Internet says everything and anything, no wonder that many people will search for lots of stuffs in the internet. If you are doing business whatever it is, oil company or SEO service maybe, you may wonder how it says about your company and its reputation and what people will find if they search for your company, since online reputation really plays an important role in determining your company success. Below are several ways that you can follow to monitor your online reputation.
Search for Yourself
The simplest way to figure out your online reputation is by searching for yourself and read through the first few pages of results. In fact, you can also keep an up to date spreadsheet with a list of links that are ranking for your name. Apparently, many tools, such as BrandYourself can be used to help organize and catalog this information. The potential downfall of this strategy is its repetitive nature. The best way to monitor your online reputation would require some automation.
Another way to collect information about your online reputation is by using tools, for example IFTT, Hootsuite, and Google Alerts, to automate internet monitoring for mentions of you and your company’s name. In fact, there are many more software solutions like this, but one thing that you should know that this kind of tools may pick up a lot of innocuous or irrelevant data, so you may get a bunch of data which haven’t been filtered yet.
You can also try to do the defamation monitoring which works by crawling specific sites where negative content is likely to appear and automatically send alerts. Moreover, this software will notify your PR teams whenever a brand is negatively mentioned; it could also provide applications in the consumer market for professionals who want to avoid any harmful information about them online.