Tag Archives: content

How Google Considers Webpages as ‘Low Quality’

How Google Classifies Webpages as 'Low Quality'-ywf

When talking about producing best websites with best value, one cannot deny that they have to pass Google quality assessment. To classify sites, Google usually issues their quality update monthly and as a web developer, you surely wish your site will be qualified as a high quality, right? Therefore, you have to know how Google classifies Webpages as ‘Low Quality’. Knowing what makes webpage  considered as low quality is as important as knowing what makes it considered as high quality, so to prevent your sites from getting low rank, you can read the following information.

Excessive & Unnatural Internal Structural Links

Since early of 2012, Google has been talking about its low-quality criteria list when they filed a patent that directly targets websites repeating internal links across sidebars and footers. This was actually a part of SEO technique, but now it has become an unnatural form of SERP manipulation.

You can see some obvious signs when a website is untrustworthy, like it’s been hacked or it’s full of spam comments and spam pages. There are some less obvious factors that Google considers it as low quality signals.

Phantom 2

As Google keeps updating its algorithm, we began to see a change in Google’s algorithm in the end of April 2015 where in May 2015 was dubbed the Phantom 2 update. Many webmasters speculate that Phantom 2 is made to examine the newly patented low-quality criteria list, a lot of websites with poor quality content saw upwards of a 10 percent decrease in organic search traffic.

Over-Monetization of Content

Google considers most websites to be designed to trick users, search engines, or both. If Google determine your web as a part of this kind of websites, then they will record your web as the lowest quality. In fact, Google has taken greater steps to cater for high volume search queries that don’t have a single dominant interpretation.

Ads & Affiliate Links

Regarding to ads and affiliate links, you should make sure that the main focus of the page is its main content, so users shouldn’t have to scroll past affiliate links and ads or interact with intrusive overlays. For example, Taboola and Outbrand which blend in with the page, this design makes them look like they belong to the page and increase’s users trust. However, the bad side is, it will affect your quality ranking.

E-commerce Trust Factors

Another issue that you have put to underline is the lack of attention to detail e-commerce hygiene pages and hygiene content. Below are some pages that you should consider the most.

Financial Transaction Pages

Good transaction pages do not only have to contain cart/checkout and subsequent stages on the website, but these pages should also contain prominent links to standard e-commerce hygiene pages or any page that allows a user to “purchase’ or add a product to their cart/basket. Furthermore, as this page can be considered as the most important user pages, you should develop it with the best effort possible.

Financial Information Pages

Don’t forget to create a high quality content for your finance content, financing product purchases on your own site, or content and information that can insure products or services. High quality content should contain keywords and understand the relationship between keywords and content.

The bottom line of this article is, in order to get your SEO basics right, make sure that your pages and internal linking structures serve users very well, so that it doesn’t pass link equity to the money pages, especially for e-commerce and brochure service websites.

 

5 Ways to Optimize Your Business with Instagram SEO

Today, Instagram has been so popular among other social media; in fact, its popularity has clearly beaten Facebook. It shows how people are getting more interested in images than words. No wonder many companies and business owners see this media as a tool to promote their products. For some companies, their products might be sold very well, but others may find themselves still struggling in getting involved. Why? Surely that creativity matters a lot in this media, but not everyone knows that there are some SEO aspects in this strategy. It doesn’t mean that the work might be as hard as SEO service does, but at least you have to know some basic SEO strategies on Instagram that you will find it important to elevate your business promotion. Here are the things you should know:

Do Keyword Research on Hashtags

It can be said that keyword research is one of the traditional SEO techniques onto the network. Even though Instagram is not a search engine,  it does have a search function. You can search anything you want with hashtag “#” put initially before typing for  a keyword. For maximum exposure, you can utilize the hashtags that are getting the most search volume and that are relevant to your photos. Another cool thing as opposed to keywords is that you can add many hashtags up to 30 hashtags at the end of your post. You don’t have to worry about keyword stuffing, for you can simply list the hashtags at the end of your post.

On Instagram, you don’t have to use keyword planner, for you can determine which hashtags that will be relevant. The important thing is never over-used the keywords. Furthermore, you may not have Keyword Planner like you usually have for Google. Therefore, it enables you to determine which hashtags are relevant, but not overly-used.

You can create your own, unique hashtag, but this means you have to compete with other big brands. However, you can ask people to use a specific hashtag in a contest; you could start carving out your own hashtag to get going in the future, which brings us to our next point.

Hold Contests for Prizes

You may have heard this tactic as this is a common social media tactic, but why do we keep mentioning this again? It’s because many companies are still not offering prizes on Instagram. Remember that prizes will go a long way on social media, so create a contest and spend some money here. You can follow what Neil Patel do; he leveraged his giveaways to get more followers and “a single giveaway could score a few thousand extra followers.”

You can select variety of ways to create a contest for social media, but choose the one that will work best on Instagram. Usually, the contest might put focus on images and hashtags to get the most engagement.

Partner with a Nonprofit or Charity Organizations

Companies that support communities usually get more likes from people. For example, you can help  nonprofit or charity organizations that are still related to your industry. This strategy is great for your business and your website in general, but it’s especially helpful on Instagram because images can be so powerful. Furthermore, it’s a good strategy as any partnership could work if done right as long as they are not your competitor.

Make Use of Instagram’s Business Tools for Advertising

Many people usually use it for connecting with the audience through stories, relevant photos, utilizing the right filters and getting the images out of the right people, and then the next step is oftentimes paid advertising. Even though this is the most common facilities, you can also try other features that are created specifically for businesses. Through these features, you can see metrics on how certain posts are performing, so they’re essentially the Insight option of this social platform, and they’re available to everyone. You can find many data for your paid advertisements, such as impressions, engagement and shares, reach, insights, and more.

Buy an Instagram Account with Already Established Followers

Another idea that is also quite popular is buying audience. You can buy audience from an established account, but the biggest problem with this approach is that the audience may be completely irrelevant with your business. No wonder in many cases, once the account is changed, you will likely lose the followers. This is because the audience considers your activities not interesting to them anymore.

Try Influencer Marketing

Using influencer marketing is also another great idea. Many companies partner with influencers within their niche and in turn, the influencer promotes the business. This is because some companies know that when an influencer promotes a brand’s product or service, it works like recommendations in a natural way. In fact, influencer marketing helps build a strong link profile and increase the overall reach and impact of your content. Moreover, this type of campaign will leverage your business credibility and appeal among audience.

Use the Instagram Storiy Feature to Personalize the Brand

A recent feature on Instagram has enabled businesses with a channel to bring their brand to life. This strategy will prevent you from flat posting on Instagram or spammy postings. Story is a great form to space out posts while still staying active. Besides, it helps businesses seem more personable to audience.

So, how does social media relate to SEO especially in this case,  Google? Actually, Google never says clearly whether or not search engine algorithms account for social signals. However, since search engines are continuously tailoring the search experience to be more personal and specific to its users, so it’s entirely possible that social signals will eventually have a part in SEO.

Knowing Why Tabbed Content Might be Hurting Your Search Rankings

Every writer loves to see its website’s body content look clean and concise. Therefore, as a solution, they usually put content behind tabs, but is tabbed content a good thing for your search engine optimization? Every effort that you make should be relevant to Google, especially if you are writing for SEO service. Hence, in this article we are going to discuss about how tabbed content will hurt your search rankings and what you should do to fix it. Find the answers below.

Why Tabbed Content Can Hurt Your Rankings

It is no secret that search engine crawlers have a difficulty in reading JavaScript over the years. Even though Google has made so many attempts to understand how JavaScript has become essential in modern day website design, still, there are so many things that should be fixed. This is because JavaScript is a complicated yet beautiful thing.

However, since we don’t know what part of JavaScript that Google can and can’t read, the best solution we can offer is to make sure that your JS are readable and not disallowed in your robots.txt. When Google doesn’t understand, any piece of content within that sector won’t be displayed or rendered. This means your well-structured content will offer no value to your search aspirations.

To know whether Google can understand your content or not, you can use the Fetch as Google function within Google Search Console, which displays both a rendered version for Googlebot and how a visitor will see the page.

So, what’s wrong with tabbed content? Well, tabbed content is typically created using JavaScript using div.tabs. While search engine can typically read this, Google, on the other hand, doesn’t have the ability like a human has to click on a different tab. The main reason is because the action that displays the tabbed content isn’t a standard hyperlink that crawlers are designed to follow.

In the example below, you can see how a standard piece of tabbed content contains a standard hyperlink:

<button class=”tablinks” onclick=”OPENTAB(event, ‘EVENTNAME’)” id=”defaultOpen”>TAB TITLE</button>

<script>

document.getElementById(“defaultOpen”).click();

</script>

Therefore, Google can only read your first tab, since this is static on your page, while other tabs might be ignored. Can you imagine how many words you are losing out? For example, you have five tabs, all with 200 words in each, so you are losing out on 800 words on your page. In other words, this brings bad news to your webpage because it will surely lower your content quality for missing out on those keyword-rich and relevant pieces of content.

What Can We Do?

Nothing can make Googlebot effectively crawl your website, unless you completely remove tabbed content altogether. This is because tabbed content is dependent on the kind of code showcased above. By implementing this method, you can index every single piece of content you have created.

In fact, a research has been conducted to prove this theory. The results show that pages which weren’t gaining any positioning could possibly go from Page 3 to Page 1 only by removing the tabbed content. In fact, once the Googlebot notice that the rich content is not being hidden anymore, it will directly go to page 1 status.

Arguments against This Ideology

It is better to have many arguments rather than one, right? So, it will be good to consider other factors. Below is a short list of other possible factors that may have affected these search engine results:

  • Page age: When webpages have been developed for some times, it will get older, trust grows and will affect the position. However, the pages showcased in this research contain no information that indicates the date that the page is created.
  • Natural organic external links: In the time the research being monitored, no external links are built to these pages.
  • Algorithm changes: the ongoing content quality updates help. This means that ongoing algorithm changes would benefit pages that showcase more and relevant content.
  • Page creation: Prior to the page being developed, pages may not gain any position for 3 months.
  • Existing on-page optimization: Standard SEO is applied after the pages are created, such as meta optimization, content creation, header optimization and image optimization.

The Future Outlook

Now, the biggest question is, will Google ever be able to read tabbed content? There is no absolute answer for this question. In fact, any kind of answer is purely speculative. For now, through so many researches, we can conclude that Google isn’t ready to handle JavaScript, so it is better to keep a keen eye out for any JavaScript, for it may harm your websites rank.