Tag Archives: web developer agency

How to Make Designs that Work for Social Media Content

Love at the First Look: What Kind of Designs that Make the Best Social Media Content?

I used to think that posting a photo on social media is just like posting a status update on a daily basis; you just post without having to think of what people would think. While it may be partially true if you are using social media for personal purpose, it’s not the case when it comes to posting social media content for business. Only in this part, would what people think matter. For that reason, graphic design does not only apply to website anymore – social media uses design too. As a part of Melbourne web designer team (though I’m not technically a designer since I’m a writer), I have had what I call some productive conversation with a web designer who is also my friend. In the conversation, she described what kind of designs that make the best social media content for business and in this article, I have summed up what I learned from her so you can learn from this article too. Keep reading to learn more.

The kind of content that has relevant colours

Colours have meanings and we cannot deny the fact that colours can somehow influence people and even in business, colours can encourage people to make purchase decision. Yes, it is that powerful… only if you choose the right one for your business. If you follow this blog, you might notice in my previous posts that I have always said this to all my clients; colour is one of the most important aspects of any design. It helps to set a mood, create an atmosphere, and can even invoke a memory. However, if you can’t read any content because of the wrong colour combinations, I’m sure your audience will not be comfortable too. For example, let’s visualize a bright purple background with the text coloured in bright green. Would you be able to read that? Can you even see how the green against the purple strains your eyes a bit? Yes, choose your colours wisely.

The kind of content with consistent colours

Now that you have your color scheme picked, make sure you are using the same colours throughout your posts. I’m not saying you have to choose the same plain colours for your posts. There are sets of colours with the same nuance as your company’s main colour. Play it right and you will get it right.

The kind of content that is useful

People follow your company’s social media account for a strong reason; to get to know what your business offers and whether what you offer will benefit them or not. Therefore, a brief but clear explanation is strongly suggested for your content. However, since some people are not born a natural reader (a.k.a. some people just don’t like reading), make sure you provide enough information that can make them understand without boring them and wasting their time. A nicely designed picture should have good explanation without having to write long text about it. Instead of saying “Centella asiatica, commonly known as Gotu Kola, Indian pennywort, Asiatic pennywort or Mandookparni, is a herbaceous, frost-tender perennial plant in the flowering plant family Apiaceae. It is native to the wetlands in Asia. Centella asiatica itself also has been shown to have potent antioxidant properties and to be a rich source of amino acids, and there’s additional research showing that it’s a good hydrating ingredient to soothe upset or compromised skin,” try this; “Centella asiatica is an Indian frost-tender perennial plant that is believed to have potent antioxidant properties to soothe upset or sensitive skin.” This explanation may be short but it gives clear understanding of the main point of your product ingredient and what it can do for your potential buyers.

A well-designed content for social media is not only about good design, but it is also about the content. The perfect combination of good design and good content can help your potential buyers get a better understanding of your products and see you as more reliable business. After all, a business that is easy to understand is a business of high quality.

how to build high-converting website

Business Mindset 101: Build a High-Converting Website for Your Business with These Key Points

There are many things in life that I have always overlooked and even underestimated. As a person who is so practical while being perfectionist at the same time, I tend to look for random solutions without seeing the big picture. For example, when I went to the grocery store, I found a sign in front of the store noting that the grocery offered a 20% discount for cooking oil but they limited the purchase up to 3 packs. My practical thinking decided to let it be and just buy 3 packs. Then my perfectionist mother suddenly grabbed my wrist before I entered the store, and said, “You go first, buy 3 packs of cooking oil and a half of our shopping list. When you’re done, I’ll go inside to buy another 3 and the rest of the shopping list.” When I heard my mother’s simple solution, I was like, “Wow, why didn’t I ever think about that?” To think that something so simple like that could actually make a big difference. When I think about it that way, it kind of reminds me of business owners who think they don’t need a website. Being practical is important when it comes to having a business, but being smart about it is more important. Making a website for business may take time and it is not that simple, I know, but you can’t grow your business by simply staying in the same spot. Having a website is crucial for businesses nowadays. In Melbourne, many businesses like yours have a website because they know the impact a website can bring for their business. A website can improve your business credibility, enhance your online presence, build a strong relationship with your target audience, as well as promote your business with more efficient ways. So, what kind of high-converting website that can help you grow your business? I spoke to web developers Melbourne and here’s what they say. Keep reading to learn more!

Create a website that is easily accessible

There is one important rule that every business owner has to know when it comes to building a high-converting website; make the website easy for visitors to access. Treat your website as if it was your offline store. Imagine if your visitors came to your offline store but you built a labyrinth-like way to your door that made it difficult for your potential customers to even open the door to your store, what would they do? Well, I would leave immediately if I were them. So, how do you make your website accessible? If you want to make it easier for your website visitors to reach your website easily, first, you have to…

Discuss about important aspects of a website with your web developers and web designers                                                                                                                                     

Even though you know you are creating a website, you should know that at this point, you are not just creating a website – you are creating your store, in a form of online presence. Discussing about important aspects of a website with the developer and designer team is important because you are talking about your brand. The only one who knows the identity of your brand is you so you have to communicate with your team about what you want for the design and how you want your website to work. When you communicate with them, they will tell you exactly how it should be done and what should not be done when it comes to creating a website as well as what works and what won’t work. From this, you can then brainstorm some ideas to find solutions to make everything work without impacting your website functionality. So, what did I mean by ‘what works’ and ‘what won’t work’? Well, you should know that…

A website should be friendly with both search engine and user

You can create a very stunning website with marvelous design but if it is not search engine friendly and even hurts visitors’ eyes, it is not a website at all – it is just a junk. There are things you need to pay attention to when you are building a website with your team:

  • The size of the image or video content on your website (large size content can make your website difficult to load properly)
  • The text content should be legible and easy to understand (Too much text content or too many grammatical errors on your website can make visitors leave and skip the important part of your business)
  • A website should be able to load in no more than two seconds (That’s a fact!)

Building a website may be a pain in the neck at first, but when you get things straight with your website, it will be easier next. Understand your brand and always be well-informed about your website progress and condition. That way, you can make sure your website is safe and running optimally.

how to build personal brand with content

Build Your Personal Brand with These 3 Crucial and Effective Ways

When you are in a happy relationship, the problem is not about if your partner loves you or not. It is more about whether your relationship will stay that way or end quickly. Sometimes we can get something so easily, but preserving the value is another story. The real example I can give you is; a trend. It is so easy for a popular product to be the hype in the industry, but so quick to disappear once another new hyped up trend comes in. It is easy to spend money for shopping, but it is hard to manage it. As a person who works at a creative agency that provides web design, web development and content marketing services as well as other services that can help clients’ business grow, my hardest challenge of keeping up my good work is how to keep audience interested in my content so that my clients will find more new customers as well. That being said, with our team’s hard work, we have succeeded in keeping our clients satisfied with our work by using more engaging types of digital marketing content that will keep audience entertained and of course they will absolutely love it. How? Keep reading to find out!

Videos and motion graphics

Be honest with me, when you see some content, which one would you prefer; video or text? I absolutely love videos and motion graphics and I’m pretty sure many people would choose videos over text. However, there is one thing you should understand when it comes to having video as content; the way you engage with viewers in that videos or motion graphics. I always go to YouTube to watch videos about life-changing lifestyle tips, but I don’t like the type of video where a man or a woman just talking about some tips in the video without including tools or aspects that can engage and interact with viewers. I always love watching content from Improvement Pill on YouTube. Instead of flat out talking about tips, they use graphic motion and great animation to boost the explanation and turn it into entertaining education. Sure you can still use the usual real-person video, but make sure you add fun stuff in it.

Infographics and social media micronarratives

Static content is a powerful tool for capturing and keeping audiences’ attention. On social media, share small snippets of information like fascinating graphs, for example, that can stand alone in posts. Using mini-infographics can also drive traffic to full-length infographics living on your site or blog.

Interactive infographics

According to Demand Metric, interactive content can boost a 70-percent conversion rate. That’s because interactive infographics, widgets, landing pages and more can help viewer personalise content for themselves. BuzzFeed’s famous quizzes are the good example for that. I for one am fond of their fun quizzes. I love it when I visit an online shopping website with features like interactive infographics or quiz because it is more effective to help me know useful things about myself and find what kind of products that are suitable for me.

Even though there is nothing wrong with using text for content, too much of it can make the content dull and lifeless. Engaging types of digital marketing content like those I have mentioned above can help you communicate better with your target audience as well as boost their interest in buying your products or hiring your services.