First, forgive me for whatever I am about to say in this article because well, in this topic today we are going to discuss about what people consider as sensitive topic. Yes, it is about weight loss and health tips related content. I am not the type to make a fuss about it and even when I put on weight, I will likely look for some health tips that will turn my weight back to normal. So, the question is; will I get offended by weight loss ads, healthy lifestyle and weight advice online? My answer is no, because it is what it is. Many companies sell weight loss products out there, what do you suppose they should do other than promoting their products? Besides, I might even need their products someday, that’s why I don’t make a fuss about it. Simply put, you cannot force companies to stop producing their products and certainly, you cannot stop them from promoting their products. There are people who may and may not need the products. It is just like plastic straws, you cannot ask the companies that sell plastic straws to stop producing their plastic straws when they are already a big company. However, when it comes to weight loss products or weight and health advice, you can make a difference. What if you can still sell and make content to promote products that are related to healthy lifestyle, weight advice and any sensitive topic without offending anyone? Is that even possible? Yes, it is! As a person who provides content marketing services every day, I can’t say it is going to be easy promoting such products or content; however, we can make a difference. How? Keep reading to find out!
Change people’s perspective
People get offended easily, let me tell you that. Sometimes when we are trying to help people, they end up thinking we are insulting them. It doesn’t matter. We all are born with pride. However, in this case, we can change their perspective without them feeling insulted. For example, you can create content that has case study and some back-story in it. I’m not going to sugarcoat things here, but while we should be confident with our body no matter what size we are, we should still live a healthy lifestyle. Everything that is too much is also not a good thing – and it’s not about being skinny or curvy; it’s all about being healthy. What we put into our stomach can very much affect our body. Too much eating junk food can result in fatal diseases if you keep up that habit. So, instead of forcing them to believe that trying to get your body slimmer is better, persuade them the healthy lifestyle by showing them case studies where people who eat too much sugar (especially if they make it a habit to eat food that is high in sugar), can be vulnerable to diabetes years later. Yes, as we grow older, the accumulations of food we have eaten since younger can finally take effect. By explaining health and promoting good habits, you can successfully give people advice on “diet” without looking like you are making them decide to go on a diet.
Change the way you present your content
I know that aggressively motivating people to start a healthy lifestyle or even to go on a diet is the fastest way to get your tickets to success in sales, but a lot of people will not appreciate it. Saying things like, “What? Was it your shirt that was getting smaller, or was it you who’s getting bigger? Stop worrying about that because our products can take care of it,” or “Be the center of attention in the room and become the sexiest person that everybody can’t resist, with our products!” or even worse (And yes, I have seen an ad like this on social media!), “Make your boyfriend regret ever leaving you! Be more beautiful and slimmer with our products!”
Exactly, they lack common sense, but you don’t have to be like that. In a sense, a simple change in a sentence may be a little, but somehow, it is more meaningful. Instead of saying “Let’s be slim and get that beach body!”, try “Let’s be fit and live a healthy lifestyle!” It is simple, but more meaningful, right?
There are always many alternatives to deliver nice and unique words at the same time when it comes to creating content, but in the end, what really matters is how you care about your customers and want to help them achieve their goals. Instead of “selling”, you can change your mindset into “helping”. After all, that’s what business is about, right? Helping people reach their goals and get what they need while earning money from that.