Are you struggling with your E-commerce sites? If yes, this is maybe because you don’t know what to do with your E-commerce. Fortunately, SEO can be a powerful tool for your E-commerce. In the tips below, you will see 4 ways to double or even triple your revenue by attracting more organic search traffic. If you are marketers or people who work in SEO service. This article is certainly for you.
- Successful e-commerce companies use search & analytics data to inform their strategy.
Every successful e-commerce company knows that data is king. Therefore, many successful e-commerce websites will conduct research to collect information about what people are searching for on Google by carefully studying search terms, phrases and keywords.
To analyze the data, marketers or SEO analyst can use tools like SEMrush to measure conversion percentages and market share by category and sub-category. The acquired information will give a realistic picture of where the company stands, how well they’re doing, where opportunities lie to increase market share, and what segment they should focus on. In the end, data is aimed to help increasing sales and revenues.
- Their Information Architecture and Website Structure is Customer-Focused
Another key to improve you revenue is to always serve on what customers want. You can discover your customer’s intent by using search data from Google. Then identify frequently asked questions and solutions that customers are searching for.
The website of a successful e-commerce company doesn’t mirror its organizational structure. Instead, the focus is on what customer want. Using search data from Google to uncover user intent, smart marketers first identify frequently asked questions and solutions that customers are searching for. A customer-oriented information architecture which is effective and easy to navigate can be a solution.
- Their Content Strategy is Based on Search Data
In terms of creating content, Leaders of successful e-commerce will always produce content that matters to their customers. So, it will be good if SEO consultants and content producers work together in deciding what kind of content that impacts sales or build long-term relationships.
- They Solve Critical Problems Early in the Planning Phase
Having bad planning will caught you in a nightmare, therefore proper planning and preparation lets the high performers issue suitable instructions to developers, which results in better website coding that won’t have to be completely redone later if problems arise.