Tag Archives: strategy

How to Retain your Brand Message from Being Hijacked by Surrounding Content

How to Retain your Brand Message from Being Hijacked by Surrounding Content

Whether you are offline or online marketer, the term of “brand safety” is still in the top of mind for all marketers and advertisers.  In fact, brand safety should also be understood by people who work in SEO service as it relates with the way you convey your content. There are several questions that you can ask before providing brand in your content. These questions relate to how they protect their brands and still keeping their brands point of view.

  1. What measures are being taken to ensure safe contexts?

Your agencies who make decision about the brands should understand that slavish adherence to a singular metric like CPC or CPA will cause long-term brand damage.

In this case, your brands should be able to communicate very well with the agencies. This will make sure that the ads are and will be placed into safe contexts. Moreover, “contexts” here will consider where the ad will be placed and what else appears on that page. To deliver a sound strategy and game plan, you can put it directly on the agency. Then, push them to create some kind of crisis plan in the event something bad arises.

  1. Employ a Context Marketing Strategy

Creating a context doesn’t mean that you create a whole bunch of text. But, a good brand should ensure that they are clear on their ideal behaviors. In the other words, they should seek to manage all aspects of their communication. This is why all brands should have a context marketing strategy. For instances, even though, your brand may attract lots of consumers, but sometimes this is not the context you want your message to be received in.

  1. Is the Brand’s Message Truly at the Right Outlet?

In marketing 101, you are dictated that you should always know your target audience and the media that they consume. Sometimes it will require you to repeat this simple logic; however different environments will suit different brands. For example, you cannot sell your obesity product on Mc Donald’s.

Therefore, it is important to match the creativity with the sense and tone of the outlet you’re advertising on. For example, if you put your ads next to ISIS propaganda on YouTube, people would think that the brands are funding terrorism. Therefore, it is better to put away politics in your brand campaign as it will cause big moral dilemmas. In fact, change in political climate will cause consumers to watch brand behavior ever more carefully.

5 Tips to Compose Your 2017 Social Media Strategy


Trends always come and go. So, preparing your business goals in the beginning of the year is a must thing to do. Especially, if you are a social media marketer or a SEO analyst, as SEO service needs social media to support their SEO campaign. Below are several tips of social media strategy that you could follow in 2017.

  1. Start by Establishing Your Goals

First thing is to set your goals. Your goals might be the same or different with last year, they’ve depend on how good you have accomplished your last year goals. Good goals should be specific, measureable, attainable, relevant, and time-bound.

  1. Conduct Social Media Audit

By conducting a social media audit, you can figure out what worked and what fell flat. This means you need to look up on the success of the social media campaigns you launched. For example, the activity, engagement on all of platforms and kind of content that suits your audience most.

Look upon your previous year’s data reports and change your post time to obtain more target audience and engagement. Moreover, you can switch up to other apps to get more consistent return on investment (ROI). For example, you can change your focus on Facebook instead of Instagram.

  1. Consider Current Trends and How You Might Integrate them into Your Plan

New Year always comes up with new trends, especially for social media where everything moves quickly. In 2017, there are several media trends that will appear, such as follows:

  1. Paid social media
  2. Employee advocacy
  3. Social media training
  4. CEOs on social
  5. Social selling

Be careful in choosing the right trend as not all trends will fit your business goals or brand. For example, social selling is good for financial industry where advisors need to build long-term relationships with clients.

  1. Look for Inspiration from Unconventional Places

Social media is a creative industry. So, keep moving and coming up with new ideas is the best way to keep your channels looking fresh. You can take a look to others for inspiration. For instance, Hootsuite’s social marketing team likes to look at retailers for innovation.

  1. Don’t Get Overwhelmed

Never prepare your social media plan for the whole year in one ago. The best way is to tackle different chunks of your plan and optimize your strategy as you go along. Keep setting up your plan in the beginning of the year, yet knowing that your strategy is flexible. By this way you can switch your goals whenever you feel it is not working anymore.

Things that Marketers Can Learn From Pokémon GO

Pokemon GO

With a high popularity of Pokémon GO, many marketers keep wondering what makes it so successful that almost every people are talking about it. In fact, it has been exhibited rather clearly by the tens of millions of downloads globally, the millions in daily revenue that the app is generating, and more than a few local stampedes. No wonder, many marketers have been looking for ways to capitalize on the popularity and turn it into revenue. Whether, you are online or offline marketers, conducting Pokémon GO strategy to increase your SEO service or selling has never been this interesting.

This game which is focusing on hyper targeted digital as campaigns geared towards a local market with easy, short-term access to the venue and a penchant for mobile applications. Some smart merchant will take advantage on this Pokémon GOfever on their shop, for example, a restaurant who installs lure will make their restaurant crowded with people who 60% of them come to catch pokémon, but does this strategy go in vain since they only want to play Pokémon instead of buying your product? No, since the visitor will at least buy one item from the restaurant.

So, what Marketers Need to Know about this phenomenon?

  • Incentives are crucial

Another strategy is to turn virtual worlds into real-life traffic, therefore it is required an incentive to your audience in order to do this. In fact, the more interesting facts is that it is one of, if not the first product to market that truly transcends the now-stale SoLoMo (social-local-mobile) mantra. In fact, with the exception of the lures, everything involved in this campaign was actually traditional marketing.

  • Meet the Trends with Reality

As it is stated above that this game can be played everywhere, so the incentive would matter as much as the social aspects with regards to driving players to a particular location. However, the campaign simply isn’t going to work if both of those elements don’t inspire. Therefore, if you are willing to maximize your revenue through taking advantage from Pokémon GOfever, you need to make sure that your location fit into the theme of the game, and your incentives need to attract to the player’s mindset since your effort will not produce a satisfying result without a strong understanding of the product, the demographics playing, and their interests.