online

Everything You Need to Know About Web Hosting Before Choosing A Web Hosting Provider

Posted on by Mario

Having a business is not only about having a store and selling some stuff. There are more than just meets the eye. In order for your business to succeed, you have to grow your business both offline and online. When it comes to growing a business online, you need to have a website as well. And when you have a website, you have to consider hiring not only web designer and web developer, but also web hosting services. Why? Web hosting is the place where all the files of your website live. Think of it as the home of your website where it actually lives. Now that you understand the importance of web hosting, now you should understand some facts about web hosting before you decide to choose a web hosting provider. Keep reading this article to find out!

There are different types of web hosting

If you’ve spent any amount of time on a web host’s website, you’ve probably seen terms like shared, VPS, dedicated, cloud, WordPress, and reseller. They represent the different web hosting types, but not every web host offers them all. Plus, the hosting types differ from one another in significant ways. Dedicated servers offer close to metal implementation with little overhead, and they’ve been traditionally the go-to-solution for high performance demanding tasks. On the other hand, VPS allows clients to get a share of a physical server for a number of hardware resources they’ve paid for, and multiple clients often share one physical host machine. Cloud servers are often confused with the VPS, as both are based on virtualization and come with many of the same advantages. Much of the definition, however, depends on the particular host provider.

They say “Unlimited” but it’s not quite unlimited

Web hosts will encourage you to sign up for their web hosting plans by convincing you with the promise of unlimited storage or monthly data transfers. It’s generally not a completely honest deal. Now, I am not saying that that these web hosts are straight up lying, but the “unlimited” storage or data transfers boasts nearly always have limitations that vary by company. So, it is what it is.

Your website can be vulnerable to cyber attacks

Hacks, malwares, and virus are common cyber attacks that can damage your business website. Sadly, many people who are just starting out with their own website may not be aware of all the associated quirks that come with maintaining a successful online presence. But once you get into the details of it all, you’ll realize that understanding the essence of secure web hosting will be hugely beneficial to your website.

As you might suspect, there are plenty of other factors to consider regarding web hosting security, and the security policies of your website in general. However, we’ve tried to outline the most important ones here, so that you have a general idea of where you should start while shoring up your online safety. For that reason, you should be careful with choosing the right web hosting provider for your business website.

Beauty and the Gram: How to Promote Organic Skincare Products on Instagram

Posted on by Mario

Aside from accounts that have poetic quotes, I have always found myself being fond of naturally-sourced skincare product company on Instagram. Some accounts are really inspiring for women and encouraging self-confidence in a more positive way. Why do I find organic skincare more appealing? That’s because skincare products that contain naturally-sourced ingredients usually do not only promote activities and campaigns that are against animal testing and harmful chemical ingredients, but they also promote confidence and positive outlooks with natural beauty for everybody who follows them. The thing I like the most about those organic skincare companies is that they promote natural beauty without having to change who you are. However, as a person who provides social media services for clients in the same field, I have always observed the way competitors do things and promote their business on Instagram and it has come to revelation (and realization) that not many organic skincare does it the right way. Are you a business owner who starts selling organic skincare products? Well, if you are, first of all, let me tell you that you have got a good start to start something good and valuable like that. However, are you doing it the right way? In this article, I’m going to tell you how to promote your organic skincare products on Instagram that will not only sell your products more effectively, but will also spread positivity and kindness on Instagram which can also increase your business values and credibility. Keep reading this article to learn more!

First of all, avoid offending messages

Beauty products can sometimes trigger messages denoting beauty standards such as beautiful girls should have white skin, slim body and straight hair. Oftentimes I have seen many products claiming that have been proven to be effective in whitening and slimming and changing what’s supposed to be the standard of beauty. Yes, you must avoid that kind of message no matter what. Aside from it being offensive, it is also possible that kind of message will demotivate people and lower their self-esteem and confidence.

Be consistent with your content and schedules

One thing for sure when it comes to social media even for every business is that you have to be consistent both with your content and schedules. When making content, you should be consistent with patterns, colors and the messages you want to deliver to your target audience. When posting the content, you should make sure that every content is posted according to schedules and the prime time in your country so that people know when they can expect your content coming soon.

Encourage bravery and confidence

Selling beauty products doesn’t always mean making people enhance their beauty from outside. It is also about enhancing their inner beauty and self-love. You can’t fully give people the true benefits of your skincare products if they have low confidence and have no audacity to be themselves. Your content messages should deliver both motivation and knowledge on beauty.

Help audience discover the true meaning behind cruelty and harmful chemical free

You are offering a collection of natural products with no sodium laureth sulfate, no parabens, no gluten, and no animal testing. However, you can never deny that indeed you still need a little bit of chemical ingredients and even active ingredients. That is okay since it is completely normal. That being said, you need to ensure the safety of your product use and convince people that your products are not fully chemical. Don’t forget to include full ingredients and be transparent about it while explaining about your natural ingredients as well.

In the highly competitive beauty and cosmetics market, simply owning a natural beauty brand with great products is not enough. You will have to work hard to tell your unique story and to make sure the right audience is exposed to it. Content marketing is a great way to present your brand, your products and your company’s unique identity on a range of platforms and channels, so you can win your customers’ hearts and attention.

Security Threatened: Signs You Are Hiring A Bad Web Hosting Provider

Posted on by Mario

When it comes to building a business, almost many business owners nowadays know the importance of having a website for their business. However, not many know that having a website means having to protect it from unwanted attacks, such as virus, hacks and even malwares. Yes, having a website comes with many risks that can be bad for a business. For that reason, some business owners who are doing their homework on website knowledge hire web hosting services to protect their website. If you are one of them, good for you, but are you one of the business owners who hire a bad web hosting provider? If yes, please get out of there and rescue your business. If you are unsure, this article will tell you how to spot the signs. Keep reading to find out!

Too much downtime

One of the most important aspects of running a website is that you make sure the website has a good uptime. The uptime for your site can directly affect sales and conversions. If your website is down frequently, it should reflect in your traffic statistics as well as in your conversions. Nobody wants a website that is down more than 10% of the time. Every second that your website is down you are losing money. Most web hosting companies offer you a promise that the website will be up for a certain uptime percentage. However, you need to make sure they are telling the truth and proving their quality by looking at the reviews.

Poor customer services

One of the reasons why having a website is the best value for your business is that your website will be your 24-hour marketing strategy and 24-hour customer services. However, that also comes with a web hosting that is available for 24 hours a day. Whether you just have a question about the billing cycle or you are experiencing adware, viruses or other malfunctions on your site, the customer service department should be able to guide you in getting your website back up and running or answer any questions about billing to your account. If you cannot get in touch with the customer service department of your web hosting provider, then you’ve got a problem there.

Slow loading times

The first thing you have to have in your website in order to get the best first impression of your business is that you make sure your website visitors are not going to wait for your website to load the content they need to see. The amount of time that it takes for your website to load can be a strong factor to determine whether or not customers convert into sales. There is nothing more annoying than waiting for a website to load when with the simple click of a back button you can have other websites within a couple of seconds. Chances are if it’s taking your site too long to load, there is not enough bandwidth across the host server. Cheaper web hosting companies will sell shared hosting packages to multiple websites and bog down the processors and amount of bandwidth across the server making the websites slow. If your site takes more than 3 seconds to load, you need to change your web hosting provider.

That’s the most important parts in noticing whether or not you are hiring a bad web hosting provider. If you have got similar problems like the ones I have mentioned above, then I suggest that you change your web hosting provider. I know it is not as easy as it sounds, but when you look at it deeper, you will find what you are looking for. Don’t forget to check the reviews as well.