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Make More Sales with Social Selling

How to Use Content Marketing to Generate Social Sales_YWF

Generating sales is the ultimate goal of all marketing. So, marketers should put their best effort. One of the ways is by promoting content marketing that can help you increase revenue. But, don’t you know that you can also leverage your content for social selling? Besides, one study found that social selling report a year-over-year sales growth. If you are interested to know more detail information about social selling, you can continue to read this article.

What is Social Selling?
Social selling is interpreted as using social media the way it was supposed to be used: being social. This technique is usually used by many SEO services to leverage the amount of real buyer. For instance, you provide useful content, answer questions, and have conversations with prospects. Furthermore, you should have one main goal: getting your potential customers to respond to your efforts. You can start your social selling by getting them to comment on a status update or reply to a post. Over the long run, this act will turn into getting them to respond to an email or schedule a call.

How to Use Content Marketing to Generate Social Sales
There’s no better example of the selling power of blogging than great content. The main idea is to answer the most common question in your social media customer service responses. Remember that you should provide solutions to their problems, not just push those articles out on social media.

What Kind of Content Helps with Social Selling?
Not every content can generate sales, but there are some content that can generate sales, such as:

  • How-to guides for common problems in your industry
  • Useful FAQ pages
  • Explainer content about how to use your product or service
  • Video content
  • Webinars
  • Shocking or surprising information that gets people to take action.

What to Do After You Generate Traffic
You understand how to use content and social media to generate traffic. Now it’s time to turn these leads into sales. It starts by understanding more about your leads. Google Analytics is great. But, it doesn’t reveal enough information about your individual prospects to help you nurture a relationship with them.

Enhance Your Analytics for Easier Outreach
You can install Lead feeder to enhance your social selling. It works on top of Google’s tools to reveal data related to your site’s anonymous visitors. Lead feeder will actually show you which companies your website visitors work for. To determine what offices they’re browsing from, it uses their IP addresses. You’ll get a lot more info about the company, including a list of LinkedIn connections you have that are associated with that company.

Moreover, it tracks which pages your anonymous audience members look at, which can help you segment them. Then, it automatically pushes this data to your CRM, where you can sort them by quality, regency, and other factors. As a result, you’ll get better insight into the traffic you’re already getting. So, you can follow with targeted outreach messaging via your social channels and land more clients.

Get Maximum Conversions by Setting Up your Content
Our main goal is not only driving traffic, but also to get more info about your visitors. Then, make sure that they will come back. That’s why it’s important to have strong, highly-relevant calls to action within your content. Using a simple “subscribe to get our updates” won’t cut it. You need to offer something better.

Email Outreach to Enhance Your Social Selling
When you get your visitor’s contact info, it’s time to make a deal. And the best way to reach them is via email or social media. This can be a good way to interact with them. Also, get them on the phone, or even lead them directly to a sales page on your website.

Summary
Both social selling and content marketing are the epitome of digital marketing. So, if  you can combine the two, you can drive traffic like crazy and turn them into prospective buyers.

5 Steps to Make Killer Cornerstone Content

what is cornerstone content

Cornerstone is articles that can reflect your business, communicate your mission and are extremely well written. This is why cornerstone is also known as the most proud articles that you have. These are the articles you would like to rank high in the search engines. If you are an SEO analysist who likes to provide better content as part of your SEO service, this article is for you.

Which Articles are my cornerstones?

So what criteria do cornerstones article should have? First, consider four or five pages that someone would like to see when they visit your site for the first time. You should write cornerstone articles about the keywords you definitely want to rank for.

Creating more cornerstone articles will build a solid internal linking structure. Therefore, it is better to give a prior attention in making cornerstone content.

Why are Cornerstone Articles Important for SEO?

As we know that having a well written content will bring good effect on your SEO. This is why cornerstone content plays a significant role in any SEO strategy. It can be rather hard to rank for search terms that are very popular. In the other words, you give highlight on important articles for Google to see by providing the proper internal linking structure between your posts.

Ideally, cornerstone article’s link should appear on your homepage’s site. Then, link all your other posts about similar topics to that particular article. Link your original cornerstone article from every single one of those blog posts. By this way you can increase the chance of your cornerstone content article ranking in Google.

Below are 5 steps that can help you make a killer cornerstone content:

Step 1: Think about your keywords

After determining the essential keywords you want to rank for, be sure to carry out keyword research. Remember that your cornerstone articles should be optimized for the ‘head’ or most competitive keywords.

Step 2: Choose the Best Post

Discover the posts that are optimized with most important keywords. Choose some posts, and then make it as your cornerstone.

Step 3: Rewrite it

Rewrite your article, and then make sure that it is SEO friendly. Don’t forget to always keep your content up to date. Therefore, you should rewrite and expand that article regularly.

Step 4: Optimize your Other Posts on Long Tail Variants

Optimized blog posts about similar topics as your cornerstone article on long tail variants of the ‘head’ keyword you’re attacking in your cornerstone article.

Step 5: Linking from Those Tails to Your Head

Make Google see that your new cornerstone article is the most important one on your site. Remember to link from all the long tail articles to your cornerstone article.

Reasons why Clickbait Headlines Bad for Your SEO

why-you-should-not-write-clickbait-headlines

Many SEO writers would try their best to see their headlines being clicked on. In fact, that’s one of the ways to generate traffic from the organic search results in SEO services. But, it doesn’t stop there. As SEO writers, you also would like your visitors to stay on our site and read your posts. Many SEO writers would do anything to achieve it, for instance by writing clickbait headlines. But, there are some things that any writers should put attention on before writing a clickbait headline, such as follows:

  1. Clickbait Headlines Result in Higher Bounce Rates

It goes without saying that your headline should fit your page or your post. Moreover, you need to watch carefully on your word choices. As using some kind of words, such as ‘simply unbelievable’, ‘the most amazing story ever’ or ‘you’ll be blown away’, should gratify the headline’s promise. But, usually these headlines won’t be able to meet the expectations of the readers. Due to this, many audiences will usually bounce back to Google causes the increment the bounce rate of that page.

  1. Clickbait Could Harm Your Rankings (in Facebook too)

High bounce rate is terribly important, as Google puts a high concern on it. Hence, Google interprets the first click as a mismatch between what they’re searching for and what they’re finding. Therefore, this will result in lower rankings, if people come back immediately to Google after clicking on a search result.

  1. Clickbait Headlines Can Diminish Trust

According to research of Matthew Hindman (2015), using too much clickbait path, with catchy headlines that misrepresent the article, can diminish the newspaper’s brand and squander reader’s trust. However, a large national newspaper found that headlines chosen for maximum clicks actually lowered total news traffic. Dramatic headlines do attract many audience attentions. However, it can quickly turn off those readers to visit the second or third article.

In fact, audiences have been smarter. They know which clickbait headlines that will not give them the best or most useful information. In the end, they will avoid clicking on links that are considered as not to be trustworthy.