Tag Archives: design

In 2019, Things Change: Why You Should Upgrade Your Business Web Design Quality in 2019

web design tips

Having a website is an essential part for every purposes or activities, especially for business purposes. A website helps consumers find what they are looking for and what they want to know about a business that is selling what they might need. A website can also help businesses be found easily by their target consumers which can increase the business’ brand awareness. However, building a basic website in this year of 2019 will get you nowhere. Why? That’s because building basic websites is not enough to attract customers because of the quality that doesn’t provide clear navigation to make it easier for the users. That’s why quality in a web design is the most important part for achieving your business goals and in this year of 2019, if you are a business owner who owns a website, maybe it’s time for you to upgrade your website design. Keep reading to find out why!

Users need easier navigation on your website

One thing we should learn from 2018 is that our mistake for neglecting navigation design on our business website, so don’t make the same mistake in 2019. Easier navigation on your website will help users find your products or services easily. Don’t forsake the easy use of navigation for the sake of cute design. Sure we need to create good looks and styles for your website, but if the design makes your website navigation difficult for users to use, then what’s the point in that if your customers can’t find and buy your products?

You need to think in users’ perspective

Sometimes we don’t understand people because we are not trying to be in their shoes. When it comes to having a website for business, it is important for you to have a website that provides what users need and want. For that reason, you should put yourself in their shoes and ask yourself: If I wanted to buy something, what would I search on Google? What kind of phrase would I use on Google? What kind of content that would help me find what I wanted to buy? When you outline those kinds of questions and think carefully of a plan to answer those questions, it will help you create a targeted, persona-centric website that attracts the right visitors, directs them to the right content and delights them with a seamless user experience.

Change the look, but not your business identity

Remember the time when Instagram logo used to be a simple camera with light and dark brown colours? After the update about 2 or 3 years ago, Instagram totally changed their look into a combination of gradient pink, yellow and a little bit of purple. They may have changed the look, but not their identity. The logo is still a camera, right? If you feel that the face of your business should be changed, then do it, but never change your identity and your purpose.

Why is it important?

Maybe many of you are already satisfied with your business website design. Maybe you think it is enough. However, as the years go by, things always change, if not for the better, for worse. When the time comes for worse, we have to be well-prepared for that. There will be times when new businesses in the same industry will appear and outstand. If we are not prepared and if we don’t upgrade our website’s quality, chances are, they will be ahead of you in the long run. The most important part to keep in mind is that while things change in the future, you have to be prepared so that your business can keep up and grow better. Learn new things and keep up with the trends, as well as adjust to changes and new things. That way, your business will look like as if it was brand new, not monotone.

Managing Relations: 4 Ways SEO and PR Could Complement Each Other

SEO insight

It sounds incredibly silly for me to say this in 2̶0̶1̶8̶  2019, given how much of our lives have been shaped by the internet in the past two decades, but trying to manage your reputation online, both personal AND professional, is pretty much a near-impossible task. An innocent mistake or a gaffe could quickly land you a place in the headlines (and not in a good way) and would be screengrabbed and showed to you as a reminder just for the sake of it.

Navigating the digital landscape was never easy but I don’t think it has even been as hard as it is now, with the internet and social media platform acting as a forum for discussion, a bragging contest and a battlefield, sometimes all at the same time. Professionally speaking, companies have to be adept at using the internet for both marketing and PR purposes, and sometimes with the addition of customer service and sales as well. While increasing your online presence is something that’s been generally left to SEO services, SEO and PR actually has a number of shared goals that you can actually take advantage of.

Spreading the good word for your business

I used the word SEO here to make my point but technically, I’m referring to the practice of online marketing in general, which is getting increasingly intertwined with the practice of SEO. PPC ads, social media and e-mail marketing and other forms of online marketing are all important of course but PR, a way of boosting your presence without you being directly involved can be a more effective and organic tool in raising your profile.

It used to be that SEO was fairly technical but as Google and other search engine algorithms grow more sophisticated, more human so to speak, SEO practitioners had to figure out a way into making their efforts more organic. Instead of trying to appeal to lines of code, SEO is now more about appealing directly to people, which puts them more in line with PR, which mainly deals with the issue of public image.

Think of it as the Hillary Clinton dilemma. On paper, she’s a far more qualified candidate than Trump and had the presidential election been a completely objective contest, she should’ve won but it’s actual people who voted and human emotions are always unpredictable. It’s no longer enough to be objectively superior (SEO), you also have to try to alter how your business is perceived publicly (PR) and in the following, I’ll outline several different ways in which SEO and PR complement each other.

Links and quality mentions

It used to be that any kind of publicity would be good publicity and that might be okay if you’re some minor Instagram celebrity looking to put your name in the headlines in anyway possible but if you’re a legitimate business asking for potential customers to part with their money on your behalf, the only kind of good publicity you’d want is actual good publicity. SEO used to be solely concentrated on getting your business mentioned as often as possible, no matter where and how you’re mentioned but the landscape has changed so much since search engines were first launched and that simply won’t be enough anymore.

It’s at this point that SEO and PR could work with each other by identifying places that could give your company a much needed boost. Even a single mention in an influential blog or a local publication could bring you more traffic than hundreds of random spam links you posted across the internet. Focus instead of getting one quality shout-out instead of trying to spread your coverage as wide as possible; it’s about quality, not quantity.

Show off your credentials

Now, once you’ve garnered coverage or two from some of those influential publications mentioned above, it’s time to use them as a badge of honor. You know those film posters or book covers that have blurbs from notable publications written all over them? Follow their lead and include links to those mentions and/or coverage to increase your credibility. If you already have several customers, you can also use testimonials and/or shots of your products being used in public for the same purpose.

Managing your online reputation

Say your SEO efforts have proven to be successful and for a particular set of keywords, your website is now sitting near the top. The thing is, your brand recognition is still relatively low and that before a potential customer could commit to your products and/or services, they decide to look up your company only to find less-than-flattering reviews posted across crowd-sourced platforms such as Yelp, Zomato or even Facebook. What would you do then?

Poor customer experiences and reviews have a potential to go viral and this is also another area where PR could help with your SEO efforts. You can never fully control how your business is portrayed online but you still have an influence to a certain degree and when you’re hit with a particularly nasty review, try to reach out the offended party and work out a solution that could benefit the both of you. Big brands can handle several bad reviews but small businesses don’t have that kind of luxury.

Start a marketing and/or PR campaign

Did something good for your community in the past month? Have an ongoing promotional campaign that you feel can put you ahead of your competitors like this one hotel chain in Sweden that offered refunds for couples that divorced within a year of staying in one of their hotels? Show them off! Put them out on social media or wherever, see the news spread like wildfire and watch as your website’s server went down thanks to the heavy traffic.

PR campaigns like these take a little bit of work and it’s not something that you could very often but play your cards right and they can bring you a rise in traffic your typical SEO efforts won’t be able to produce in the same amount of time. With seasonal promotions such as Black Friday or similar deals, you’re sharing the spotlight with hundreds other businesses but with a PR campaign that’s unique to your business, you could at least have a head start before your competitors could figure out a way to take a page out of your playbook.

Should You Follow These Web Design Trends for Your Business in 2019?

web design trends

What is your New Year’s resolution in this wonderful year of 2019? Well, I don’t want much for New Year’s resolution; I only want to improve my creativity, especially when I am a writer who also has eyes for design creativity. And just when I said that, I already saw a new set of creativity applied on 2019’s new web design trends. Wow, people are just fast, aren’t they? Every year comes and goes, and people already come up with ideas to improve and produce new and better inventions, especially business owners and designers. Maybe you have seen those unique eateries with modern designs, as well as their modernish food menu that are unusual. Yes, even creations can also be made for food and drinks. However, there is another thing that business owners can make use of when it comes to attracting new customers; web design. If you are a business owner, having a website is crucial in attracting and interacting with customers; therefore, knowing about web design is also necessary. Now that it’s 2019 and there are new trends already, let’s look into these web design trends in this year and find out if you should follow the trends for your business’ website. Keep reading to find out!

The non-traditional scrolling

We all know scrolling is simple. We just have to scroll up and down to go to a page that we want to reach. However, non-traditional scrolling has a different kind of…well, scrolling. Take a look at the example below.

Web design trend 1

 

Aces, a baseball recruiting agency, uses a horizontal scroll at the top of their website to grab users’ attention, show off the talented players they work with and give some fast facts about their business. So, instead of being directed to the bottom page as we are scrolling down, we have a slideshow that moves sideways until we have seen the entire content there. When we’re done, we will be directed to the bottom page as usual.

Gradients

I know websites that contain gradients are not really new in the world of web design, but hey, it’s always bang on-trend from time to time. I mean, look at this example.

Web design trend 2

Even Instagram rebranded their logo to the magenta gradient – and people definitely noticed the difference. Their decision to modernise gradients impacted design as a whole and has now become a popular design choice among creatives.

Scroll-triggered animations

Okay, I know scrolling has really become the trend in web design lately and scroll animations seem to be more popular. This kind of web design is not only showing the value of a visual design talent and front-end development skills, but it also increases the quality of time efficiency and user engagement. By scrolling and clicking through the page layouts, a website with this type of design can show users their entire service line or important content.

web design trend 3

Making use of colour branding

Another trend that can increase value to the business branding itself is the use of colour branding. Camden Town Brewery is using a web design that is branded based on page or product and changes colour when the user navigates and interacts with the product or pages. This web design subconsciously helps the user navigate through the site and associate which product or service page they’re looking at solely based on visual colour cues.

web design trend 4 1

web design trend 4 2

So, should you follow these trends?

The answer is yes, you should. However, that doesn’t mean that you can follow all of the web design trends in 2019. Aside from these web design trends mentioned in this article, there are other web design trends in 2019 that you also need to look at. That being said, not all design trends are made and meant for your business. You still need to see if the design is SEO-friendly or not. You also need to know if the design is compatible with any device and whether or not the design will affect your website’s performance. Therefore, you should consult to a professional web designer to help you with your business website. Haven’t got a web designer yet? Contact or visit us now and let our design team assist you and give ideas and solutions for your business website.