Tag Archives: mobile

The Not-So-Smart Moves that Smart People Shouldn’t Have Made in SEO

SEO mistakes you should avoid

There are many business owners nowadays and they keep increasing in number. Each and every one of them wants the same thing; success. They may have learned about business, they may have attended business school – even some of them may have gone to the same school, but somehow their business’ progress may not turn out to be the same. Some fail, some grow. That being said, it is only natural for a business to be in an up-and-down situation. However, if you are a business owner, would you let your business keep going down? Well, we are living in a world where everything changes for better or worse. There will always be cool new things in the future that will support what have been made in the past or the present.

In the business world, there are many components that can support the progress of a business. One of them is Search Engine Optimisation, or better known as SEO. SEO is a business ‘instrument’ that can help people find your business by increasing or boosting your online visibility through your website. Many business owners hire SEO companies to do SEO services for them so that their business can grow. However, many of them too, may have chosen the wrong people to do that, which led to SEO’s dumb mistakes that resulted in unwanted situation in their business. Identify what kind of SEO mistakes that can lead to failures, only in this article. Keep reading to find out!

Too much keyword stuffing

Back then, using keyword stuffing as much as possible could really get you ranked high on search engines. However, having too many keywords being placed all over the content or articles can make your content or article lose its meaning and values, especially in the eyes of your readers or visitors. That being said, Google’s algorithm update called Panda has put an end to this in 2011. Since then, many SEO marketers in their right mind have stopped doing this mistake, and if there are some who is still doing this bad practice, you know what kind of SEO marketers they are.

The annoying pop-ups

Have you ever clicked a link to a website to see their content, only to be interrupted by a super annoying pop-up that was really disturbing you, especially if you wanted to know the information in the content? Yes, anyone who’s got pop-ups on their website will likely get their visitors annoyed by the sudden interruption covering the content they want to see.

Irrelevant inbound links

Yes, links are important. However, it’s not just any link. No matter how many backlinks you’ve got, if the majority of those links came from irrelevant sites, it would not give any values for your website. In fact, Google would find your website not credible and not deserving high rank in the future. Therefore, if you are doing any blog commenting, or writing articles, make sure you are doing that in relevant places and talking about relevant topics as well, so that you can get relevant backlinks.

Those mistakes mentioned above are not the only ones many SEO marketers have done. It may come off as trivial, but if you keep doing those mistakes, it would result in damage on your reputation in the long run. Keep in mind that when you are doing SEO, you should be patient and serious as well as focused, because it may take time for you to see results.

Practicality vs. Creativity in Web Design: This is Why You Need Both for Your Business’ Website

practical and design thinking

When it comes to design, especially in web design, there are two crucial parts that complement the process of design; practical thinking and creative thinking. Maybe most of you already know about creative thinking, but how about practical thinking? If you have a business and want to make a website, then you have taken the right step to grow your business, but if you are creative, you should be practical too. Why? That’s because your web design needs both! This article will help you find out more about it. Keep reading to learn more!

Being creative and practical when designing a website

When it comes to designing a website, there are some of the several things that you have to keep in mind:

  • Uniqueness
  • Colour choices
  • Quality in users’ perspective
  • Easy-to-use website
  • Website’s responsiveness

Creativity brings together harmony in design. With creativity, you can deliver your interesting ideas in a form of content and appearance that can make your website “a sight to behold.” That being said, appearance is not everything, and thus, practicality comes into the picture. When you are designing a website, combining creativity with practicality is a must. A website should be easy for users to access, but has to be beautiful at the same time. It is easy to find so many websites that are beautiful but not many can provide responsiveness in a website. Why do we need practical thinking in web design? That’s because practicality brings balance to the creative design. When you creatively design a website with more ideas, practicality helps in simplifying the website. In short, you make your website interestingly easy.

When there is a problem with your website, both creative thinking and practical thinking can work together to solve it. With creative solution, you can achieve practicality. Let’s take a mobile application as an example. Nowadays, people can transfer money right away using a mobile application. While the application is creatively designed using creative solutions, the features that help users navigate easily are based on practical thinking. So, basically, creative solutions can turn into practical approaches in design.

Where creativity comes in is not only about aesthetics, but also finding solutions to potential problems. At that point, creative solution can grow up to become a practical one. The key of successful designs is that you think about your problems and how to approach and solve them. You should think about it first rather than go for the first idea that pops into your head. If an idea pops into your head, keep it and write it down, but don’t act on it yet until you have got enough ideas. After collecting ideas, look deeper into the potential issues and see if your idea can resolve it or not, along with any unintended consequences that will go along with it. In the end, make your decision based on what makes the most sense for users and remember that when you are designing your website, you should put yourself in users’ perspective first. At that point, it’s time for your creativity to kick in. Carrying out the choices you’ve made will require a creative touch to make things better. For that reason, creativity needs practicality, and practicality needs creativity.

That’s how creative thinking and practical thinking are needed in web design. If your web designers have used both when designing your website, then don’t worry; you are on the right path. If you are still confused and need to know how to properly design a website, feel free to contact us and our team will be ready to assist you anytime.

One Page to Rule Them All: The Pros and Cons of Single Page Websites

Web Development Tips

Back in elementary school, I used to despise Goosebumps’ choose your own adventure books. It is excruciating having to flip through pages after pages at a whim only to follow a plot that ends up being ultimately unsatisfying. I don’t have a problem with the concept itself, mind you, as there are a lot of videogames that uses the same design principle that I greatly enjoy. I just don’t think the concept necessarily works on paperback form.

As such, I tend to not like pieces on the internet that requires me to jump through several different links to get the whole picture. It tends to break the flow of the piece itself and while switching between browser tabs is simply a minor inconvenience on desktop browsers, it’s quite a hassle on mobile browsers. Apparently, the world sort of understands my concern because currently, there’s a trend in web development called single page website that aims to rectify this.

One page is all we need

A single page website is exactly what it says in the title, it’s a website or a section of one that displays all of its content within a single page. As mobile internet traffic has finally overtaken traditional desktops, single page website emerges as one of the mobile-friendly solution for web developers. Consolidating your entire content inside a single page could do wonders to your internet experience, such as:

  • Helpful for the one-handed internet experience

When the iPhone first came out in 2007, it comes with a diagonal screen size of 3.5 inches. For a time, the world continues along like that until Android phones began to tinker with larger screen sizes. When Dell arrived on the scene with the at-the-time gargantuan Streak 5 that came with a 5-inch screen, the late Steve Jobs famously stated that ‘no one’s going to buy that’. Then the Galaxy Note came along, popularizing the term ‘phablet’, a portmanteau of the word phone and tablet and the rest, as they say, is history.

In 2014, a study came out that the average screen size of smartphones stood at 5 inches, well above the average of 3 inches in 2007 and that it’s still on the rise. The current data is a bit skewed considering smartphones now comes with taller, but not wider, displays but let’s just say that they’re just as wide as 5.5-inch 16:9 smartphones. This has resulted in smartphone companies adding a one-handed mode for easier multitasking, which mitigates the problem. Single page websites aims to solve it completely.

Because scrolling is easy to do on a smartphone, single page websites effectively utilizes the gesture capabilities of smartphone while at the same time eliminating its biggest problem, tedious tab switching. To accommodate the conventional desktop experience, usually a table of content is added onto the page, like what you’d see on Wikipedia so that quick navigation is still possible. It’s not a compromise; it’s the best of both worlds.

  • It’s ideal for longform and/or detailed contents

Remember when newspaper displays a story on the front page only to force you to open another page to read the rest? Annoying isn’t it? Websites also suffer from the same mistakes, especially when it comes to hardware reviews where several different pages are dedicated to specific parts of the hardware. This is annoying as again, you’re required to switch between tabs to take in the whole picture.

Imagine if they work like this story on Cape Town’s drought problem from the Huffington Post. Like the point above, going with a single page website doesn’t mean you have to give up on quick navigation as Wikipedia has been utilizing table of contents and quick links for more than a decade. As a compromise, web developers could also use multi page design while still adding a view as a single page option, as used by several different websites.

  • They can offer a great multimedia experience

Check out this excellent story from SBS Australia on the 2003 Sydney student murders. That is probably one of the best presentation I’ve ever seen when it comes to longform journalism. First is obviously the excellent animation, which I believe employs a technique called rotoscoping, a technique I’ve always loved since I first saw A Scanner Darkly. Second is the seamless mixture of images and videos interspersed within the piece itself, which enhances the main text instead of distracting users from them.

Third, and my personal favorite, is how the piece differentiates between the perspective of Ram Tiwary, who was falsely suspected and then charged for the murders before being ultimately acquitted and Malcolm Knox, the journalist who set out to explore the issue in the first place. To switch between the two perspectives, the page uses a swiping (or drag for desktop) gesture and display the face of the man you’re reading from in the bottom. It’s admittedly slightly gimnicky but I personally think it’s brilliant.

The burden of carrying an entire page alone

Here comes the bad part, single page website has limitations inherent to its solitary nature. They’re not gamebreaking and you can actually mitigate some of these limitations but they are always there. Some of these limitations include:

  • They are relatively slow and might take up ample resources

Obviously if your single page website consists solely of text, this won’t be a problem but chances are that it will include other things so how fast it will load should always be taken into consideration. One of the ways you could mitigate this is by using trigger scrolling where more contents are loaded only when specific conditions are triggered. There are automatic triggers and manual triggers.

Automatic triggers can be seen with Buzzfeed’s main page, where if you scroll down, the website will automatically loads more content at the bottom of the page. Manual triggers can be seen with Techcrunch’s main page, where if you scroll down, you’ll see a button that says load more and only if you tap or click that button will the website loads more content. This way, users can still load the main page quickly but the more contents are loaded, the page will take up more and more resources.

  • It’s not going to work for or with everything

To start with, an e-commerce website simply won’t work with this approach and even then, truly single page website is pretty rare. The Buzzfeed example above only uses the single page approach on its main page with each content transporting you to a different page. Techcrunch is close to being a purely single page website, with most contents being loaded within the same page but some, like the Events section, still takes you to a different page.

Still, this doesn’t mean that you shouldn’t use the single page approach; you just have to be rather smart on where to use it. The main page of your blog and any longform contents will work with this approach. Additionally, resumes and portfolios also work well with single page designs.

Final thoughts

Even though I greatly appreciate what single page design brings to the table, I also realize that it’s not good enough to actually replace what’s on the table. The multi page approach, even with its mobile-unfriendliness, still serves an important role in today’s internet. Instead of being the electric car of web development, single page website is more like a diesel engine. It has its own advantage over petrol but its drawbacks limits its usage and it’s now in a peaceful coexistence with petrol engines.