how to build high-converting website

Business Mindset 101: Build a High-Converting Website for Your Business with These Key Points

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by

Mario
in

There are many things in life that I have always overlooked and even underestimated. As a person who is so practical while being perfectionist at the same time, I tend to look for random solutions without seeing the big picture. For example, when I went to the grocery store, I found a sign in front of the store noting that the grocery offered a 20% discount for cooking oil but they limited the purchase up to 3 packs. My practical thinking decided to let it be and just buy 3 packs. Then my perfectionist mother suddenly grabbed my wrist before I entered the store, and said, “You go first, buy 3 packs of cooking oil and a half of our shopping list. When you’re done, I’ll go inside to buy another 3 and the rest of the shopping list.” When I heard my mother’s simple solution, I was like, “Wow, why didn’t I ever think about that?” To think that something so simple like that could actually make a big difference. When I think about it that way, it kind of reminds me of business owners who think they don’t need a website. Being practical is important when it comes to having a business, but being smart about it is more important. Making a website for business may take time and it is not that simple, I know, but you can’t grow your business by simply staying in the same spot. Having a website is crucial for businesses nowadays. In Melbourne, many businesses like yours have a website because they know the impact a website can bring for their business. A website can improve your business credibility, enhance your online presence, build a strong relationship with your target audience, as well as promote your business with more efficient ways. So, what kind of high-converting website that can help you grow your business? I spoke to web developers Melbourne and here’s what they say. Keep reading to learn more!

Create a website that is easily accessible

There is one important rule that every business owner has to know when it comes to building a high-converting website; make the website easy for visitors to access. Treat your website as if it was your offline store. Imagine if your visitors came to your offline store but you built a labyrinth-like way to your door that made it difficult for your potential customers to even open the door to your store, what would they do? Well, I would leave immediately if I were them. So, how do you make your website accessible? If you want to make it easier for your website visitors to reach your website easily, first, you have to…

Discuss about important aspects of a website with your web developers and web designers                                                                                                                                     

Even though you know you are creating a website, you should know that at this point, you are not just creating a website – you are creating your store, in a form of online presence. Discussing about important aspects of a website with the developer and designer team is important because you are talking about your brand. The only one who knows the identity of your brand is you so you have to communicate with your team about what you want for the design and how you want your website to work. When you communicate with them, they will tell you exactly how it should be done and what should not be done when it comes to creating a website as well as what works and what won’t work. From this, you can then brainstorm some ideas to find solutions to make everything work without impacting your website functionality. So, what did I mean by ‘what works’ and ‘what won’t work’? Well, you should know that…

A website should be friendly with both search engine and user

You can create a very stunning website with marvelous design but if it is not search engine friendly and even hurts visitors’ eyes, it is not a website at all – it is just a junk. There are things you need to pay attention to when you are building a website with your team:

  • The size of the image or video content on your website (large size content can make your website difficult to load properly)
  • The text content should be legible and easy to understand (Too much text content or too many grammatical errors on your website can make visitors leave and skip the important part of your business)
  • A website should be able to load in no more than two seconds (That’s a fact!)

Building a website may be a pain in the neck at first, but when you get things straight with your website, it will be easier next. Understand your brand and always be well-informed about your website progress and condition. That way, you can make sure your website is safe and running optimally.