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5 Mistakes Many Smart People Keep Making in SEO

Posted on by Mario

5 SEO Mistakes many Smart People Keep Making_YWF-01

Before starting this article, I would like to remind you that everyone makes mistakes, so whether you have been in this industry for years or a new player, you will likely make mistakes and the only way to minimalize the mistakes is to learn about your mistakes. There will be many SEO mistakes to talk about, but primarily, we want to share some of them with you, so that you can identify and avoid them and then hopefully, it can gain you success faster and more efficiently. If you are a business owner, don’t forget to share this knowledge to your SEO services agency too.

  1. Serving Bots Before Humans

If your SEO efforts are still all about chasing algorithms, or trying to trick search engines, you’d better leave it all behind, since now what it takes to rank well today is exactly the same as what it takes to satisfy visitors.

Unfortunately, many people still think about putting bots above actual humans which can result in ineffective tactics like keyword stuffing, specific content length, and manipulative linking schemes. I understand that this kind of thinking works in the olden days, but in today’s SEO environment, you really need to change your paradigm.

This is because the main priority in SEO is to always focus on your human visitors, since they are the people that will buy and use your products or services. For example, the main idea of creating a mobile-friendly website is to satisfy mobile users with lots of useful, original, and well-written content that can load quickly.

  1. Thinking about Tactics Instead of Strategies

Many people still mislead between tactics and strategies. In fact, this confusion has become a big problem which causes people to be inefficient and aimless. Therefore, it is important to achieve significant long-term success by having a clear understanding of the difference between the two; here are the simple ways to differentiate them:

  • Strategy: A big picture objective that will give you a significant competitive advantage.
  • Tactics: The actions you have to take to achieve that strategy.

For example, when you want to sell things online, you will use social media selling as your strategy, but providing lots of content per day to make people aware of your products is the tactic.

  1. Failing to Accurately Track Performance

It is important to know exactly how you’re performing, so that you can see whether you’re making sufficient progress or not. Furthermore, instead of relying on your gut instinct, you can try to track your performance through so many powerful tools available that can range from Google Analytics and Search Console to paid tools like Raven, SEMrush, and Moz.

With those tools, you can increase what is working and fix or eliminate what isn’t working well in your campaigns. Besides, you can detect any problem early and it will also allow you to correct it early.

  1. Taking Advice from Questionable Sources

With internet, you can easily find a lot of information, but you need to be careful as information that you get from the internet may have been out-dated, or they can be hoax too. On the other hand, SEO has changed dramatically over the last 20 years. This surely makes it is easy for you to find information that is flat-out false. Therefore, you need to stay on top of SEO by reading the top publication from the trustworthy sources. Furthermore, since SEO is a constantly and rapidly evolving industry, you need to keep learning from many reputable sources.

  1. Not identifying Worthwhile Key Performance Indicators

In SEO, there are many things that you can use as your key performance indicator. However, not all things can be used as a good KPI; it depends on the context. For example, if you determine the number of new links on your website as a KPI, then you will call it a win if there are a lot of links coming from one website, and this is not true, as the links can also come from comment spam.

Therefore, your KPI must be objectively measurable and tied to a specific business goal, such as getting in front of ideal prospects, generating positive PR, or generating revenue, such as a link within content that’s relevant to what you do.

By knowing the 5 mistakes that even smartest people often do, you can prevent yourself from doing the same mistakes. Hopefully, after performing good SEO strategies, you can easily run a good SEO performance for growing and improving your business.

How to See Your Website like Google Sees It

Posted on by Mario

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As web masters, knowing how Google sees your website is necessary. In fact, this is one of the keys that can make your sites reach Google first page. So, how can you make your website looks good in SEO sight? Below are some ways that you should notice about. If you are working in SEO service agents, this article is for you.

How to Fetch As Google

To Fetch as Google, first you need to have verified webmaster tools on your website. You can find the option to “Fetch as Google” under the section called “Crawl”. By this way, you can enter any webpages you want rendered by Google-both mobile and desktop versions. As the page will appear just as Google sees it, this will allow you to ensure the search engine is viewing everything correctly. Moreover, you can ensure whether the search engine is viewing everything correctly.

You can monitor the status as webmaster tools crawls the page – the status will show from “Partial” to “Complete”. Moreover, you can view the information under “Fetch” or “Render” throughout the process. If you struggle to analyze fetched text, rendering will give you a visual view.

Resolving Problems

Moreover, a notification, such as “Temporarily Unreachable”, “Redirected”, or “Failed” will appear when something wrong happens in a page. In some instances, webmaster tools can help you resolve the error. To see a list in the errors details screen and troubleshoot appropriately, you can click on “Crawl Errors”.

Temporarily Unreachable

The “temporarily unreachable” appears when you server is temporarily down or face an issue. The most common solution is to wait and try again. If the message continues to appear every time you attempt to crawl, it is likely because you are using a poor-quality or free hosting service. Your best option is to switch to a premium service.

Another cause of this message may be a security plugin blocking the Googlebot from accessing your site. In this case, you will need to disable your plugins and rerun “Fetch as Google” a couple minutes later. If this fails to solve the issue,

Failed

If you have an issue with your content, your message will be failed. You can resolve this problem by typing the URL from the fetching test into your browser and check the page does appear. Make sure that it is able to load before running a Google page speeds insights test to measure page performance. But, you will need to contact your hosting company and ask customer support to fix the problem if the issue is caused by a server firewall.

Refresh

Continually refreshing a page will cause you with browser issue, but also due to a virus or malware. Therefore, to minimize the risk you can remove any suspicious software and reset your browser. Another way is by switching to another browser or even another computer and run the test there.

Submitting your Site for indexing

You can shortcut the normal indexing process and help your site reach results pages much sooner by fetching as Google. To submit your site as part of the “Fetch as Google” process, use the “Submit to Index” button.

You can try two options for indexing your pages, first is by selecting “Crawling only this URL.” This means the Googlebot will only consider the page itself and ignore any links on the page. However, Googlebot will crawl everything, if you choose “Crawl this URl and its direct links”.

Introducing Micro-Interactions, A Secret to Great Design

Posted on by Mario

introducing-micro-interactions-a-secret-to-great-design

 

 

 

 

 

With the advancement of technology, you will notice how people create small things to achieve bigger things. And love it or hate it, we have to experience this kind of activity every day. In fact, micro-interaction may happen right when we wake up, for example, turning off the alarm on your mobile phone. So, have you got a good understanding of Micro-Interaction anyway? Below is deep explanation about Micro-Interaction. If you are web designers, this info may come in handy for you.

What is a Micro-Interaction?

As it is stated above, we experience micro-interaction every time we interact to our gadget. It can be from the toggle of an on-off switch to skipping from one song to the next on a music player. It also can be from liking a social media post to replying to a text message.

But most of all, Micro-interactions tend to do, or help you do, several different things:

  • Communicate a status or bit of feedback
  • See the result of an action
  • Help the user manipulate something

So in practice, micro-interactions include moments or actions for elements. Stop and think about all the times you come in contact with a micro-interaction every day.

Microinteractions impact things like:

  • Accomplishing any single task
  • Commenting in any digital medium
  • Changing a setting or process
  • Viewing a notification or message
  • Connecting devices, such as those for multi-player games, or printing from your laptop
  • Sharing or liking a photo or video on a website
  • Sliding down the “screen” on a mobile device to refresh content

To create micro-interactions, one should focus on a four-part structure. It contains, trigger, rules, feedback, and loops and modes.

  • Trigger: Initiated an action
  • Rules: what happens in the interaction
  • Feedback: How you know what’s happening
  • Loops and Modes: what happens next

Details with a Purpose

As in micro-interactions design, the design elements are so small and can happen so quickly that designers often forget about the details. To avoid this, you better keep a few things in mind:

  • Micro-interaction must live on through repeated use.
  • Give each micro-interaction a human voice.
  • Don’t overthink it
  • Simplicity rules
  • Create a visual harmony with other elements
  • Consider each detail with care
  • Think about further adaptations or how subsequent micro-interactions will work.
  • Add a fun divot with animation, but don’t go too much.

As a conclusion, in the future, you may see many designers use micro-interactions in almost every digital design project. So, the key is to make these moments become completely functional and in the details.