The number of businesses keeps increasing with time. Maybe you have seen new stores coming up next week or new restaurants opening up near your neighbourhood. Maybe as a consumer you will be glad and excited to try that new culinary place near your house. However, what if you were also a business owner? Are you also a business owner? Do you open a restaurant near your house as well? If so, then that new restaurant is also the new competitor for you. Well, when it comes to that situation, people in the business world now know the importance of SEO services for business. Yes, the use of SEO is not only good for increasing online visibility, but also leading your potential customers to your business so that they can find you. There are many things you can get when hiring a professional to do your SEO. However, in your spare time, you can also do your own SEO, in order to help the SEO professionals you have hired to improve your business SEO as well. One of the ways you can do that is through writing.

Writing for SEO has been a great help in increasing online visibility and brand awareness. However, you need to know that writing for SEO is not just your regular writing. It needs skills and creativity as well. Why? That’s because this writing has to make people not assume that your business is a scam. Doing the wrong writing will make your content look like it is filled with spams and too much marketing in it. People need you to show them why they should choose your company and why it’s worth it. The question is; how? It is through writing for SEO without sounding like you are writing for SEO. Again, how? Keep reading to find out!

Make your writing consumer-focused

I have often seen marketers writing for SEO like this:

We are selling beauty cosmetics in Jakarta. We have good quality products ranging from daily skincare, makeup and beauty tools. Check what our customers say about our products on our website’s testimonial page.”

At one glance, there may be nothing wrong with the writing above. However, the writing above may come off as self-centred and doesn’t care about the customers at all. When you are offering products to your customers, you give them what they need. Therefore, you have to communicate with your customer in that writing instead of too much promoting yourself. I’ll give you a better solution fixing the writing above:

“We are a company specialising in beauty cosmetics in Jakarta. Our goal is to make you feel prettier and better through providing you with products for your daily skincare, makeup and beauty tools. Check out our products and what our returning customers say about it. Feel free to contact us if you need assistance in choosing our products.”

Although it may seem like it is the same, the way it’s delivered is different than the previous one. The previous one has too much self-promotion in it, while the latter has “consumer-seller” relationship in it. When it comes to product or service offers, consumers do not need your marketing, they need your products or services. Therefore, they need to know why they should buy what you offer them.

Title tags should be interesting

I’m not talking about page titles or article titles. I’m talking about the Meta title tag that goes in the code of your website. Why should this be interesting? That’s because it doesn’t only show up in the code, but it also shows up on search results.

So, instead of writing this:

“SEO specialist Melbourne.”

Write this instead:

“The best SEO specialist in Melbourne you will ever hire.”

Sounds more promising, right?

And that’s how you write for SEO without looking like you are writing for SEO. The most important part to be aware of is the fact that you are serving your customers. So, your content writing should be focused on your customers and their needs. If you always keep this in mind, you will be able to produce better content in the future. If you want to know more information about SEO writing, feel free to contact us and our team will gladly assist you.