Tag Archives: web development

These Are Why Using Flash Might Not Work for Your SEO

These Are Why Using Flash Might Not Work for Your SEO

When it comes to business, people in the business world are aware that having a website is now more important than it looks. Not only will it drive more new potential customers, but also real paying customers as well. With a website, a business can be more recognised and easily found by the target market. In order to reach to the target market, many business owners are now aware of SEO’s influence in the world of business, because a business cannot be separated from SEO. Therefore, business people are inclined to use SEO services to reach to their target market and get more real paying customers. However, there are some websites that cannot work well with SEO because of its design and components. The most common one that cannot “get along well” with SEO is the use of flash in a website.

A website that uses flash might be the one that looks beautiful and once you find that kind of website, you will find yourself attached to it, because, who doesn’t love animation? After all, almost all of us prefer visuals, right? However, some of us might not know that flash doesn’t really work well with SEO. Why? Well, if you are a business owner who has a website that uses flash, this article will make you think twice. Keep reading to find out why!

Search engines don’t get along with flash

Websites that use flash are difficult to be crawled and indexed by search engines, because a website fully implemented in Flash is seen as a single file. Search engines just wouldn’t be able to direct visitors to the proper page within that file.

Flash doesn’t care about users’ needs

While the ground rules of marketing focus on users’ needs, Flash websites ignore the basic principle of that. For example, a website using automatic sound that appears without users’ consent will make them uncomfortable, especially if they are in a work environment when browsing the internet.

Flash doesn’t work on mobiles

Flash will be useless when you use a mobile phone. This would cause confusion to users, especially the important part of your website’s information requires them to work on flash in order to see that. Well, you should reconsider the fact that over 3.5 billion people use mobile phone for the internet use.

Poor usability

Even though your website’s appearance might be appealing and attractive to some people, in terms of usability, it simply won’t help users. They can’t identify links that they can click, it can’t be searched, so it’s difficult for them to hit a back button within Flash content, and it’s hard for them to bookmark anything beyond the home screen; moreover, it’s impossible to navigate on a touch screen.

That’s why Flash is not good for your website, especially for your SEO. If your website is not SEO friendly, not only is it hard for Google to read your website, it is also hard for users to stay on your website for long. This will hinder you from gaining more traffic and more real customers in the future. Do you have a website that needs to be polished beautifully without any bad impact to your website? Feel free to contact us now.

Down and Down We Go to the Rabbit Hole of Scrolling

Down and Down We Go to the Rabbit Hole of Scrolling

When it comes to web design, the seemingly never ending trends will always come up with new, “razzle-dazzle” things all rolled into one website. Well, we are all competing against the world, and in the business world, it is either go all-in, or not at all. Most business owners, following up with the trends, now realise the importance of having a website for their business. Now, “realising” alone is not enough. Just like the phrase “go all-in”, once someone has decided to have a website, they should pay attention to all the details that the website has got, especially the web design.

Now in the modern era, people in the business world are tripping to look for “the absolute” but “fresh and brand new” design for their website, hoping that their website could entice the visitors so that they could stay longer. One of the trends that have become the “it” stuff even until now is called scrolling. Back then we used to see “above the fold” when we didn’t have to go down to see all the content of a website, but now we scroll down and see more content below in a different way. Some people don’t know the real reason why scrolling became the trend, well, let us tell you why: Chartbeat, a content intelligence platform for publishers, analysed data from 2 billion visits, and found that 66% of user attention is spent below the fold. Now, don’t go into a serious case of sticker shock yet, because there’s more! It is also discovered that moving the call-to-action underneath the fold contributed to considerably higher conversion rates. Wow.

Well, since then, parallax scroll websites have been the “it”, providing User Experience (UX) and User Interface (UI) designers with some thrilling opportunities to absorb into story-telling, produce powerful visuals, and create a more interactive experience. With that in mind, in this article, we are going to elaborate more about scrolling in a web design; the long and the short of it.

Creativity made in visual

There’s more visual flexibility in parallax website design. Instead of focusing on block style information architecture, you can create refreshing and engaging visuals, such as animations or beautiful photography, that act as a continuum, that can excellently inspire users to scroll further down the page.

Story-telling opportunities          

If you want to tell a story with your product or service, long-scrolling serves its purpose well to a narrative and encourages meaningful interaction from users.

Simple interface for smart device users

Mobiles and tablets have evolved the way we engage in websites. It’s now more about scrolling, swiping and tapping, but less about clicking. Long-scrolling websites remove the barrier of complex navigation, providing a responsive, user-friendly experience for mobile users.

Direct messaging

Parallax website design is a great solution for us the not-so-time-efficient website browsers, as it makes businesses convey their message and vision evolved into one dynamic web design page.

Easier for users to realise their goal

Scrolling is so easy that it’s become an natural action, whereas clicking through to another page needs thought and motivation. A single page website enables users to find their purpose on the website quicker and without so much hassle.

With that in mind, now let’s go on to another section; the weaknesses.

You need to be search engine savvy

One of the biggest problems that parallax websites face is that they are not SEO friendly. Why? When you limit the number of pages on your website, Google has fewer pages to index and that can negatively impact your position on the search engine results page (SERP).

Slow loading time

50% of website users immediately leave the page if it hasn’t loaded in 3–5 seconds. Therefore, the higher the resolution imagery and animations you include on your website, the longer it takes to load the page.

Awkward navigation

With scrolling, users can’t hit the “back” button; therefore, they must scroll back up the page which can be frustrating for users who want to refer back to a certain element. An easy way to tackle this problem is to include top navigation and have each element anchored to a category or section.

That’s all you need to know about scrolling in web design. It is important for you to understand the first things about it because later if you need a web designer, you will already know what you need for your website and that won’t slow down the process when you consult to a web designer. If you haven’t found the right web designer yet, you can consult to us now.

Google AMP: Moving Web Pages Toward the Future by Setting it Back a Decade

Google’s AMP Moving Web Page Toward the Future by Setting It Back A Decade

One of the main reasons why the internet experienced such an exponential growth in the last decade is Apple’s monumental launch of the iPhone way back in 2007. Moving away from the relatively tiny screens and the iconic QWERTY keyboards of the then-leading BlackBerries, the iPhone revolutionized smartphone interfaces as we know it using a multi-touch screen with a high screen-to-body ration, which was quickly followed by phones using Google’s Android OS and later, by Nokia’s line of Windows Phones. iOS’ generous screen real-estate and gesture-based navigation was the closest thing we have to a future filled with Star Trek-esque gizmos and even though it wasn’t until a year later that 3G connectivity arrived on everyone’s favorite new toy, iPhone turned the mobile world on its head by making voice traffic obsolete and continually raising data usage. Close to a decade later, in 2015 to be exact, Google sought to further upend the world of mobile internet by introducing the Accelerated Mobile Pages framework or AMP for short, leaving the decisions on publishers or web developers whether to go along or not.

As its self-explanatory name proclaims, AMP is an initiative spearheaded by Google with aims on making contents easily accessible on mobile by giving web pages an injection of Flash’s Speed Force. Have you ever been annoyed when after reading a tweet from your friends telling you of this interesting longform article they read you are inevitably greeted by a never-ending loading circle when you clicked on that link? The idea is to make webpages as fast and as accessible as other examples of ‘instant articles’ i.e. those you’re likely to find in Apple News or Facebook. So far, it sounds all well and good; I mean why in the world wouldn’t you want a faster internet? But alas, all magic comes with a price.

Now, without getting unbearably technical, it’s the way Google is implementing AMP that’s the issue here. You see, the internet still has to obey basic laws of physics. If a website usually loads in 1 second, web developers can’t just magically make it load in 0.1 second without taking anything away, which is what AMP does. I described AMP as giving websites an injection of the Speed Force, which was intentionally misleading, because what the AMP does is to require your web to be stripped down into a skeleton and render its content in a particular subset of HTML that Google approves along with a few tags made for AMP.

Simplify, then add lightness.

In the world of automotive, there are two ways of making a car go faster. You can go the Colin Chapman route of stripping unnecessary things off of your car and make it lighter, or go the Bugatti method of stuffing an 8.0L engine equipped with four turbochargers into the back of your car to achieve +250 mph top speeds. Either make web pages simpler, thereby rendering the internet to look as ancient as this 1996’s relic of Bob Dole’s campaign website shows, or somehow make mobile network considerably faster. Obviously, Google has no way of making the latter happen, so they went ahead with the former.

To use AMP, Google requires web developers to create an alternative version of your site that conforms to the strict regulations of the AMP project. As the standards itself are a variation of HTML, but pared down to its barest minimum, most JavaScript are forbidden. No matter where your personal opinions lie on JavaScript and its prevalence in most web pages, they do add a lot of functionality to a simple website and are used to a considerable degree on a lot of web apps across the internet, like Spotify. Google AMP will basically undo all of that, inherently rendering every development in web pages made in the last decade useless, not to mention that it would certainly make your site looks depressingly dreary. Any site that conforms to these specifications gets VIP treatment from Google, which brings with itself a set of problems.

No privileged order ever did see the wrongs of its victims

On the result of a mobile Google search, stories and articles that conform to AMP’s specification have a little lightning icon and the word AMP next to its when the story was posted. In addition, AMP-conforming pages get top billing on a carousel in Google’s search results, which is great for publishers who took their time to adopt this standard but with one major caveat. If a reader decides to share the link for your AMP page they found from a search results, the link points to Google instead of the actual source. Why? Because one of the reasons an AMP page loads so quickly is that because it can be served from any caching server, in this case, Google’s AMP cache servers. Historically, a search engine simply acts as a MapQuest but with AMP, Google is taking steps to stockpile contents on its own servers and keeping users inside Google’s ecosystem, no different than what Apple has done for decades.

Those two reasons combined above, basically surrendering your own content to Google and Google giving preferential bias to publishers willing to adopt to its standards could easily be taken as Google strong-arming content creators into its ecosystem. It’s alarming when done by any other company but when it’s a stance adopted by a company whose search engine has a market share of 90%, it is downright dangerous. Even for a business of considerable size, it would still be a monumental risk to be on the opposite side of a company with such pull in the internet, let alone for small companies. A lot of web developers, in particular has taken a strong stance against Google thanks to this. If you’re still keen on relying on AMP pages to boost your visibility on Google’s SERP, then by all means do so, but keep in mind just how much you’re giving up to a company that has, in all practicality, monopolize the internet, if you ever decide to do so.