Beauty and the Gram: How to Promote Organic Skincare Products on Instagram

Aside from accounts that have poetic quotes, I have always found myself being fond of naturally-sourced skincare product company on Instagram. Some accounts are really inspiring for women and encouraging self-confidence in a more positive way. Why do I find organic skincare more appealing? That’s because skincare products that contain naturally-sourced ingredients usually do not only promote activities and campaigns that are against animal testing and harmful chemical ingredients, but they also promote confidence and positive outlooks with natural beauty for everybody who follows them. The thing I like the most about those organic skincare companies is that they promote natural beauty without having to change who you are. However, as a person who provides social media services for clients in the same field, I have always observed the way competitors do things and promote their business on Instagram and it has come to revelation (and realization) that not many organic skincare does it the right way. Are you a business owner who starts selling organic skincare products? Well, if you are, first of all, let me tell you that you have got a good start to start something good and valuable like that. However, are you doing it the right way? In this article, I’m going to tell you how to promote your organic skincare products on Instagram that will not only sell your products more effectively, but will also spread positivity and kindness on Instagram which can also increase your business values and credibility. Keep reading this article to learn more!

First of all, avoid offending messages

Beauty products can sometimes trigger messages denoting beauty standards such as beautiful girls should have white skin, slim body and straight hair. Oftentimes I have seen many products claiming that have been proven to be effective in whitening and slimming and changing what’s supposed to be the standard of beauty. Yes, you must avoid that kind of message no matter what. Aside from it being offensive, it is also possible that kind of message will demotivate people and lower their self-esteem and confidence.

Be consistent with your content and schedules

One thing for sure when it comes to social media even for every business is that you have to be consistent both with your content and schedules. When making content, you should be consistent with patterns, colors and the messages you want to deliver to your target audience. When posting the content, you should make sure that every content is posted according to schedules and the prime time in your country so that people know when they can expect your content coming soon.

Encourage bravery and confidence

Selling beauty products doesn’t always mean making people enhance their beauty from outside. It is also about enhancing their inner beauty and self-love. You can’t fully give people the true benefits of your skincare products if they have low confidence and have no audacity to be themselves. Your content messages should deliver both motivation and knowledge on beauty.

Help audience discover the true meaning behind cruelty and harmful chemical free

You are offering a collection of natural products with no sodium laureth sulfate, no parabens, no gluten, and no animal testing. However, you can never deny that indeed you still need a little bit of chemical ingredients and even active ingredients. That is okay since it is completely normal. That being said, you need to ensure the safety of your product use and convince people that your products are not fully chemical. Don’t forget to include full ingredients and be transparent about it while explaining about your natural ingredients as well.

In the highly competitive beauty and cosmetics market, simply owning a natural beauty brand with great products is not enough. You will have to work hard to tell your unique story and to make sure the right audience is exposed to it. Content marketing is a great way to present your brand, your products and your company’s unique identity on a range of platforms and channels, so you can win your customers’ hearts and attention.