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How to Notice You Are Hiring a Bad Web Hosting Provider

Security Threatened: Signs You Are Hiring A Bad Web Hosting Provider

When it comes to building a business, almost many business owners nowadays know the importance of having a website for their business. However, not many know that having a website means having to protect it from unwanted attacks, such as virus, hacks and even malwares. Yes, having a website comes with many risks that can be bad for a business. For that reason, some business owners who are doing their homework on website knowledge hire web hosting services to protect their website. If you are one of them, good for you, but are you one of the business owners who hire a bad web hosting provider? If yes, please get out of there and rescue your business. If you are unsure, this article will tell you how to spot the signs. Keep reading to find out!

Too much downtime

One of the most important aspects of running a website is that you make sure the website has a good uptime. The uptime for your site can directly affect sales and conversions. If your website is down frequently, it should reflect in your traffic statistics as well as in your conversions. Nobody wants a website that is down more than 10% of the time. Every second that your website is down you are losing money. Most web hosting companies offer you a promise that the website will be up for a certain uptime percentage. However, you need to make sure they are telling the truth and proving their quality by looking at the reviews.

Poor customer services

One of the reasons why having a website is the best value for your business is that your website will be your 24-hour marketing strategy and 24-hour customer services. However, that also comes with a web hosting that is available for 24 hours a day. Whether you just have a question about the billing cycle or you are experiencing adware, viruses or other malfunctions on your site, the customer service department should be able to guide you in getting your website back up and running or answer any questions about billing to your account. If you cannot get in touch with the customer service department of your web hosting provider, then you’ve got a problem there.

Slow loading times

The first thing you have to have in your website in order to get the best first impression of your business is that you make sure your website visitors are not going to wait for your website to load the content they need to see. The amount of time that it takes for your website to load can be a strong factor to determine whether or not customers convert into sales. There is nothing more annoying than waiting for a website to load when with the simple click of a back button you can have other websites within a couple of seconds. Chances are if it’s taking your site too long to load, there is not enough bandwidth across the host server. Cheaper web hosting companies will sell shared hosting packages to multiple websites and bog down the processors and amount of bandwidth across the server making the websites slow. If your site takes more than 3 seconds to load, you need to change your web hosting provider.

That’s the most important parts in noticing whether or not you are hiring a bad web hosting provider. If you have got similar problems like the ones I have mentioned above, then I suggest that you change your web hosting provider. I know it is not as easy as it sounds, but when you look at it deeper, you will find what you are looking for. Don’t forget to check the reviews as well.

How to make your content more interesting

The Key Ingredients that Make Your Content Interesting for SEO

When it comes to business world, every business owner is not only required to be smart in saving and using money for their company, but they also need to be creative with their content especially if they set up SEO for their business. Why? As a person who provides Melbourne SEO services for business owners, I know one thing that can strengthen the SEO process; content. The thing is; not everyone is gifted to always provide unique content every day. However, if you know these key ingredients, you know you are on the right path. So, what are these key ingredients that help boost your content and make it more interesting for SEO? Keep reading this article to find out!

Focus on adding more fun to the topics

In general, we may need technical writing to a certain topic in order to increase people’s knowledge and familiarity with our products; however, too much technical writing can only make your content boring. For example, a post about how to use Aloe Vera to remove makeup and to apply it on puffy eyes is more interesting than describing the benefits of Aloe Vera as a whole. In short, focus on writing subjects that your readers can take and use in real life.

Use images and video in your content

Writing content is the easiest way to make content for free, and certainly, written content is the most useful in terms of optimizing your site for SEO, but images and video can quickly turn an otherwise flat, stagnant piece into a much more captivating and diverse one. Vision is the strongest human sense, so people are naturally drawn to visually appealing pieces. Break up your bulky content with whatever images you can find – they could be photos of your subject, images that illustrate a concept, or memes that lighten the mood. Using video to engage your audience adds further to your content marketing strategy. Just make sure you are using images or video that are available for you to use (not stealing from your competitors, of course!).

Use casual and personal approach in your writing

There is one thing that most business owners tend to forget when it comes to creating and writing content; they forget that they are writing and making content for humans. Almost all of us are too absorbed in marketing strategy that we forget that our target audience is human. One of the biggest secrets to success in content marketing is writing in a consistent brand voice, and most brands want their voices to be professional, authoritative, and distinguished. However, if you are using it wrong, your brand content quality might come off as uninteresting and just plain boring. Therefore, start taking the main characteristics of your brand’s voice and blend them with your own personal style. Inject your own personality into your blog writing, and adopt a more casual, conversational tone to liven up your piece.

Add a sense of humor

I mean, who doesn’t love jokes? Even boring jokes can sometimes make us laugh. Your content should add a sense of humor to increase its interesting part. You can even turn a plain boring content into a more entertaining content that is still useful but fun. However, not all people can understand jokes, especially if it is some kind of ‘homemade’ jokes that some people might not realize it’s a joke. Some can even take it seriously and be offended. Therefore, be careful when exploring this point.

The best way to improve over the long term is to make changes in an iterative process. Measure how effective your content currently is, make one change at a time, and take more measurements to see how each change affects your overall impact. This way, you’ll know exactly which changes to exaggerate and how to improve your content further in the future. Remember content marketing is a long-term strategy, so don’t be discouraged if it takes a while to find your perfect groove.

How to Build Email Marketing Strategy

Thousand Letters, Sent: A Guide to Effective Email Marketing Strategy

Tell me, when was the last time you received a love letter? What were the most unforgettable words for you? To be honest, I used to cringe every time someone gave me a love letter. I mean, too much romance was too much for me and it was not worth it. Well, at least that was what I thought until this particular someone sent an amazing letter for me, with words so unforgettable and not too much romantic. The way he said things in that letter successfully made my heart flutter like no other. It was beautifully written as he put his sincerest heart into writing it – no hidden agenda, no hidden plot – just pure feelings. What makes it different than any other cringe-worthy love letters, though? Well, there is just one ultimate understanding I can easily explain to you; he was not trying to sell himself in that letter. People write love letters easily and give it to the one they love. However, most of them try to impress the recipient of that letter by ‘selling’ too much, hoping the recipient will accept their love by creating awesome love letters. Sincere and unique people like the one who sent me beautifully crafted message are purely expressing their feelings unconditionally and genuinely without trying to impress the recipient – they just want their feelings to reach the one they love. That is what makes it different. So, when it comes to this, how about applying the same mindset and method for marketing? As a person who works to provide Melbourne SEO services for many business owners out there, I know for a fact that email marketing is never outdated. In fact, many businesses use email marketing to generate more real paying customers. So, how do you plan effective email marketing strategy? Keep reading this article to find out!

Now, there will always be businesses who don’t believe in the power of email marketing. This happens mainly because they fail to see any positive results with their email marketing efforts due to their own shortcomings. Sometimes these business owners just need a few email marketing tips to increase the value of their emails. If you have the same problem, do these tips below:

  • First, know your audience. As a business, you should know why your business exists; to help solve your customers’ problems. Before sending your email marketing, make sure you know you are sending your email to the right people
  • Get to the point and make it short and simple. While it is still important to give introduction in emails, if you write a long-written text, chances are, your email recipients will stop reading the whole email because it doesn’t tell them the point exactly
  • Send regular, consistent emails. Now I am not saying you should email people every day. It doesn’t work like that. Regular emails don’t mean you should send emails every single day. Regular emails are sent consistently according to the day, date, time and occasional events. For example, your regular emails are sent every Thursday and Friday. Thursday and Fridays are the less hectic days where people can check their emails without having to fear of wasting time. Also, people seldom check emails during the weekends because it’s time for them to get some rest after their hard work. Aside from that, if you have an upcoming event in the near future, you can share it in your email
  • Make a unique subject. I have to admit, every time I got an email from any eCommerce website of which email newsletters I have subscribed to, I will forget their emails if the subject doesn’t attract my attention enough. A unique subject consisting of the benefits I will get (from opening that email) such as “Get a 50% discount without minimum order only for today!” will most likely trigger me to click that email. It is short and simple, yet very promising and reliable

The email marketing tips that we discussed above may seem simple at first, but once applied, you will see positive results. Try to take a step by step approach to improving your email marketing. It won’t happen overnight, but it will get better if you take the right steps at the right time. Remember, your email marketing campaigns will turn profitable only if take care of the details, which make up the big picture.