online business

Selling on Social Media: How to Improve Your Reselling Business on Instagram

Posted on by Mario

As a person who provides social media services every day, I know the hardest part of marketing your business on social media is gaining audience. We can post things on social media easily, but getting more people to actually interact with us is another story. In the business world, if you start from zero with your own name, at least you got a name for yourself when you achieve success. However, if you are a reselling business, I’m not going to lie, it is going to be hard promoting your business on social media because you are a reseller, not the original owner of the brand of which products you are reselling. This means that you need to find audience and gain their trust as well. Don’t worry; I have written special tips for your reselling business in this article. Keep reading to learn more!

Plan it first!

Just because you are a reseller, doesn’t mean you can’t plan bigger. Every business, small or big, needs a careful plan! You still need to conduct some research on your target audience, what your target audience needs and your competitors. You also need to come up with a good business name that has never been used before and of course not a common word used for the name. Make sure you are very well-prepared for your business.

Be transparent

People don’t buy products from someone they don’t trust for very obvious reasons like scams, fraud, and even fake products. Since you are a reselling business, you need to make them believe that you are not a fraud, a scammer nor you sell fake products. How? It’s by being transparent. Being transparent means that you tell your target audience your name, your real social media account and…yourself. If you are selling on Instagram, start by making an introduction video about yourself, who you are, how you started your business and why you started it in the first place. Also, insert your personal Instagram account in your business bio so that your target audience knows you are a real trusted person, not a robot, not a scammer.

Avoid excessively posting the brand’s testimonies on your feeds

Sure, you want to prove that the brand’s products that you are reselling are good in quality and many people use them, but when you randomly post the brand’s testimonies on your timeline or feeds without style, your business profile would end up looking like junks. If you are using Instagram, I would recommend posting customer reviews on Instagram Stories feature and putting them on highlights without ruining your Instagram feeds. Your Instagram feeds should be beautifully crafted into consistent patterns and colors. If you insist on putting customer reviews on your feeds, make sure it is uniquely designed so that your feeds won’t look messy.

Showcase the products and build interaction by using live content

One of the best real-life examples I can give you for this part is my friend who builds her own reselling business with so many brands. She resells many beauty brands focusing on facial mask products. With so much investment in digital marketing, she delivers her strategy through showcasing the products through live content such as Instagram stories and live streaming. Through her Instagram stories, she is giving tutorials for her followers about how to use the facial mask products. This will not only build strong engagement with her followers but this will also convince people to trust her more because she is using original products on her own face. Get it? It is all about authenticity and honesty.

When it comes to reselling businesses, the first thing you should gain aside from audience is their trust. Trust is the main important thing in reselling business because you don’t have a name for yourself, only your shop’s name, but not the brand. Therefore, be active to communicate with your followers and be honest with them. When they trust you, they will keep buying from you.

The Ups and Downs: Business Ideas You Can Start If You Are Living in a Small Town

Posted on by Mario

I may be a person working in the digital, modern world but trust me, I’ve been living in a small town where everything is far from modern. However, living in a small town makes me realize one thing; you don’t get to buy anything you want but you are still grateful somehow. That being said, I do need things that are only available in a big city. As a consumer, I always feel that I should go to big cities to buy the things I need because I can’t seem to find them in the area that I’m residing in. Are you a business owner looking to build a business in a small town like mine? If yes, please, I would give you business ideas you can start in a small town through this article. After discussing about business potential and website building with Melbourne web development team, I have summed up some business ideas you can start in a small town and how to keep up with the trends from digital perspective. Keep reading to learn more!

Grocery store

Seriously, nothing is more important than your daily food needs. Some small towns don’t have grocery stores near their area so most of them have to go to big cities to buy at least one-month supply of groceries. Therefore, building a grocery store business there should give you opportunities to succeed because everyone needs it, right? That being said, be careful when it comes to pricing. Be wise and do some research first.

Bakery

From your morning coffee to your kid’s birthday cake, neighborhood bakeries can fill a vast number of potential small-town needs. Trust me, everyone in small towns needs easy-to-reach bakery where they can celebrate their special days easily without hindrance and distance. Although it takes hard work to build bakery business, not to mention how risky it can be, if you bake for passion to help the people who live in small towns, then you are on the right path.

Food trucks

Opening up a taco or food truck may not be your first idea for a successful small-town business, but depending on the location of your town, the seasonality of its residents, and the weather, starting a food truck business can be a great investment. Many small towns have vibrant communities, and often these include outdoor activities such as sporting events, festivals, and markets.

Pet grooming and vet clinic

When your four-legged friends are sick and you need a place to take them, it is important to find the nearest vet clinic to treat them immediately. In case of emergency, your vet clinic will be the most reliable place for them to come to. Also, if people need to groom their pets, they don’t have to go far away just to find a place to take care of their pets. That being said, make sure you hire a well-experienced veterinarian and people who love animals to work at your vet clinic.

Now that you have some insights on what business you would like to start, you can begin planning for your business and determine what type of business that you think would work best in your small town. Make sure you conduct a research first before choosing and planning for your business.

8 Excellent Tips for Improving Your Low Quality Content Creation

Posted on by Mario

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Nowadays, content marketing has become the forefront for all businesses. No wonder that many businesses and SEO services are always looking for ways to create effective content that can stand out from others and bring you closer to your goals. However, in many times your content marketing seems like it doesn’t produce you a satisfying result. So, what should you do if you happen to come across low quality content on your site? Is it better to delete it or improve upon it? Well, according to Google’s John Mueller, in general, when it comes to low quality content, that’s something where we see your website is providing something but it’s not really that fantastic. Therefore, it will be better to improve it since it will save your time instead of creating a totally brand new content. In the information below, we provide you with 8 ways that can enhance your content creation which hopefully can increase your traffic and satisfy your readers. Here are the first eight of those tips.

Scheduling a Writing Process

Creating a structured writing process not only can help you save time, but it also makes you become more productive. Besides, people nowadays are thirsty with information, so the need for content creation is terribly high.  Therefore, you have to know the best process that can help you focus on content creation.

For example, putting aside all distractions, you can manage a set block of time on your calendar for content writing. Furthermore, you may need to take a break or get someone else read it for a fresh perspective.

Creative Brainstorming

Working with other team members will help you a lot in collecting a new content idea. Therefore, make sure that you set aside time for this brainstorming moments with other team members. Furthermore, you may realize that sometimes an idea seems to pop up in your mind every time, if this often happens to you, we recommend you keeping a notebook which you can use to jot down any ideas that comes to your mind. Whatever ideas that comes to your mind may offer you a new perspective on your content goals, so just write them down.

Grabbing the Reader’s Attention

We know that the competition to draw user’s attention in the digital world is quite challenging. The last study says that the attention span is limited to no more than 8 seconds, not to mention a huge number of content available online, so the best solution is to think about a formula that can make your site stands out from the rest. The important point is to keep your users reading, or watching, or listening to your content.

Exploring Different Types of Content

Mixing up your content marketing formats is a great way to convince users to pay more attention to your content marketing. You can see several content types below, in which each of them serves a different purpose.

Images

Images are still the most popular type of a visual content, since nothing can offer a better impact on a message and they certainly create a memorable experience. Besides, it is easier for human to process an image, as 65% of people are visual learners, so you will increase a greater possibility for your content to be remembered when you put relevant images in it.

Infographics

Infographics are graphic visual representations of information; the data and information are provided in such a way to present information quickly and clearly. This method can also make complex information look more appealing and shareable.  In fact, a research shows that readers tend to spend more time processing an infographic, compared with a written text, and that’s what makes them engaging. Besides, infographics are more shareable than other types of content and usually get liked three times more than any other visual content.

Video

Over the last two years, video content is also considered as one of the most popular visual types of contents, a trend which has been boosted by social media. According to Cisco, videos will make up 80% of all internet traffic; this shows how video is getting more important. A video is a powerful tool, especially if you want to explain about, share tips and “how-to” ideas, build trust, increase management, and add value.

GIFs

GIFs is a not a new type of content, in fact, it has been developed more than 30 years ago. However, many still believe that it is a quick way to share a visual content that straddles the line between an image and a video.

In fact, GIFs offer benefits that you might never obtain if you are using an image or a video, since GIF is more powerful than an image, yet they are also smaller in size than a video. Besides, GIF is a perfect choice if you want to show your casual side as it is usually funny and informal.

Quality and Quantity of Your Content

In the era of ‘bite-sized’ content, many content marketers think that it seems more logical to serve readers with shorter content, but is that always true?

The answer reveals that the length of your content won’t guarantee the success of your content. In other words, readers still value long-form content as long as it is interesting. Besides, the length of your content also defines the depth of the topic you’re covering. In fact, long content is great for increasing awareness, building trust and offering value.

Clear Structure

Having a clear and organized content will surely be appreciated by your readers. Therefore, you don’t have to create a big chunk of sentences, but make sure that your content can be optimized for all devices. Therefore, we recommend that you test your content on all devices before you publish it.

Bullet point is also another way that can allow readers to get back to the things they need to remember from what they’ve just read. However, you have to be careful, since too many bullet points can result in the opposite result.

Formatting your Content

Formatting is slightly different than structuring, it has more something to do with the way you present your actual content rather than the way you organize the sentences. These two are important in their own way, with the ultimate goal being to convince readers to spend more time on your content.

If you want to do the formatting, you have to pay attention to the headings. It allows you to divide your content into logical sections and don’t be afraid to use plenty of them. You can also use a range of different header sizes to label certain sections of your content with subheadings. In fact, headings can make your content structure easier to parse and therefore helping to highlight important bits. Furthermore, by this way, you are also going to help your content rank well in search.

Setting a Goal for Your Content

It is useful to set a goal before diving into content writing. By having a clear goal, one can focus on producing content. Once your post is published and you’re tracking metrics, you can return to the initial goal and see whether you’ve come close to achieving it or not. Bear in mind that you should not turn your content into an automatic machine of business jargon while setting a goal for your content.

The points above are given to enhance your content marketing performance, if you have had some contents before, you can always fix your content according to the 8 tips above. Hopefully, by applying the tips above, you can see the difference immediately.