Tag Archives: selling

5 Recommended Tips to Optimize Your Product Pages for More Sales

How to Optimize Your Product Pages for More Sales_YWF

When you have many visitors, yet you still haven’t seen any significant sales from your page, you might ask yourself;” what’s wrong?”, but don’t worry, here we have some recommended tips that can be beneficial for you to optimize your product pages for more sales. If you are business owners, SEO services agents, web developers, or web designers, this is a must-read article. So, let’s discover what they are.

  1. Knowing What Makes a Great Product Page

In general, product page is made to serve visitors with the right amount of information. It will help them understand the product whilst convince them that buying this product will work out for them.

As stated by Rosara Joseph, Content Strategist at VentureWeb,“The paramount goal for your product pages should build user confidence by providing all the information necessary for a purchasing decision and making the process as intuitive and as straightforward as possible.”

  • Even though it sounds simple, actually there are four things that everyone should keep in mind if they want to create a truly great product page:Your Product
  • Of course product is the main actor. That is why, it is important to know how it should be presented and what questions that come to your customers’ mind before they commit to buy your product.Your Brand
  • Branding is also another thing that is important, especially when selling products online. Without having a good branding on your homepage, it is almost impossible for someone to discover your site if they have never bought a product from you before.Your Copywriting
  • Another element that also plays an important role is your copywriting skill; because it’s how you combine the written information your customers need, then serve it with your brand’s unique voice and tone.Your Page Design and Your User Experience

Believe it or not, but how things are arranged on the page, and what’s included can really have a big impact on your conversions. Therefore, make sure you place things right on your website; this will help visitors feel convenient when buying your product.

By knowing these four elements, you can focus on things that really matter to the success of your sales.

  1. Having a Clear Call-to-Action (CTA)

It is clear that the goal on a product page is to make visitors have a deal with what you offer without doubt. According to Maria Bonello, Director of Strategy at SMAKK studios, in order to have a successful CTA button, one should make sure that the area around the button should be uncluttered, so that there are no distractions or obstacles that can block the user. Therefore, make sure that there is nothing that can draw visitors’ attention away from the CTA button. You can also have a bit of extra advice on the copywriting side, but don’t try to be clever with the CTAs, instead, you can use simple phrases such as “add to cart” or “submit order”.

  1. Adding Social Proof

Nothing works best than having social proof on your website, as it can help you build credibility and definitively boost conversion. Some of social proofs that work well are reviews, photos from Instagram, and first-person testimonials.

  1. Having a Good Understanding about Your Customers

In order to make people buy from you, you need to really understand who your customers are and what they want from you. The best way is to learn who they are, what their motivations, and what matters to them by digging into their customer profile.

  1. Presenting Great Product Photography

Product photography plays such a major role on product pages as photos are the only thing that visitors can actually see before they decide to buy things. So, why don’t you invest on photos? In fact, as it is said by Maria Bonello of SMAKK studios, “ it’s your opportunity to design an experience that casts your product in the best light, so do the best to get what you want, such as show multiple angles, allow users to zoom, call out unique features, and many more”.

After all making a great product cannot happen in one night, it requires lots of efforts and creativity. If you want to leverage your sales, you can take the tips above and see how it can take your sales to the next level.

Make More Sales with Social Selling

How to Use Content Marketing to Generate Social Sales_YWF

Generating sales is the ultimate goal of all marketing. So, marketers should put their best effort. One of the ways is by promoting content marketing that can help you increase revenue. But, don’t you know that you can also leverage your content for social selling? Besides, one study found that social selling report a year-over-year sales growth. If you are interested to know more detail information about social selling, you can continue to read this article.

What is Social Selling?
Social selling is interpreted as using social media the way it was supposed to be used: being social. This technique is usually used by many SEO services to leverage the amount of real buyer. For instance, you provide useful content, answer questions, and have conversations with prospects. Furthermore, you should have one main goal: getting your potential customers to respond to your efforts. You can start your social selling by getting them to comment on a status update or reply to a post. Over the long run, this act will turn into getting them to respond to an email or schedule a call.

How to Use Content Marketing to Generate Social Sales
There’s no better example of the selling power of blogging than great content. The main idea is to answer the most common question in your social media customer service responses. Remember that you should provide solutions to their problems, not just push those articles out on social media.

What Kind of Content Helps with Social Selling?
Not every content can generate sales, but there are some content that can generate sales, such as:

  • How-to guides for common problems in your industry
  • Useful FAQ pages
  • Explainer content about how to use your product or service
  • Video content
  • Webinars
  • Shocking or surprising information that gets people to take action.

What to Do After You Generate Traffic
You understand how to use content and social media to generate traffic. Now it’s time to turn these leads into sales. It starts by understanding more about your leads. Google Analytics is great. But, it doesn’t reveal enough information about your individual prospects to help you nurture a relationship with them.

Enhance Your Analytics for Easier Outreach
You can install Lead feeder to enhance your social selling. It works on top of Google’s tools to reveal data related to your site’s anonymous visitors. Lead feeder will actually show you which companies your website visitors work for. To determine what offices they’re browsing from, it uses their IP addresses. You’ll get a lot more info about the company, including a list of LinkedIn connections you have that are associated with that company.

Moreover, it tracks which pages your anonymous audience members look at, which can help you segment them. Then, it automatically pushes this data to your CRM, where you can sort them by quality, regency, and other factors. As a result, you’ll get better insight into the traffic you’re already getting. So, you can follow with targeted outreach messaging via your social channels and land more clients.

Get Maximum Conversions by Setting Up your Content
Our main goal is not only driving traffic, but also to get more info about your visitors. Then, make sure that they will come back. That’s why it’s important to have strong, highly-relevant calls to action within your content. Using a simple “subscribe to get our updates” won’t cut it. You need to offer something better.

Email Outreach to Enhance Your Social Selling
When you get your visitor’s contact info, it’s time to make a deal. And the best way to reach them is via email or social media. This can be a good way to interact with them. Also, get them on the phone, or even lead them directly to a sales page on your website.

Summary
Both social selling and content marketing are the epitome of digital marketing. So, if  you can combine the two, you can drive traffic like crazy and turn them into prospective buyers.