Tag Archives: network

Using CDNs to Reduce Network Latency

Using CDNs to Reduce Network Latency

There are two definitions that can be understood from network latency. In relation to overall network performance, latency is the number of milliseconds for your web content to begin rendering in a visitor’s browser.

In relation to network computing, latency is the time taken for a site visitor to make an initial connection with your webserver.

So, by minimizing latency, you will be able to correspondingly reduce page loading time and enhance your site visitor’s experience. Therefore, minimizing latency is highly recommended to any e-commerce sites. If you are a web developer this article will fit you.

How to Measure Latency

There are several methods that you can use to measure latency, such as:

Round-trip time: with Ping, you can measure a round trip time, Ping is a command line tool that bounces a request off a user’s system to any targeted server. RTT is determined by the interval it takes for the packets to be returned to the user.

Network congestion or throttling can occasionally provide a false reading, while the ping value provides a reliable assessment of latency.

Time to first byte (TTFB): After the webserver gets an initial user request, the time taken for the visitor’s browser to begin rendering a requested page is known as time to first byte (TTFB). There are two ways to measure it:

  • Actual TTFB: The amount of time taken for the first data byte from your server to reach a visitor’s browser. Network speed and connectivity affect this value.
  • Perceived TTFB: The amount of time taken for a site visitor to perceive your web content as being rendered in their browser. The time it takes for an HTML file to be parsed impacts this metric, which is critical to both SEO and the UX.

 How CDNs Reduce Your Network Latency

To reduce network latency, you can apply CDNs which work in several ways, such as:

  • Content caching: you can get this benefit through a CDN’s global network of strategically placed points of presence (PoPs); exact copies of your web pages are cached and compressed. As your site visitors are generally served content from the PoP closest to their location, this will greatly decrease RTT and latency.
  • Connection optimization: it is a session reuse and network peering that optimize connections between visitors and origin servers.
  • Progressive image rendering: For any image, a progressive series is overlaid over one another in the visitor’s browser. Each overplay is of a higher quality resolution. The visitor’s perception is that the page is being rendered more quickly in their browser than it would be otherwise.

Reducing the network latency is very important in maintaining your website in its best quality, as it determines your website’s performance and how it can attract more visitors. With these tricks, you can make an awesome website without having to worry too much about slow page loading time problems.

Getting Real On Social Media? You Need These Reputation Dos and Don’ts

Getting real on social media you need these reputation dos and don’ts

Sometimes what you have learnt from school about how to write for branding might not produce you with good result as people will have positive thought in brand that uses a “human talk” rather than a professional-speak, especially in social media channels. In fact, the higher the stiffness levels of the company, the lowers the impression. Therefore, for this situation, a real voice is a real winner.

So, this is clear that human voice offers more benefits associated with using a real and human-like voice on social media channels. However, there are some things that you need to keep in mind, since after all humans can be quirky and unpredictable, and sometimes, our behavior can be too much, while this is not the side that you want to be presented in social sites.

Therefore it is important to find out the Dos and the Don’ts in writing for social media, especially if your social media is part of your web development or SEO service, which means you create it for having a lot of visitors come to your website.


Here are some of the things that you should do to enhance your social media campaign:

  1. Define your audience

Even though mostly people will prefer to speak with human voice but still you need to define your audience, as for instance, you will not apply the same tone and words to an infant and a corporate executive. Before you follow on this trend, take a few moments to really think about what audience your company serves and what your company stands for. If you find that your customer might think that formality is the best way to communicate, then, you may need to tune down your humanizing plans.

  1. Have a Person Manage your Media

Being consistent is the key of branding, so you better have one person that can have a full time job to manage your social media campaign. Let the person being responsible for all of the writing, updating, and promoting.

  1. Consider Emoji

Emoji can easily affect your user mood, people will certainly like you if you add some words with little smiles and clapping hands, as the next web suggests that some 74 percent of Americans use emoticons or emoji in their online notes. However, you still need to make sure that you also use actual words in your posts as a post that only represent with simple messages will make it difficult to understand. So, you better combine your words and a little emoji.


The key here is by being real, but as it mentioned above that being real can also cause you some problems if you do not know which side that you should bring up. Here are some of the points that you need to avoid.

  1. Disrespecting your customers

Using a very human real voice is good but still respecting your customer is more important, for example, calling your customer with name that they like is better, but calling their names with names that you made for them can be annoying.

  1. Make Light of a Serious Situation

A human voice is really suitable to share a story about your brand, your company, or your employees. However, there are some serious issues that may request for a formal tone of conversation. For example, if someone complains to your page and you respond it casually, people will think that you do not take the complaint seriously.

  1. Degrade your Brand for a Laugh

Being casual and humorous may be good in social media, but using a sarcastic humor can expense the brand. Bear in mind that you can still be funny without being offensive.