Month: December 2016

Reasons why Clickbait Headlines Bad for Your SEO

Posted on by Mario

why-you-should-not-write-clickbait-headlines

Many SEO writers would try their best to see their headlines being clicked on. In fact, that’s one of the ways to generate traffic from the organic search results in SEO services. But, it doesn’t stop there. As SEO writers, you also would like your visitors to stay on our site and read your posts. Many SEO writers would do anything to achieve it, for instance by writing clickbait headlines. But, there are some things that any writers should put attention on before writing a clickbait headline, such as follows:

  1. Clickbait Headlines Result in Higher Bounce Rates

It goes without saying that your headline should fit your page or your post. Moreover, you need to watch carefully on your word choices. As using some kind of words, such as ‘simply unbelievable’, ‘the most amazing story ever’ or ‘you’ll be blown away’, should gratify the headline’s promise. But, usually these headlines won’t be able to meet the expectations of the readers. Due to this, many audiences will usually bounce back to Google causes the increment the bounce rate of that page.

  1. Clickbait Could Harm Your Rankings (in Facebook too)

High bounce rate is terribly important, as Google puts a high concern on it. Hence, Google interprets the first click as a mismatch between what they’re searching for and what they’re finding. Therefore, this will result in lower rankings, if people come back immediately to Google after clicking on a search result.

  1. Clickbait Headlines Can Diminish Trust

According to research of Matthew Hindman (2015), using too much clickbait path, with catchy headlines that misrepresent the article, can diminish the newspaper’s brand and squander reader’s trust. However, a large national newspaper found that headlines chosen for maximum clicks actually lowered total news traffic. Dramatic headlines do attract many audience attentions. However, it can quickly turn off those readers to visit the second or third article.

In fact, audiences have been smarter. They know which clickbait headlines that will not give them the best or most useful information. In the end, they will avoid clicking on links that are considered as not to be trustworthy.

5 Trends Predicted Will Transform Social Media in 2017

Posted on by Mario

socialmedia_trends_2017

Those who usually work with social media and SEO services have already known that social media is going to be big. As people come up with more innovative types of content and methods of sharing them, some keep wondering what trends will dominate social media in the next year. Hence, there are 5 trends predicted will transform social media in 2017. Here are the big 5.

Social Networking Use Has Shot Up in Past Decade
In the past decade, social networking has experienced a meteoric rise. In fact, it will grow even further in the upcoming years. This makes sense since humans are social creatures. In fact, social media has been a great media to channel a desire to stay connected to others. With social media, today distances are no longer a problem. The number of social media users will grow at 8% in 2017 to a heady 2.39 billion people.

Employees Turn into Beacons for Their Brand
You can use social media to help you get more connected to your employees. In fact, brands have now started turning to employees as brand ambassadors to further their brand image. In other words, using employee social advocacy programs has grown about 191% since 2013.

It integrates elements that already have a connected audience rather than increase social reach through scaling. When you pull this off correctly, it can be much more effective at enticing engagement. So, you can consider utilizing tools like Social Toaster to turn your team into a passionate group of social advocates.

‘Real’ Real-Time Engagement
Since users expect that a brand needs to have a social team on their feed to answer questions and resolve issues. The existence of social media becomes terribly helpful. Social media can be a “real” real-time engagement. In a domino-effect, this has caused brands to start investing heavily into cross-functional social media teams that can keep abreast with the increasing number of client pings every day. Eventually, most brands will have shifted client service entirely to their own social media accounts.

Driving Decisions through Analytics

Now, social media is no longer used as a media for people to get connected. As through marketing aspects, social media is a great source for statistics analysis. In fact, social media analytics has gotten more powerful, comprehensive and easier to be used these days. You can find many popular social analytics tools which are free and can accommodate the needs of most SMBs, such as Buffer, Followerwonk, Iconsquare and many more.

Social Video Wins Again
Many online marketing experts have predicted that image and video will slowly replace text. Even tough, text will still be useful but image and videos will dominate. This is because Brands have evidence that video content is effective and over 76% of B2Bs use them to good effect.

Tips of Better Designing for Mobile App Commerce

Posted on by Mario

tips-of-better-designing-for-mobile-app-commerce

Since more and more people have switched to mobile use, many online entrepreneurs should learn how to manage time spent shopping. One of them is to put attention on how your e-commerce is designed. In the given article, we give you several tips that you can follow to create better design for mobile app commerce. If you are a web designer, you may need to read the following tips.

Include Full Product Details and Reviews

Providing your shoppers with everything they wish to know in your design, especially, about your individual product pages on your retail app is a smart way. However, with limited space in mobile, you should put your thinking cap on to avoid any waste space. So, that all the needed information can be displayed thoroughly.

As an example, you can take a look on how amazon fit all the needed information by utilizing long scrolling pages design in the app. Bear in mind to apply customer reviews, this method is really helpful to offer added insight to potential buyers who want to know how people who’ve bought this item have found it. If the world’s biggest online retailer has its product pages set up like this, chances are that it’s for good reasons, and to optimize conversions. Amazon offers designers a great template of how to design a mobile product page for success.

Cool It with the Registration Requests

Register upfront has become a huge barrier to conversion. There’s a high risk that they’ll just leave right then and there. This is also true on the desktop. However, on mobile, your retail-app experience provides much smaller screen real estate, which makes registering an even larger hassle. That’s why, you have to give something of extremely high value in return for their troubles, if you must ask your shoppers to register.

Instead, you have three options:

  • Use the reciprocity principle to give shoppers a high-value reason for registering upfront
  • Utilize social login
  • Let them use a guest-checkout feature that doesn’t make them waste time registering before they can use your app

Let Shoppers Totally Control Their Shopping Carts/Baskets

Providing users with good UX means give them full control inside of the retail app. For instance, your buyer will feel empower if they can edit their own carts or baskets at any stage in their buying flow.

Remember to avoid any page return. This is because it will cause any frustration and leads to friction, if your shoppers have to go back a few steps in the buying flow.