Month: March 2016

Why Mobile Friendly Website will Rank Your Page Higher?

Posted on by Mario

Why Mobile Friendly Website will Rank Your Page Higher

Since the update on April 21st, Google has changed its algorithm which will improve its user experience and respond to the skyrocketing use of mobile devices to access the web. The update makes “mobile friendliness” as a key factor in how it is ranked. This is caused by the large amount of websites in the internet, so whatever your job is web development or SEO service makes sure that you optimize your site into a more mobile friendly by understanding the reason and figure out how to develop a mobile friendly website.

Why Mobile-Friendly, Why Now?

Before beginning, let’s start from the background, the algorithm update tries to make a better search result that is optimized for their devices through this update so users will find it easier to get relevant, high quality search results that are optimized for their devices. This is possible since text will be more readable without the need of tapping or zooming.

In fact, mobile becomes the first attention since it is reported that 1.3 billion smartphones were sold worldwide in 2014, up 28% over the previous year. However, this doesn’t mean that your site will disappear if it’s not mobile friendly. Even though, being mobile-friendly is important, but there are variety of signals to ranks search results, so even if a page with high quality content is not mobile-friendly, it could still appear in Google page rank, but not in the highest rank.

Therefore, if you want to survive in a post mobile-friendly-algorithm world, you better consider several tips below:

  • Use Google’s Mobile Friendly Test to figure out if you need a responsive retrofit for your website.
  • Use responsive design whenever possible. As opposed to adaptive design and mobile websites, responsive design is the preferred development method by Google.
  • Avoid Flash. Please remember that Google will penalize sites that use Flash as it will not be supported on mobile devices.

The Face of Digital Marketing in 2016

Posted on by Mario

The Face of Digital Marketing in 2016

As digital world is the most dynamic one, the way marketer promotes their product and service in digital world is also developed. Every now and then, they keep experimenting the best way to reach digital audience’s attention and influence them to buy. We know that this job is not a piece of cake, especially if you are basically not a marketer but need to understand about digital marketing. Here we give you a light review of the face of digital marketing that will become a trend in 2016, so whatever your job is you can use these points as your marketing compass.

  • Visual Story telling will continue to dominate

Since the screen on our mobile is getting bigger and the technology is getting even better, marketing propaganda has led image as the main actors beside text. However, if you utilize SEO service to help your website gets better rank in Google; you still need to consider the amount of your text in your content as Google loves text beyond images, while oppositely images provide a better way for marketers to display their advertisement in a more immersive way to reach and satisfy digital audience.

This is why in 2016; there will be more videos to real-time images of brands but still considering the amount of text on it. The benefits will be for thus who are creative.

  • You need to know your customer better

According to the latest research, people spend nearly two hours a day browsing on their smartphones which make it more challenging for brands to compete in the sea of content. However, it’s not all about being creative, now your content should be also more engaged and personalized; this includes being more timely.

On our platforms, we can start marketing based on insights derived from real people, which means that a brand’s message can be delivered at the right time, to the right person, using the right advice, in the context of what they are doing at the moment. In 2016, marketers should take advantage of what is available to them and really focus on unlocking the power of big data and combining it with creativity. If you get it right, the opportunity is huge.

  • Converting to the ‘elegant sale’

To get people’s attention, ads should struggle to be authentic; and above all, there is an element that should be fulfilled in order to sell products. In fact, cool brand work can sell products, and great DR work can build brands. Therefore, using an elegant sale is the best way to reach more targets in 2016, oppositely, it is way better to reduce destroying the silos by avoiding speaking only about our product or services and brand advertisers are missing a trick by not supporting their brand messages.

3 Less Known Factors That Could Affect Your Website UX

Posted on by Mario

5 less known factors that could affect your website UX

There are many definitions of UX (user experience) given by various experts, but we can simply define it as overall experience felt by users to company’s product or services. In line with the growing of websites’ industries is laying much stress on creating best user experience for the users. In fact, UX is an important factor that is responsible for overall website success or in other words, it can be said that UX may be defined as how a person feels after using a product or service. Due to this, you can also considering UX on your website as it can bring good benefits to your website, through SEO service or website development.

Here are something needs to be taken care of related to UX which is mostly quite neglected:

  1. Do not Ask for Much Information

Customers hate to fill long forms before they buy a product or service. Therefore, you should put attention to the whole process and taken care of it, so that the audience can visit your site with ease as asking too much information too early will make you lose fifty percent of your customers.

  1. Importance of ONPage work

Your ONPAGE also plays big contribution to the success of your UX. Can you imagine how does your audience feel when they find that they are redirected to another page that is not related to what they search? Therefore, if you should create an ONPAGE, please do it sensibly, so you will get a good effect instead of bad one.

  1. Giving High Security to Users on Your Portal

Another important issue related to UX is about security, for example, if you serve your visitor with payment gateway, please be careful with their sensitive information. As they put their trust in you and no one wants to share their information with anyone else.