Having a website is an essential part for every purposes or activities, especially for business purposes. A website helps consumers find what they are looking for and what they want to know about a business that is selling what they might need. A website can also help businesses be found easily by their target consumers which can increase the business’ brand awareness. However, building a basic website in this year of 2019 will get you nowhere. Why? That’s because building basic websites is not enough to attract customers because of the quality that doesn’t provide clear navigation to make it easier for the users. That’s why quality in a web design is the most important part for achieving your business goals and in this year of 2019, if you are a business owner who owns a website, maybe it’s time for you to upgrade your website design. Keep reading to find out why!
Users need easier navigation on your website
One thing we should learn from 2018 is that our mistake for neglecting navigation design on our business website, so don’t make the same mistake in 2019. Easier navigation on your website will help users find your products or services easily. Don’t forsake the easy use of navigation for the sake of cute design. Sure we need to create good looks and styles for your website, but if the design makes your website navigation difficult for users to use, then what’s the point in that if your customers can’t find and buy your products?
You need to think in users’ perspective
Sometimes we don’t understand people because we are not trying to be in their shoes. When it comes to having a website for business, it is important for you to have a website that provides what users need and want. For that reason, you should put yourself in their shoes and ask yourself: If I wanted to buy something, what would I search on Google? What kind of phrase would I use on Google? What kind of content that would help me find what I wanted to buy? When you outline those kinds of questions and think carefully of a plan to answer those questions, it will help you create a targeted, persona-centric website that attracts the right visitors, directs them to the right content and delights them with a seamless user experience.
Change the look, but not your business identity
Remember the time when Instagram logo used to be a simple camera with light and dark brown colours? After the update about 2 or 3 years ago, Instagram totally changed their look into a combination of gradient pink, yellow and a little bit of purple. They may have changed the look, but not their identity. The logo is still a camera, right? If you feel that the face of your business should be changed, then do it, but never change your identity and your purpose.
Why is it important?
Maybe many of you are already satisfied with your business website design. Maybe you think it is enough. However, as the years go by, things always change, if not for the better, for worse. When the time comes for worse, we have to be well-prepared for that. There will be times when new businesses in the same industry will appear and outstand. If we are not prepared and if we don’t upgrade our website’s quality, chances are, they will be ahead of you in the long run. The most important part to keep in mind is that while things change in the future, you have to be prepared so that your business can keep up and grow better. Learn new things and keep up with the trends, as well as adjust to changes and new things. That way, your business will look like as if it was brand new, not monotone.