keyword

How to Build a Killer Content

Posted on by Mario

How to Build a Killer Content → Keyword Map for SEO-01

Have your content been highly targeted? As web developers develop a website is a thing but optimize a site is another thing. Content is part of webs that is usually optimized. The better optimized your content is the more engaged your site with better SEO result. In fact optimized article will easily turn your marketing campaign into a successful one. Below are some tips that can show you how to build a killer content.

  • SEO Cartography

Creating a map for SEO keywords is terribly helpful in terms of figuring the best possible keywords for your content. There are many tools that can assist you in providing good data for your SEO cartography although you cannot wish for great software to do this right now. You may have done it through the old ways by using Excel or Google Spreadsheets, either one work fine. However, in order to get better data, you can use other tools, such as screaming frog or stat to help you collect best data.

SEO cartography

  • Columns

All SEO engineer wish that all of their keywords mapped to all their URLs. However, reality rarely comes as exact as we wish for it, for example, many SEO engineers discover that some keywords don’t have any URL or you probably have some URLs for which you have no keyword. Essentially you haven’t intentionally targeted a keyword with that page yet, and this might actually help you prioritize and try and do some of that.

So, asking questions like, how much search volume does this get? You’re going to try and estimate or use a tool to give you a grade around the title, the content, maybe the URL itself, load speed, and engagement. You can find out the engagement by browsing the rate or time on site or pages per visit or some combination of all of those things.

Moreover, in order to get data becomes more accurate you might consider adding things like these:

  • Anchor text if you want to analyze your internal and external anchor text.
  • Google Search Console click-through rates for some of the keywords here and add that data in. We all know Google Search Console, not phenomenal data, but sometimes can be useful.

If you’re trying to prioritize a big keyword research function, you might have more keyword-driven metrics, like the things in Keyword Explorer:

  • Keyword difficulty
  • Click-through rate opportunity
  • Important Score, your custom Important Score, your potential. You might order these differently based on those kinds of things.
  • Page level conversion rate. How much does this contribute to content that converts on my site? How well does it convert directly? Those types of things.

Proceed to the Route

So, what are the benefits that SEO cartography may provide to you?

  • Identify keywords that have no content mapped to them
  • Identify on-page opportunities to improve
  • Identify content without intentional keyword targeting
  • Identify link building needs
  • Prioritize and focus your work

How to Increase Mobile App Downloads

Posted on by Mario

How to increase mobile app downloads

If you are an expertise in making apps, but are wondering how you can get more download? Well, learn about SEO can be a good idea. In fact, SEO service as well as ASO (App store optimization) can help you to generate more downloaders. This is in line with a 2013 study by Nielsen which revealed that over 60% of users find and ultimately download an app they found while searching in the internet. So, wait no more to optimize your website and see your selling increase rapidly.
The first stage is to create a website that has been optimized for the search engines (SEO). A good selling site should include your app, show in-app screenshots and videos of how the app works, an FAQ page, and a contact form. Moreover, you are encouraged to place testimonial and reviews if you have some to share and don’t forget to link to the app stores where users can download the app. And the last but not the least is too make your site becomes more responsive so that users can view it easily on any device. Another important technique to increase more traffic and broaden the chance of people to download your app is through incorporating a blog on the site and regularly adding new content will help your rankings on the search engines.
Further step is to discover a list of keywords that you want to target which is very significant for the SEO. For example if your app is about learning English language, good keywords that you might want to come up with are “apps that make your English grammar better”, ”best apps for English lessons”, etc. You surely want to incorporate then on your new website, blog posts, social media postings, and app store pages, once you have a variety of phrases that pertain to your app.
This keywords lesson can also be applied when you want to optimize your app store pages in iTunes and Google Play in hopes of ranking higher and placing prime real estate on the top charts. For example, use the app description as a media for convincing the user that your app is worth downloading.
After your site and app store pages are optimized, you can expand your optimization to websites, publications, and YouTube reviewers which often review apps. Finally, you can also get a backlink from a reputable website to help your rankings or a more tricky way is to offer your app download for free in return for a backlink to your site or app store page.

3 SEO Mistakes Amateur Bloggers should Avoid

Posted on by Mario

Mistakes Amateur Bloggers Should Avoid

Love it or hate it, SEO optimization is about Google’s rules, this statement should be clearly accepted by all SEO Services, especially for amateurs SEO bloggers. You can write whatever you like, but in the end Google will decide whether your content is appropriate enough to be displayed on its first page or not. So, instead of searching for the next topics for your article, I suggest you to discover several mistakes that amateurs bloggers frequently make to avoid you from the same pitfall that cause only few bloggers are succesful.

1. Writing Self-Centered Content

Seeing from other perspective is what is needed in SEO, especially in creating SEO content. Some amateur bloggers may think that whatever issues they find interesting will also appeal to their readers.  Well, instead of put beliefs and feelings into your writing, amateurs bloggers should change their opinion since a blog should be a place for engaging with other individuals on topics that are of interest to a wide variety of people, unless you are well-known enough, you aren’t given much freedom for it. In fact, from seo prespective, self-centered content is useless, since nobody is interested in reading your articles, so nobody will search for it. Therefore, to avoid creating self-centered content, your content should consist of these three things; good conversation, entertain, and inform.

  1. Underestimate Keyword Research

In SEO, creating blog is not for the shake of creating content only, because your main goal is to gather lots of traffic through creating engaging content. So, how do you find topics that appeal to masses? The only way to figure it out is through performing a keyword research. Today, you can use Google adword’s keyword Planner to help you discover the best keyword in your geographical area, industry or network are searching for. Pay attention only on keywords that fall between 100 and 1000 monthly searches, this ensures you to obtain keywords that interesting to the masses but aren’t too competitive to rank well for.

Moreover, bear in mind that you should use at least one keywords in your title, for example, if your keywords is “investment strategies” your title should be “Top 5 investment strategies”.

  1. Not Having a Social Sharing Strategy

Again, because your goal is to gain lots of traffic through your content, then sharing it is the fastest way to gain more readers and social media sharing are the best strategy to do it. The most basic rules in sharing your content is by having catchy title, attractive images, and convenient social sharing buttons, so the goal is to make it as easy as possible for people to share it. Besides, the right time for posting your article also plays an important role in deciding your success. Therefore, pay attention in what time people usually read articles will be useful. Generally, posts are more likely to be read and shared in the morning, at lunchtime, and in the early evening.