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Business and Conscience: Inspiring Examples of Companies Giving Back during Coronavirus Outbreak

Posted on by Mario
  1. Jackson Brown Jr. once said, “Remember that the happiest people are not those getting more, but those giving more.” Couldn’t agree more, right? I don’t know about you, but this virus outbreak somehow opens my eyes towards what I can’t see and what I don’t know. You only know the importance of washing hands properly and how to do it after the outbreak. You know the importance of growing your human conscience during this period and you certainly know some people are not willing to be selfless and instead being the opposite of it by taking advantage of the situation. However, if there was one thing that was mostly tested in this outbreak, I could say that businesses could be prompted to take certain actions to the next level, in a cringeworthy way. Sure, the Melbourne SEO services I have provided for the past few years might be losing some of our customers this year, but that’s actually the risk we might see coming, but not the virus. That being said, I wouldn’t start selling masks and hand sanitizers just because of this situation and I am sure my employer wouldn’t do that either. Yes, when I mentioned this, I have seen some businesses doing ridiculous things just as a way to deal with coronavirus outbreak. I mean, a restaurant that sells food and beverages could go so far by selling masks and hand sanitizers on Grab Food. Like, what the… Okay, I don’t want to curse here, but I didn’t see that coming. That being said, setting aside this kind of discovery, let’s start seeing kindness everywhere conducted by inspiring companies that give back to the community during coronavirus outbreak that can become your inspiration as well. Yes, there are people who are nice out there. If those businesses can do it, you can do it too. Keep reading this article to be inspired!

As mentioned above, here are the companies that are giving back to the community:

  • Microsoft announced that they will keep paying the hourly workers who support their campus.
  • Google established a COVID-19 fund that enables all temporary staff and vendors, globally, to take paid sick leave if they have potential symptoms of COVID-19, or can’t come into work because they’re quarantined. They have also made their video conferencing service, Hangouts Meet, available for all G-suite customers until July 1, 2020.
  • Forbes8 is hosting a free digital summit on March 20, 2020 under the theme of Business Resilience: Thriving in Crucial Times. The speaker roster includes top experts and best-selling authors such as Chris Brogan, Rohit Bhargava, and Dorie Clark. Many of the speakers were slated to speak at the cancelled SXSW this year.
  • LinkedIn is opening up 16 of its learning courses for free. Courses that provide tips on how to stay productive, build relationships when you’re not face-to-face, use virtual meeting tools and balance family and work dynamics in a healthy way.
  • Adobe is giving higher education and K-12 institutional customers of their Creative Cloud apps the ability to request temporary “at-home” access for their students and educators. This is being granted through May 31, 2020 at no additional cost and is available globally.
  • Amazon is hiring 100,000 more workers and giving raises to current staff to deal with coronavirus demands. Well, unlike some bosses who cut people’s salary with an excuse of coronavirus outbreak, Amazon is doing amazing things to appreciate their employees.
  • Starbucks has extended its mental health benefits. In partnership with Lyra Health, Starbucks is offering its partners personalized, confidential mental health care, 20 free in-person or video sessions every year for partners and each of their eligible family members, online scheduling with most providers available within two weeks, and access to a provider network of mental health therapists and coaches.
  • Dolce & Gabbana announced that it has partnered with Humanitas University to fund a coronavirus research project.
  • Giorgio Armani has donated $1.43 million dollars to four hospitals in Rome and Milan, as well as to the Civil Protection Agency.

Denzel Washington said, “At the end of the day it’s not about what you have or even what you’ve accomplished… it’s about who you’ve lifted up, who you’ve made better. It’s about what you’ve given back.” It’s never too late to share kindness and you are not going to be poor for that. You don’t have to give millions if you can’t afford it. A kind gesture can reach a wound that only compassion can heal, so whatever you have and you want to give, that’s all that matters.

Beauty and the Gram: How to Promote Organic Skincare Products on Instagram

Posted on by Mario

Aside from accounts that have poetic quotes, I have always found myself being fond of naturally-sourced skincare product company on Instagram. Some accounts are really inspiring for women and encouraging self-confidence in a more positive way. Why do I find organic skincare more appealing? That’s because skincare products that contain naturally-sourced ingredients usually do not only promote activities and campaigns that are against animal testing and harmful chemical ingredients, but they also promote confidence and positive outlooks with natural beauty for everybody who follows them. The thing I like the most about those organic skincare companies is that they promote natural beauty without having to change who you are. However, as a person who provides social media services for clients in the same field, I have always observed the way competitors do things and promote their business on Instagram and it has come to revelation (and realization) that not many organic skincare does it the right way. Are you a business owner who starts selling organic skincare products? Well, if you are, first of all, let me tell you that you have got a good start to start something good and valuable like that. However, are you doing it the right way? In this article, I’m going to tell you how to promote your organic skincare products on Instagram that will not only sell your products more effectively, but will also spread positivity and kindness on Instagram which can also increase your business values and credibility. Keep reading this article to learn more!

First of all, avoid offending messages

Beauty products can sometimes trigger messages denoting beauty standards such as beautiful girls should have white skin, slim body and straight hair. Oftentimes I have seen many products claiming that have been proven to be effective in whitening and slimming and changing what’s supposed to be the standard of beauty. Yes, you must avoid that kind of message no matter what. Aside from it being offensive, it is also possible that kind of message will demotivate people and lower their self-esteem and confidence.

Be consistent with your content and schedules

One thing for sure when it comes to social media even for every business is that you have to be consistent both with your content and schedules. When making content, you should be consistent with patterns, colors and the messages you want to deliver to your target audience. When posting the content, you should make sure that every content is posted according to schedules and the prime time in your country so that people know when they can expect your content coming soon.

Encourage bravery and confidence

Selling beauty products doesn’t always mean making people enhance their beauty from outside. It is also about enhancing their inner beauty and self-love. You can’t fully give people the true benefits of your skincare products if they have low confidence and have no audacity to be themselves. Your content messages should deliver both motivation and knowledge on beauty.

Help audience discover the true meaning behind cruelty and harmful chemical free

You are offering a collection of natural products with no sodium laureth sulfate, no parabens, no gluten, and no animal testing. However, you can never deny that indeed you still need a little bit of chemical ingredients and even active ingredients. That is okay since it is completely normal. That being said, you need to ensure the safety of your product use and convince people that your products are not fully chemical. Don’t forget to include full ingredients and be transparent about it while explaining about your natural ingredients as well.

In the highly competitive beauty and cosmetics market, simply owning a natural beauty brand with great products is not enough. You will have to work hard to tell your unique story and to make sure the right audience is exposed to it. Content marketing is a great way to present your brand, your products and your company’s unique identity on a range of platforms and channels, so you can win your customers’ hearts and attention.

The Key Ingredients that Make Your Content Interesting for SEO

Posted on by Mario

When it comes to business world, every business owner is not only required to be smart in saving and using money for their company, but they also need to be creative with their content especially if they set up SEO for their business. Why? As a person who provides Melbourne SEO services for business owners, I know one thing that can strengthen the SEO process; content. The thing is; not everyone is gifted to always provide unique content every day. However, if you know these key ingredients, you know you are on the right path. So, what are these key ingredients that help boost your content and make it more interesting for SEO? Keep reading this article to find out!

Focus on adding more fun to the topics

In general, we may need technical writing to a certain topic in order to increase people’s knowledge and familiarity with our products; however, too much technical writing can only make your content boring. For example, a post about how to use Aloe Vera to remove makeup and to apply it on puffy eyes is more interesting than describing the benefits of Aloe Vera as a whole. In short, focus on writing subjects that your readers can take and use in real life.

Use images and video in your content

Writing content is the easiest way to make content for free, and certainly, written content is the most useful in terms of optimizing your site for SEO, but images and video can quickly turn an otherwise flat, stagnant piece into a much more captivating and diverse one. Vision is the strongest human sense, so people are naturally drawn to visually appealing pieces. Break up your bulky content with whatever images you can find – they could be photos of your subject, images that illustrate a concept, or memes that lighten the mood. Using video to engage your audience adds further to your content marketing strategy. Just make sure you are using images or video that are available for you to use (not stealing from your competitors, of course!).

Use casual and personal approach in your writing

There is one thing that most business owners tend to forget when it comes to creating and writing content; they forget that they are writing and making content for humans. Almost all of us are too absorbed in marketing strategy that we forget that our target audience is human. One of the biggest secrets to success in content marketing is writing in a consistent brand voice, and most brands want their voices to be professional, authoritative, and distinguished. However, if you are using it wrong, your brand content quality might come off as uninteresting and just plain boring. Therefore, start taking the main characteristics of your brand’s voice and blend them with your own personal style. Inject your own personality into your blog writing, and adopt a more casual, conversational tone to liven up your piece.

Add a sense of humor

I mean, who doesn’t love jokes? Even boring jokes can sometimes make us laugh. Your content should add a sense of humor to increase its interesting part. You can even turn a plain boring content into a more entertaining content that is still useful but fun. However, not all people can understand jokes, especially if it is some kind of ‘homemade’ jokes that some people might not realize it’s a joke. Some can even take it seriously and be offended. Therefore, be careful when exploring this point.

The best way to improve over the long term is to make changes in an iterative process. Measure how effective your content currently is, make one change at a time, and take more measurements to see how each change affects your overall impact. This way, you’ll know exactly which changes to exaggerate and how to improve your content further in the future. Remember content marketing is a long-term strategy, so don’t be discouraged if it takes a while to find your perfect groove.