ecommerce

Selling on Social Media: How to Improve Your Reselling Business on Instagram

Posted on by Mario

As a person who provides social media services every day, I know the hardest part of marketing your business on social media is gaining audience. We can post things on social media easily, but getting more people to actually interact with us is another story. In the business world, if you start from zero with your own name, at least you got a name for yourself when you achieve success. However, if you are a reselling business, I’m not going to lie, it is going to be hard promoting your business on social media because you are a reseller, not the original owner of the brand of which products you are reselling. This means that you need to find audience and gain their trust as well. Don’t worry; I have written special tips for your reselling business in this article. Keep reading to learn more!

Plan it first!

Just because you are a reseller, doesn’t mean you can’t plan bigger. Every business, small or big, needs a careful plan! You still need to conduct some research on your target audience, what your target audience needs and your competitors. You also need to come up with a good business name that has never been used before and of course not a common word used for the name. Make sure you are very well-prepared for your business.

Be transparent

People don’t buy products from someone they don’t trust for very obvious reasons like scams, fraud, and even fake products. Since you are a reselling business, you need to make them believe that you are not a fraud, a scammer nor you sell fake products. How? It’s by being transparent. Being transparent means that you tell your target audience your name, your real social media account and…yourself. If you are selling on Instagram, start by making an introduction video about yourself, who you are, how you started your business and why you started it in the first place. Also, insert your personal Instagram account in your business bio so that your target audience knows you are a real trusted person, not a robot, not a scammer.

Avoid excessively posting the brand’s testimonies on your feeds

Sure, you want to prove that the brand’s products that you are reselling are good in quality and many people use them, but when you randomly post the brand’s testimonies on your timeline or feeds without style, your business profile would end up looking like junks. If you are using Instagram, I would recommend posting customer reviews on Instagram Stories feature and putting them on highlights without ruining your Instagram feeds. Your Instagram feeds should be beautifully crafted into consistent patterns and colors. If you insist on putting customer reviews on your feeds, make sure it is uniquely designed so that your feeds won’t look messy.

Showcase the products and build interaction by using live content

One of the best real-life examples I can give you for this part is my friend who builds her own reselling business with so many brands. She resells many beauty brands focusing on facial mask products. With so much investment in digital marketing, she delivers her strategy through showcasing the products through live content such as Instagram stories and live streaming. Through her Instagram stories, she is giving tutorials for her followers about how to use the facial mask products. This will not only build strong engagement with her followers but this will also convince people to trust her more because she is using original products on her own face. Get it? It is all about authenticity and honesty.

When it comes to reselling businesses, the first thing you should gain aside from audience is their trust. Trust is the main important thing in reselling business because you don’t have a name for yourself, only your shop’s name, but not the brand. Therefore, be active to communicate with your followers and be honest with them. When they trust you, they will keep buying from you.

The Ups and Downs: Business Ideas You Can Start If You Are Living in a Small Town

Posted on by Mario

I may be a person working in the digital, modern world but trust me, I’ve been living in a small town where everything is far from modern. However, living in a small town makes me realize one thing; you don’t get to buy anything you want but you are still grateful somehow. That being said, I do need things that are only available in a big city. As a consumer, I always feel that I should go to big cities to buy the things I need because I can’t seem to find them in the area that I’m residing in. Are you a business owner looking to build a business in a small town like mine? If yes, please, I would give you business ideas you can start in a small town through this article. After discussing about business potential and website building with Melbourne web development team, I have summed up some business ideas you can start in a small town and how to keep up with the trends from digital perspective. Keep reading to learn more!

Grocery store

Seriously, nothing is more important than your daily food needs. Some small towns don’t have grocery stores near their area so most of them have to go to big cities to buy at least one-month supply of groceries. Therefore, building a grocery store business there should give you opportunities to succeed because everyone needs it, right? That being said, be careful when it comes to pricing. Be wise and do some research first.

Bakery

From your morning coffee to your kid’s birthday cake, neighborhood bakeries can fill a vast number of potential small-town needs. Trust me, everyone in small towns needs easy-to-reach bakery where they can celebrate their special days easily without hindrance and distance. Although it takes hard work to build bakery business, not to mention how risky it can be, if you bake for passion to help the people who live in small towns, then you are on the right path.

Food trucks

Opening up a taco or food truck may not be your first idea for a successful small-town business, but depending on the location of your town, the seasonality of its residents, and the weather, starting a food truck business can be a great investment. Many small towns have vibrant communities, and often these include outdoor activities such as sporting events, festivals, and markets.

Pet grooming and vet clinic

When your four-legged friends are sick and you need a place to take them, it is important to find the nearest vet clinic to treat them immediately. In case of emergency, your vet clinic will be the most reliable place for them to come to. Also, if people need to groom their pets, they don’t have to go far away just to find a place to take care of their pets. That being said, make sure you hire a well-experienced veterinarian and people who love animals to work at your vet clinic.

Now that you have some insights on what business you would like to start, you can begin planning for your business and determine what type of business that you think would work best in your small town. Make sure you conduct a research first before choosing and planning for your business.

Love at the First Look: What Kind of Designs that Make the Best Social Media Content?

Posted on by Mario

I used to think that posting a photo on social media is just like posting a status update on a daily basis; you just post without having to think of what people would think. While it may be partially true if you are using social media for personal purpose, it’s not the case when it comes to posting social media content for business. Only in this part, would what people think matter. For that reason, graphic design does not only apply to website anymore – social media uses design too. As a part of Melbourne web designer team (though I’m not technically a designer since I’m a writer), I have had what I call some productive conversation with a web designer who is also my friend. In the conversation, she described what kind of designs that make the best social media content for business and in this article, I have summed up what I learned from her so you can learn from this article too. Keep reading to learn more.

The kind of content that has relevant colours

Colours have meanings and we cannot deny the fact that colours can somehow influence people and even in business, colours can encourage people to make purchase decision. Yes, it is that powerful… only if you choose the right one for your business. If you follow this blog, you might notice in my previous posts that I have always said this to all my clients; colour is one of the most important aspects of any design. It helps to set a mood, create an atmosphere, and can even invoke a memory. However, if you can’t read any content because of the wrong colour combinations, I’m sure your audience will not be comfortable too. For example, let’s visualize a bright purple background with the text coloured in bright green. Would you be able to read that? Can you even see how the green against the purple strains your eyes a bit? Yes, choose your colours wisely.

The kind of content with consistent colours

Now that you have your color scheme picked, make sure you are using the same colours throughout your posts. I’m not saying you have to choose the same plain colours for your posts. There are sets of colours with the same nuance as your company’s main colour. Play it right and you will get it right.

The kind of content that is useful

People follow your company’s social media account for a strong reason; to get to know what your business offers and whether what you offer will benefit them or not. Therefore, a brief but clear explanation is strongly suggested for your content. However, since some people are not born a natural reader (a.k.a. some people just don’t like reading), make sure you provide enough information that can make them understand without boring them and wasting their time. A nicely designed picture should have good explanation without having to write long text about it. Instead of saying “Centella asiatica, commonly known as Gotu Kola, Indian pennywort, Asiatic pennywort or Mandookparni, is a herbaceous, frost-tender perennial plant in the flowering plant family Apiaceae. It is native to the wetlands in Asia. Centella asiatica itself also has been shown to have potent antioxidant properties and to be a rich source of amino acids, and there’s additional research showing that it’s a good hydrating ingredient to soothe upset or compromised skin,” try this; “Centella asiatica is an Indian frost-tender perennial plant that is believed to have potent antioxidant properties to soothe upset or sensitive skin.” This explanation may be short but it gives clear understanding of the main point of your product ingredient and what it can do for your potential buyers.

A well-designed content for social media is not only about good design, but it is also about the content. The perfect combination of good design and good content can help your potential buyers get a better understanding of your products and see you as more reliable business. After all, a business that is easy to understand is a business of high quality.