Effective Ways to Respond to Negative Reviews

The most effective ways to respond to negative reviews - YWF

Online review is one of the most important factors that can help your online business reach more trust or vice versa. This is because 84% of consumers trust an online review as much as they would a personal referral. This makes good reviews are welcome and bad reviews are feared by the business owners. Actually, bad reviews do not always have to be bad; in fact, it can be good things if you know how to utilize it. Below are some of the tips that can guide you to turn bad reviews into good opportunity. If you are online entrepreneur or web developer, you might need these tips.

Stay Positive
No one wants to get attacked by a customer, but no one can avoid themselves from negative review. So, what is the best way to cope with this negative review? First of all, do not attack your reviewer. In fact, approach all of the negative reviews with a calm, positive attitude. By performing this behavior, you let customer know that you’ve heard their concerns, without even pointing fingers on them.

The point is not to make your customers feel like the victim, even if you’re not wrong. Furthermore, don’t ignore the review as it will show that your business cares about its customers.

Offer a Solution
When something bad happens, simply offering an apology to your customer won’t do. Your customers want a solution to their problem. Therefore, you need to explain through your respond how you will fix the problem.

Reiterate Your Company’s Policies
Ordinary people will worry a lot on negative comments and they will try their best to avoid that kind of comment. But, wise people know that it is impossible to make everyone happy. So, the only way to conquer negative comments is by turn the bad comments into the positive ones. For example, you can respond by saying, “We’re sorry you had a poor experience. We’ve been doing business for several years and most of our customers leave happy. We’re sorry we didn’t meet your expectations this time around.”

Take the Conversation Offline
Since your negative reviews will be read by many people, so you need to respond immediately on the same platform. However, some things can’t be addressed online; for example, your customer’s personal information should be discussed in private or over the phone. Therefore, you need to provide a direct contact for your customers when addressing these types of negative reviews.

Taking the Conversation Offline
When you receive a negative review online, you should always respond immediately on the same platform. This not only satisfies the original poster, it’s also a public place that all your potential customers will see. However, some things can’t be addressed online. Issues involving a customer’s personal information, for example, should be discussed privately or over the phone.

Ask for an Update
Don’t hesitate to ask for an updated review after you solved the problem. So, once you’ve solved the customer’s issue, politely ask them if they’ll update the review online. You can ask them politely, such as “we appreciate your feedback, and would like other customers to know how we’ve solved your issue. Would you mind updating your review to reflect this?” Then, make sure that you thank them for their feedback.