SEO

The Answer to Everything: Does A Home-Based Business Really Need A Website?

Posted on by Mario

Have you ever thought about starting a home-based business where you can be flexible with time and schedules? Yes, unless you are meeting with clients, I think you don’t even need to take a bath to start your day with your work. Unlike me who provides Melbourne SEO services where I have to meet clients and go to office, you are very flexible working at home. With the simplicity of having a home-based business, you might think you don’t need a website, right? But that’s where you are wrong. Why? Keep reading this article to find out!

You may be building a home-based business, but the fact still remains; a home-based business is also a business. While basic business principles remain relatively constant, a lot has changed over the last few years. It’s no longer enough just to hang a shingle outside your storefront and expect new customers to start rolling in. In this day and age where almost everything is digital, doing business from the comfort of your own living room is not a problem anymore. Why? That’s because nowadays, people can do almost everything online. Whatever your business is about, home-based or not, a website is crucial to your success because it reaches more people online.

The internet has changed the way we shop, the way we sell, and the way that potential customers may find (or never find) your business. It is estimated that a staggering 201.7 million Americans shopped online in 2019. That number will continue to grow as technology improves and consumers become more comfortable with online shopping. Also, a website often holds crucial points in building the first impression. In fact, a home-based business really needs a website to create that first impression. Why? Since your business is a home-based business, people don’t see your offline store or office. Where do they see your first impression if not from your website, then?

Aside from making a first impression, having a website can help you build credibility, widen your potential customer base, and create a forum over which you have complete control to present and showcase your best work. Furthermore, using a website, it is a great way to build relationships with your customers and keep them informed of current promotional information or company changes. Aside from that, a website is always “open” so they can check out your business anytime, even at a time that is convenient for them. Simply put, you can’t afford not to have a website especially if you are a home-based business without an offline office or store!

If the thought of computers makes your stomach churn, don’t worry. You don’t need to be a programmer or spend thousands of dollars to create a website. You can get help from professional companies who can build a website for you. However, if you hire a web developer to build your website, make sure you are involved in every project so you can watch the progress and get a website that sells. Need a web developer to build your business but don’t know how to find them? Feel free to contact us now and let our team help you.

The Ups and Downs: Business Ideas You Can Start If You Are Living in a Small Town

Posted on by Mario

I may be a person working in the digital, modern world but trust me, I’ve been living in a small town where everything is far from modern. However, living in a small town makes me realize one thing; you don’t get to buy anything you want but you are still grateful somehow. That being said, I do need things that are only available in a big city. As a consumer, I always feel that I should go to big cities to buy the things I need because I can’t seem to find them in the area that I’m residing in. Are you a business owner looking to build a business in a small town like mine? If yes, please, I would give you business ideas you can start in a small town through this article. After discussing about business potential and website building with Melbourne web development team, I have summed up some business ideas you can start in a small town and how to keep up with the trends from digital perspective. Keep reading to learn more!

Grocery store

Seriously, nothing is more important than your daily food needs. Some small towns don’t have grocery stores near their area so most of them have to go to big cities to buy at least one-month supply of groceries. Therefore, building a grocery store business there should give you opportunities to succeed because everyone needs it, right? That being said, be careful when it comes to pricing. Be wise and do some research first.

Bakery

From your morning coffee to your kid’s birthday cake, neighborhood bakeries can fill a vast number of potential small-town needs. Trust me, everyone in small towns needs easy-to-reach bakery where they can celebrate their special days easily without hindrance and distance. Although it takes hard work to build bakery business, not to mention how risky it can be, if you bake for passion to help the people who live in small towns, then you are on the right path.

Food trucks

Opening up a taco or food truck may not be your first idea for a successful small-town business, but depending on the location of your town, the seasonality of its residents, and the weather, starting a food truck business can be a great investment. Many small towns have vibrant communities, and often these include outdoor activities such as sporting events, festivals, and markets.

Pet grooming and vet clinic

When your four-legged friends are sick and you need a place to take them, it is important to find the nearest vet clinic to treat them immediately. In case of emergency, your vet clinic will be the most reliable place for them to come to. Also, if people need to groom their pets, they don’t have to go far away just to find a place to take care of their pets. That being said, make sure you hire a well-experienced veterinarian and people who love animals to work at your vet clinic.

Now that you have some insights on what business you would like to start, you can begin planning for your business and determine what type of business that you think would work best in your small town. Make sure you conduct a research first before choosing and planning for your business.

Proudly Me: How to Promote Healthy Weight Advice and Lifestyle Content without Body Shaming Anyone

Posted on by Mario

First, forgive me for whatever I am about to say in this article because well, in this topic today we are going to discuss about what people consider as sensitive topic. Yes, it is about weight loss and health tips related content. I am not the type to make a fuss about it and even when I put on weight, I will likely look for some health tips that will turn my weight back to normal. So, the question is; will I get offended by weight loss ads, healthy lifestyle and weight advice online? My answer is no, because it is what it is. Many companies sell weight loss products out there, what do you suppose they should do other than promoting their products? Besides, I might even need their products someday, that’s why I don’t make a fuss about it. Simply put, you cannot force companies to stop producing their products and certainly, you cannot stop them from promoting their products. There are people who may and may not need the products. It is just like plastic straws, you cannot ask the companies that sell plastic straws to stop producing their plastic straws when they are already a big company. However, when it comes to weight loss products or weight and health advice, you can make a difference. What if you can still sell and make content to promote products that are related to healthy lifestyle, weight advice and any sensitive topic without offending anyone? Is that even possible? Yes, it is! As a person who provides content marketing services every day, I can’t say it is going to be easy promoting such products or content; however, we can make a difference. How? Keep reading to find out!

Change people’s perspective

People get offended easily, let me tell you that. Sometimes when we are trying to help people, they end up thinking we are insulting them. It doesn’t matter. We all are born with pride. However, in this case, we can change their perspective without them feeling insulted. For example, you can create content that has case study and some back-story in it. I’m not going to sugarcoat things here, but while we should be confident with our body no matter what size we are, we should still live a healthy lifestyle. Everything that is too much is also not a good thing – and it’s not about being skinny or curvy; it’s all about being healthy. What we put into our stomach can very much affect our body. Too much eating junk food can result in fatal diseases if you keep up that habit. So, instead of forcing them to believe that trying to get your body slimmer is better, persuade them the healthy lifestyle by showing them case studies where people who eat too much sugar (especially if they make it a habit to eat food that is high in sugar), can be vulnerable to diabetes years later. Yes, as we grow older, the accumulations of food we have eaten since younger can finally take effect. By explaining health and promoting good habits, you can successfully give people advice on “diet” without looking like you are making them decide to go on a diet.

Change the way you present your content

I know that aggressively motivating people to start a healthy lifestyle or even to go on a diet is the fastest way to get your tickets to success in sales, but a lot of people will not appreciate it. Saying things like, “What? Was it your shirt that was getting smaller, or was it you who’s getting bigger? Stop worrying about that because our products can take care of it,” or “Be the center of attention in the room and become the sexiest person that everybody can’t resist, with our products!” or even worse (And yes, I have seen an ad like this on social media!), “Make your boyfriend regret ever leaving you! Be more beautiful and slimmer with our products!”

Exactly, they lack common sense, but you don’t have to be like that. In a sense, a simple change in a sentence may be a little, but somehow, it is more meaningful. Instead of saying “Let’s be slim and get that beach body!”, try “Let’s be fit and live a healthy lifestyle!” It is simple, but more meaningful, right?

There are always many alternatives to deliver nice and unique words at the same time when it comes to creating content, but in the end, what really matters is how you care about your customers and want to help them achieve their goals. Instead of “selling”, you can change your mindset into “helping”. After all, that’s what business is about, right? Helping people reach their goals and get what they need while earning money from that.