Tag Archives: web developer agency

Feel Like Home on Your Business’ Website Homepage by Including These Compulsory Elements

web design tips

Almost all business owners know that using a website to promote online visibility is compulsory. Using a website allows every business a chance to be found by their target audience who needs their products or services. However, having a website alone is not enough. You have to think about maintaining the website while being creative in the web design as well. Speaking of web design, we may be familiar with a website’s part called homepage. Yes, that’s the first page we would see when visiting a website. If you are a business owner having a website to maintain, you should know that homepage is actually the first-impression page that will determine whether or not your visitors will stay on your website. For that reason, many web designers and content creators try to deliver the best content on that page. With that in mind, what should you include in the content for your website’s homepage? Keep reading this article to find out!

Headline

Your website should tell visitors what your business has to offer. That’s where your headline comes in. With a few words, you have to deliver one of the most important pieces of copy on your website. Make sure your headline is simple and clear. Take an example from Dropbox. Their headline “Securely share, sync, and collaborate” is simple but powerful.

Sub-headline

Sub-headline works as a complement that complements your headline by describing a brief description of what you do or what you offer. Do this effectively by telling what your product or service solves.

Primary calls-to-action

The goal of your homepage is to attract visitors to dive deeper into your website and move them further down the funnel. Include two to three calls-to-action above the fold that can direct people to different stages of the buying cycle, and place them in spots that are easy to find.

Supporting image

In this new era, everything is visual and it is important. People are not interested with boring long text anymore. Therefore, make sure to include visual elements on your homepage to attract more visitors and make them interested in your offer. You can include a big photo or a video. That being said, you have to pay attention to the size, because when a photo or a video is made in too big size, it can hurt your website, as it may take long to load.

That’s the important elements that should be included on your homepage. By applying the right content on your homepage, you can attract more visitors to your site and make them feel “at home” when viewing your homepage. If you need a website with friendly elements and great web design, feel free to contact us and let our awesome team help you.

Visual Showcase: 4 Rules for Website Image Galleries

web development tips

For better or for worse, the average folk no longer go to the internet to read, unless you count diatribes in 280 characters or less as reading material. Much as I’d hate to admit it, videos and images, thanks to YouTube and Instagram respectively, is where the world’s attention and time is now mostly spent. That’s not to say that texts are a thing of the past, they’re just simply not enough in a world where reading is no longer a common habit.

This is of course a long-winded way of saying that businesses have to mix up images and videos in order to keep their customers occupied. Displaying text on website is mostly an uncomplicated affair but uploading and publishing multimedia contents on your website require some considerations for optimum results. Right now though, we’ll be specifically discussing the issue of image displays in web development.

Image galleries as visual presentations

On e-commerce websites and design firms, image galleries tend to play a prominent role. It’s common on e-commerce websites for example to feature multiple images of the product being sold and for design firms, the ability to showcase their portfolio is a key marketing strategy. While technically it is possible to use other platforms like Instagram to showcase your work, forcing potential customers to switch between your website and Instagram account isn’t ideal and generally, it’s best to keep them contained within one place.

It’s with this knowledge in mind that businesses have to figure out the best way to display multiple images within their website. One way of approaching this is to implement an image gallery. As e-commerce customers lack the ability to physically interact with the product itself, image galleries can be indispensable in substituting that level of intimacy between customers and your products, but only to a certain extent. To help get you started, here are 4 guidelines you could follow when developing an image gallery for your website.

Use gesture navigation for mobile devices

In large desktop and/or laptop monitors, screen real estate might not be much of a consideration but remember that mobile internet traffic is now just as big, if not bigger, than desktop internet traffic. While it’s true that mobile phone screens are now getting bigger and bigger, they’re still small and you need to account for this by dedicating every inch of the screen for your images.

Instead of using navigation buttons, make use of gesture navigation such as swipes for mobile devices. Left and right should be used for previous and next images. You can also be creative with this by including other functionalities using gestures. For example, why not try inserting captions with a swipe down? Or displaying thumbnails for all of the images within the gallery using a swipe down? Just make sure that your users are informed of all of these possibilities before they open the gallery.

Try to make it easy for users to go back to the main site

This actually happened to me once before, I was in the middle of browsing an image gallery when I wanted to go back to the article but I simply couldn’t. This kind of mistake is a big no-no and businesses need to make sure that switching between the image gallery and the main website should be a seamless experience. For desktop, making the close gallery button more prominent should be easy while for mobile devices, using gestures as stated above could be an alternative.

Properly consider the aspect ratio and orientation of each images

Again, the important thing to consider here is the orientation for mobile devices. Landscape images fit perfectly with widescreen monitors but for the most part, smartphones are in portrait mode by default. The conundrum here is whether you should still display your images in landscape orientation, thereby requiring mobile viewers to tilt their phone to properly view the images, or you crop them to fit into the width of a typical phone screen.

If it’s the former, you need to be consistent and avoid portrait images as much as possible. I’ve been in a situation where I have to constantly switch my phone’s orientation in viewing a series of images and I can tell you firsthand that it wasn’t a pleasant experience. If you’re going with the latter, make sure that you’re not cropping any important details from your images. Go through each of them individually to make sure you’re not cutting off anything important.

Use high-quality images

This one’s a no-brainer but I’ve seen enough pixelated images to know that businesses still misses this point entirely from time to time. If you’ve got no high-quality images to show for, there’s no need to implement an image gallery. Using an image gallery only to showcase low resolution images is akin to displaying a collection of tweets in a hardcover book, the packaging is just too good for what’s inside.

Closing thoughts

Keep in mind that the image gallery deals exclusively with presentation, the content itself, which in this case comes in the form of images. A proper image gallery ensures that your images won’t be misrepresented in the transition from offline to online but it won’t be any help to you if you don’t have any quality images in the first place. Here’s a final tip to close things out, focus on making great images first, whether from photography or design, and then you could start your work on an image gallery.

Poor Criticism: The Impact of Negative Reviews on SEO

SEO impacts

Back when I was still in high school, I peruse Wikipedia a lot when it comes to school assignments. No matter if it’s a biology project or for a history paper, I would usually check Wikipedia first in one way or another. This attitude persists throughout my early college days until I enrolled in a class where the professor practically outlawed us from using Wikipedia source. The reason? Because Wikipedia, and other similar wiki sites, crowdsource their information.

The basic gist is this, anything you see written in Wikipedia is put there by a dedicated member of community who may or may not be an authoritative figure in their field. Crowdsourced information has been the hallmarks of modern internet, with platforms like Yelp and Trip Advisor allowing members of the public to submit reviews on businesses. How these reviews affect SEO is a question SEO services and marketers have been struggling to answer.

21st century internet and the wisdom of the crowd

For the most part, giving the public more input in how companies are viewed is an excellent idea. Giving center stage to vox populi, the voice of the people, is the foundation of a democracy and customer and/or user reviews are simply another outlet for that idea. Every business these days have to contend with reviews in one way or another, as all anyone needs is an internet connected device to either badmouth or praise your business.

The old marketing adage states that any publicity is good publicity. What this saying means is that bad reviews could still be good for you as long as they spell your name right. In terms of SEO, where the goal is to increase traffic to your business’ website by raising your presence on the internet, that adage would seem to be true. The truth however is slightly more complicated than that and we’ll now discuss just how exactly could negative reviews impact your SEO efforts.

They could actually improve your credibility

This might sound strange but a couple of negative reviews could actually improve how your business is viewed. It’s statistically impossible for your business to garner nothing but glowing praises and people tend to look at businesses like that with a skeptic eye. I look at a restaurant with a rating of let’s say a 4.6 out of 5 and I would usually think to myself that it might be a good idea to eat there at some point.

On the other hand, when I see another restaurant with the same number of reviews but with a rating of 5 out of 5, I would immediately grow skeptical. Nothing could ever be that perfect and when I see something like this, I tend to suspect that there’s some funny business going in the background. The only time that unanimous praise like that is allowed is when you’re at a funeral.

They could give you some ideas on marketing

Here’s one nugget of truth when it comes to reviews, they are rarely, if ever, objective. People tend to judge products and/or services not based on their inherent qualities, but based on how a certain product fulfills their own expectations, no matter how misguided those expectations actually are. And it’s these expectations that you could manipulate, for a lack of a better word, with how you market your products.

For example, let’s say you run an omakase restaurant, the Japanese tradition of letting the chef choose what to serve you, and you received a scathing review from a customer complaining that the food that was served to them was different from what they expected. You could for example write a post explaining just how omakase works and that what the chef serves you is completely up to the chef’s discretion and what ingredients are available on any given day.

It’s not just about the reviews; it’s how you respond to them

A 2017 survey shows that online reviews make up about 13% on how Google handle local search results but Google implies that it’s not just about the reviews themselves, it’s about how you respond to them. If your customers could take time out of their day to perfectly explain to the world where exactly your business is falling short, the least you could do is to reciprocate and respond to their reviews.

If the complaint is something that you could immediately check for yourself and rectify, like if one of your employees is behaving irresponsibly, state what have you or are you going to do to fix this. If it’s something that would need further work behind the scenes, acknowledge that there are things that need improving and that you are working on them. Sometimes, all people want is the simple knowledge that their inputs are being heard.

The impact of reviews on SEO

Reviews are designed to benefit potential users and as can be seen, their direct impact on SEO isn’t especially pronounced, making up only 13% of how Google determines local search results. It’s how they affect potential customers that should be a focus. Instead of thinking of negative reviews as something to combat, you might want to start considering them as opportunity to identify areas in your business that you could improve.