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8 Excellent Tips for Improving Your Low Quality Content Creation

8-tips-for-improving-your-content-creation_ywf

Nowadays, content marketing has become the forefront for all businesses. No wonder that many businesses and SEO services are always looking for ways to create effective content that can stand out from others and bring you closer to your goals. However, in many times your content marketing seems like it doesn’t produce you a satisfying result. So, what should you do if you happen to come across low quality content on your site? Is it better to delete it or improve upon it? Well, according to Google’s John Mueller, in general, when it comes to low quality content, that’s something where we see your website is providing something but it’s not really that fantastic. Therefore, it will be better to improve it since it will save your time instead of creating a totally brand new content. In the information below, we provide you with 8 ways that can enhance your content creation which hopefully can increase your traffic and satisfy your readers. Here are the first eight of those tips.

Scheduling a Writing Process

Creating a structured writing process not only can help you save time, but it also makes you become more productive. Besides, people nowadays are thirsty with information, so the need for content creation is terribly high.  Therefore, you have to know the best process that can help you focus on content creation.

For example, putting aside all distractions, you can manage a set block of time on your calendar for content writing. Furthermore, you may need to take a break or get someone else read it for a fresh perspective.

Creative Brainstorming

Working with other team members will help you a lot in collecting a new content idea. Therefore, make sure that you set aside time for this brainstorming moments with other team members. Furthermore, you may realize that sometimes an idea seems to pop up in your mind every time, if this often happens to you, we recommend you keeping a notebook which you can use to jot down any ideas that comes to your mind. Whatever ideas that comes to your mind may offer you a new perspective on your content goals, so just write them down.

Grabbing the Reader’s Attention

We know that the competition to draw user’s attention in the digital world is quite challenging. The last study says that the attention span is limited to no more than 8 seconds, not to mention a huge number of content available online, so the best solution is to think about a formula that can make your site stands out from the rest. The important point is to keep your users reading, or watching, or listening to your content.

Exploring Different Types of Content

Mixing up your content marketing formats is a great way to convince users to pay more attention to your content marketing. You can see several content types below, in which each of them serves a different purpose.

Images

Images are still the most popular type of a visual content, since nothing can offer a better impact on a message and they certainly create a memorable experience. Besides, it is easier for human to process an image, as 65% of people are visual learners, so you will increase a greater possibility for your content to be remembered when you put relevant images in it.

Infographics

Infographics are graphic visual representations of information; the data and information are provided in such a way to present information quickly and clearly. This method can also make complex information look more appealing and shareable.  In fact, a research shows that readers tend to spend more time processing an infographic, compared with a written text, and that’s what makes them engaging. Besides, infographics are more shareable than other types of content and usually get liked three times more than any other visual content.

Video

Over the last two years, video content is also considered as one of the most popular visual types of contents, a trend which has been boosted by social media. According to Cisco, videos will make up 80% of all internet traffic; this shows how video is getting more important. A video is a powerful tool, especially if you want to explain about, share tips and “how-to” ideas, build trust, increase management, and add value.

GIFs

GIFs is a not a new type of content, in fact, it has been developed more than 30 years ago. However, many still believe that it is a quick way to share a visual content that straddles the line between an image and a video.

In fact, GIFs offer benefits that you might never obtain if you are using an image or a video, since GIF is more powerful than an image, yet they are also smaller in size than a video. Besides, GIF is a perfect choice if you want to show your casual side as it is usually funny and informal.

Quality and Quantity of Your Content

In the era of ‘bite-sized’ content, many content marketers think that it seems more logical to serve readers with shorter content, but is that always true?

The answer reveals that the length of your content won’t guarantee the success of your content. In other words, readers still value long-form content as long as it is interesting. Besides, the length of your content also defines the depth of the topic you’re covering. In fact, long content is great for increasing awareness, building trust and offering value.

Clear Structure

Having a clear and organized content will surely be appreciated by your readers. Therefore, you don’t have to create a big chunk of sentences, but make sure that your content can be optimized for all devices. Therefore, we recommend that you test your content on all devices before you publish it.

Bullet point is also another way that can allow readers to get back to the things they need to remember from what they’ve just read. However, you have to be careful, since too many bullet points can result in the opposite result.

Formatting your Content

Formatting is slightly different than structuring, it has more something to do with the way you present your actual content rather than the way you organize the sentences. These two are important in their own way, with the ultimate goal being to convince readers to spend more time on your content.

If you want to do the formatting, you have to pay attention to the headings. It allows you to divide your content into logical sections and don’t be afraid to use plenty of them. You can also use a range of different header sizes to label certain sections of your content with subheadings. In fact, headings can make your content structure easier to parse and therefore helping to highlight important bits. Furthermore, by this way, you are also going to help your content rank well in search.

Setting a Goal for Your Content

It is useful to set a goal before diving into content writing. By having a clear goal, one can focus on producing content. Once your post is published and you’re tracking metrics, you can return to the initial goal and see whether you’ve come close to achieving it or not. Bear in mind that you should not turn your content into an automatic machine of business jargon while setting a goal for your content.

The points above are given to enhance your content marketing performance, if you have had some contents before, you can always fix your content according to the 8 tips above. Hopefully, by applying the tips above, you can see the difference immediately.

Keyword Cannibalization: How to Find & Solve It

Keyword Cannibalization How to Find & Solve It

In SEO service, when you are splitting CTR, links, content, and (often) conversions between two pages that should be one, you are “cannibalizing” your own results. This is because you don’t describe any improvement and the breadth or depth of your knowledge. On the other hand, you are troubling Google to choose which one suits the matching keywords best.

Negative Effects of Keyword Cannibalization
If you do the keyword cannibalization, there are 6 negative effects of keyword cannibalization that can affect your SEO, such as:

1. You’re Diminishing the Authority of Your Page

By doing keyword cannibalization, you are splitting your CTR to multiple moderately relevant pages, instead of having one highly authoritative page. This not only would turn your pages into competitors, but also fight for page views and SERP ranks.

2. You’re Diluting Your Links & Anchor text

Backlinks that could have gone to one consolidated source of information are now being split into two pages. Instead of one authoritative page on the subject, your anchor text and internal links are leading visitors to multiple different pages.

3. Google May Devalue the More Relevant Page

To help Google understands what your pages are about; usually we will use keywords to signify the pages. When you put the same keywords on several pages, Google will search which one will suit best. However, it might get it wrong, if your content is too similar.

4. You’re Squandering Your Crawl Budget

Search engine spider crawls will examine your website in a number of times. This activity is known as crawl budget. In fact, all of your efforts will go in vain when you are having multiple pages devoted to the same keyword results in the crawling and indexing of page that aren’t needed.

5. Sign of Poor Page Quality

Keyword cannibalization can also be  caused by too thin content which may not match your keywords on each page.

6. Your conversion Rate will Suffer

Since Google will choose one that fits best  with your keywords, one of your pages will convert better than the rest. Not all of your visitors will visit the page that has been signified by Google; instead, some of them will lose potential leads when they land on less relevant pages.

How to Identify Keyword Cannibalization
To avoid the six effects that might damage your SEO effort, first you should identify the problem. Only by identifying the problem, you can fix the keyword cannibalization easily. Identifying keyword

1. Restructure Your Website

One of the simplest solutions is to turn your most authoritative page into a landing page which links to other unique variations that fall under the umbrella of your targeted keywords. For instance, it will make sense to make “shoes” our canonical source page and link all of the more specific variations back to our shoe-product.

2. Create New Landing Pages

If your website might lack a landing page that consolidates all of your product pages in one place, you can create a unique landing page to serve as your authoritative source page and link all of your product variations from there.

3. Consolidate Your Content

You can consider combining your pages into one page, if your pages aren’t unique enough. This is where you can take two underperforming pages and turn them into a more authoritative source. Moreover, this  will also solve your thin content issues.

4. Find New keywords

If you are sure enough that your page is already highly diverse, content-rich pages, but you still suffer keyword cannibalization, maybe it is time for you to find new keywords. Therefore, make sure your keywords accurately describe your page’s content.

5. Use 301 Redirects

If in many cases, using 301s is not recommended, but in certain cases using 301s might be necessary, especially if you already have multiple pages ranking for the same terms. To consolidate your cannibalized content, you can use 301s by linking all of the less relevant pages to single, more authoritative version. Remember that this tactic is suitable for pages with similar content and those matching specific keyword queries.

 

The solutions above can mostly fix cases of keyword cannibalization. If you experience the keyword cannibalization, don’t get panic as the damage isn’t permanent and solutions aren’t hard to come by. Make sure you follow all the tips above to solve all of the problems caused by keyword cannibalization.

Make More Sales with Social Selling

How to Use Content Marketing to Generate Social Sales_YWF

Generating sales is the ultimate goal of all marketing. So, marketers should put their best effort. One of the ways is by promoting content marketing that can help you increase revenue. But, don’t you know that you can also leverage your content for social selling? Besides, one study found that social selling report a year-over-year sales growth. If you are interested to know more detail information about social selling, you can continue to read this article.

What is Social Selling?
Social selling is interpreted as using social media the way it was supposed to be used: being social. This technique is usually used by many SEO services to leverage the amount of real buyer. For instance, you provide useful content, answer questions, and have conversations with prospects. Furthermore, you should have one main goal: getting your potential customers to respond to your efforts. You can start your social selling by getting them to comment on a status update or reply to a post. Over the long run, this act will turn into getting them to respond to an email or schedule a call.

How to Use Content Marketing to Generate Social Sales
There’s no better example of the selling power of blogging than great content. The main idea is to answer the most common question in your social media customer service responses. Remember that you should provide solutions to their problems, not just push those articles out on social media.

What Kind of Content Helps with Social Selling?
Not every content can generate sales, but there are some content that can generate sales, such as:

  • How-to guides for common problems in your industry
  • Useful FAQ pages
  • Explainer content about how to use your product or service
  • Video content
  • Webinars
  • Shocking or surprising information that gets people to take action.

What to Do After You Generate Traffic
You understand how to use content and social media to generate traffic. Now it’s time to turn these leads into sales. It starts by understanding more about your leads. Google Analytics is great. But, it doesn’t reveal enough information about your individual prospects to help you nurture a relationship with them.

Enhance Your Analytics for Easier Outreach
You can install Lead feeder to enhance your social selling. It works on top of Google’s tools to reveal data related to your site’s anonymous visitors. Lead feeder will actually show you which companies your website visitors work for. To determine what offices they’re browsing from, it uses their IP addresses. You’ll get a lot more info about the company, including a list of LinkedIn connections you have that are associated with that company.

Moreover, it tracks which pages your anonymous audience members look at, which can help you segment them. Then, it automatically pushes this data to your CRM, where you can sort them by quality, regency, and other factors. As a result, you’ll get better insight into the traffic you’re already getting. So, you can follow with targeted outreach messaging via your social channels and land more clients.

Get Maximum Conversions by Setting Up your Content
Our main goal is not only driving traffic, but also to get more info about your visitors. Then, make sure that they will come back. That’s why it’s important to have strong, highly-relevant calls to action within your content. Using a simple “subscribe to get our updates” won’t cut it. You need to offer something better.

Email Outreach to Enhance Your Social Selling
When you get your visitor’s contact info, it’s time to make a deal. And the best way to reach them is via email or social media. This can be a good way to interact with them. Also, get them on the phone, or even lead them directly to a sales page on your website.

Summary
Both social selling and content marketing are the epitome of digital marketing. So, if  you can combine the two, you can drive traffic like crazy and turn them into prospective buyers.