Tag Archives: SEO agency

The Heroes Within: Why Hero Banners can Save Your Target Audience from Boredom

The Heroes Within_Why Hero Banners can Save Your Target Audience from Boredom

Having a business is a commitment made long before we created our own brand. Why? That’s because before creating the brand itself, we must plan everything from the start; what steps do we need to take? What are the important elements that can help in running a business? How do we keep the business running smoothly? Yes, keeping a business is like guarding kids so that they won’t disappear on us. For that reason, many business owners take those important elements in developing a business very seriously. One of them is having a website. Nowadays, the majority of businesses use websites to increase their credibility and work performance. Are you a business owner? Or are you someone who works for a business? Keep reading if you need to know more about this in this article!

The use of a website is not a common thing anymore when it comes to business, because a website is important in many ways, as using it can help with so many things as well. First, with a website, people can see how reliable your business is, and with a website, it can also help with SEO process which can let you be more visible on the internet so that your target audience can find you. That being said, having a website alone doesn’t mean the task is miraculously done. There are also essential elements that can create functional and good quality website that can boost its performance. One of them that will be discussed today in this article is web design. Web design will basically determine how your website looks like and how it can impact your sales. With trends increasing, one more trend can save the day; hero banner.

What is hero banner and why does it become the “it”?

When you visit a website and you see a large centred image right below the navigation bar, it is most likely that the website you are visiting is using a hero banner. Hero banner is basically a large image with high quality resolution that is placed right at the centre of the webpage intended for “centre of attention” purposes. When users are visiting your website, it is common for them to get bored after some time, for that reason, the large image can somehow generate at least the feelings of wanting to stay longer browsing your website. Here are the reasons why hero banners can become the hero of your website.

Hero banners can give a sense of validity and reliability

Using a hero banner that includes real people photos or visual content with high quality can give a sense of legitimacy and reliability. However, don’t use stock photos that will likely give you completely opposite results. Something like this can become a good example for that.

web design tips

Or you can also go with this.

web design tips 2

Hero banners can evoke emotion

If your website is about charity event, using the right image as the hero banner with the right content writing can also evoke emotions from your visitors. Below is the example of the positive impact of a donation expressed in one single high quality image.

hero banner tips

Hero banners can build trust

You can boost your business credibility by building trust with a message included in a large image of a hero banner. That message would be nothing if not followed by a hero banner that will boost the value of the message. See the examples below.

hero banner tips 2

web design idea

Hero banners are great for increasing conversion

Simply put, hero banners are more engaging than its predecessors. It is because most people are highly visual. That’s why having high quality imagery at the top of your page can help create a positive first impression. If you do it well by directing visitors with the right message, you can:

  • Help a visitor intuitively find the desired content on a website
  • Give a visitor more control over what is being viewed
  • Provide complete content so that visitors can find it easily

The bottom line, hero banners are highly captivating.

Being the first thing to be seen by visitors when they are accessing your website, hero banner has chances of enhancing everything on the website just by one look at it, making it almost impossible for visitors to leave your page right away. If you are a business owner thinking about making a website for your business, it is highly recommended for you to include hero banner for your website design. Not only will it entertain people who visit your website, but it also gives you the positive impact on your business, as it can increase your popularity as well as build trust between your business and your potential customers. If you need more information about web design, feel free to contact us and our team will be ready to help you.

Perpendicular Search: The Difference between Horizontal and Vertical Search

Perpendicular Search_The Difference between Horizontal and Vertical Search

Do you remember how Google was way back in 2004? I still do. The internet was still relatively new to my 14-year-old self back then that I still somewhat vaguely remember how Google search engine results page (SERP) look like back then. It was a couple of years after my family switched to a proper broadband connection after years of intimate struggles with dial-up and thanks to my sterling grades at the time, I was finally given a computer of my own.

Horizontal and vertical search

Right now, when I type in the word ‘Mission Impossible’ into Google, the SERP will be populated by a smorgasbord of different types of content. The right hand side is filled with what is known as Google’s knowledge card, displaying details about the first film in the series such as posters and screenshots, synopsis, cast members and other relevant search queries. The actual SERP lists Wikipedia and IMDB entries on the film and the series as a whole, news updates on the new Mission Impossible: Fallout film and trailer for that same film, plus suggestions at the bottom for other Mission Impossible films, films featuring Tom Cruise and other action films.

Had I typed in the exact same word on Google 14 years ago, all I’d get would just be articles. Wikipedia entries and IMDB entries and maybe the Rottentomatoes page of the first film would pop up in the results. If I want to look up some images on the film, I’d have to switch to Google image search and if I want to see a trailer for the film, I’d have to pop over into YouTube. Google and search engines in general have come a long way in the past 14 years.

This current version of Google search engine that we have right now uses what is called a universal or horizontal search. It pulls in contents from across all four corners of the internet, blending web pages, images, videos, news etc to provide you with the most wide-ranging result possible. The Google search from 2004 uses what is now called a vertical search, in that it only covers web pages while image and video search is covered by Google image search and YouTube. Understanding this difference and how to utilize it is crucial in understanding how SEO services work.

The universal reach of horizontal search

It is referred to as such because horizontal search is wide-ranging but shallow and would cover any topics relating to your search query. All of the major search engines, Google, Bing and Yahoo, fall under this umbrella. Generally, when someone is starting the search process for a particular object/subject, a horizontal search engine is what they start with. A horizontal search won’t always give you the answer to what you’re looking for but they can always be relied upon to point you in the right direction.

The laser-like focus of vertical search

In contrast, a vertical search is a narrow but deep look into a subject by limiting coverage into a single type of content, website or even a geographical region. There are a huge number of examples for a vertical search engine. YouTube and Vimeo for videos, Google image search for images, Google scholar for scientific journals and the search function in Amazon are several examples. If a website has a built-in search function then that particular site could qualify as a vertical search engine. Due to the specialized nature of vertical search, this is usually employed when a user already knows what they’re searching for.

So, which to optimize for?

In short, both. Using Google as an example, the SERP would display local search results depending on the query, which means that if you optimize for Google you can kill two birds with one stone, optimizing for both horizontal and vertical search. The tricky thing is in dealing with specialized websites as depending on the field of business, there can be a lot to choose from. For food alone for example, you’ve got Yelp, Zomato, TripAdvisor and even Facebook in addition to Google reviews. You have your work cut out to maintain your presence across all of those platforms.

E-commerce is where things might get a little complicated. Due to the sheer number of items available in those sites, retail giants like Amazon with their own search algorithm and SEO methods. When you start peddling your goods across different retail sites, optimizing for each would be difficult so focusing on a select few or even just one is advisable. If you operate your own website on top of that, you’re going to have to decide which takes priority in your SEO efforts.

Popular Web Design Trends since 2017: An Honest Review

Popular Web Design Trends since 2017_ An Honest Review

It is not uncommon anymore for business owners to have a website to attract more potential customers turned into real paying customers, in a world where almost everything is constantly changing. A website helps a business grow by providing complete information about a company and reliable services online that can also help in interacting with them in an easier way. Therefore, a business with a website is more credible than other businesses without a website. However, having a website alone doesn’t guarantee you 100% success, because it also depends on its web design. A website without its web design is like a burger without its beef. You could see the bread, but you couldn’t eat it and it simply is not considered as a proper burger at all and therefore you won’t eat it. Also, the proper design should not only give the visitors the entertainment for their eyes to see, but should also provide easier access for them.

Some web design trends are not giving the visitors what they need to see, and sometimes the design would only make it difficult for the visitors to navigate. In this article, we are going to share our thoughts on popular design trends since 2017 with you. Keep reading to find out!

Typography integrated into images

Bold and catchy typography has good influence both in web and mobile layouts. This time, it got a new touch with a widely spread technique of cutting or inscribing the title keyword or a headline into the visual elements on the page, like the example below.

web design review 1

However, we think it is a little bit risky putting typography between pictures on the headline if not properly done, because it would make the text unreadable. Therefore, make sure your web designer knows how to do it right.

Animated hero banners

Hero banners are used for attracting users’ attention using visual interaction the moment users come to the website. The attractive visual presentation of the main content is the main contribution it gives for the website. With hero banners on the homepage of a website, it helps set the users’ mood so that they can comprehend the message the website is trying to convey more effectively. With the right content marketing strategy topped off with great interactive hero banners design, the website can be both informative and emotionally appealing at the same time.

web design review 2

That being said, having animation on the homepage can be risky and tough, since it could cause crash or lag during visiting the website. Also, slow loading page can make it difficult for visitors to access the website. Therefore, if you are considering this, you need to make sure your web designer knows how to deal with this.

Unframed layout

Imagine if your website had big background images or patterns without any frames. It would be spacious that would leave room for your imagination to play out. It enabled users to feel the layouts more airy and spacious while the background image deeper and stronger without breaking the interaction and without limits.

we design review 3

However, if not designed properly, it would come off as unruly and random; therefore, great design thinking is required for this design so that it can adjust to the size, the rows, and the images.

That’s all our review on the popular web design trends since 2017. Hopefully, this will give you some insights on your web design. That being said, in designing a website, it is better for you to consult to the web design professionals to get your website done more beautifully. If you need more insights on web design, feel free to contact us and our team will be ready to help you.