Tag Archives: traffic

SEO Ranking Factors & Correlation: When a Metric is correlated with Google Rankings

SEORankingFactors&Correlation---What-Does-It-Mean-When-a-Metric-Is-Correlated-with-Google-Rankings_ywf

In this opportunity we are going to talk about SEO ranking factors and correlation. In the other words, we want to see how correlation can impact on SEO factors. If you have likely seen, over the course of your career in the SEO services, you will see how much SEO works with correlation stuff and how many companies put these out. Actually there are also so many myths about correlation, but aside from that let’s figure out a few smart ways to use and understand the data at hand.

What is correlation good for?

So, what’s correlation actually good for? We know a bunch of myths, but actually that do not work. So, here are some things that correlation is good for.

1. IDing the elements that more successful pages tend to have

When you look across a correlation, you will find lots of pages are twice as likely to have X and rank highly as the ones that don’t rank highly which you can use this finding as a good piece of data.

2. Watching elements over time to see if they rise or lower in correlation

it is important to keep your eyes on links to see if they raise or lower, and then we can say:”Oh, does it look like links are getting more or less influential in Google’s rankings? Are they more or less correlated than they were last year or two years ago?” If the links drop dramatically, you may test the power of links again and it’s the time for you to try another experiment. Then, see if links still move the needle or if they’re becoming less powerful or if it’s merely because the correlation is dropping.”

3. Comparing Sets of search results against one another we can identify unique attributes that might be true

The example above shows that in a vertical like news, we find that domain authority is much more important than it is in fitness; this is where smaller sites potentially have much more opportunity or dominate. Other thing that we can figure out is that https is not too suitable to stand out in news since everybody has it. On the other hand, it works well in fitness as it produces a more stand out result and people who do have it will do it much better or maybe they also invest more in their sites.

4. Judging Metrics as a Predictive Ranking Ability

One question may come up to your mind when you’re looking at a metric like domain authority, such as how good is that at telling me on average how much better one domain will rank in Google versus another? In fact, you can see the number is a good indication of that. When the number goes down, then domain authority is less predictive less sort of useful for me. Conversely, it will be more useful if it goes up. A study is conducted to look at traffic metrics with Alexa Rank and SimilarWeb and which ones are best correlated with actual traffic. The result shows that Alexa Rank is awful while SimilarWeb is better.

5. Finding Elements to Test

You will be amazed to see large images embedded on a page that’s already ranking on page 1 of search results in the first few. This is why we need correlation, especially in SEO when it comes to ranking factors or ranking elements might be misleading.

So, now that you know the area that correlation is good for. However, you still need to be careful as correlation in SEO can be very misleading, especially when it comes to ranking factors or ranking elements. After all, with this explanation, hopefully you can understand how to use and not to use that data.

 

Keyword Cannibalization: How to Find & Solve It

Keyword Cannibalization How to Find & Solve It

In SEO service, when you are splitting CTR, links, content, and (often) conversions between two pages that should be one, you are “cannibalizing” your own results. This is because you don’t describe any improvement and the breadth or depth of your knowledge. On the other hand, you are troubling Google to choose which one suits the matching keywords best.

Negative Effects of Keyword Cannibalization
If you do the keyword cannibalization, there are 6 negative effects of keyword cannibalization that can affect your SEO, such as:

1. You’re Diminishing the Authority of Your Page

By doing keyword cannibalization, you are splitting your CTR to multiple moderately relevant pages, instead of having one highly authoritative page. This not only would turn your pages into competitors, but also fight for page views and SERP ranks.

2. You’re Diluting Your Links & Anchor text

Backlinks that could have gone to one consolidated source of information are now being split into two pages. Instead of one authoritative page on the subject, your anchor text and internal links are leading visitors to multiple different pages.

3. Google May Devalue the More Relevant Page

To help Google understands what your pages are about; usually we will use keywords to signify the pages. When you put the same keywords on several pages, Google will search which one will suit best. However, it might get it wrong, if your content is too similar.

4. You’re Squandering Your Crawl Budget

Search engine spider crawls will examine your website in a number of times. This activity is known as crawl budget. In fact, all of your efforts will go in vain when you are having multiple pages devoted to the same keyword results in the crawling and indexing of page that aren’t needed.

5. Sign of Poor Page Quality

Keyword cannibalization can also be  caused by too thin content which may not match your keywords on each page.

6. Your conversion Rate will Suffer

Since Google will choose one that fits best  with your keywords, one of your pages will convert better than the rest. Not all of your visitors will visit the page that has been signified by Google; instead, some of them will lose potential leads when they land on less relevant pages.

How to Identify Keyword Cannibalization
To avoid the six effects that might damage your SEO effort, first you should identify the problem. Only by identifying the problem, you can fix the keyword cannibalization easily. Identifying keyword

1. Restructure Your Website

One of the simplest solutions is to turn your most authoritative page into a landing page which links to other unique variations that fall under the umbrella of your targeted keywords. For instance, it will make sense to make “shoes” our canonical source page and link all of the more specific variations back to our shoe-product.

2. Create New Landing Pages

If your website might lack a landing page that consolidates all of your product pages in one place, you can create a unique landing page to serve as your authoritative source page and link all of your product variations from there.

3. Consolidate Your Content

You can consider combining your pages into one page, if your pages aren’t unique enough. This is where you can take two underperforming pages and turn them into a more authoritative source. Moreover, this  will also solve your thin content issues.

4. Find New keywords

If you are sure enough that your page is already highly diverse, content-rich pages, but you still suffer keyword cannibalization, maybe it is time for you to find new keywords. Therefore, make sure your keywords accurately describe your page’s content.

5. Use 301 Redirects

If in many cases, using 301s is not recommended, but in certain cases using 301s might be necessary, especially if you already have multiple pages ranking for the same terms. To consolidate your cannibalized content, you can use 301s by linking all of the less relevant pages to single, more authoritative version. Remember that this tactic is suitable for pages with similar content and those matching specific keyword queries.

 

The solutions above can mostly fix cases of keyword cannibalization. If you experience the keyword cannibalization, don’t get panic as the damage isn’t permanent and solutions aren’t hard to come by. Make sure you follow all the tips above to solve all of the problems caused by keyword cannibalization.

The Most Effective Ways to Respond to Negative Reviews

The most effective ways to respond to negative reviews - YWF

Online review is one of the most important factors that can help your online business reach more trust or vice versa. This is because 84% of consumers trust an online review as much as they would a personal referral. This makes good reviews are welcome and bad reviews are feared by the business owners. Actually, bad reviews do not always have to be bad; in fact, it can be good things if you know how to utilize it. Below are some of the tips that can guide you to turn bad reviews into good opportunity. If you are online entrepreneur or web developer, you might need these tips.

Stay Positive
No one wants to get attacked by a customer, but no one can avoid themselves from negative review. So, what is the best way to cope with this negative review? First of all, do not attack your reviewer. In fact, approach all of the negative reviews with a calm, positive attitude. By performing this behavior, you let customer know that you’ve heard their concerns, without even pointing fingers on them.

The point is not to make your customers feel like the victim, even if you’re not wrong. Furthermore, don’t ignore the review as it will show that your business cares about its customers.

Offer a Solution
When something bad happens, simply offering an apology to your customer won’t do. Your customers want a solution to their problem. Therefore, you need to explain through your respond how you will fix the problem.

Reiterate Your Company’s Policies
Ordinary people will worry a lot on negative comments and they will try their best to avoid that kind of comment. But, wise people know that it is impossible to make everyone happy. So, the only way to conquer negative comments is by turn the bad comments into the positive ones. For example, you can respond by saying, “We’re sorry you had a poor experience. We’ve been doing business for several years and most of our customers leave happy. We’re sorry we didn’t meet your expectations this time around.”

Take the Conversation Offline
Since your negative reviews will be read by many people, so you need to respond immediately on the same platform. However, some things can’t be addressed online; for example, your customer’s personal information should be discussed in private or over the phone. Therefore, you need to provide a direct contact for your customers when addressing these types of negative reviews.

Ask for an Update
Don’t hesitate to ask for an updated review after you solved the problem. So, once you’ve solved the customer’s issue, politely ask them if they’ll update the review online. You can ask them politely, such as “we appreciate your feedback, and would like other customers to know how we’ve solved your issue. Would you mind updating your review to reflect this?” Then, make sure that you thank them for their feedback.