Month: January 2017

5 Tips to Compose Your 2017 Social Media Strategy

Posted on by Mario

5-tips-to-compose-your-2017-social-media-strategy

Trends always come and go. So, preparing your business goals in the beginning of the year is a must thing to do. Especially, if you are a social media marketer or a SEO analyst, as SEO service needs social media to support their SEO campaign. Below are several tips of social media strategy that you could follow in 2017.

  1. Start by Establishing Your Goals

First thing is to set your goals. Your goals might be the same or different with last year, they’ve depend on how good you have accomplished your last year goals. Good goals should be specific, measureable, attainable, relevant, and time-bound.

  1. Conduct Social Media Audit

By conducting a social media audit, you can figure out what worked and what fell flat. This means you need to look up on the success of the social media campaigns you launched. For example, the activity, engagement on all of platforms and kind of content that suits your audience most.

Look upon your previous year’s data reports and change your post time to obtain more target audience and engagement. Moreover, you can switch up to other apps to get more consistent return on investment (ROI). For example, you can change your focus on Facebook instead of Instagram.

  1. Consider Current Trends and How You Might Integrate them into Your Plan

New Year always comes up with new trends, especially for social media where everything moves quickly. In 2017, there are several media trends that will appear, such as follows:

  1. Paid social media
  2. Employee advocacy
  3. Social media training
  4. CEOs on social
  5. Social selling

Be careful in choosing the right trend as not all trends will fit your business goals or brand. For example, social selling is good for financial industry where advisors need to build long-term relationships with clients.

  1. Look for Inspiration from Unconventional Places

Social media is a creative industry. So, keep moving and coming up with new ideas is the best way to keep your channels looking fresh. You can take a look to others for inspiration. For instance, Hootsuite’s social marketing team likes to look at retailers for innovation.

  1. Don’t Get Overwhelmed

Never prepare your social media plan for the whole year in one ago. The best way is to tackle different chunks of your plan and optimize your strategy as you go along. Keep setting up your plan in the beginning of the year, yet knowing that your strategy is flexible. By this way you can switch your goals whenever you feel it is not working anymore.

How to See Your Website like Google Sees It

Posted on by Mario

how-to-see-your-website-like-google-sees-it

 

 

 

 

 

As web masters, knowing how Google sees your website is necessary. In fact, this is one of the keys that can make your sites reach Google first page. So, how can you make your website looks good in SEO sight? Below are some ways that you should notice about. If you are working in SEO service agents, this article is for you.

How to Fetch As Google

To Fetch as Google, first you need to have verified webmaster tools on your website. You can find the option to “Fetch as Google” under the section called “Crawl”. By this way, you can enter any webpages you want rendered by Google-both mobile and desktop versions. As the page will appear just as Google sees it, this will allow you to ensure the search engine is viewing everything correctly. Moreover, you can ensure whether the search engine is viewing everything correctly.

You can monitor the status as webmaster tools crawls the page – the status will show from “Partial” to “Complete”. Moreover, you can view the information under “Fetch” or “Render” throughout the process. If you struggle to analyze fetched text, rendering will give you a visual view.

Resolving Problems

Moreover, a notification, such as “Temporarily Unreachable”, “Redirected”, or “Failed” will appear when something wrong happens in a page. In some instances, webmaster tools can help you resolve the error. To see a list in the errors details screen and troubleshoot appropriately, you can click on “Crawl Errors”.

Temporarily Unreachable

The “temporarily unreachable” appears when you server is temporarily down or face an issue. The most common solution is to wait and try again. If the message continues to appear every time you attempt to crawl, it is likely because you are using a poor-quality or free hosting service. Your best option is to switch to a premium service.

Another cause of this message may be a security plugin blocking the Googlebot from accessing your site. In this case, you will need to disable your plugins and rerun “Fetch as Google” a couple minutes later. If this fails to solve the issue,

Failed

If you have an issue with your content, your message will be failed. You can resolve this problem by typing the URL from the fetching test into your browser and check the page does appear. Make sure that it is able to load before running a Google page speeds insights test to measure page performance. But, you will need to contact your hosting company and ask customer support to fix the problem if the issue is caused by a server firewall.

Refresh

Continually refreshing a page will cause you with browser issue, but also due to a virus or malware. Therefore, to minimize the risk you can remove any suspicious software and reset your browser. Another way is by switching to another browser or even another computer and run the test there.

Submitting your Site for indexing

You can shortcut the normal indexing process and help your site reach results pages much sooner by fetching as Google. To submit your site as part of the “Fetch as Google” process, use the “Submit to Index” button.

You can try two options for indexing your pages, first is by selecting “Crawling only this URL.” This means the Googlebot will only consider the page itself and ignore any links on the page. However, Googlebot will crawl everything, if you choose “Crawl this URl and its direct links”.

Introducing Micro-Interactions, A Secret to Great Design

Posted on by Mario

introducing-micro-interactions-a-secret-to-great-design

 

 

 

 

 

With the advancement of technology, you will notice how people create small things to achieve bigger things. And love it or hate it, we have to experience this kind of activity every day. In fact, micro-interaction may happen right when we wake up, for example, turning off the alarm on your mobile phone. So, have you got a good understanding of Micro-Interaction anyway? Below is deep explanation about Micro-Interaction. If you are web designers, this info may come in handy for you.

What is a Micro-Interaction?

As it is stated above, we experience micro-interaction every time we interact to our gadget. It can be from the toggle of an on-off switch to skipping from one song to the next on a music player. It also can be from liking a social media post to replying to a text message.

But most of all, Micro-interactions tend to do, or help you do, several different things:

  • Communicate a status or bit of feedback
  • See the result of an action
  • Help the user manipulate something

So in practice, micro-interactions include moments or actions for elements. Stop and think about all the times you come in contact with a micro-interaction every day.

Microinteractions impact things like:

  • Accomplishing any single task
  • Commenting in any digital medium
  • Changing a setting or process
  • Viewing a notification or message
  • Connecting devices, such as those for multi-player games, or printing from your laptop
  • Sharing or liking a photo or video on a website
  • Sliding down the “screen” on a mobile device to refresh content

To create micro-interactions, one should focus on a four-part structure. It contains, trigger, rules, feedback, and loops and modes.

  • Trigger: Initiated an action
  • Rules: what happens in the interaction
  • Feedback: How you know what’s happening
  • Loops and Modes: what happens next

Details with a Purpose

As in micro-interactions design, the design elements are so small and can happen so quickly that designers often forget about the details. To avoid this, you better keep a few things in mind:

  • Micro-interaction must live on through repeated use.
  • Give each micro-interaction a human voice.
  • Don’t overthink it
  • Simplicity rules
  • Create a visual harmony with other elements
  • Consider each detail with care
  • Think about further adaptations or how subsequent micro-interactions will work.
  • Add a fun divot with animation, but don’t go too much.

As a conclusion, in the future, you may see many designers use micro-interactions in almost every digital design project. So, the key is to make these moments become completely functional and in the details.