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The SEO Checklist to Look Out for in 2018

Posted on by Mario

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We all know that being placed in the first page of Google can’t be done in one night; in fact, one must burn in the midnight oil if they wish to achieve that result in a short period of time. Besides, there are a wide variety of detailed subjects that any SEO services should handle. Therefore, in order to make it easier to remember things that you’ve got to cross off to rank in the year, we have collected 8 hints that any SEO analyst should take a look of.

  1. Crawl-able, Accessible URL in which content Google can easily crawl and parse.

When we use SEO services, we surely want the Googlebot spiders to visit our pages and understand the content that’s in there, whether it is a text, images, video, or embeds or anything else. In fact, this is actually one of the crucial things that matters.

  1. Keyword Research

Another element that is as important as the previous one is keyword research. Most business owners want to know what kind of words and phrases that searchers are actually using. By knowing the primary keyword and a set of related secondary keywords, business owners can discover the searcher’s intention while the SEO engineer can discover and apply the right optimization efforts.

  1. Investigate the SERP

The next thing to do is SERP investigation, in which you will perform a search query in Google and see what comes back to you. Then, analyze what Google believes to be relevant to the keywords searches. Some of SEO specialists think that content will answer this searcher’s query. In fact, you can easily take over that ranking position when you find questions but no one is serving this and many people are actually looking for the answer.

  1. Have the most credible, amplifiable person to Create Content that’s going to serve the searcher’s goal and solve their task better than anyone else on page one

By having a credible person to create the content, you will make amplification, link building, as well as social sharing way more likely to happen. As a result, your content becomes more credible, both in the eyes of searchers and visitors as well as in Google’s eyes too.

After that, you have to try to serve the searcher’s goal and solve their tasks way better than anyone else does  on page one. This will show how you have optimized a lot of these other things and reduce the possibility of visitors to rank on those other people higher.

  1. Craft a compelling title, meta description

Some of us think that Google does not use the Meta description quite often, if you think the same, you are in the same boat. However, the fact is, there’s a high percent of the time when an actual Meta description from the page is used even higher than the title is actually used. In fact, the snippet is something that is crucial to your SEO efforts as it determines how your business is displayed in search result. It will determine whether people want to click on your listing or they prefer to click on someone else’s site. Actually, it is your opportunity to promote your page and generate clicks. Therefore, in order to win, you have to know the kind of words and phrases  people want.

  1. Employ those primary secondary, and Related Keywords

Even though now people prefer to see visuals content, such as video or some other embeddable format, Google can’t necessarily and easily parse out, so they might not count it as content on the page. As a solution, you have to prove to Google that you have the relevant keywords on the page.

  1. Use Rich Snippets and Schema Mark up to Enhance the Visibility

You don’t always need rich snippets and schema mark up, but if you want to get into Google news or you have a featured snippet opportunity and you can get the visual for that featured snippet along with that credit, or in the case where you can get rich snippets around travel or around flights, other verticals that schema is supporting right now, you actually need rich snippets and schema mark up.

  1. Make Sure the Page Load Fast and Look Great

The last but not the least, you also have to pay attention on your website look as your website look is still important, so make sure it looks great from a visual, UI perspective and UX perspective, such as, does your page accomplish their tasks in an easy, fulfilling way on every device, at every speed, and make it secure? You can try many ways to ensure the safety of your web-pages, but HTTPS is one of the things that will continue to be a focus for Google in 2018.

Have you checked the  list above? Make sure you keep them as a part of your efforts. We are sure if you perform all the efforts above, you can achieve a better result in this year!

Reasons Why Mobile App Maintenance is Very Important

Posted on by Mario

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It is common among the app developers that an app should be maintained regularly. Just think about it, the two most popular Mobile Operating Systems, like Android and iOS keep upgrading their app version. Then, how can your app  survive if you don’t keep it up to date? Figure out the importance of maintaining the mobile apps, in the paragraph below. You will be astonished to find how important it is for your business.

Getting the Latest Versions of the Operating Systems

Both, Android and Apple keep updating their Operating Systems at regular basis whenever there is advancement in the technology. This is because a number of apps will stop operating on new versions that does not support them. For instance, Apple recently launched the iOS 11 version and as usual, apps working with iOS did not operate in the new version. Even Android has launched the Android 8 of which the OS gets updated once in a year. Therefore, as a solution, you should try to provide the proactive audit to the users when the beta version is made available.  Your developer should have a discussion as to what changes should be made in the app. This works as an attempt to maintain the app rather than lose the users.

In the Long Run Provide Financial Benefits

No matter how hard you try, it seems impossible to create a perfect and flawless app. This is why we need maintenance, for it will save the initial expenditure cost, then implementing the maintenance plan becomes necessary. In other words, you are updating the app timely and not incorporating the unnecessary features. Besides, you can monitor the apps in the proactive manner rather than reactive way which will bring in less technical issue.

The Improvement in Software Libraries

Software libraries is a well acquainted software in app development business. It is a prewritten code, configurations, and routines and the developers update or improve it. However, most apps do not have software libraries and when ones have; they must be completely up to date.

Offers an Updated User Interface (UI)

Mobile app is a thing that keeps changing rapidly. This is why the user interface of the mobile app should always be updated and advanced. Things that look cool a couple of years back, won’t have the same value in the present time. It should have a more sophisticated look. Now you can get all these pros if you are maintaining your app. The main point is, since manufacturers often produce different mobile phone size, so UI must be designed in accordance with the size of the phone.

Getting a Better User Experience (UX)

According to some studies, app maintenance has played a crucial role in generating more traffic and higher ratings from the users. Therefore, to get more audience and be on the top, then user experience becomes more than important. In fact, knowing that your app is highly maintained, will inform whether people will download your app or not.

 Allows Regular App Monitoring

Personalized app monitoring is very important, especially in this very competitive market. It becomes all the more vital in cases where the companies do not have sufficient resources to undertake the maintenance work. Therefore, they need the support of an external mobile app partner that can help them in this task. By doing the app monitoring, you can include all the four types of maintenance namely adaptive, corrective, emergency and perfective. Remember to monitor your app at regular intervals if your app is functioning efficiently and make sure that it remains bug free.

It is clear to see that the only way to keep your app on top is by providing a good maintenance. In fact, a good maintenance will prevent your app from getting uninstalled. This is why the app maintenance should always be your priority.

4 Tips E-Commerce Companies Should Do to Improve Revenue

Posted on by Mario

5 Tips E-Commerce Companies Should Do to Improve Revenue

Are you struggling with your E-commerce sites? If yes, this is maybe because you don’t know what to do with your E-commerce. Fortunately, SEO can be a powerful tool for your E-commerce. In the tips below, you will see 4 ways to double or even triple your revenue by attracting more organic search traffic. If you are marketers or people who work in SEO service. This article is certainly for you.

  1. Successful e-commerce companies use search & analytics data to inform their strategy.

Every successful e-commerce company knows that data is king. Therefore, many successful e-commerce websites will conduct research to collect information about what people are searching for on Google by carefully studying search terms, phrases and keywords.

To analyze the data, marketers or SEO analyst can use tools like SEMrush to measure conversion percentages and market share by category and sub-category. The acquired information will give a realistic picture of where the company stands, how well they’re doing, where opportunities lie to increase market share, and what segment they should focus on. In the end, data is aimed to help increasing sales and revenues.

  1. Their Information Architecture and Website Structure is Customer-Focused

Another key to improve you revenue is to always serve on what customers want. You can discover your customer’s intent by using search data from Google. Then identify frequently asked questions and solutions that customers are searching for.

The website of a successful e-commerce company doesn’t mirror its organizational structure. Instead, the focus is on what customer want. Using search data from Google to uncover user intent, smart marketers first identify frequently asked questions and solutions that customers are searching for. A customer-oriented information architecture which is effective and easy to navigate can be a solution.

  1. Their Content Strategy is Based on Search Data

In terms of creating content, Leaders of successful e-commerce will always produce content that matters to their customers. So, it will be good if SEO consultants and content producers work together in deciding what kind of content that impacts sales or build long-term relationships.

  1. They Solve Critical Problems Early in the Planning Phase

Having bad planning will caught you in a nightmare, therefore proper planning and preparation lets the high performers issue suitable instructions to developers, which results in better website coding that won’t have to be completely redone later if problems arise.