First, forgive me for whatever I am about to say in this article because well, in this topic today we are going to discuss about what people consider as sensitive topic. Yes, it is about weight loss and health tips related content. I am not the type to make a fuss about it and even when I put on weight, I will likely look for some health tips that will turn my weight back to normal. So, the question is; will I get offended by weight loss ads, healthy lifestyle and weight advice online? My answer is no, because it is what it is. Many companies sell weight loss products out there, what do you suppose they should do other than promoting their products? Besides, I might even need their products someday, that’s why I don’t make a fuss about it. Simply put, you cannot force companies to stop producing their products and certainly, you cannot stop them from promoting their products. There are people who may and may not need the products. It is just like plastic straws, you cannot ask the companies that sell plastic straws to stop producing their plastic straws when they are already a big company. However, when it comes to weight loss products or weight and health advice, you can make a difference. What if you can still sell and make content to promote products that are related to healthy lifestyle, weight advice and any sensitive topic without offending anyone? Is that even possible? Yes, it is! As a person who provides content marketing services every day, I can’t say it is going to be easy promoting such products or content; however, we can make a difference. How? Keep reading to find out!

Change people’s perspective

People get offended easily, let me tell you that. Sometimes when we are trying to help people, they end up thinking we are insulting them. It doesn’t matter. We all are born with pride. However, in this case, we can change their perspective without them feeling insulted. For example, you can create content that has case study and some back-story in it. I’m not going to sugarcoat things here, but while we should be confident with our body no matter what size we are, we should still live a healthy lifestyle. Everything that is too much is also not a good thing – and it’s not about being skinny or curvy; it’s all about being healthy. What we put into our stomach can very much affect our body. Too much eating junk food can result in fatal diseases if you keep up that habit. So, instead of forcing them to believe that trying to get your body slimmer is better, persuade them the healthy lifestyle by showing them case studies where people who eat too much sugar (especially if they make it a habit to eat food that is high in sugar), can be vulnerable to diabetes years later. Yes, as we grow older, the accumulations of food we have eaten since younger can finally take effect. By explaining health and promoting good habits, you can successfully give people advice on “diet” without looking like you are making them decide to go on a diet.

Change the way you present your content

I know that aggressively motivating people to start a healthy lifestyle or even to go on a diet is the fastest way to get your tickets to success in sales, but a lot of people will not appreciate it. Saying things like, “What? Was it your shirt that was getting smaller, or was it you who’s getting bigger? Stop worrying about that because our products can take care of it,” or “Be the center of attention in the room and become the sexiest person that everybody can’t resist, with our products!” or even worse (And yes, I have seen an ad like this on social media!), “Make your boyfriend regret ever leaving you! Be more beautiful and slimmer with our products!”

Exactly, they lack common sense, but you don’t have to be like that. In a sense, a simple change in a sentence may be a little, but somehow, it is more meaningful. Instead of saying “Let’s be slim and get that beach body!”, try “Let’s be fit and live a healthy lifestyle!” It is simple, but more meaningful, right?

There are always many alternatives to deliver nice and unique words at the same time when it comes to creating content, but in the end, what really matters is how you care about your customers and want to help them achieve their goals. Instead of “selling”, you can change your mindset into “helping”. After all, that’s what business is about, right? Helping people reach their goals and get what they need while earning money from that.

Growing up in a suburban area makes it kind of difficult for me to buy things because the place has limited resources and stocks of items. Also, it is far from everywhere and if I use Uber to go to the city, it would be very expensive (since it is far). However, looking at this from business perspective, you can actually find both advantages and disadvantages when it comes to opening a business in a small town like this. You may be familiar with the disadvantages, right, difficult networking process, difficult reach to audience and many more. That being said, you can make use of this one advantage; the fact that the suburban area may lack resources is the problem for the people living there is enough for you to provide them with solutions. After all, a business exists to become a solution to a problem. If you give this a thought, you can create something helpful for the people living there with your business. I know what you’re thinking; it is not easy building a business in a small town where you seldom find prospects. However, even though you are living in a small town, you can still use technology, right? Yes, there is one strategy you can use for building your business in this digital era even though you are in a small town; social media. No matter where you are living and where you are going, if you have access to social media, you can make great efforts for your business marketing strategy. As a person who provides social media services for clients, I have met people from small towns looking to start their own company. Trust me; you don’t know how much influence social media can bring to businesses. With the right steps I’m going to share with you in this article, you can build your small business in your small town with social media. Keep reading to learn more!

Know what you need and who to target in your business

First, before you start with social media, you need to know what you need for your business and who you want to target for your products. For this, you need to conduct a thorough research on your market and write down what you need to plan in the future as your marketing strategy. However, you need to be careful when researching for this. For example, there are no Boba drinks in your area, but most people who live in your area are older people who have no interest in drinking this kind of drink. Therefore, you can’t expect to grow your business if you are selling Boba drinks. For that reason, you need to make sure to conduct a well-planned research that is in accordance with your target and your products.

Choose what kind of business you want to start

So, with your knowledge of your surroundings, you put two and two together and start choosing what type of business that works with the situation in your area. For example, if your area doesn’t have complete grocery store, maybe you can provide more well-resourced grocery stores in your area because you know the people in your surroundings need your business. When you have finally chosen your business type, create a plan.

After finding your target and setting up a careful plan, start your social media strategy

Okay, so you know your business type, your target and your plan. Now what? Of course, it’s social media time! And yes, before you dive deep into social media, I will not get tired of reminding you to do some research first. You have to choose which social media platform that will work best for your business. Instagram is the most chosen social media platform for business because it provides wider audience than other social media platforms.

Do the first thing to do on social media

Yes, you want to promote your business on social media, but what’s the first thing to do? Hold your horses! Never underestimate the power of social media buzz, but also never underestimate the process you have to do in order to reach your target audience – it is not that simple. You don’t just post random content; it has to be done properly. You need to create engaging content on social media especially if your business is new to social media. The first kind of content for your social media should be a sneak peek for your audience to see what kind of product to offer and tell them (literally) that you are coming soon.

Consider ads and influencers for your business

I know starting out a business alone is already difficult, let alone investing your money in other parts of your business, but this is business we are talking about. If you are not willing to take risks and invest money for your business, you are not ready for business. Going for ads on social media is important because social media ads have features that allow you to reach the right audience that is more interested in your products rather than random people you find from hashtags because social media will then show your ads to the people who often search for related content. Aside from ads, you can opt for hiring social media influencers to get some buzz so that you can increase your brand awareness. Keep in mind that it is advisable to hire social media influencers that have the similar niche to your business. For example, if you start a beauty brand, you can hire a social media influencer who is a make-up artist or a beauty vlogger. This will be a good start for your business.

Yes, that’s how you grow your business through social media. It doesn’t matter where your business is, small town or big town, you can still find your target customers! However, keep in mind that you may have to invest more money for social media marketing strategy and it is okay as long as you choose the right strategy for that.