website development

The Answer to Everything: Does A Home-Based Business Really Need A Website?

Posted on by Mario

Have you ever thought about starting a home-based business where you can be flexible with time and schedules? Yes, unless you are meeting with clients, I think you don’t even need to take a bath to start your day with your work. Unlike me who provides Melbourne SEO services where I have to meet clients and go to office, you are very flexible working at home. With the simplicity of having a home-based business, you might think you don’t need a website, right? But that’s where you are wrong. Why? Keep reading this article to find out!

You may be building a home-based business, but the fact still remains; a home-based business is also a business. While basic business principles remain relatively constant, a lot has changed over the last few years. It’s no longer enough just to hang a shingle outside your storefront and expect new customers to start rolling in. In this day and age where almost everything is digital, doing business from the comfort of your own living room is not a problem anymore. Why? That’s because nowadays, people can do almost everything online. Whatever your business is about, home-based or not, a website is crucial to your success because it reaches more people online.

The internet has changed the way we shop, the way we sell, and the way that potential customers may find (or never find) your business. It is estimated that a staggering 201.7 million Americans shopped online in 2019. That number will continue to grow as technology improves and consumers become more comfortable with online shopping. Also, a website often holds crucial points in building the first impression. In fact, a home-based business really needs a website to create that first impression. Why? Since your business is a home-based business, people don’t see your offline store or office. Where do they see your first impression if not from your website, then?

Aside from making a first impression, having a website can help you build credibility, widen your potential customer base, and create a forum over which you have complete control to present and showcase your best work. Furthermore, using a website, it is a great way to build relationships with your customers and keep them informed of current promotional information or company changes. Aside from that, a website is always “open” so they can check out your business anytime, even at a time that is convenient for them. Simply put, you can’t afford not to have a website especially if you are a home-based business without an offline office or store!

If the thought of computers makes your stomach churn, don’t worry. You don’t need to be a programmer or spend thousands of dollars to create a website. You can get help from professional companies who can build a website for you. However, if you hire a web developer to build your website, make sure you are involved in every project so you can watch the progress and get a website that sells. Need a web developer to build your business but don’t know how to find them? Feel free to contact us now and let our team help you.

Business Mindset 101: Build a High-Converting Website for Your Business with These Key Points

Posted on by Mario

There are many things in life that I have always overlooked and even underestimated. As a person who is so practical while being perfectionist at the same time, I tend to look for random solutions without seeing the big picture. For example, when I went to the grocery store, I found a sign in front of the store noting that the grocery offered a 20% discount for cooking oil but they limited the purchase up to 3 packs. My practical thinking decided to let it be and just buy 3 packs. Then my perfectionist mother suddenly grabbed my wrist before I entered the store, and said, “You go first, buy 3 packs of cooking oil and a half of our shopping list. When you’re done, I’ll go inside to buy another 3 and the rest of the shopping list.” When I heard my mother’s simple solution, I was like, “Wow, why didn’t I ever think about that?” To think that something so simple like that could actually make a big difference. When I think about it that way, it kind of reminds me of business owners who think they don’t need a website. Being practical is important when it comes to having a business, but being smart about it is more important. Making a website for business may take time and it is not that simple, I know, but you can’t grow your business by simply staying in the same spot. Having a website is crucial for businesses nowadays. In Melbourne, many businesses like yours have a website because they know the impact a website can bring for their business. A website can improve your business credibility, enhance your online presence, build a strong relationship with your target audience, as well as promote your business with more efficient ways. So, what kind of high-converting website that can help you grow your business? I spoke to web developers Melbourne and here’s what they say. Keep reading to learn more!

Create a website that is easily accessible

There is one important rule that every business owner has to know when it comes to building a high-converting website; make the website easy for visitors to access. Treat your website as if it was your offline store. Imagine if your visitors came to your offline store but you built a labyrinth-like way to your door that made it difficult for your potential customers to even open the door to your store, what would they do? Well, I would leave immediately if I were them. So, how do you make your website accessible? If you want to make it easier for your website visitors to reach your website easily, first, you have to…

Discuss about important aspects of a website with your web developers and web designers                                                                                                                                     

Even though you know you are creating a website, you should know that at this point, you are not just creating a website – you are creating your store, in a form of online presence. Discussing about important aspects of a website with the developer and designer team is important because you are talking about your brand. The only one who knows the identity of your brand is you so you have to communicate with your team about what you want for the design and how you want your website to work. When you communicate with them, they will tell you exactly how it should be done and what should not be done when it comes to creating a website as well as what works and what won’t work. From this, you can then brainstorm some ideas to find solutions to make everything work without impacting your website functionality. So, what did I mean by ‘what works’ and ‘what won’t work’? Well, you should know that…

A website should be friendly with both search engine and user

You can create a very stunning website with marvelous design but if it is not search engine friendly and even hurts visitors’ eyes, it is not a website at all – it is just a junk. There are things you need to pay attention to when you are building a website with your team:

  • The size of the image or video content on your website (large size content can make your website difficult to load properly)
  • The text content should be legible and easy to understand (Too much text content or too many grammatical errors on your website can make visitors leave and skip the important part of your business)
  • A website should be able to load in no more than two seconds (That’s a fact!)

Building a website may be a pain in the neck at first, but when you get things straight with your website, it will be easier next. Understand your brand and always be well-informed about your website progress and condition. That way, you can make sure your website is safe and running optimally.

Build Your Personal Brand with These 3 Crucial and Effective Ways

Posted on by Mario

When you are in a happy relationship, the problem is not about if your partner loves you or not. It is more about whether your relationship will stay that way or end quickly. Sometimes we can get something so easily, but preserving the value is another story. The real example I can give you is; a trend. It is so easy for a popular product to be the hype in the industry, but so quick to disappear once another new hyped up trend comes in. It is easy to spend money for shopping, but it is hard to manage it. As a person who works at a creative agency that provides web design, web development and content marketing services as well as other services that can help clients’ business grow, my hardest challenge of keeping up my good work is how to keep audience interested in my content so that my clients will find more new customers as well. That being said, with our team’s hard work, we have succeeded in keeping our clients satisfied with our work by using more engaging types of digital marketing content that will keep audience entertained and of course they will absolutely love it. How? Keep reading to find out!

Videos and motion graphics

Be honest with me, when you see some content, which one would you prefer; video or text? I absolutely love videos and motion graphics and I’m pretty sure many people would choose videos over text. However, there is one thing you should understand when it comes to having video as content; the way you engage with viewers in that videos or motion graphics. I always go to YouTube to watch videos about life-changing lifestyle tips, but I don’t like the type of video where a man or a woman just talking about some tips in the video without including tools or aspects that can engage and interact with viewers. I always love watching content from Improvement Pill on YouTube. Instead of flat out talking about tips, they use graphic motion and great animation to boost the explanation and turn it into entertaining education. Sure you can still use the usual real-person video, but make sure you add fun stuff in it.

Infographics and social media micronarratives

Static content is a powerful tool for capturing and keeping audiences’ attention. On social media, share small snippets of information like fascinating graphs, for example, that can stand alone in posts. Using mini-infographics can also drive traffic to full-length infographics living on your site or blog.

Interactive infographics

According to Demand Metric, interactive content can boost a 70-percent conversion rate. That’s because interactive infographics, widgets, landing pages and more can help viewer personalise content for themselves. BuzzFeed’s famous quizzes are the good example for that. I for one am fond of their fun quizzes. I love it when I visit an online shopping website with features like interactive infographics or quiz because it is more effective to help me know useful things about myself and find what kind of products that are suitable for me.

Even though there is nothing wrong with using text for content, too much of it can make the content dull and lifeless. Engaging types of digital marketing content like those I have mentioned above can help you communicate better with your target audience as well as boost their interest in buying your products or hiring your services.