social

Social Media’s Role in the Coronavirus Outbreak and How Businesses Should Learn from It

Posted on by Mario

As a person who provides social media services, I am aware that despite so many users sign up for social media account every day, it doesn’t mean that they will be an active user as well. Many people use social media as a way to express themselves or maybe reunite with their high school friends or long-distance family. However, not everyone will go online every day unless they are a public figure, a social media influencer or a business entity. Yes, you read that right. Social media can be the best place for business to promote their products and interact or communicate with their customers. However, now that the world has been hit with the world pandemic – the coronavirus outbreak, some businesses were forced to either reduce their employees’ salary or just close their business. That being said, if they had kept going for a little longer, they would have endured this pandemic. Why? That’s because social media has a big role in this pandemic and if you own a business, you can actually make use of it to promote your brand. Well, there are good and bad in anything, but here’s what I’m going to tell you…

Social media and coronavirus: The Good!

Social media is one of the best ways to share news nowadays (it may be the only way for some people), especially if you are trying to alert people of something serious in a very, very quick manner. Whether it be coronavirus news from individual states or news on a national scope, social media gets the message where it needs to go. You’ve seen pretty much everything in terms of the coronavirus over the last few days to weeks. The number of people being affected by the illness in states, counties, and specific cities and towns come to mind. This news has made people aware of how the situation has been constantly deteriorating the sense of normalcy across the nation. Social media has also educated us about the symptoms of coronavirus – in turn, perhaps saving lives! Now, that’s not the only thing good about social media role for us during this pandemic. For business, it can be a good chance to get to know your social media followers because well, many people have time to be more engaged on social media than they ever did before. Some companies have their employees either work from home or take some leave request during this pandemic. Those who have social media but have nothing to do tend to spend more time on social media than when they were busy with work. At the same time, many people create beautiful creations such as Instagram templates and other stuff to do for social media content to keep people more engaged and also keep them from feeling bored. You should do the same so you won’t lose any customer and your business can keep going!

On the other hand, the bad side…

Well, I’m not going to lie, but every good side has a bad side, including this. To contrast the first point that I made in the section above, social media is great for spreading information and news, but some of that can be misinformation or “fake news.” Misinformation, especially about coronavirus, can cause panic. People who see misinformation on social media may think what they are reading is actually true. If it’s something as important or serious as a worldwide pandemic, you should do a little research to see if what you are reading is actually factual. Otherwise, you may be inclined to share the misinformation and fuel the fear of something that isn’t necessarily true.

Whether it is a business or a personal profile, you should refrain from posting anything that makes fun of, ridicules, or minimizes the situation. It could spell trouble for you, especially as a business. If you are going to post about coronavirus, be informative and make sure your followers know what’s happening with you, your business, or the situation overall.

Make More Sales with Social Selling

Posted on by Mario

How to Use Content Marketing to Generate Social Sales_YWF

Generating sales is the ultimate goal of all marketing. So, marketers should put their best effort. One of the ways is by promoting content marketing that can help you increase revenue. But, don’t you know that you can also leverage your content for social selling? Besides, one study found that social selling report a year-over-year sales growth. If you are interested to know more detail information about social selling, you can continue to read this article.

What is Social Selling?
Social selling is interpreted as using social media the way it was supposed to be used: being social. This technique is usually used by many SEO services to leverage the amount of real buyer. For instance, you provide useful content, answer questions, and have conversations with prospects. Furthermore, you should have one main goal: getting your potential customers to respond to your efforts. You can start your social selling by getting them to comment on a status update or reply to a post. Over the long run, this act will turn into getting them to respond to an email or schedule a call.

How to Use Content Marketing to Generate Social Sales
There’s no better example of the selling power of blogging than great content. The main idea is to answer the most common question in your social media customer service responses. Remember that you should provide solutions to their problems, not just push those articles out on social media.

What Kind of Content Helps with Social Selling?
Not every content can generate sales, but there are some content that can generate sales, such as:

  • How-to guides for common problems in your industry
  • Useful FAQ pages
  • Explainer content about how to use your product or service
  • Video content
  • Webinars
  • Shocking or surprising information that gets people to take action.

What to Do After You Generate Traffic
You understand how to use content and social media to generate traffic. Now it’s time to turn these leads into sales. It starts by understanding more about your leads. Google Analytics is great. But, it doesn’t reveal enough information about your individual prospects to help you nurture a relationship with them.

Enhance Your Analytics for Easier Outreach
You can install Lead feeder to enhance your social selling. It works on top of Google’s tools to reveal data related to your site’s anonymous visitors. Lead feeder will actually show you which companies your website visitors work for. To determine what offices they’re browsing from, it uses their IP addresses. You’ll get a lot more info about the company, including a list of LinkedIn connections you have that are associated with that company.

Moreover, it tracks which pages your anonymous audience members look at, which can help you segment them. Then, it automatically pushes this data to your CRM, where you can sort them by quality, regency, and other factors. As a result, you’ll get better insight into the traffic you’re already getting. So, you can follow with targeted outreach messaging via your social channels and land more clients.

Get Maximum Conversions by Setting Up your Content
Our main goal is not only driving traffic, but also to get more info about your visitors. Then, make sure that they will come back. That’s why it’s important to have strong, highly-relevant calls to action within your content. Using a simple “subscribe to get our updates” won’t cut it. You need to offer something better.

Email Outreach to Enhance Your Social Selling
When you get your visitor’s contact info, it’s time to make a deal. And the best way to reach them is via email or social media. This can be a good way to interact with them. Also, get them on the phone, or even lead them directly to a sales page on your website.

Summary
Both social selling and content marketing are the epitome of digital marketing. So, if  you can combine the two, you can drive traffic like crazy and turn them into prospective buyers.

Getting Real On Social Media? You Need These Reputation Dos and Don’ts

Posted on by Mario

Getting real on social media you need these reputation dos and don’ts

Sometimes what you have learnt from school about how to write for branding might not produce you with good result as people will have positive thought in brand that uses a “human talk” rather than a professional-speak, especially in social media channels. In fact, the higher the stiffness levels of the company, the lowers the impression. Therefore, for this situation, a real voice is a real winner.

So, this is clear that human voice offers more benefits associated with using a real and human-like voice on social media channels. However, there are some things that you need to keep in mind, since after all humans can be quirky and unpredictable, and sometimes, our behavior can be too much, while this is not the side that you want to be presented in social sites.

Therefore it is important to find out the Dos and the Don’ts in writing for social media, especially if your social media is part of your web development or SEO service, which means you create it for having a lot of visitors come to your website.

Do’s

Here are some of the things that you should do to enhance your social media campaign:

  1. Define your audience

Even though mostly people will prefer to speak with human voice but still you need to define your audience, as for instance, you will not apply the same tone and words to an infant and a corporate executive. Before you follow on this trend, take a few moments to really think about what audience your company serves and what your company stands for. If you find that your customer might think that formality is the best way to communicate, then, you may need to tune down your humanizing plans.

  1. Have a Person Manage your Media

Being consistent is the key of branding, so you better have one person that can have a full time job to manage your social media campaign. Let the person being responsible for all of the writing, updating, and promoting.

  1. Consider Emoji

Emoji can easily affect your user mood, people will certainly like you if you add some words with little smiles and clapping hands, as the next web suggests that some 74 percent of Americans use emoticons or emoji in their online notes. However, you still need to make sure that you also use actual words in your posts as a post that only represent with simple messages will make it difficult to understand. So, you better combine your words and a little emoji.

Don’ts

The key here is by being real, but as it mentioned above that being real can also cause you some problems if you do not know which side that you should bring up. Here are some of the points that you need to avoid.

  1. Disrespecting your customers

Using a very human real voice is good but still respecting your customer is more important, for example, calling your customer with name that they like is better, but calling their names with names that you made for them can be annoying.

  1. Make Light of a Serious Situation

A human voice is really suitable to share a story about your brand, your company, or your employees. However, there are some serious issues that may request for a formal tone of conversation. For example, if someone complains to your page and you respond it casually, people will think that you do not take the complaint seriously.

  1. Degrade your Brand for a Laugh

Being casual and humorous may be good in social media, but using a sarcastic humor can expense the brand. Bear in mind that you can still be funny without being offensive.