Tag Archives: web developer agency

The reasons why your website is not generating more leads

A Path Led to Success: Undeniable Reasons Why Your Website is Not Generating Leads

As a part of Melbourne web development team, I get asked a lot about why a website is not generating leads or that a website doesn’t work the way we want it to. I am not a web developer but I am a part of their team, so I asked one of my friends from the team about this. He gave me a very detailed explanation but I have summed it up into several parts in this article. His explanation may be detailed, but it is actually very simple to understand. Need to understand why your website is not generating leads? Keep reading this article to find out!

So you’ve built a cool website with all the bells and whistles, you work hard to build traffic and get people to look at your offers but all they do is bounce off and buy from your competitor? Don’t worry; you will know the reasons and factors once you finish reading this article.

You have probably created confusing call-to-actions

When we investigate pages with low conversion rates, our first port of call is analyzing calls to action (CTA). One common thing we have found when analyzing those pages is that there are too many CTAs on a single landing page. The general rule for making great website with high conversion rate is that there is only one CTA necessary per page. If you want a visitor to make a purchase, your CTA is “buy now.” Therefore, stick to the single CTA rule and you’ll see that the landing page starts generating leads.

Your CTAs are too weak or vague

One of the popular reasons your website is not generating leads is that you use weak or vague CTAs. How many times have you seen an important B2B landing page where the lead capture form has an uninspiring grey action button reading “Submit”? Not only does this word has a subconsciously negative connotation, it is also very passive and unexciting. Like, submit what? What can your visitors gain from submitting something that is not clear? It should be simple but clear like this; the button should be active and tell the visitor exactly what he needs to do. If it’s a purchase, it should read “buy now”. If it’s an ebook, it should read “download your free copy” and so on.

Your website has poor design and content

Content and web design have a big role in generating more leads. Why? Put yourself in your visitors’ shoes; if you are visiting a website that has confusing content that is not even answering your questions as to why you should buy their products (Well, that’s the main reason why we are visiting a business website; to find the information about their products and their business), would you even consider buying their products? No, right? On the other hand, if you are visiting a website and you can’t even read the content because of poor or difficult designs, would you even continue trying so hard to read what is inside the website? Would you even continue browsing the page if you cannot click on the right button because of unclear navigation? No, right? That’s why the website fails and you don’t want that to happen to your website as well.

Also, one of the most important parts to remember when building a website is to focus on and prioritize responsiveness on mobile devices. In this day and age, people use mobile devices more often to browse a website than their personal computer because it is easier that way and it can be done on the go. The competition in most niches are so strong; and a visitor who hasn’t been happy with his user experience on a mobile device will not make the effort of revisiting the site on a desktop device. Instead, they will check a competitor’s website. Therefore, keep in mind that in order for your website to generate more leads, you need to pay attention to every details of your website including its functionality and responsiveness when accessed through mobile devices. When you have this mindset, your business is on the right path.

The reason why a home-based business still needs a website

The Answer to Everything: Does A Home-Based Business Really Need A Website?

Have you ever thought about starting a home-based business where you can be flexible with time and schedules? Yes, unless you are meeting with clients, I think you don’t even need to take a bath to start your day with your work. Unlike me who provides Melbourne SEO services where I have to meet clients and go to office, you are very flexible working at home. With the simplicity of having a home-based business, you might think you don’t need a website, right? But that’s where you are wrong. Why? Keep reading this article to find out!

You may be building a home-based business, but the fact still remains; a home-based business is also a business. While basic business principles remain relatively constant, a lot has changed over the last few years. It’s no longer enough just to hang a shingle outside your storefront and expect new customers to start rolling in. In this day and age where almost everything is digital, doing business from the comfort of your own living room is not a problem anymore. Why? That’s because nowadays, people can do almost everything online. Whatever your business is about, home-based or not, a website is crucial to your success because it reaches more people online.

The internet has changed the way we shop, the way we sell, and the way that potential customers may find (or never find) your business. It is estimated that a staggering 201.7 million Americans shopped online in 2019. That number will continue to grow as technology improves and consumers become more comfortable with online shopping. Also, a website often holds crucial points in building the first impression. In fact, a home-based business really needs a website to create that first impression. Why? Since your business is a home-based business, people don’t see your offline store or office. Where do they see your first impression if not from your website, then?

Aside from making a first impression, having a website can help you build credibility, widen your potential customer base, and create a forum over which you have complete control to present and showcase your best work. Furthermore, using a website, it is a great way to build relationships with your customers and keep them informed of current promotional information or company changes. Aside from that, a website is always “open” so they can check out your business anytime, even at a time that is convenient for them. Simply put, you can’t afford not to have a website especially if you are a home-based business without an offline office or store!

If the thought of computers makes your stomach churn, don’t worry. You don’t need to be a programmer or spend thousands of dollars to create a website. You can get help from professional companies who can build a website for you. However, if you hire a web developer to build your website, make sure you are involved in every project so you can watch the progress and get a website that sells. Need a web developer to build your business but don’t know how to find them? Feel free to contact us now and let our team help you.

How to Make Designs that Work for Social Media Content

Love at the First Look: What Kind of Designs that Make the Best Social Media Content?

I used to think that posting a photo on social media is just like posting a status update on a daily basis; you just post without having to think of what people would think. While it may be partially true if you are using social media for personal purpose, it’s not the case when it comes to posting social media content for business. Only in this part, would what people think matter. For that reason, graphic design does not only apply to website anymore – social media uses design too. As a part of Melbourne web designer team (though I’m not technically a designer since I’m a writer), I have had what I call some productive conversation with a web designer who is also my friend. In the conversation, she described what kind of designs that make the best social media content for business and in this article, I have summed up what I learned from her so you can learn from this article too. Keep reading to learn more.

The kind of content that has relevant colours

Colours have meanings and we cannot deny the fact that colours can somehow influence people and even in business, colours can encourage people to make purchase decision. Yes, it is that powerful… only if you choose the right one for your business. If you follow this blog, you might notice in my previous posts that I have always said this to all my clients; colour is one of the most important aspects of any design. It helps to set a mood, create an atmosphere, and can even invoke a memory. However, if you can’t read any content because of the wrong colour combinations, I’m sure your audience will not be comfortable too. For example, let’s visualize a bright purple background with the text coloured in bright green. Would you be able to read that? Can you even see how the green against the purple strains your eyes a bit? Yes, choose your colours wisely.

The kind of content with consistent colours

Now that you have your color scheme picked, make sure you are using the same colours throughout your posts. I’m not saying you have to choose the same plain colours for your posts. There are sets of colours with the same nuance as your company’s main colour. Play it right and you will get it right.

The kind of content that is useful

People follow your company’s social media account for a strong reason; to get to know what your business offers and whether what you offer will benefit them or not. Therefore, a brief but clear explanation is strongly suggested for your content. However, since some people are not born a natural reader (a.k.a. some people just don’t like reading), make sure you provide enough information that can make them understand without boring them and wasting their time. A nicely designed picture should have good explanation without having to write long text about it. Instead of saying “Centella asiatica, commonly known as Gotu Kola, Indian pennywort, Asiatic pennywort or Mandookparni, is a herbaceous, frost-tender perennial plant in the flowering plant family Apiaceae. It is native to the wetlands in Asia. Centella asiatica itself also has been shown to have potent antioxidant properties and to be a rich source of amino acids, and there’s additional research showing that it’s a good hydrating ingredient to soothe upset or compromised skin,” try this; “Centella asiatica is an Indian frost-tender perennial plant that is believed to have potent antioxidant properties to soothe upset or sensitive skin.” This explanation may be short but it gives clear understanding of the main point of your product ingredient and what it can do for your potential buyers.

A well-designed content for social media is not only about good design, but it is also about the content. The perfect combination of good design and good content can help your potential buyers get a better understanding of your products and see you as more reliable business. After all, a business that is easy to understand is a business of high quality.