Melbourne web designer

Business Mindset 101: Build a High-Converting Website for Your Business with These Key Points

Posted on by Mario

There are many things in life that I have always overlooked and even underestimated. As a person who is so practical while being perfectionist at the same time, I tend to look for random solutions without seeing the big picture. For example, when I went to the grocery store, I found a sign in front of the store noting that the grocery offered a 20% discount for cooking oil but they limited the purchase up to 3 packs. My practical thinking decided to let it be and just buy 3 packs. Then my perfectionist mother suddenly grabbed my wrist before I entered the store, and said, “You go first, buy 3 packs of cooking oil and a half of our shopping list. When you’re done, I’ll go inside to buy another 3 and the rest of the shopping list.” When I heard my mother’s simple solution, I was like, “Wow, why didn’t I ever think about that?” To think that something so simple like that could actually make a big difference. When I think about it that way, it kind of reminds me of business owners who think they don’t need a website. Being practical is important when it comes to having a business, but being smart about it is more important. Making a website for business may take time and it is not that simple, I know, but you can’t grow your business by simply staying in the same spot. Having a website is crucial for businesses nowadays. In Melbourne, many businesses like yours have a website because they know the impact a website can bring for their business. A website can improve your business credibility, enhance your online presence, build a strong relationship with your target audience, as well as promote your business with more efficient ways. So, what kind of high-converting website that can help you grow your business? I spoke to web developers Melbourne and here’s what they say. Keep reading to learn more!

Create a website that is easily accessible

There is one important rule that every business owner has to know when it comes to building a high-converting website; make the website easy for visitors to access. Treat your website as if it was your offline store. Imagine if your visitors came to your offline store but you built a labyrinth-like way to your door that made it difficult for your potential customers to even open the door to your store, what would they do? Well, I would leave immediately if I were them. So, how do you make your website accessible? If you want to make it easier for your website visitors to reach your website easily, first, you have to…

Discuss about important aspects of a website with your web developers and web designers                                                                                                                                     

Even though you know you are creating a website, you should know that at this point, you are not just creating a website – you are creating your store, in a form of online presence. Discussing about important aspects of a website with the developer and designer team is important because you are talking about your brand. The only one who knows the identity of your brand is you so you have to communicate with your team about what you want for the design and how you want your website to work. When you communicate with them, they will tell you exactly how it should be done and what should not be done when it comes to creating a website as well as what works and what won’t work. From this, you can then brainstorm some ideas to find solutions to make everything work without impacting your website functionality. So, what did I mean by ‘what works’ and ‘what won’t work’? Well, you should know that…

A website should be friendly with both search engine and user

You can create a very stunning website with marvelous design but if it is not search engine friendly and even hurts visitors’ eyes, it is not a website at all – it is just a junk. There are things you need to pay attention to when you are building a website with your team:

  • The size of the image or video content on your website (large size content can make your website difficult to load properly)
  • The text content should be legible and easy to understand (Too much text content or too many grammatical errors on your website can make visitors leave and skip the important part of your business)
  • A website should be able to load in no more than two seconds (That’s a fact!)

Building a website may be a pain in the neck at first, but when you get things straight with your website, it will be easier next. Understand your brand and always be well-informed about your website progress and condition. That way, you can make sure your website is safe and running optimally.

Build Your Personal Brand with These 3 Crucial and Effective Ways

Posted on by Mario

When you are in a happy relationship, the problem is not about if your partner loves you or not. It is more about whether your relationship will stay that way or end quickly. Sometimes we can get something so easily, but preserving the value is another story. The real example I can give you is; a trend. It is so easy for a popular product to be the hype in the industry, but so quick to disappear once another new hyped up trend comes in. It is easy to spend money for shopping, but it is hard to manage it. As a person who works at a creative agency that provides web design, web development and content marketing services as well as other services that can help clients’ business grow, my hardest challenge of keeping up my good work is how to keep audience interested in my content so that my clients will find more new customers as well. That being said, with our team’s hard work, we have succeeded in keeping our clients satisfied with our work by using more engaging types of digital marketing content that will keep audience entertained and of course they will absolutely love it. How? Keep reading to find out!

Videos and motion graphics

Be honest with me, when you see some content, which one would you prefer; video or text? I absolutely love videos and motion graphics and I’m pretty sure many people would choose videos over text. However, there is one thing you should understand when it comes to having video as content; the way you engage with viewers in that videos or motion graphics. I always go to YouTube to watch videos about life-changing lifestyle tips, but I don’t like the type of video where a man or a woman just talking about some tips in the video without including tools or aspects that can engage and interact with viewers. I always love watching content from Improvement Pill on YouTube. Instead of flat out talking about tips, they use graphic motion and great animation to boost the explanation and turn it into entertaining education. Sure you can still use the usual real-person video, but make sure you add fun stuff in it.

Infographics and social media micronarratives

Static content is a powerful tool for capturing and keeping audiences’ attention. On social media, share small snippets of information like fascinating graphs, for example, that can stand alone in posts. Using mini-infographics can also drive traffic to full-length infographics living on your site or blog.

Interactive infographics

According to Demand Metric, interactive content can boost a 70-percent conversion rate. That’s because interactive infographics, widgets, landing pages and more can help viewer personalise content for themselves. BuzzFeed’s famous quizzes are the good example for that. I for one am fond of their fun quizzes. I love it when I visit an online shopping website with features like interactive infographics or quiz because it is more effective to help me know useful things about myself and find what kind of products that are suitable for me.

Even though there is nothing wrong with using text for content, too much of it can make the content dull and lifeless. Engaging types of digital marketing content like those I have mentioned above can help you communicate better with your target audience as well as boost their interest in buying your products or hiring your services.

Online Business Ideas You Can Start on a Budget

Posted on by Mario

If I were to ask the majority of people what they wanted to do to earn money, I’m almost one hundred percent sure they would want to build their own empire as they sit back and let their employees do the jobs instead. Even I would want that. However, not everyone can have the courage to take risks when it comes to building a business. Yes, building a offline or online business might cost you a lot and sometimes if things don’t run smoothly, it will even cost you more. Oftentimes, the most common problem is the budget. Many people don’t want to start a business because money becomes the obstacle to overcoming fear of business failures. As a digital marketer, I have always found some clients reluctant to invest some of their money for Melbourne SEO services, because it is expensive and might take long to see results. Of course there will be risks and consequences, right? This is the main reason why people are reluctant to start their own business and hold back even though they desire that plan and hate their regular job. Are you looking to start your own business but feeling like you are on a tight budget? Well, in this article, I’m going to give you some online business ideas you can start on a budget. Keep reading this article to find out!

Drop shipping

This type of business requires little or no money at all. All you need to do is; have a deal with a supplier or a drop shipper and you can start selling. The good news is; you don’t have to handle any delivery to your customers and you don’t have to store your products. Even better, you don’t have to buy the supplies first before selling. You only have to focus on marketing and advertising to gain customers and make the sales. Once the sale is made and you have received payments from your customers, you only have to purchase the products your customers have ordered from your supplier or your drop shipper for a lower price. After that, the supplier or the drop shipper will handle the rest including the packing and the delivery. This type of online business actually will not cost money, but if you want to have a good start, you can start with investing in digital marketing and advertising – that will be the only cost you need to consider in gaining more customers.

Blogging

Blogging helps you gain more opportunities to connect with your existing and potential customers in a different, more conversational way. Through high quality content blogging, you can build trust with your target audience and even help them find answers in your blog articles. When you are getting used to writing blog, improving your writing skills and having your own audience, you will then get more opportunities for your online business, such as connecting with new people, gaining recognition, as well as building your online identity. This, in the future, will lead you to another opportunity to be an influencer. Once you become an influencer, many companies might start recognising you and hiring you to include their products in your blog, which means, you get money from this. I know this seems delusional and this might also take time, but if you focus on relevant and unique content, you can gain something from this.

Online video

Okay, maybe this is almost the same as blogging, but the only difference is that you don’t write things this time, but you are talking in a video. Yes, setting up a YouTube channel can be your own business. Find something specific that you like and you know of; make it more specific for your channel theme. All you need to prepare is a camera or even your mobile phone camera. Make sure you know your theme and what you want to share on YouTube. If you have zero idea about what kind of video content you should make, you can consider these options:

  • Beauty care or cosmetics (reviews, tutorials or swatches)
  • Family, friendship and relationship (advice or sharing)
  • Video games (walkthroughs, gameplays, or reviews)
  • Electronic and gadgets (reviews or overviews)
  • Do It Yourself (tutorials)
  • Travelling (advice, tips, tour or knowledge)
  • Education (advice, tips, knowledge or tutorials)
  • And many more

That’s all the simplest ways to start earning money from a business you can start today with less budget. Of course, even if you can start this business without money, you still need plans and strategies. Any type of business needs plans and strategies with a focus on targets. Of course, it also needs your consistent focus on achieving goals.

Can you start an online business even with a tight budget?

You can start an online business with low budget as long as you plan it carefully.

How do you start an online business with a budget?

Start an online business with a good research, then make consistent plans that include careful calculation for marketing and your budget.

What makes a small online business stand out even with small budget?

Marketing strategy is always the answer for success. Focus on content quality and make everything easy for your customers.